Blogs

5299

A key digital marketing trend for 2019 is Stories along with micro moments (with mobile getting popular, attention becoming a premium and leveraging moments to encash), voice (Alexa and its likes), video (Youtube getting more famous what with Genz craving for it), picture search (search options available to identify just pictures), social messaging apps, influencer marketing (when clients get lazy, influencers take over), chatbots (service at your desk), programmatic (martech tool to create and position ads), etc So what does this signify? That stories are here to stay. If there is anything that connects close to the human heart – they are stories. Have’nt they always been? Right from stone ages when hunters and farmers used stones to indicate and depict happenings on rocks and walls. With social media marketing taking the Internet and the world by storm, if there is anything close to us today – they are the different forms available in them for eg- Facebook stories, Instagram stories and the snapchat story formats. First to walk this route has been Instagram. Stories are easy to digest, more pictorial, help in brand recall. They also help produce more conversations, high traffic, more followers, and increased leads. While a story in social is not just a story but is a plan that needs to be tied with it closely. Behind the scene story development is also shown to indicate start to finish. Thanks to martech and the tools available in the market, social stories make authors out of the common man. It ensures that the power of the pen or the brush or any other tool one maybe using is well utilized. Treat stories or storyfication similar to the headline, main bullets, or breaking news on television channels. Are you in the Social Media Game or left behind? It is also a far cry from a sales pitch and hence there actually has to be meat to the content. One can also consider multimedia formats to convey these stories. The growth of stories has something to do with the burgeoning genZ audience and their interest in themselves and personalization to the content they create or view. It also has to do with very little time to catch viewers’ attention and hence the audio visual format sells better. While there is organic content that is generated across social channels, inorganic or sponsored content is created through paid media. These are typically triggered when an action is taken by the user for eg when a page is liked or when known contacts checks into a business page or when a friend claims an offer made. The direct impact of getting stories onto a self-service mode is also that the role of advertisers has turned ‘redundant’. Of course the option to ‘skip’ ads exist unless that is taken away as well.

by Rama K

03 Apr 2019

Blogs

5047

Becoming the most talked about organization, unit, industry, product or service means relying on the most dynamic and conversation-oriented marketing platform today: you are guessing right and that is Social Media. There are many kinds of social media, but they are all characterized by a shift from traditional, broadcast-style marketing to a collaborative, engaging format. Marketing communications are no longer meant to be passively consumed. Instead, the target demographic takes part in creating the conversation, participating in it and giving their voices out for good or bad. Marketing must adapt to these new realities to succeed within the social media space. This blog tries to outline what it takes to succeed in this frontier. Making social media work Marketing industry publications are full of examples of B2C firms that are highly successful using social media to promote their products, but what we must aim for is a social media strategy that supports throughout the entire sales cycle, not just at the point of sale. Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Just like all marketing communications, the point of social media is not to directly generate leads, but the strategy must not exclude that possibility.  Social media strategy must continue through the final stages of marketing, and aid in maintaining previous clients as well as procuring new ones. Learning to use social media effectively can be a lengthy process. How to Increase Sales with Content Marketing Social Media is a Conversation The specific details of each social media platform vary, but the goal of marketing on social media remains the same regardless of which tool is used. Successful marketers should obtain influence over the conversations that occur on social media, and the influence should be used to push the conversation in directions that highlight the strengths of the company. This kind of influence is the social media equivalent of thought leadership. How to Build Successful Marketing Strategy in 20 Minutes The first step to gaining such influence is to identify the trending conversations that are occurring within the social media platform. This is done by looking for current influencers and seeing which topics inspire the most fervent debate. Once the conversations have been identified, you have to engage with your influencers. Befriend them, take their views and add yours if it makes a difference. Respond to other contributors and link to content that is applicable to the discussion. Proprietary content is a pool that marketing can draw on when necessary, but the point of social media marketing is not to disseminate content but to enter into a discourse. By entering into trending conversations and contributing useful, interesting content, you can become an influencer too. Best Online Digital Marketing Courses Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To explore all our certification courses on Digital Marketing, kindly visit our page below. Digital Marketing Certification Use your time wisely While it is so easy to just be a bystander or a passing audience in this space, try and use your time wisely to make an impact. Just like any other law that exists in the universe, there are laws in this space too. The law of listening, the low of focus, the law of qualitative connections, the law of patience in building a successful business, the law of compounding, the law of acknowledgement, the law of value, the law of accessibility, and the law of reciprocity are some of them. Top Digital Marketing Skills Online Advertising Courses Influencer Marketing Programs SEO Optimisation Courses Performance Marketing Certification Search Engine Marketing Course Email Marketing Strategy Content Marketing Strategy Social Media Advertising Digital Marketing Analytics Website Analytics Online Display Advertising Best Affiliate Programs upGrad’s Exclusive Digital Marketing Webinar for you – What’s new in Marketing? document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4 Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Rama K

17 Nov 2018