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Top 15 Decision Making Tools & Techniques To Succeed in 2023

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1st Apr, 2023
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Top 15 Decision Making Tools & Techniques To Succeed in 2023

Decision making is the process of choosing between different options or courses of action, including the option of doing nothing. Different types of decisions range from automatic, programmed decisions to more intensive nonprogrammed decisions. 

Decision-making can be done individually or with the help of others, such as through consulting or voting. Good decision-making is an important skill for leaders and professionals.

Tools and strategies for decision-making are ways to assist people or groups in making wise choices. These instruments and methods may change depending on the circumstance and the choice that needs to be made. Brainstorming, SWOT analysis, cost-benefit analysis, decision trees, and pilot plans are a few popular tools and methods for making decisions.

With the aid of these techniques, individuals or groups can investigate the situation, gather data, evaluate their choices, and select the best course of action based on reason and proof.

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According to a survey conducted by the Harvard Business Review, the most commonly used decision making tools and techniques are SWOT analysis (81%), cost-benefit analysis (66%), and decision trees (58%). These tools are essential for businesses to make informed decisions and develop effective strategies.

In this blog, we will explain the top 15 decision making tools and techniques to achieve success.

Top 15 Decision Making Tools and Techniques

1. SWOT Analysis

SWOT analysis is a strategy for determining a company’s or project’s strengths, weaknesses, opportunities, and threats. In businesses, it is a common tool for making wise decisions. One might perform a SWOT analysis by creating a decision analysis matrix to visually arrange the information and honestly assess the facts. Check out the following highlights:


  • Identify the opportunities that the decision or project presents.
  • Determine how to capitalise on the opportunities.
  • Use the opportunities to enhance the outcome.


  • Identify the decision’s or project’s strengths.
  • Ascertain the benefits the choice has over alternative courses of action.
  • Take advantage of the strengths to maximise the result.


  • Reduce the bad effects by mitigating the flaws.
  • Determine the decision’s or project’s shortcomings.
  • Identify any drawbacks the choice has in comparison to other possibilities.


  • Identify the threats that the decision or project faces.
  • Determine how to mitigate the threats.
  •  Use the threats to prepare for potential challenges.

2. Cost Benefit Analysis

Cost-benefit analysis is a process used to measure the benefits of a decision or taking action minus the costs associated with taking that action. It is a versatile method that can be applied to virtually any decision-making process, whether business-related or otherwise. The following are the steps involved in conducting a cost-benefit analysis.

  •  Identify the decision or project to be analysed.
  •  List all the costs associated with the decision or project.
  •  List all the benefits associated with the decision or project.
  •  Assign a dollar value to each cost and benefit.
  •  Tally the total value of benefits and costs and compare them.
  •  Evaluate the results and make an informed, final recommendation.

Businesses and organisations can analyse their resources and make better choices by using cost-benefit analysis. 

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3. Decision Trees

A decision tree is a visual tool for outlining the expenses, ramifications, and possible outcomes of a complicated choice. Here are some key points of the importance of decision trees in the decision making matrix:

  • A decision tree’s base node, branches, internal nodes, and child nodes comprise its hierarchical tree structure.
  • They are especially useful for deriving conclusions from quantifiable data and making data-driven decisions. 
  • Decision trees may be ineffective when used alone, but when coupled with other models, they can produce effective tagging or boosting models.
  • They are utilised in machine learning for both categorisation and regression problems.
  • Decision trees, which depict various actions and their possible results, assist in visualising the decision-making process.

In a decision tree, a decision analysis matrix is often used with decision and chance nodes. A decision making matrix can be used to evaluate options based on multiple criteria, and the results can be used to create a decision tree that shows the potential outcomes of each option based on those criteria. 

4. Pareto Analysis

Pareto analysis is a decision-making technique that helps assess and prioritise different problems or tasks by comparing the benefit of solving each one. It is based on the Pareto Principle, also known as the 80/20 Rule, which states that 80% of problems may result from as little as 20% of causes. Here are some key points to understand about Pareto analysis:

  • Pareto analysis statistically distinguishes a small number of input variables with the greatest influence on the output.
  • It is a tool for comparing and strategically resolving challenges.
  • The Pareto principle is used to discover the most critical factors affecting the firm’s success.
  • The analytical technique starts with the most common business process issues and progresses to the ones that occur the least frequently.
  • The Pareto analysis aids in the prioritisation of issues or activities by concentrating on those that will bring the most benefit.

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5. Mind Mapping

The mind mapping method may be applied to decision-making to arrange concepts and data graphically. It offers a technique to record and arrange ideas, and by dissecting things into their constituent elements, it aids in user comprehension. Some key points are:

  • Mind maps focus on one central idea based on tree structures and radial hierarchies.
  • The central idea or concept is placed in the centre of the diagram, and then related ideas are branched out from it.
  • Mind maps can be used to develop new ideas or to break down and better understand existing information.
  • It can help to identify all the possible options and outcomes related to a decision.

Thus, mind mapping is a powerful tool that can improve decision-making by visually representing ideas and information.

5. Fishbone Diagram

A fishbone diagram, also called an Ishikawa or cause-and-effect diagram, is a visual strategy utilised in decision-making to identify the potential source of an issue or an effect. Follow these key points:

  • The diagram has a fish-like structure, therefore called a fishbone diagram.s like a fish skeleton, with the effect or problem at the head of the fish and the potential causes branching off like bones.
  • The diagram is typically created by a team of people who brainstorm the possible causes of the problem or effect.
  • The main categories of causes are typically listed on the diagram, such as people, processes, equipment, materials, and environment.

6. Six Thinking Hats

Six Thinking Hats is a decision-making technique that helps individuals and groups to think more effectively and thoroughly about a problem or decision. The technique involves wearing different “hats” or perspectives to approach the problem from different angles. Here are the six hats and their corresponding perspectives:

  • Blue Hat: This hat represents control and organisation. Individuals focus on the big picture, the process, and the overall direction of the discussion or decision-making process.
  • White Hat: This hat represents facts and information. One can focus on data, statistics, and objective information about the problem or decision.
  • Black Hat: It represents critical thinking and caution. One can focus on potential risks, drawbacks, and negative consequences of the problem or decision.
  • Green Hat: This hat represents creativity and innovation. Individuals focus on generating new ideas, solutions, and alternatives to the problem or decision.
  • Yellow Hat: This hat represents optimism and positivity. One can focus on potential benefits, opportunities, and positive outcomes of the problem or decision.
  • Red Hat: This hat represents emotions and feelings. Individuals focus on intuition, gut feelings, and emotional responses to problems or decisions.

7. Force Field Analysis

Force Field Analysis is a decision-making technique that helps identify the driving and resisting forces that affect a particular situation. It is commonly used in change management initiatives in companies. Some key highlights are:

  • Situations are maintained by an equilibrium between driving forces that promote change and resisting forces that hinder change.
  • To achieve change, the driving forces must be strengthened, or the resisting forces weakened.
  • The technique involves creating a force field diagram visually representing the driving and resisting forces.
  • Force Field Analysis reduces opposition and resistance to change and improves the quality of decisions.

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8. Delphi Method

The Delphi method is a decision-making process that involves a panel of experts. Here are some key points:

  • The goal is to reach a group consensus.
  • The process involves several rounds of questions.
  • Experts fill out questionnaires and provide their opinions.
  • The gathered information is summarised in a report.
  • Experts can examine other answers and change their minds.
  • The method is often used for forecasting.

9. Decision Support Systems

Computerised software, a decision support system (DSS), helps organisations make decisions that call for judgment, determination, and actions. Large volumes of data are analysed, and the best solutions are then presented to an organisation. Some key points to remember:

  • DSS systematises organisational data, analyses it, and presents it for use in company decision-making.
  • It is a computer program application that improves a company’s decision-making capabilities.
  • SSs can have various functions and focuses depending on the industries and the professionals employing them.
  • Most DSSs comprise three key components: databases, models, and user interfaces.

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10. Scenario Planning

Scenario planning is a strategic decision-making tool that helps organisations prepare for the future by considering various possible outcomes. Here are some key points:

  • Thai strategy varies from forecasting as it considers analysis run on trends and quality-based data, besides running in-depth analysis on quantitative data and past performance.
  • The process begins by analysing a project’s current status, future estimations, and potential influencing factors to develop a set of plausible scenarios likely to occur.
  • Scenario planning presents several alternative future developments rather than trying to show one exact picture of the future.
  • By visualising potential risks and opportunities, businesses can become proactive versus simply reacting to events.

11. Cost of Quality

Cost of quality (COQ) is a methodology enabling companies to evaluate the extent to which their resources are utilised for activities to avoid poor quality and enhance the quality of their products or services. In decision-making, COQ can be used to evaluate the costs and benefits of different quality control measures. Here are some key points to keep in mind:

  • COQ includes both the cost of preventing defects and the cost of correcting them.
  • The goal of COQ is to minimise the total cost of quality, not just the cost of defects.
  • COQ can be used to identify areas where quality control measures can be improved.
  • COQ can help decision-makers evaluate the trade-offs between different quality control measures.
  • COQ can be used to justify investments in quality control measures by demonstrating their financial benefits.

12. Monte Carlo Simulation

Monte Carlo Simulation is a mathematical strategy leveraged to predict the potential outcome of an uncertain scenario. It is a computer-operated technique in which a physical process is not simulated once but many times. 

Three basic phases are :

  • Determine the issue’s parameters and the relevant inputs.
  • Define each input variable’s probability distribution.
  • Run the simulation and then examine the results.

13. Nominal Group Technique

The Nominal Group Technique (NGT) is a well-structured technique of team brainstorming that motivates contributions from all the people involved and facilitates quick agreement on the relative importance of issues, problems, or solutions. Here are the steps involved in the NGT:

  • Team members begin by writing down their ideas on a specific problem or issue.
  • Each member shares their ideas individually, and the group discusses them.
  • The group then ranks the ideas based on their importance or relevance to the problem.
  • The group discusses the top-ranked ideas and decides on the best solution or course of action.
  • Finally, the group evaluates the decision and determines if any modifications are necessary.

14. Game Theory

Game theory is a mathematical framework for analysing decision-making involving multiple parties. Here are some key points to help define game theory in decision-making:

  • It can help decision-makers understand the incentives and motivations of other players and how they might respond to different choices.
  • Game theory can be used to identify optimal strategies for different players and to predict the likely outcomes of different scenarios.
  • It can also be used to study the effects of different rules or regulations on strategic behaviour and to design mechanisms that encourage cooperation or discourage conflict.
  • Game theory is widely used in economics, political science, psychology, and other fields to study decision-making and strategic behaviour.


Individuals and organisations can benefit from the top 15 decision making tools and strategies outlined in this article. Each tool has its advantages, ranging from a basic pros and cons list to more complicated decision trees and SWOT analysis. Remember that the key to success is making the correct decisions, not just making decisions.

upGrad offers an Executive Post-Graduate Programme in Business Analytics, a 12-month blended program designed specifically for working professionals to develop practical knowledge and skills and accelerate entry into the wide field of Business Analytics fields. The program is rigorous and engaging, and the certification is awarded by the Loyola Institute of Business Administration, enabling learners to further strengthen their business acumen with various strategic moves.



Blog Author
Meet Sriram, an SEO executive and blog content marketing whiz. He has a knack for crafting compelling content that not only engages readers but also boosts website traffic and conversions. When he's not busy optimizing websites or brainstorming blog ideas, you can find him lost in fictional books that transport him to magical worlds full of dragons, wizards, and aliens.
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Frequently Asked Questions (FAQs)

1Q: What factors should be considered when making a decision?

The cost, time commitment, and decision sensitivity are all factors that should be taken into consideration. It is advisable to carry out a pilot plan for the chosen course of action and evaluate the outcomes.

2Q: What are the steps in the decision-making process?

The processes in the decision-making techniques involve recognising the decision that needs to be made, acquiring information, considering the effect of each potential choice, and selecting the best alternative.

3Q: How can decision making tools and techniques help business managers find solutions to problems?

Decision making tools and techniques can help business managers find solutions to problems by exploring the different options available and selecting the best alternative to them.

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