Executive Program in Strategic Digital Marketing

Be a global leader in the digital age. Unite marketing, innovation and technology to gain a competitive advantage in your career/business.

Intro Video
Experts from
  • 300+
  • Online
  • 5 months
    Recommended 4-6 hrs/week
  • Dec 29, 2019
    Start Date
  • 10+
    Industry Partners
  • Instructors
  • Syllabus
  • Projects
  • Benefits
  • Students
  • Fees
  • Reviews

Program Overview

Key Highlights

  • Designed for Working Professionals
  • 100+ hrs of Learning
  • 8 Case Studies & 2 Live Simulations
  • 1-on-1 with Industry Mentors
  • Learn from Top Industry Experts
  • Timely Doubt Resolution
  • Dedicated Student Success Mentor
  • No Cost EMI Option
  • Joint certificate from Cambridge Judge Business School Executive Education & upGrad

CJBS academic rigour and expertise in conjunction with upGrad's online learning experience expertise, will make this program a deeply engaging journey for all of us. At CJBS, we want to empower individuals to create an impact on the world.
- Dr. Kishore Sengupta
Director of Executive Education,
Cambridge Judge Business School

  • Top Skills you will learn
    Email Marketing, CRM, Marketing Strategy, Marketing Analytics, Search Engine Marketing, SEO, Social Media Marketing
  • Job Opportunities
    Digital Marketing Strategist, Marketing Lead, Chief Marketing Officer, VP-Marketing, Content Marketing Head
  • Who is this program for?
    Business Owners, Digital Marketing Managers, Marketing Executive, Marketing Managers, CXOs
  • Minimum Eligibility
    Bachelor's degree, 2 years of work experience

Digital Marketing Platforms

Executive Program in Strategic Digital Marketing

Joint Certificate from Cambridge Judge Business School Executive Education and upGrad‌

  • CJBS, one of the world's top 15 business schools.
  • upGrad, awarded 'Best Education Brand' by Economic Times
  • Exclusive membership to Program Alumni group run by Cambridge Judge Business School Executive Education and upGrad
Executive Program in Strategic Digital Marketing
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Learn from India’s leading Strategic Digital Marketing faculty and industry leaders


Best in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Re-thinking Marketing Fundamentals
    • 4 Weeks
    • 2 Assignments
    Khurram Hamid
    Winnie Palmer
    Salma Nisar
  • Deep-dive into the Marketing Channels
    • 9 Weeks
    • 3 Assignments
    Prof. Jaideep Prabhu
    Prof. Shasha Lu
  • Marketing Analytics & Integrated Marketing Strategies
    • 6 Weeks
    • 1 Assignments
    Prof. Ahmed Khwaja
    Prof. Jaideep Prabhu
    Prof. Shasha Lu
  • 100+
    Hours of Content
  • 8
    Case Study & Projects
  • 2
    Live Sessions
  • 10+
    Additional Resources
  • 10+
    Tools & Softwares

Industry Projects

Learn through real-life industry projects sponsored by top companies across industries

  • Engage in collaborative projects with student-mentor interaction
  • Benefit by learning in-person with Expert Mentors
  • Personalized subjective feedback on your submissions to facilitate improvement
  • Star Sports' Mauka Mauka Campaign
    Experience how Star Sports used digital marketing to get 50 billion impressi...
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  • HP Enterprise's Brand Journey
    Go through real-life situations faced by HP's employees during HP Enterprise...
    Learn More
  • HCL's Internet of Things Outreach
    Resolve top marketing-related challenges in launching IoT WoRKS and HCL's bu...
    Learn More
  • Sports Apparel Brand's SEM Approach
    Revive the tennis line of a leading sports apparel brand in Latin America us...
    Learn More
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive 1-1 feedback on submissions and personalized feedbacks on improvement
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Q&A Forum
    • Timely doubt resolution by Industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept related doubts
  • BaseCamp
    • Fun-packed, informative and career building workshops
    • Sessions by Industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • 1-1 discussion and feedback sessions with industry mentors

Our Students work at

Program Fee
EMI starts at ₹3,931
View Plans

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    What's included in the price
    • Executive Program in Strategic Digital Marketing
    • Joint certificate from one of the world's top 15 business schools
    • Comprehensive & rigorous curriculum with live projects
    • Dedicated student support system to answer all your queries
    • Peer-to-peer networking with like-minded professionals

    Student Reviews

    Frequently Asked Questions

    Course Eligibility
    Course Curriculum