Question 1

What is an email marketing specialist?

Accepted Answer

An email marketing specialist is a part of digital marketing who focuses on curating emails, nurturing genuine leads, and building email lists to increase brand awareness and establish a brand face in the market.

Question 2

What does an email marketer do?

Accepted Answer

Following is an extensive list of roles and responsibilities of an expert email marketer:

Curate a wide variety of email marketing campaigns
Ensure optimised design and layouts
Proofread key messages
Compile email lists
Secure email database for future reference
Follow up on emails
Monitoring and analysing campaign results
Curate a unique approach to digital marketing

Question 3

What are the 5 T's in Email Marketing?

Accepted Answer

The 5 T's in an effective email marketing campaign are Tease, Target, Teach, Test and Track.

Question 4

When to use email marketing?

Accepted Answer

You can use email marketing to (a) generate new leads for your business, (b) direct sales to your business by making them click to your site to learn and buy products/services and (c) build brand awareness.

Question 5

Which email marketing service is the best?

Accepted Answer

Many email marketing services such as MailerLite, Hubspot, ConvertKit, Moosend, and much more will reach your audience on the digital front.

Question 6

Where to get email marketing lists?

Accepted Answer

Curating an email list is the best thing you can do for your business. You can use social media such as Instagram, Twitter, or Facebook and set a CTA such as contests, quizzes, etc. This can give you information about users who look at your posts and stories, thus giving you a clear list.

Question 7

How is email marketing effective in digital marketing?

Accepted Answer

Email marketing can make your customers aware of your latest products and services by integrating them into your automated marketing efforts.

Question 8

How does email marketing help SEO strategies?

Accepted Answer

Here are some ways email marketing can help your SEO:- a) It can drive traffic to your website. b)Improve on-site engagement. c)Develop a more specific content strategy. d) Boost social media shares.

Question 9

Why is email marketing important for small businesses?

Accepted Answer

Email marketing can be used to sell to customers, boost referrals, and remind (re-engage) customers, especially if they have not purchased from you for a while. The key takeaway is that email marketing is not only affordable and simple to use but also brags about a high ROI.

Question 10

What are the 5 Ts of email marketing?

Accepted Answer

Email marketing must include the 5 Ts – Tease, Target, Teach, Test and Track to be truly effective.

Tease – You can use an effective subject line to ‘Tease’ the email content inside as a Clickbait.
Target – indulge in personalised communication using simple language.
Teach – provide good learning tips and tricks to make consumers' lives more friendly.
Test – use the best carousel using the best designers, beautify your email, and test how it works.
Track – a no-brainer, measure how the users engage with your email and take drastic steps.

Question 11

Why is email marketing still important?

Accepted Answer

One of the main reasons why email marketing is still useful is that it allows you to stay in touch with customers regularly and motivate them to keep visiting your website. This will also help in acquiring new customers and retaining the old ones.

Question 12

Does email marketing still work in India?

Accepted Answer

Absolutely. As per onlyinfluencers.com, 51% of marketers in India still say that emails are very effective and a powerful tool still prevailing in India.

Question 13

What is the best email marketing example?

Accepted Answer

Tory Burch, ModCloth, RunKeeper, etc., marketing campaigns will stick in your mind for their brilliant deliverance, colour combination and exceptional design.

Question 14

When should you use email marketing?

Accepted Answer

If you want to captivate your audience, which includes customers, site visitors and those who have subscribed to your updates, it is necessary to use email marketing. Make sure you craft your content to capture your reader’s sole attention while delivering the necessary content.

Question 15

Is there any email marketing software?

Accepted Answer

Yes, many email marketing software such as MailChimp, Drip, MailerLite, etc., can help you send automated emails to your customers. It can also help you customise campaigns, prepare proper reports, integrate with other software platforms, and much more.

Question 16

Can I email my consumers with promotional material?

Accepted Answer

As per many countries’ email marketing laws, people must grant you permission to email them before you may send them promotional materials.

There are generally two forms of permission: implied permission and express permission. The definition of permission differs depending on the laws of each nation.

Implied permission defines someone who already has a working business relationship with you. For instance, they are your customer, give to your charity, or participate actively in your website, club, or community.

Express permission describes someone who permits you to send them promotional materials or email campaigns. For instance, they may sign up for your newsletter by providing their email address in a form on your website or in-store newsletter subscription form.

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