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For College Students
    Overview
    Digital marketing is an industry that is global, no matter where you work from. Each and every company in each and every industry- be it healthcare, pharmaceutical, furniture, lifestyle, sports, publishing, technology, etc.- needs a digital presence. And for this, they turn to digital marketing professionals. This means that even if you don’t prefer working locally or even nationally, you can pitch to international clients and build up an impressive portfolio, all from the comfort of your homeland. Not to mention, the pay is good and the creative challenges that come up are more rewarding and satisfying. This means, yes. Whether you are an office employee who is looking for a promotion in a digital marketing role. Or an office employee looking to go freelance. Or a fresher looking to break in the industry by the sheer virtue of their skills, then yes, this program is for you.
    You can either work independently as a freelancer or on a contractual basis. If it’s seeming difficult to make ends meet in the beginning, you can also work dedicatedly with an organization or digital marketing agency. This will help you to put your skills into practice in a business setting and also help to quickly build your portfolio. Initially, you’ll either work as a trainee or directly grab the position of an Analyst. Then, you’ll steadily progress through the ranks, moving from an analyst to an expert to an assistant marketing manager and finally, the marketing manager. Each level will require you to juggle more responsibilities and become more adept at handling client relationships and crafting strategy. Once you nail the manager role, the next role will be the absolute zenith of marketing- the Chief Marketing Officer!
    However, it takes close to 8 years to progress to this role. If your performance and results are outstanding, though, you can progress a lot faster. At each step, you’ll need to be fluent in and ahead of the currently trending technologies and practices. You’ll need to sharpen your communication skills since you’ll be collaborating and coordinating not only internally between teams but also externally with the client. Creativity and having a sense of what the audience would like (sometimes without them knowing it), is also a must. upGrad’s Digital Marketing course in Chennai will help to foster and cultivate these necessary skills. Overall, the job is full of challenges and demands, but also immensely rewarding since you get to work with a variety of interesting (and sometimes difficult) clients!
    Digital Marketing is an emerging field, which means it is still evolving. Thus, to be a successful Digital Marketer, only degrees and certifications aren’t enough. You need to have a strong passion for learning, researching, and discovering new trends in both the market and the digital domain. Here are a few simple steps to help you become a Digital Marketer:
    Ideal educational qualifications:
    • First, get a Bachelor’s degree (any specialization will do, but if you are interested in Marketing, perhaps BBA will be the right choice).
    • Enroll in a Digital Marketing course/training program and get a Digital Marketing certification.
    • Attend industry networking events (conferences, seminars, webinars, etc.) to learn from Thought Leaders and to connect with like-minded individuals.
    • Acquire a Digital Marketing internship.
    • Stay updated with the advancements in the field of Digital Marketing by reading journals, articles, blogs, newsletters, and books.
    • Never stop learning and practicing.

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    Depending on your experience, knowledge, and past work, salary levels will vary. Here are the salary numbers depending on the level of experience:
    An experienced professional: INR 12.50 LPA
    A mid-career professional: INR 7.16 LPA
    An early career professional: INR 4.60 LPA
    A fresher: INR 3.95 LPA
    These numbers aren’t set in stone and will vary for each organization, depending on whether you work from the office, remotely, with 1 company or with a digital marketing agency.
    With over 400 hours of learning, upGrad’s Digital Marketing course in Chennai will prepare you to execute the following responsibilities and tasks flawlessly:
    • Craft and implement digital marketing strategies according to the unique nature and needs of each client.
    • Craft and carry out campaigns on social media and other digital platforms.
    • Maintain cohesiveness among various digital platforms and channels.
    • Track growth and generate analytics reports for granular feedback on how campaigns are faring.
    • Build the right teams for the right projects. Coordinate with clients and collaborate within the team for positive and united growth.
    You’ll be familiarized with the various aspects of digital marketing like:
    • Content writing
    • SEO
    • Copywriting
    • Social media marketing
    • Email marketing
    • Analytics
    • Affiliate marketing
    • Paid and organic ads
    You’ll get the chance to study and put into practice all that you learn about these various avenues in our highly interactive and practical course. Industry giants and experts will be by your side on this journey!
    So, what is there to wait for? A new level of growth and progress awaits you and calls you. Enrolling for upGrad’s Digital Marketing course in Chennai is the first step that will catapult you ahead by leaps and bounds.

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you become proficient in the subject
    benefits

    Regular 1-on-1 interaction with Industry Experts

    Regular 1-on-1 interaction with Industry Experts
    • Discussions on career growth and industry expectations
    • Feedback on project work and assignments
    benefits

    Dedicated Student Success Mentors

    Dedicated Student Success Mentors
    • Help in learning plans ensuring consistent progress
    • Resolve non-academic queries for smooth learning experience
    benefits

    Doubt Resolution on Q&A Forums & WhatsApp Groups

    Doubt Resolution on Q&A Forums & WhatsApp Groups
    • Timely doubt resolution by qualified teachers
    • Regular live Q&A sessions with experts
    benefits

    Networking with Industry Experts & Peers

    Networking with Industry Experts & Peers
    • Live sessions by industry experts on relevant topics
    • Interaction with experts and peers in online and offline events translating into new job opportunities
    benefits

    Job Placement Assistance

    Job Placement Assistance
    • Personalised resume building exercise
    • Mock interviews with our hiring experts
    • Job Interviews with 250+ hiring partners

    Our Hiring Partners

    Opening the doors to the best in the industry

    Over 100 Careers transformed

    Digital Marketing Articles

    Find the latest and informative post on Digital Marketing. Keep yourself updated, know the current trends in Digital Marketing industry and use cases specially for you

    Student Reviews

    Frequently Asked Questions

    Program Curriculum & Learning Experience

    What certification will I get after completion of this course?

    Post this program, you will get a Post Graduate Certification in Digital Marketing & Communication from MICA & upGrad. You will also receive certification in the specialisation that you choose. For example, if you choose Marketing Analytics as your specialisation, then you will receive two certificates from MICA and upGrad: One describing your successful completion of the Digital Marketing course and the second certification describing your successful completion of Marketing Analytics.

    Starting salary of fresher in digital marketing ?

    Salary is the most attractive feature of the job for the applicants. digital marketing has their set salary brackets based on the profile and candidates’ past experience. The annual salary package for digital marketing Fresher is 3.5 lacs, for Mid-Level is 4.8 lacs and for Senior-Level (7+ years) is 8 lacs. Every job has a different but specific salary range depending on the kind of experience and different educational qualifications. It is good for a youth to know and understand the salary trends for a particular job in a particular city, so that he/she can set the salary expectations right before applying. Knowing the salary data can also help youth to choose whether to apply for a job opening in a city or not. This salary trend study helps youth in making the decision.

    How is upGrad's Digital Marketing Course?

    New technology is coming up rapidly and the future in the field of Digital Marketing seems interesting and is much in Demand. Digital Marketing seems very bright due to its clear making strategies which helps brands to target customers and help the brand to expand across various channels.  As you are aware of the program which is in association with MICA. The duration of the program is 6.5 months and you will learn various skills such as Marketing Analytics, Branding, Search Engine Marketing, content marketing, etc. On successful completion of the program, you will receive a certification from Mudra Institute of Communications, Ahmedabad. On enrolling for the program You will get the best of MICA and upGrad.

    How is the content, academic lectures and placement for this program?

    PG certification in Digital Marketing and Communication in association with MICA school of Ideas can help you become a digital marketing expert by specializing in Content Marketing, Marketing Analytics, Branding, and Public Relations. We have industry experts from Thomas Cook, Protinex, Star Sports, and Zivame. We have over 300+ hiring partners and the duration of the program is 6.5 months with a recommendation of investing at least 7-9 hours every week. The curriculum is for a duration of 6.5 months and has more than 180 hours of content, which includes live sessions that deep dive into various marketing channels. The learners will learn how to strategize digital marketing and communication campaigns, Identify and plan the use of relevant digital channels. We have a number of specializations such as Marketing Communications - PR, Social Media and Content Marketing, and Branding. We provide placement assistance in terms of a 1-on-1 career coach, career counselling, resume feedback, mock interviews etc. through our Career Services team.