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For College Students



2 days

Program Duration


Fully Immersive

25,000 including Taxes


To be announced

Immersion Date

The Digital Marketing Industry Immersion Program (IIP)

Understand the real world business problems

Understand the real world business problems

Utilize the learning from the immersion. Work in a group of diverse individuals and present your solutions to Industry Experts

Evolve with the Industry Leaders

Evolve with the Industry Leaders

The only way to survive in this cutthroat industry is to learn and relearn constantly. Moreover, understand their strategy playbook.

upGrad Digital Marketing Industry Immersion Program is the perfect opportunity for graduates and entry-level professionals to gain real-world digital marketing experience with well known brands in the digital world.

    Programme Overview

    Key Highlights

    9+ Hours working on Problem Statement
    9+ Hours working on Problem Statement
    4+ Hours of Leadership Talks
    4+ Hours of Leadership Talks
    Designed for Working Professionals
    Designed for Working Professionals
    Hands-on learning experience by solving real-world business problems
    Hands-on learning experience by solving real-world business problems
    Showcase your ideas and solutions to senior executives in the industry
    Showcase your ideas and solutions to senior executives in the industry
    Certificate from Digital Marketing Agency and upGrad
    Certificate from Digital Marketing Agency and upGrad
    Networking with Peers and Professionals
    Networking with Peers and Professionals

    "Our aim is simple: We strive to create high-impact, hands-on experiences that prepare students for meaningful and productive careers.”
    - Ronnie Screwvala, Co-Founder, upGrad


    Top Skills You Will learn

    - Digital Marketing Industry Landscape and latest trends view more

    Who Is This Programme For?

    This program is primarily for anyone looking to build a careview more


    Digital Marketing Industry Immersion
    Attend both days (on-site) to receive a Certificate in Digital Marketing Industry Immersion Program. This program provides an insight into the working of top Digital Marketing firms at India. Interact and network with a vibrant community of Digital Marketers!
    Digital Marketing Industry Immersion
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    First-in-class content delivered by industry leaders in the form of key notes, workshops and business problems at their offices! *Some portions of Itinerary are tentative and subject to change based on partner requirements.

    Download Brochure

    Day 1

    • Welcome and Orientation
    • Leadership Talk (Digital Marketing Industry Landscape and latest trends)
    • Introduction to the different departments and roles within the company
    • Workshop: Crafting a Digital Marketing Strategy
    • Allocation of Business Problem that needs to be solved via digital marketing solutions

    Day 2

    • Learners work on the Given Problem
    • Final Presentations
    • Closing Key Note
    • Networking with Peers and Professionals

    Admission Process

    Please find below the detailed steps to be followed as a part of the admission process.

    Program Fees

    INR 25,000 incl GST

    **Introductory Price.

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    Our Learners Work At

    Frequently Asked Questions

    About the Program

    Who can do this program?

    Any graduate can take up this program. 

    How much do I need to pay for this course?

    The program fee is Rs. 25,000 (Inclusive of Taxes) 

    Is there any deferral or refund policy for this programme?

    No, there is no deferral or refund possible. 

    Will I get a certificate post completion?

    Yes, you will receive a certificate from upGrad and the partner company post attending all days of immersion.

    upGrad Learner Support

    For Indian Nationals
    For Foreign Nationals
    We are available 24*7