A career in Digital Marketing will leave you spoilt for choice. After all, there are so many exciting job roles in the field. While different job roles call for unique responsibilities, a Digital Marketer may have to wear a lot of hats from time to time.
1. Digital Marketing Manager
Digital Marketing Managers have excellent organizational and communication skills. They design and build effective digital marketing campaigns, create timelines, manage project budgets, allocate resources for marketing campaigns/projects, and so on.
2. SEO & SEM Specialist
SEO & SEM Specialists identify innovative ways always to ensure that the company website ranks high in the SERPs (search engine results pages). They create unique strategies to achieve this goal.
3. Social Media Manager
Social Media Managers use advanced analytics tools and other metrics to understand how customers interact with a brand on digital platforms. They also help companies to create engaging social media campaigns and content to capture the attention of the target audience.
4. Marketing Director
Marketing Director is the head of a company’s Marketing department. Marketing Directors identify and analyze the target audience and create marketing strategies accordingly. They also supervise and guide the marketing team.
5. Email Marketing Specialist
Email Marketing Specialists possess excellent writing (particularly persuasive writing) and editing skills. They create and implement attractive email campaigns, launch offers, and curated email lists for marketing through email.