Doctorate of Business AdministrationMBAData Science and AnalyticsMachine Learning & Artificial IntelligenceManagementProduct and Project management Bootcamps



Recommended 10-12 hrs/week

6-10.5 Months

Duke CE

Ranked #2 in Executive Education*

Outcome Oriented Curriculum

Build Your Own Product

Program Start Date

Coming Soon

Last date of Enrollment

Feb 07, 2024

Seats Left


    Programme Overview

    Key Highlights

    200+ Hours of Learning
    200+ Hours of Learning
    30+ Live Sessions
    30+ Live Sessions
    15+ Personalised Industry Sessions
    15+ Personalised Industry Sessions
    10+ Case Studies
    10+ Case Studies
    10-Week Product Mindset Bootcamp (with Certificate of Completion)
    10-Week Product Mindset Bootcamp (with Certificate of Completion)
    Interview Preparation and Mock Interviews
    Interview Preparation and Mock Interviews
    Build Your Own Product (BYOP)
    Build Your Own Product (BYOP)
    Career-Focused Approach
    Career-Focused Approach
    1:1 Mentorship Calls
    1:1 Mentorship Calls
    AI-Powered Profile Builder
    AI-Powered Profile Builder
    3 Years Unlimited Content Access
    3 Years Unlimited Content Access
    Just-in-Time Interviews
    Just-in-Time Interviews
    Duke CE Certification
    Duke CE Certification
    300+ Recruiting Partners
    300+ Recruiting Partners
    Weekend Live Sessions
    Weekend Live Sessions
    High-Performance Coaching (1:1)
    High-Performance Coaching (1:1)
    Exclusive Job Opportunities Portal
    Exclusive Job Opportunities Portal
    Knowledge Application through ‘Product Teardown’
    Knowledge Application through ‘Product Teardown’
    Generative AI Chat GPT sessions
    Generative AI Chat GPT sessions

    Duke CE’s academic rigor in collaboration with upGrad, will make this a deeply engaging journey for all of us. Our cutting edge curriculum and upGrad’s learning advantage will definitely help people to become next-gen Product Managers.
    - Sharmla Chetty, CEO Duke CE



    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects.

    Download Syllabus

    Top Skills You Will Learn

    Product Knowledge (Discovery, Strategy, Delivery, Optimizatiview more

    Job Opportunities

    Product Analyst, Associate Product Manager, Product Marketinview more

    Who Is This Programme for?

    Project Managers, Project Leads, Technical Managers, Softwarview more

    Minimum Eligibility

    The Applicant should have a Graduation Degree.

    11+ Tools Covered

    Post Graduate Certificate in Product Management

    Product Mindset Bootcamp

    Recommended: Google Analytics Individual Qualification

    Recommended: Mobile Experience Certification Exam

    Recommended: Growth-Driven Design Certification Course

    Post Graduate Certificate in Product Management
    Joint product management certification from Duke Corporate Education and upGrad
     Post Graduate Certificate in Product Management
    Click to zoom
    • Duke CE is ranked #2 globally in Executive Education by ‘Financial Times Custom Executive Education Rankings 2022’
    • Lifetime access to Duke CE’s Thought Leadership journal ‘Duke CE Dialogue’
    • Certificate easily shareable across LinkedIn, Naukri, etc.

    Explore our Learning Platform

    Learn on an AI-powered & personalised platform with best-in-class content, live sessions & mentoring from leading industry experts.
    Explore our Learning Platform

    What our learners say


    Explore more Stories


    Learn from Duke CE's top faculty and India's leading Product Managers

    Program Structure

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and live projects, assignments and live lectures.

    Download Brochure
    Hours of Learning
    Case Studies
    Live Sessions
    Tools and Softwares
    BYOP project

    Product Mindset Bootcamp

    10 Weeks
    • Product Management Overview: Analyse the product management careers landscape and the roles and responsibilities to be a successful PM
    • Product Design: Conceptually design a new product — identify the user pain points, create a user persona, devise solutions and prioritise them
    • Market Sizing: Learn to calculate the market size for a given product and approach guesstimate questions asked in product management interviews
    • Product Strategy: Apply frameworks to solve strategic questions like entering/exiting a space, competing against existing products and more
    • Analytics & Growth: Identify the critical metrics for a product across different stages of the user’s journey and devise strategies for growth
    • Product Tech: Understand the basic technical know-how needed for a product manager — tech team structure, working with developers, tech architecture and tech stack (along with SQL basics)
    • General and Behavioural Questions in PM Interviews: Answer behavioural questions asked in PM interviews and develop negotiation and storytelling skills

    Course 1: User Research and Artefacts

    4 Weeks
    • Create and validate your hypothesis by performing effective user research
    • Use different user research methods — surveys, interviews, contextual inquiries, and so on — to uncover the needs & behaviour of your users
    • Synthesize your research data to create artefacts like user persona and user journey maps
    • Identify the various stages of adoption for your product

    Course 2: Designing Your Product

    4 Weeks
    • Explain the fundamentals of UI-UX design
    • Evaluate different options, methods, and tools for rapid prototyping
    • Create product sketches, wireframes and mockups
    • Build functioning prototypes to evaluate possible ideas and solutions
    • Describe the process of a design sprint used in organisations
    • Explain the purpose, types and ways of conducting a usability test for a product prototype
    • Analyse the different types of MVP (minimum viable product) and decide when to use which one
    • Apply the Learn-Build-Measure model to build successful MVPs

    Course 3: Developing and Launching Your Product

    4 Weeks
    • Deploy agile and scrum frameworks required to develop and launch a product
    • Create user stories and epics for the development of a product feature
    • Create a cohesive product requirements document (PRD) for a product
    • Create a go-to-market strategy for a product by planning its pricing and channel strategy

    Course 4: Growing Your Product

    4 Weeks
    • Identify the north star metric for a given product
    • Set product metrics using the AARRR framework to improve the customer journey
    • Analyse product data and employ product analytics to identify problems
    • Create activation/acquisition/ engagement/referral/monetisation strategy for a product
    • Apply experimentation techniques like A/B testing and multivariate testing
    • Learn about segmentation, funnel, and cohort analysis

    Build Your Own Product (BYOP)

    • As part of an integrated project in the program, build a working prototype of a product

    • Apply your product management skills to build a product you're passionate about

    • Add it to your portfolio and resume to gain recruiters' attention

    Build Your Own Product (BYOP)


    You can choose one or more specialisations, based on your interest.

    Topics Covered

    Growth - Product Management

    6 Weeks
    Driving User Retention & Engagement GrowthActivation & Resurrection Growth StrategiesStrategies to Drive Acquisition & Referral GrowthMonetisation StrategiesExperimentation Techniques

    Industry Projects and Assignments

    Learn through real-life industry projects and assignments across industries
    • Industry mentors and teaching support to clear your doubts
    • Personalised feedback from existing Product Managers
    • Real-world exposure to practical product problems

    Career Outcomes

    A quick summary of the placement support recieved by this program's alumni

    salary hike
    Maximum Salary Hike
     salary hike
    Average Salary Hike
    Hiring Partners
    Got a Positive Outcome

    To view more details, download our career transition report

    Download Careers Report

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you master Product Management

    Job Opportunities

    Job Opportunities
    upGrad Opportunities
    • upGrad Elevate: Virtual hiring drive giving you the opportunity to interview with upGrad's 300+ hiring partners
    • Job Opportunities Portal: Gain exclusive access to upGrad's Job Opportunities portal which has 100+ openings from upGrad's hiring partners at any given time

    Career Assistance

    Career Assistance
    Career Mentorship Sessions (1:1)
    • Get mentored by an experienced industry expert and receive personalised feedback to achieve your desired outcome
    High Performance Coaching (1:1)
    • Get a dedicated career coach during the program to help track your career goals, coach you on your profile, and support you during your career transition journey.
    AI Powered Profile Builder
    • Obtain specific, AI powered inputs on your resume and Linkedin structure along with content on real time basis
    Interview Preparation
    • Get access to Industry Experts and discuss any queries before your interview
    • Career bootcamps to refresh your technical concepts and improve your soft skills
    Just In Time Interview Prep (JIT)
    • JITs are conducted within 48 hours for upcoming job interviews
    • Tailored to the target domain and job role
    • Real-time feedback and suggestions for improvement

    Learning Support

    Learning Support
    Industry Expert Guidance
    • Interactive Live Sessions with leading industry experts covering curriculum + advanced topics
    • Personalised Industry Session in small groups (of 10-12) with industry experts to augment program curriculum with customized industry based learning
    Student Support
    • Student Support is available 7 days a week, 24*7
    • You can write to us via Or for urgent queries, use the "Talk to Us" option on the Learn platform.

    Practical Learning and Networking

    Practical Learning and Networking
    Networking & Learning Experience
    • Live Discussion forum for peer to peer doubt resolution monitored by technical experts
    • Peer to peer networking opportunities with a alumni pool of 10000+
    • Lab walkthroughs of industry-driven projects
    • Weekly real-time doubt clearing sessions

    Career Impact

    Our Learners Work At

    Top companies from all around the world have recruited upGrad alumni

    If the learners opt for any of the specialisations after the base program enrollment, the total fees would be ₹20,000 + Taxes per specialisation

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    User Review

    Start Referring

    Refer someone you know and receive Gift Vouchers worth ₹3,000!

    *Referral offer is valid only on the Post Graduate Certificate in Product Management


    - Duke CE is ranked #2 globally in Executive Education by ‘Financial Times Custom Executive Education Rankings 2022’

    -This is a non-credit-bearing program not amounting to a degree

    - This program is accredited in the Foreign University's country. It is not UGC recognized.

    - Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *

    - *The credit facility is provided by a third party credit facility provider and any arrangement with such third party is outside upGrad's purview.

    Frequently Asked Questions

    Course Details

    What is the time commitment expected for this programme?

    Devoting 10-12 hours per week will be enough to get you through the program. The more time you devote, the greater will be your learning from the program.

    Is this program recognized by UGC?

    This program is accredited in the Foreign University's country. It is not UGC recognized.


    Is there any certification granted at the end of the Post Graduate Certificate in Product Management Programme??

    Yes, post successful completion of this programme, you will earn a certificate issued by Duke Corporate Education, certifying you as an Industry ready Product Manager.

    Admission Criteria

    Is there any minimum educational qualification required to take this Duke's Post Graduate Certificate in Product Management Programme?

    The Applicant should have a Graduation Degree.

    Refund Policy/Financials

    Is there any deferral or refund policy for this Programme?

    Refund Policy: (Programs without prep-session component)

    • Students must pay applicable caution money for the enrollment of the course. This will be adjustable against the total course fee payable by the student.
    • You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting and submitting your refund form via the "My Application" section under your profile.
    • You can request your Admissions Counselor to help you in applying and withdrawing for a refund by sending them an email with the reasons listed. There shall be no refund applicable once the programme has started. This is applicable even for those students who could not complete their payment, and could not be enrolled in the batch opted for. However, the student can avail of pre-deferral as per the policy defined below for the same.
    • Once the student pays the block amount, "any" refund shall be subject to deduction of ₹10,000 processing charges.
    • The student has to pay the full fee within 7 days of payment of caution money or cohort start date, whichever is earlier, otherwise, the admission letter will be rescinded and a processing fee of ₹10,000 will be levied.
    • Refund shall be processed to an eligible student within 30 working days from the date of receipt of a written application from him/her in this regard.


    Deferral Policy: (Post Programme Commencement)

    • If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
    • A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the start date of the initial batch for which the student was originally enrolled.
    • The student will be required to pay deferral fees of 10% of the total course amount fee + Taxes if any along with the differential programme fees between the two cohorts. The deferral request will be approved once the deferral fee is paid. Till this is completed, the student will be assumed to be continuing in the same cohort.
    • The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
    • If the student completes the deferral payment, the student's login will be disabled, the student will leave the deferred cohort and the student will start learning in the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress until that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether or not the student had submitted these grading during the initial stage. The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has been completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the "last grace deadline" as communicated by upGrad. 

    No Cost Credit Card EMI FAQ's

    0% EMI with Finance partners /Credit card option availability will vary program wise.

    1. Which banks allow using 0% Credit card EMI or Credit card EMI?
    No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC).

    2. Is there any minimum transaction limit ?
    Yes. 50000 is the minimum.

    3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
    No. ONLY 12 months is available irrespective of the Program enrolled.

    4. Will I have to pay any extra amount for EMI transaction?
    If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.

    5. Are there any fees or down payment?
    Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.

    6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
    Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.

    7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
    Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.

    8. Can I Pay Using Multiple Credit Cards ?
    Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
    HDFC Card – Part payment – INR 100000
    ICICI Card – Part payment – INR 50000

    9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
    You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.

    10. Why is the entire amount blocked on my credit card?
    Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.

    11. Why is interest getting charged on No Cost EMI?
    Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.

    Eg. Amount payable to upGrad: INR 405000
    Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
    [Note: Interest factor is reducing rate and not Flat rate]
    EMI AMOUNT = INR 33750 x 12 = INR 405000
    Effectively, you have taken loan on 379,850 instead of 405,000

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