Blogs

5230

With more and more businesses going “Digital” to be better connected with their customer bases, many marketers would find themselves needing to understand the world of digital. While there are courses featuring how-to programs by practitioners, and others taught by professors, one can rarely find a course that offers both. Recognizing the fast pace at which technologies and knowledge change, we at UpGrad identified that both conceptual and real-world knowledge is essential to educating future leaders in this digital age. Therefore, we started conversations with leading faculty at the University of Cambridge Judge Business School and brought in industry leaders from all around the world to produce a program in Strategic Digital Marketing. Leading faculty With more than 800 years of history in educating leaders, the University of Cambridge is one of the most prestigious and recognized universities globally. Prof. Jaideep Prabhu, who contributed heavily to the creation of the program, is a highly experienced practitioner in the field of marketing and has been with Cambridge Judge Business School for more than 10 years. Throughout his career, he has consulted and taught executives from ABN Amro, Bertelsmann AG, British Telecom, Philips, Shell and Vodafone to name a few. He is also a member of prestigious editorial boards such as the Journal of Marketing and has been interviewed extensively by media agencies like BBC, Business Week and The Financial Times. How does a Digital Marketer’s Salary Grow? Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses Industry Practitioners Together with leading faculty, we have worked with Digital Marketing experts from India, Singapore, UK, Middle-East and Latin America just to name a few. A couple of experts that we are proud to have as part of the program and would like to highlight: Sakhee Dheer: Sakhee is currently servicing as Head of Digital Marketing at Facebook Asia Pacific where she is responsible for all aspects of Facebook’s digital marketing strategy in 12 countries across Asia. Prior to that, she was the Head of Digital Marketing & Analytics at Microsoft Asia Pacific where she drove marketing transformation across Microsoft’s APAC markets. As a student of the course, you will be able to catch Sakhee in action in Module 7: Metrics, ROI and Executive Reporting. Cindy Koh: Cindy was the former Head of Marketing, Branding, Digital & Social at ANZ where she drove ANZ’s marketing strategy and execution across Singapore, Hong Kong, Taiwan and China. With more than 10 years of experience in the digital marketing space, Cindy’s experience encompasses both B2C in Retail, Wealth and Private Banking and B2B in Institutional Banking. Prior to ANZ, she has also served various marketing-related roles at Citibank, Credit Suisse and UOB Bank. Cindy has contributed heavily to the creation of Module 5: Display, Email and App Marketing, where you will find her in action! In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses upGrad’s Exclusive Digital Marketing Webinar for you – What’s new in Marketing? document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4   Leading in the Digital Age: UpGrad and Cambridge Judge Business School If you wish to explore and become an expert in Digital Marketing, check out upGrad & MICA’s PG Certification in Digital Marketing & Communication. Become an expert in social media marketing, content marketing, branding, marketing analysis and PR. As such, we at UpGrad are proud to say that the Strategic Digital Marketing program that we have created is one of the most comprehensive programs in marketing combining the best of both worlds that any student would wish for! Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Jeremy Wong

19 Jul 2018

Blogs

5111

Just 10 years ago, the term digital marketing did not even exist! Today, with the growth of the internet, digital marketing is slowly taking over traditional marketing. There are multiple reasons this has happened, and it includes (1) Being able to reach target audiences in real time and more easily and; (2) Being more affordable. With data being collected so readily on sites such as Google and Facebook, businesses have been able to reach their target audiences with suitable marketing messages a lot more efficiently. Depending on industry and purpose, some of the fields that digital marketers use frequently include gender, age, interest and occupation. A simple email direct message (EDM) or social media campaign can allow businesses to spread their marketing messages at a fraction of what a television and print advertisement would cost and without busting the bank! With this development, career opportunities in digital marketing have expanded exponentially with roles such as social media manager or digital marketing strategists easily falling into the top 10 in-demand jobs of most countries, especially in Asia. That said, given how recent digital marketing has evolved, most of the population above the age of 30 have not had any proper education in the field. And so, comes to the next question: “If I missed out on learning about digital marketing in school, how can I learn more about it and keep myself updated on the latest developments and how can I become a digital marketing leader today?” Online Marketing Trends to Watch Out for in 2018! Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses Getting Global Certification & Knowledge UpGrad has collaborated with the University of Cambridge Judge Business School to offer the Executive Program in Strategic Digital Marketing which covers all the required areas for individuals to learn about digital marketing and keep themselves up-to-date with the latest trends. While the curriculum focuses on the strategic aspects of digital marketing, it also teaches the hands-on usage of key tools such as Google Analytics and Facebook Ad Manager. The program has been carefully curated in a way that it is suitable for both individuals with and without any prior marketing. For the first two modules, students will learn about marketing concepts such as Customer Segmentation and Positioning. For the next three modules, students will learn about key marketing channels such as Search Engine Marketing and Optimization (SEM and SEO), Social Media Marketing (Facebook, Instagram, Linkedin etc.) and Display, App and Email Marketing. To finish off the program, students will gather all the knowledge they have learned in prior modules and put them to use to learn about Agency Management, Budget and Channel Mix Optimization and ROI Metrics. In addition to being able to equip themselves with the necessary digital marketing knowledge, students will be educated by professors at one of the prestigious universities in the world! To make an enriching industry relevant program, UpGrad has also collaborated with industry practitioners from Facebook, HCL, ANZ, Pfizer, etc. to contribute to the program. These industry practitioners enhance the program by providing global examples and case studies across multiple industries. To top it all up, at the end of the program, students will receive a globally recognized certificate jointly offered by Cambridge Judge Business School Executive Education and UpGrad. “Global Content, Local Context”, “Action Based Learning Experience” and “Tangible Career Outcomes” are the three aspects at the core of the learning experience in this program. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses upGrad’s Exclusive Digital Marketing Webinar for you – What’s new in Marketing? document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4   Leading in the Digital Age: UpGrad and Cambridge Judge Business School UpGrad is starting the sixth batch from December 2018 and we are excited to be a part of the enriching learning experience of the digital leaders across the globe. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Jeremy Wong

12 Jul 2018

Blogs

5106

At UpGrad, we have set out on a mission to build the careers of tomorrow by delivering the best learning experience. In this ever-changing digital age environment, we believe that every professional today needs to constantly upskill to stay relevant. In our previous two editions of Learning Week, more than 10,000 students from 10 different countries went through our modules and walked away with a bag full of knowledge! To continually aid UpGrad’s mission and given the successes of the previous two editions, we are proud to present the 1st ever UpGrad South-East-Asia Learning Week focused on Strategic Digital Marketing! Best Online Digital Marketing Courses Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To explore all our certification courses on Digital Marketing, kindly visit our page below. Digital Marketing Certification From the 18th to 26th of June, you can register for UpGrad Learning Week and gain 40+ hours of access to content in areas such as Search Marketing and Social Media (Facebook, Instagram, etc.). These sessions are all conducted by Cambridge Judge Business School professors and a carefully curated pool of experienced industry professionals in the digital marketing space. In addition, you will learn how to use Facebook Ad Manager and receive a complementary Facebook Ad Certification upon completion of the module. Last but not least, you will obtain an UpGrad Learning Week Certification at the end of Learning Week to kick-start your career into the realm of Digital Marketing. If you are a beginner at Digital Marketing, this Learning Week will provide you with an in-depth sense of what you will need to know to stay relevant in the digital age. If you are an experienced marketer, you can understand what the new buzz items in the industry are and keep yourself up-to-date with the latest developments. Top Digital Marketing Skills Online Advertising Courses Influencer Marketing Programs SEO Optimisation Courses Performance Marketing Certification Search Engine Marketing Course Email Marketing Strategy Content Marketing Strategy Social Media Advertising Digital Marketing Analytics Website Analytics Online Display Advertising Best Affiliate Programs Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. UpGrad’s Learning Week is an initiative to encourage working professionals to start investing time in upskilling themselves while giving you a chance to gain a sneak peek into UpGrad’s immersive learning experience. Here’s your opportunity to learn something new – take UpGrad’s Learning Week Challenge! upGrad’s Exclusive Digital Marketing Webinar for you – What’s new in Marketing? document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4 Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Jeremy Wong

15 Jun 2018

Blogs

5584

I am excited and proud to share all about what happened at UpGrad’s first BaseCamp in Singapore held on 19th of May. After seeing an amazing response to our BaseCamps in various Indian cities, we decided to start BaseCamps for our learners in Southeast Asia. UpGrad BaseCamp acts as a physical platform for extensive peer to peer learning, idea exchange and networking with the aim to bring learners from across cohorts together and help them bond to form a strong alumni community. As a part of the event, a workshop was conducted by Matthew Lim, who is the Founder and Managing Director of WE! Interactive. Here’s how the whole experience turned out for a couple of students present there. Two of our student’s from UpGrad’s Executive Program in Strategic Digital Marketing in collaboration with Cambridge Judge Business School Executive Education – shared their BaseCamp experience with us. Roland Yap is the Former Vice Chairman (ASEAN Committee), US-ASEAN Business Council and Supakom Khamsuk is the Senior Account Executive of MRM. They are not only from different cities (Singapore and Bangkok) but from different batches (April and January) as well. UpGrad Student Athul Uday on Rethinking Marketing Frameworks Supakom said, “Last Saturday, we were glad to be part of UpGrad’s inaugural BaseCamp in Singapore. We worked in groups of three to solve a real-life case study on a co-working space provider developed by Matthew”. “It was an excellent opportunity for us to connect the dots between real-world industry practices and academic knowledge gained during the program. We got a chance to meet our peer-group. The same guys who take part in the UpGrad Learning App discussions. What a small world!” said Roland. “…more importantly, it was an excellent occasion to network amongst course mates with different backgrounds and experiences. The sharing of knowledge and views amongst learners and the facilitator (Matthew) helped all of us experience and better understand the key best practices in the marketing industry.” We are proud to know that, our students have been highly satisfied with the program in terms of content, recognition and networking opportunities with industry mentors and other learners. They found the curriculum of the program to be extremely well-structured, which allows it to be relevant and suitable for learners with or without marketing backgrounds. Leading in the Digital Age: UpGrad and Cambridge Judge Business School Here’s Weisheng Neo in conversation with Supakom Khamsuk: So, if you are someone looking for an interactive yet in-depth program in digital marketing, look no further! See you at the next UpGrad BaseCamp!

by Jeremy Wong

25 May 2018

Blogs

5255

From nostalgic dial-up connections in the 90’s to the high-speed internet on-the-go, there is no denying that the internet has become an essential part of our lives. It is both exciting and surprising to see how the emerging economies are embracing the digital revolution so rapidly. In India alone, the internet users have grown to over 460 million in less than 20 years; second largest ranked only behind China. This large-scale digital revolution has completely transformed the landscape in which businesses and customers operate. Marketing in this Digital Landscape Businesses are going “Digital” to be better connected with their customer base. Few industries are more impacted by this transformation than traditional marketing. A source projected the spend amount to be 229.25 billion U.S. dollars in 2017 and that it would grow to 335.5 billion by 2020 with growth rates significantly outperforming any other media segment. In India alone, Digital Marketing spends amounted to almost Rs. 9,700 crore by December 2017. In Singapore, digital marketing spends are outgrowing all traditional marketing channels riding on the wave of burgeoning mobile and internet penetration and is expected to rise at a CAGR of 15 percent in Singapore over the next three years, exceeding the equivalent global growth rate of 11 percent. The Next Big Opportunity Career opportunities in digital marketing look promising and bright. Digital Marketing falls into the top 5 of most in-demand skills for hiring, in today’s world. In addition, to become a successful business leader today, a deep knowledge of Digital Marketing is no longer a good-to-have – it is a must-have. Marketing professionals and leaders need to understand what marketing means in a digital age, how to build a brand that the consumers can connect to and achieve business goals in the process. With the above market needs and lack of structured and quality educational offerings that allow professionals to get tangible business outcomes and career impact, we decided to create a program that would allow professionals to have a fresh global perspective to lead marketing in this digital age. Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses Getting a Global Exposure We started conversations with leading faculty at Cambridge Judge Business School. With more than 800 years of history in educating leaders, the University of Cambridge is one of the most prestigious universities in the world. It’s Cambridge Judge Business School has forged a reputation as a center of rigorous thinking and high-impact education. Cambridge Judge Business School’s  MBA program has been globally ranked 5th by Financial Times in 2017. “To be the first partner for Cambridge Judge Business School in Asia is a strong step forward in our journey. The association is a strong validation that online education is not just the future, but also the present” – said Ronnie Screwvala and Mayank Kumar, co-founders of UpGrad. Dr. Kishore Sengupta, Director of Executive Education at Cambridge Judge Business School and Prof. Jaideep Prabhu felt a strong need for a program in strategic digital marketing. Our program underlines the commitment by Cambridge Judge Business School to expand its Executive Education offerings to new audiences in different regions of the world, building on the extensive custom programs offered in Cambridge for many years. upGrad’s Exclusive Digital Marketing Webinar for you – What’s new in Marketing? document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4   In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses For us at UpGrad, it’s an opportunity to provide global recognition to professionals aspiring to get exposure to truly global education. Global Content, Local Context Both teams, UpGrad and Cambridge Judge Business School have worked together to meticulously curate what we believe is the most enriching and industry relevant program available on rethinking digital marketing from a strategic yet hands-on perspective. We collaborated with industry leaders from India, South-East Asia and Africa including Sakhee Dheer from Facebook, Apurva Chamaria from HCL, Cindy Koh from ANZ, Khurram Hamid from Pfizer and many more. In line with our mission to develop industry-relevant online programs for working professionals – these leading industry experts have been involved at every stage of program development and delivery. “Global Content, Local Context”, “Action Based Learning Experience” and “Tangible Career Outcomes” are the three aspects at the core of the learning experience in this program. UpGrad is starting the fourth batch from September 2018 and we are excited to be a part of the enriching learning experience of the digital leaders across emerging economies. Hurry up! Applications open! Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. Featured Programs for you – Advanced Certificate in Digital Branding & Advertising from MICA Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Jeremy Wong

09 Feb 2018