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Dev Priyam

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Dev manages the program team for the Digital Vertical at UpGrad. An education and technology enthusiast, he has extensive consulting experience working with A. T. Kearney in multiple large-scale digital transformations across Asia-Pacific. He loves traveling and exploring new cultures. He has covered 15 countries in the past 2 years.

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6 Reasons to Take UpGrad and MICA Digital Marketing & Communication Course
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6 Reasons to Take UpGrad and MICA Digital Marketing & Communication Course

Every business, no matter how big or small, requires marketers who can develop unique and pioneering marketing strategies and help the company gain customers and build a strong foothold in the market. However, the landscape of marketing has changed drastically. Learn Digital Marketing Course online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. While traditional marketing techniques such as ads over the television, radio, newspapers, flyers, and billboards, have been around us since time immemorial, now is the era of Digital Marketing. Traditional marketing had its own perks, no doubt, but since we’re a part of a digital revolution now, one simply cannot rely on traditional marketing strategies anymore. This is primarily because of the fact that a large percentage of people across the globe have made the shift to the online platform – from online shopping and performing online transactions to searching for relevant content, people are increasingly relying on the Internet for almost everything. According to an MIT report, the proportion of individuals accessing the Internet from smartphones has risen from 24% (2010) to a whopping 84%(2018)! Digital marketing has numerous advantages over traditional marketing channels. First, traditional marketing is constrained as in it does not allow marketers to interact with their target audience. Digital marketing, however, facilitates real-time engagement with target consumers via live chat, comments, and so on. As of 2018, it is estimated that nearly 2. 62 billion people use social media, and this number is predicted to escalate to 2.77 billion by 2019. Thus, by leveraging social media channels, marketers can now expand their reach to the audience and attract more consumers than ever. Reduced costs, higher exposure, rapid publicity, analytics-based approach, and enhanced brand development are some of the greatest advantages of digital marketing. Furthermore, as the attention span of the audience is reducing rapidly, clever and snippy digital marketing ads are the winners here. This is essentially how Twitter became a big hit with its short but witty posts. Sathyaraj Iyer on UpGrad’s Digital Marketing Program: ‘Stop Wishing, Start Working’ So, long story short, in this era of increased digital penetration, if you are not leveraging digital marketing strategies, then you are missing out immensely on business opportunities. However, to master the field of digital marketing, you must first learn the ropes of efficient and effective digital marketing or else you’ll get lost in the sea of confusing marketing metrics and tools. And what better than online platforms to master digital marketing? Online platforms are way better than offline institutes mainly because online platforms allow you to interact with trained instructors and industry experts right within the comfort zone of your house. While offline institutes ‘proclaim’ to have the best experts and mentors, we know that more often than not, the claims aren’t true. Thus, to enrich the digital marketing learning experience for you, UpGrad brings you its PG Certification in Digital Marketing & Communication in collaboration with MICA, one of the top Schools in Business and Management in the Asia-Pacific region. Formerly known as the Mudra Institute of Communications, Ahmedabad, MICA was established in the year 1991. Ever since its inception, MICA has adapted to the dynamic environment of the industry and has curated excellent courses and programs in Marketing and Communication. Through its study courses, MICA aims to create leaders and visionaries of tomorrow who can deliver the best-in-class solutions across all parallels of the industry. Why should you Opt for the Digital Marketing & Communication Course by UpGrad and MICA? Here are the 6 reasons why UpGrad should be your first choice when it comes to mastering digital marketing: The Course is Taught by MICA Faculty & Industry Experts To help you learn better, we’ve brought together reputed members of the MICA faculty and industry experts. So, you get the firsthand experience of learning from reputed MICA faculty members such as Prof. Falguni Vasavada Oza and Prof. Rajneesh Krishna. Our panel of industry experts includes Sakhee Dheer from Facebook APAC, Jaideep Prabhu (Prof. of marketing at the University of Cambridge), Michael Leander from Markedu, Sumit Verma from Google, Prithviraj Banerjee from DigitasLBi, Anshul Khandelwal from Foodpanda, and Dhaval Doshi of Smarthome NX, to name a few. Our excellent panel of industry experts and MICA faculty break down the concepts of digital marketing into bite-sized pieces so it is easier for students to grasp. Get Hands-On Experience by Running Live Campaigns and Solve Business Cases Our digital marketing course ensures that you get enough exposure to real business cases. With more than ten business case studies in the syllabus, you will learn how industry experts (across a diverse range of industries ranging from e-commerce and travel to fashion) approached business challenges and found solutions to transform the business scenario altogether. Our business cases are associated with high profile brands such as Thomas Cook, Star Sports, Grofers, and much more. Also, you will be solving ten industry projects such as running live campaigns (with real money!) on Facebook, Google, and other such platforms. What’s more is that on the completion of the FB module and on running successful FB live campaigns, you’ll receive a certification from Facebook. upGrad’s Exclusive Digital Marketing Webinar for you – Watch our “Webinar with Q&A Session on Digital Marketing” document.createElement('video'); https://cdn.upgrad.com/blog/kapil-panchal-alumni-talk-about-careers-in-dm.mp4   Learn about the Myriad Aspects Digital Marketing and its Tools Digital marketing is highly data-driven. Data analysis allows marketers to identify the target audience, gain industry knowledge about their rivals, monitor traffic, and much more. However, one needs to be handsy with the correct set of tools to be able to do all of this. Over the span of twenty-four weeks, our digital marketing course will introduce you to the world of digital marketing and its concepts. You will not only learn about the basic marketing concepts and digital marketing channels and metrics, but you will also learn the tips and tricks of Website building, Social Media Marketing, Display Marketing, Email & Mobile Marketing, Content Marketing, SEO, SEM, and Analytics. Apart from this, we’ll teach you how to work with DM tools such as Google Adwords,  Google Analytics, Facebook Business Manager, Woorank, Hootsuite, and much more. Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses PG Certification from MICA Once you successfully complete the digital marketing course, MICA will reward you with a Post Graduate Certification in Digital Marketing & Communication, along with an individual PG Certifications in the specialization courses of your choice. The perks do not just stop there – after completion of the course, you will officially receive the status of being a MICA Alumni. Not only will you become a part of MICA’s reputed network of alumni, but you will also get a chance to connect with some of the most talented leaders and experts in Marketing and Communication. Get One-on-One Mentoring & Career Support As you learn and train, you’ll find plenty of opportunities to connect with our trained expert panel and industry experts who’ll provide helpful feedback on every industry project you complete. This will allow you to assess your strengths and weaknesses and chalk out your plans accordingly. We also have a dedicated career support team that will not only help you choose suitable job profiles in the field of digital marketing, but will also help you prepare for interviews through mentoring sessions. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses Avail The Course At 0% EMI If by any chance, you cannot pay the lump-sum course fee, you can pay it in instalments over the course of six months. The best part – you can pay the instalments at 0% EMI! Our finance partner Fortune makes it possible for us to allow students to pay their course fee for a duration of six months, with the amount roughly equalling 13,000 INR. After you’ve applied for this course, our Admissions Counselor will personally contact you and brief you about the admissions, course, and payment details. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Industry Proven Techniques to Grow Business Online UpGrad’s courses takeson a holistic approach to digital marketing. By the time you finish with us, one thing is for sure – your horizon of knowledge will expand significantly and you’ll learn to think and act like a true digital marketer. With so many perks and benefits, why should you go someplace else? If you are curious to get into the world of digital marketing, check out upGrad & MICA’s Advanced Certificate in Digital Marketing & Communication. Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Dev Priyam

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01 Aug 2018

Take UpGrad and MICA Digital Marketing & Communication Course: Tools You’ll Learn
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Take UpGrad and MICA Digital Marketing & Communication Course: Tools You’ll Learn

UpGrad and MICA’s digital marketing and communication course online not only aims to introduce students to the core concepts of digital marketing, but it also teaches you how to work with various digital marketing tools. By knowing how to use the right tools, you can magnify the impact of your digital marketing strategies. Best Digital Marketing Courses Online Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To Explore all our courses, visit our page below. Digital Marketing Courses At UpGrad, we’ll teach you how to work with the following tools online: 1. Google Webmaster Tools (GWT) The Google Webmaster Tool, also known as Google Search Console, is a totally free toolset that allows you to take website building to the next level. With GWT, you can effectively monitor your site’s execution, screen backlinks, modify crawl settings, identify and report issues such as malware identification, filter content for indexing, expel content you do not need to index, monitor the search inquiries that drives traffic towards your website, and much more. In-demand Digital Marketing Skills Advertising Courses Influencer Marketing Courses SEO Courses Performance Marketing Courses SEM Courses Email Marketing Courses Content Marketing Courses Social Media Marketing Courses Marketing Analytics Courses Web Analytics Courses Display Advertising Courses Affiliate Marketing Courses To be precise, Google Webmaster Tools is like a ‘diagnostic tool’ for websites, allowing web admins to build such sites so that they are easily ‘found’ on the Web. It is a highly effective driver of SEO; by learning how to use GWT correctly, you can boost and scale your SEO campaign significantly. Industry Proven Techniques to Grow Business Online 2. Google Analytics While GWT is all about understanding the chemistry between Google and your website, Google Analytics is all about gaining insights into the customer experience. Like the Google Webmaster, Google Analytics is also a free Web analytics tool equipped with a host of statistical and analytical tools required for SEO and marketing. It was launched in November 2005 after Google acquired Urchin. It has two other premium versions –  Google Analytics 360 and Google Analytics for Mobile Apps. Google Analytics comes with many handy tools such as custom reports, segmentation for analysis, email-based sharing and communication, data visualization tool, and other integrated tools such as AdWords, Public Data Explorer, and Website Optimizer. It is an excellent tool for small to medium-sized websites. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course 3. Facebook Ads Manager When it comes to digital marketing and advertising, Facebook spells magic. Since millions of people around the world are on Facebook, it is the perfect platform to market products and services, and with Facebook ad campaigns becoming an integral part of digital marketing, Facebook Ads Manager is just the tool you need. Facebook Ads Manager is the one-stop-shop for creating and managing ads on of both Facebook and Instagram. It allows you to monitor and track your FB ad campaigns and tweak them as and when necessary to better suit the audience’s tastes and demands. It has two different methods of ad creation – guided creation and quick creation. Facebook Ads Manager not only allows you to customize your ad campaigns but it also helps you identify and target your potential audience. If you are a beginner in digital marketing, and want to gain expertise, check out our digital marketing online courses from top universities. Decoding Common Digital Marketing Jargons 4. HubSpot While talking about digital marketing, you just cannot afford to ignore HubSpot. Founded by Brian Halligan and Dharmesh Shah in 2006, HubSpot is an inbound marketing and sales software designed to enable companies to create successful marketing strategies, convert leads, attract traffic, and expand target audience reach. It is a completely free full-stack software equipped with all the necessary tools for SEO, social media marketing, content management, and web analytics. It is segregated into three parts – the marketing hub, the sales hub, and the service hub. While the marketing hub is specially crafted to help companies boost traffic, convert leads, and create better inbound marketing campaigns, the sales hub helps brands get deeper and more meaningful insights into potential future prospects. It also automates many routine tasks, thereby helping companies to save a lot of time. The service hub is a dedicated customer service software that helps companies to interact with their customers, enhance their overall buying experience, and ultimately convert them into loyal brand promoters. 5. Hootsuite Hootsuite is an advanced social media management platform that was launched in 2008 by Ryan Holmes. With Hootsuite, social media management becomes easier than ever as it allows you to schedule and update your social posts on any social media platform such as Facebook, Instagram, LinkedIn, Twitter, Google+, WordPress, Foursquare, and so on, all from a single integrated source – HootSuite dashboard. Hootsuite is, thus, a great business and marketing tool for marketers as it helps them manage, analyze, and implement social media and digital marketing campaigns and ads much more conveniently. For instance, if you wish to post the same thing on all your social media profiles, you can just log in to Hootsuite and select the profiles where you’d want the post to appear. Yes, it is that simple! It works very well with Facebook Insights and Google Analytics. upGrad’s Exclusive Digital Marketing Webinar for you – What’s new in Marketing? document.createElement('video'); https://cdn.upgrad.com/blog/rumi-ambastha.mp4   6. WooRank WooRank is a service that is specially designed for enabling marketers and small and medium-sized businesses to analyze the performance of their sites. The tool not only screens websites but also converts the insights thus gained, into actionable reports for a better understanding of what works for your website and what doesn’t. WooRank comes with an array of helpful features such as competitive analysis, keyword tracking, marketing checklist, in-depth reviews, and branded reviews that allows digital marketers to optimise site performance. Apart from helping marketers maintain high search engine rankings, WooRank also helps them track social media traffic, boost conversion rates, and enhance online marketing strategies. 10 Big Things to Expect in the Digital Space 7. Unmetric Unmetric is the only social media intelligence platform in the world that leverages an AI named Xia to help brands uncover crucial industry-related insights such as how their content is performing, what strategies are being used by their rival firms, and how they can improve their own strategies to gain an edge in the market. Its AI can track and analyze online behavior of more than 30,000 brands spread across the multiple parallels of the industry. Unmetric also actively tracks the murmurs on social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+, to help brands understand the latest customer and market trends. All of these tools are highly valued in the domain of digital marketing and are excellent for creating innovative digital marketing campaigns and strategies. By the time you finish our digital marketing course, you’ll have mastered these tools – that’s our assurance. Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing So, how about embarking on the Advanced Certificate in Digital Marketing & Communication journey with us?

by Dev Priyam

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30 Jul 2018

Why Digital Marketing is a Must Know for all Professionals?
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5080

Why Digital Marketing is a Must Know for all Professionals?

The digital world today is no more just a virtual place of social gathering. The industry scenarios and the changing business needs, processes, and models depict that, in the present-day market, irrespective of the area of expertise, digital marketing is a must know for all professionals. Every professional must know the importance and application of digital marketing. The knowledge about the vast influence of the digital marketing on brands can help professionals to dig deep into the changing tastes of the audience and offer a better diverse business outlook. Gone are the days when marketing revolved around the 4 ‘P’s of the marketing mix. The digital world has brought the revolution and has completely outdone the world of the marketing. Businesses are not just influenced by the technology or the demand and supply. The digital marketing has shown a different mirror for the business organisations to look into. And, not just business, digital marketing has had a tremendous influence on individual professionals, commonly referred as personal branding. A modern way of looking at the professional curriculum vitae. A fresh way to judge your capabilities without having a conversation. Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career. So, what’s digital marketing and why do most of us are going gaga over it? The most common question among professionals, freshers and experienced. Studies have shown that more than half the population has their presence in the digital world. Digital marketing is all about selling yourself, or your products or services, via the internet. In short, advertising via digital technologies. Companies are gaining huge profits and return on investment by growing their popularity in the digital arena. An internet marketing strategy binding the business and resources, which requires skilled expertise to drive revenue and growth for the business. While we have now known, what exactly digital marketing is, some of the professionals and students, question how they could be benefited? Digital marketing is one such new area of expertise which can be beneficial not just for business companies but also for individuals also. Wondering how? In the present employment industry, we are all some kinds of products which needs to be sold to the employers. We need to build a brand which showcases our personality, passions, interests, and area of expertise and skill sets. We ought to sell ourselves to the employers or the business organisations.   For instance, if you are a front-end developer, having a personal brand can help you showcase your skills of developing and coding a website. You can have a page on a social media platform or run a video channel on the YouTube about your fresh ideas of website development which might solve the problems of the industry. If you are associated with a business firm, knowing digital marketing can help you give better inputs from the customer perspective and understand the customer feedback from sales and marketing personnel with better clarity. In short, bridge the gap between the sales and marketing team and the product development team. A benefit for the business as well as for you personally. You can also build a portfolio for yourself and take up projects on a freelance basis. Who would you deny earning an extra penny in their free time? If you are a human resource personnel, you can make the best of the social media platforms such as Facebook, LinkedIn etc., for talent acquisition and employee engagement. If you are a teacher, you can create a Facebook page to share the knowledge to your students which will help them in their daily curriculum. You can also create a video channel which students can use it beyond the regular class hours. Guess what, not just your present students, but anyone who seeks knowledge can be benefited by it. Having a digital marketing certification also gives an opportunity to quit your regular 9-5 job and choose for freelance jobs and work at your comfort and ease. Most freelancers are paid per project or per hour basis. Best Online Digital Marketing Courses Advanced Certificate in Brand Communication Management - MICA Advanced Certificate in Digital Marketing and Communication - MICA Performance Marketing Bootcamp - Google Ads from upGrad To explore all our certification courses on Digital Marketing, kindly visit our page below. Digital Marketing Certification Today, most employers look at employees as the brand ambassadors of the company. They want the employees to actively engage in the social world which would be benefited to the organisation. ‘Do you have social media accounts?’, and ‘How active are you on the social media?’ are some of the vital questions asked by the recruiters to the job seekers. Being a social savvy has become an important skill set irrespective of whether you are technocrat or a marketer. A confident professional who knows the craft and his or her area of expertise would undoubtedly build a personal brand. Today, business is not just about what they want to offer the consumers. The consumer – business relationship is evolving. Now, whether it is B2B or B2C, it is about who needs what and how the needs are satisfied and when it is done. Every business tycoon who has been in the industry for decades or a budding entrepreneur or a freelancer, knowing digital marketing can help you build and reach a vast audience with minimal investment. Top Digital Marketing Skills Online Advertising Courses Influencer Marketing Programs SEO Optimisation Courses Performance Marketing Certification Search Engine Marketing Course Email Marketing Strategy Content Marketing Strategy Social Media Advertising Digital Marketing Analytics Website Analytics Online Display Advertising Best Affiliate Programs Now that you know what and how exceptionally the knowledge of digital marketing can impact your career, you, like every other professional would be encouraged to get a digital marketing certification. Before you make the decision, get to know digital marketing. Now that you know, digital marketing is going to change your career, the next step is to know what exactly you will learn when you do a digital marketing certification. A digital marketing certification would impart knowledge about website building, search engine optimisation, social media marketing, digital media analytics (yes, requires a little math), affiliate marketing, app development, email marketing, mobile marketing, data analysis, SQL, HTML (basic coding skills), etc. Whether you have a technical or non-technical background, digital marketing industry welcomes every professional with open arms, irrespective the area of specialisation. The course would teach you how to build a personal brand as well as help understand the audience needs in a better fashion. A personalized mentor who is a digital media expert along with real-time industry application projects would equip you with the skills to start your own business or contribute better to the business organisation and bring a change in your career. Personal branding has become more than a necessity in the present scenario. A strong and deep online loyal audience base who is an ardent follower of your work and activities are a sign of positive image of your personality. Personal branding in the digital platform is a strong resume and perfect gate pass to your dream company. A personal brand can also open new arenas for your professional growth where you can opt out of working for someone else and start working for yourself and enrich your areas of passion and interests. Digital Marketing Free courses to Learn Influencer marketing free course Introduction to advertising free course Influencer marketing right free course SEO basics free course SEM basics free course Email marketing free course Social media marketing introduction free course How to leverage user generated content free course Content marketing free course Fundamentals of marketing free course Brand marketing masterclass free course Whether you are a full-time employee, part-time job seeker or a freelance; or a homemaker, single mother or single father, juggling thousands of daily chores, having a digital marketing knowledge is a must. The digital marketing knowledge will help you create and seek opportunities for yourself, by sitting at home and build the balance between the personal and professional life. So, what are you waiting for? Hurry up and get certified. upGrad’s Exclusive Digital Marketing Webinar for you – Webinar with Q&A Session on Digital Marketing document.createElement('video'); https://cdn.upgrad.com/blog/kapil-panchal-alumni-talk-about-careers-in-dm.mp4   Popular Digital Marketing Blogs Beginners Guide to YouTube Marketing : Complete List How to Monetize Your YouTube Channel? Top 5 Actionable Steps The Complete Guide on setting up a LinkedIn Company Page Everything You Need To Know About Digital Marketing A Complete Guide to Digital Marketing Strategy: What it is and How to create it? Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert Future of Digital Marketing: How It Goes From Here Importance of Digital Marketing: Top 10 Reasons Your Business Needs it Digital Marketing Challenges: How to Win Amidst the Challenges in Digital Marketing

by Dev Priyam

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03 Apr 2018

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