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Karthik Reddy

5+ of articles published

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upGrad

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Karthik Reddy, Community Manager at www.16best.net, is the author of India’s Number 1 travel blog. Boasting an MBA in computer science, he once decided to get away from the office desk life and take a breathtaking journey around the world. He is eager to use the power of the global network to inspire others. A passionate traveller and photography enthusiast, he aspires to share his experiences and help people see the world through his lens.

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The Importance of Search Engine Optimization [Infographic]
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5409

The Importance of Search Engine Optimization [Infographic]

All webmasters have the same goal – getting as much traffic on their websites as possible. They are targeting the unpaid results, also known as natural or organic, and they use different techniques to achieve them. SEO, short for search engine optimization, is a tool of the utmost importance for getting the unpaid results. It is defined as the process of affecting the online visibility of a website in a certain search engine. SEO targets different kinds of search, such as image search, video search, academic search, news search, etc. Essentially, in order to create a decent SEO for a website, an expert will adjust the site in accordance with a search engine’s algorithm that determines its rank in the search results. For example, if a business wants to improve its site’s visibility in Google results, it will hire an SEO expert who will adjust the site’s content, loading speed, responsiveness to mobile devices and other requirements which have to be met in order for Google’s search algorithm to show it among the top results. It’s definitely worth reading some SEO statistics to understand how and why the aforementioned aspects influence rankings. 3 Must-have SEO Tools to Explode your Ranks One part of SEO is Local SEO. It is similar to the general SEO described above, as both have the same goal – manipulating the visibility of a website. Local SEO dates back to 2003-2005 when search engines tried to provide people with results within their vicinity. It plays a big role for local businesses. According to Forrester via WWD.com, by 2021, mobile devices alone will influence $1.4 trillion in local sales. There are many factors which affect local ranking. Link signals – Inbound anchor text, link domain authority, link domain quality. On-page signals – Presence of NAP, keywords in titles domain authority. Behavioural signals – Click-through rate, mobile clicks to call, check-ins. Personalization Citation signals – IYP/aggregator NAP consistency, citation volume. Review signals – Review quantity, review velocity, review diversity. Social signals – Google, Facebook, Twitter engagement. Google uses three main criteria in its algorithms to show the best match for a search. Prominence – how well known a place is in the offline world. Relevance – surfacing the listings that best match the user’s query. Distance – return listings that are closest to the location of the user. Scroll down and take a look at the infographic to learn about more than 72 stats about SEO in 2018 20 On-Page and Off-Page SEO Techniques: A Checklist Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses upGrad’s Exclusive Digital Marketing Webinar for you – What’s new in Marketing? document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4 Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Featured Programs for you – Advanced Certificate in Digital Branding & Advertising from MICA Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Karthik Reddy

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10 Aug 2018

Voice Search Technology: Quick and Fascinating Facts
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5149

Voice Search Technology: Quick and Fascinating Facts

Modern mobile devices are making life easier for everyone, so it is not unusual that most people nowadays have developed an “addiction” towards smartphones and can’t imagine a day without using them. An aspect of mobile use that has become particularly popular today is voice search or voice-enabled technology, and it is slowly changing the way people scour the world wide web for information. Best Online Digital Marketing Courses Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To explore all our certification courses on Digital Marketing, kindly visit our page below. Digital Marketing Certification Therefore, it makes sense that voice search has had a huge impact on how we approach the search engine optimization. If you want your website to be truly optimized for voice searches, you can read some SEO company reviews and hire an expert to help you. However, if you’re a do-it-yourself kind of person, here’s some helpful info about voice search to help you get started. What is Voice Search? It is a speech recognition technology which gives its users an ability to search by saying terms aloud, instead of typing them. It is most commonly implemented in smartphones or other web-enabled mobile devices by the biggest technology companies in the world. Top Digital Marketing Skills Online Advertising Courses Influencer Marketing Programs SEO Optimisation Courses Performance Marketing Certification Search Engine Marketing Course Email Marketing Strategy Content Marketing Strategy Social Media Advertising Digital Marketing Analytics Website Analytics Online Display Advertising Best Affiliate Programs When Was Voice Search Introduced? Its beginnings date back more than half a century ago in 1961, when IBM introduced the first speech recognition tool called IBM Shoebox. William C. Dersch’s invention was able to perform mathematical functions and perform speech recognition, as it recognized 16 spoken words and the digits 0 through 9. Mobile Marketing – Make the Most of Smartphones and Tablets What Can Voice Search Do? Since the creation of IBM Shoebox, hundreds of voice-enabled systems and software have been developed. The most recent voice-enabled devices have numerous abilities such as searching the internet, getting directions, calling and texting, checking the weather, scheduling reminders and events, setting alarms, and many more. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Several Statistics About Voice Search The digital marketing agency HigherVisibility conducted a survey on 2,017 mobile phone users to find out when people use voice search and got the following results: 52.8% when driving. 21.3% when doing another activity. 7.5% when watching TV. 7.4% when working. 5.5% when cooking. 2.6% when exercising or walking. 2.3% when showering or using the bathroom. 0.4% when with friends or family. 0.2% when in bed. Let’s take a look at the primary reasons why smartphone users worldwide decide to use voice-enabled technology: Doing online searches – 60%. Finding information on a product in which they are interested in – 51%. Asking questions – 50%. Asking a fun question – 49%. Asking for directions – 42%. Making a call – 41%. Playing music – 41%. Asking for the weather forecast – 40%. Finding a local business – 34%. Finding info on a local business – 34%. The Advent of Chatbots is Creating a Stir in Social Media These are just some of the facts which along with a hundred other can be found in the following infographic about voice search technology: upGrad’s Exclusive Digital Marketing Webinar for you – Webinar with Q&A Session on Digital Marketing document.createElement('video'); https://cdn.upgrad.com/blog/kapil-panchal-alumni-talk-about-careers-in-dm.mp4   Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Karthik Reddy

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16 Jul 2018

How Mobile Marketing Is Quickly Eclipsing Desktop Marketing?
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5295

How Mobile Marketing Is Quickly Eclipsing Desktop Marketing?

Desktop marketing up until now was one of the most important forms of marketing a business could use. Most people used a desktop computer or laptop and regularly used internet browsers to perform online shopping. Although desktop marketing is still hugely important, another form of marketing is set to take centre stage and play a prominent role in marketing campaigns of modern business. This type of marketing is known as mobile marketing – marketing campaigns specifically created for mobile devices such as smartphones and tablets. So, why is this type of marketing becoming more important? That is mainly due to the rise in prominence of smartphones – literally, everyone has either a smartphone or a tablet, but can the same be said for a desktop computer or a laptop? Statistics even point towards this trend too – 92% of adults own a mobile device, but only 73% own a desktop or laptop device. In short, more people are using mobile devices, therefore there is a greater need to take advantage of this and start using mobile marketing. Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses The infographic below delves further into this subject and provides you with some interesting facts and figures about mobile marketing: There is a myriad of different types of mobile marketing, some of which you may not even realize! We have SMS (text message) marketing which customers can opt-in to and receive regular product promotions and updates. There are also more indirect things that you can do, such as building your website and optimizing it to be responsive and easy to use on mobile devices. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses upGrad’s Exclusive Digital Marketing Webinar for you – What’s new in Marketing? document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4 Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Karthik Reddy

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14 Jun 2018

How to Increase Your Exposure And Revenue with Video Marketing
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5092

How to Increase Your Exposure And Revenue with Video Marketing

There are many forms of marketing a business can invest in – TV adverts, radio, flyers, banner ads, and billboards to name a few. One particular type of marketing that is becoming increasingly popular on the internet and digital media is video marketing. This type of marketing provides something visual that a customer can easily digest. It is a well-known fact that we remember a greater portion of what we see, as opposed to what we read or hear. Statistics also show video marketing in a favourable light – 76% of businesses state that video marketing has helped them increase sales, whilst 97% of marketers have said video has helped improve their customers understanding of their products and/or services. Businesses use video marketing in a variety of different ways. Fashion companies, for example, may produce videos of models wearing their clothes. Online electronics retailers like Newegg, on the other hand, usually make review videos about the latest gadget available for sale on their website, so shoppers have a better idea of what they’re purchasing. Car manufacturers, on the other hand, could produce videos of their vehicles performing on tracks or displaying various features. Video allows for a huge degree of creativity. Marketers can let the imagination run wild and develop some truly epic marketing campaigns that would not be possible through other mediums. Content Marketing: What Do Companies Lose By Ignoring It? This infographic by 16Best provides some insight into the world of video marketing for your benefit: Many companies are making use of video marketing and it is becoming an integral part of a typical marketing campaign. Although video marketing is still taking off in certain industries such as food & leisure, healthcare, and professional services, it is positively thriving in other areas such as media, manufacturing, and communications. Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses Video Marketing: The Next Digital Frontier Let us know your thoughts on video marketing and how do you plan to use it for your business in the comments below. Learn Digital Marketing Courses online from the World’s top Universities. Learn Advanced Certificate Programs to fast-track your career. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses upGrad’s Exclusive Digital Marketing Webinar for you – How Marketers can enable Sales for Success? document.createElement('video'); https://cdn.upgrad.com/blog/abhishek-ballabh.mp4 Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Karthik Reddy

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17 May 2018

Artificial Intelligence: Taking or Rather Taken Over
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5264

Artificial Intelligence: Taking or Rather Taken Over

Thanks to the movies, we can brag about having a general idea of what robots look like. They are often powered by chips or a similar tech. However, when we talk about artificial intelligence (AI), there’s usually that extra human dimension to it. It’s perceived as a robot with human-like similarities. Best Machine Learning and AI Courses Online Master of Science in Machine Learning & AI from LJMU Executive Post Graduate Programme in Machine Learning & AI from IIITB Advanced Certificate Programme in Machine Learning & NLP from IIITB Advanced Certificate Programme in Machine Learning & Deep Learning from IIITB Executive Post Graduate Program in Data Science & Machine Learning from University of Maryland To Explore all our courses, visit our page below. Machine Learning Courses In fact, Merriam Webster Dictionary defines artificial intelligence as “an area of computer science that deals with giving machines the ability to seem like they have human intelligence”. Case in point. Technically speaking, AI operates on algorithms such as machine learning, deep learning, and natural language processing. The reality today is that the number of companies adopting AI technologies to enhance task completion and make things much easier is on the constant rise. Of particular importance is the fact that the Artificial Intelligence technologies are used for customizing and creating the best experience for users. The level of efficiency and consistency that AI brings, however, is nowhere near levels achievable by human hands, despite the added advantage of eliminating human error. Go and the Challenge to Artificial General Intelligence In-demand Machine Learning Skills Artificial Intelligence Courses Tableau Courses NLP Courses Deep Learning Courses Learn ML Course from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Let’s consider popular companies Google, Walmart and Spotify as examples: Google Google uses the AI machine learning algorithm to make the search results more accurate. The machine basically understands and learns the search patterns of the user and uses this to improve the user’s search experience. Walmart Walmart uses a powerful combination of machine learning, big data and internet of things to improve customer experience. These technologies help in managing the vast Walmart inventory, keeping it well-supplied with the most sought-after items, but it also allows for faster and more seamless online shopping experience. Spotify Spotify uses the AI deep learning algorithm to suggest to users music that is similar to what they listen to and that they will enjoy. 5 Breakthrough Applications of Machine Learning AI-driven tools and technologies will only increase, and the possibilities are endless, to say the least.  Take a look at this infographic by 16Best below, and you’ll learn that the future is a lot closer than you think. Whether AI is taking over our jobs or not is debatable, but it’s a well-known fact that more and more brands are exploiting it for marketing purposes. Popular AI and ML Blogs & Free Courses IoT: History, Present & Future Machine Learning Tutorial: Learn ML What is Algorithm? Simple & Easy Robotics Engineer Salary in India : All Roles A Day in the Life of a Machine Learning Engineer: What do they do? What is IoT (Internet of Things) Permutation vs Combination: Difference between Permutation and Combination Top 7 Trends in Artificial Intelligence & Machine Learning Machine Learning with R: Everything You Need to Know AI & ML Free Courses Introduction to NLP Fundamentals of Deep Learning of Neural Networks Linear Regression: Step by Step Guide Artificial Intelligence in the Real World Introduction to Tableau Case Study using Python, SQL and Tableau Natural Language Generation: Top Things You Need to Know  

by Karthik Reddy

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24 Apr 2018

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