Masters in Marketing in Australia: Top Universities, Scholarships & Career Insights

Latest Update: As of December 2024, Australia recorded 1,095,298 international student enrolments, marking a 15% increase compared to the same period in 2019, indicating a strong rebound in international education.

Global advertising spend has reached US$1.1 trillion, rising 7.3% from previous year as digital platforms enable targeted, measurable campaigns. Marketing automation is projected to nearly double by 2027 as businesses pursue efficiency through data-driven tools. This drives strong demand for marketing professionals skilled in both creativity and technology.

In response, Australia has become a popular destination for international students, thanks to the quality education system in Australia and its strong industry ties. Enrolments have risen 15% since 2019 to over 1.09 million, with many choosing marketing programs that emphasize practical skills and job readiness.

This guide provides 2025 applicants with the latest information on studying in Australia, focusing on Masters in marketing in Australia, including universities, costs, visas, scholarships, and career prospects.

 

 

Masters in Marketing in Australia: Overview

Masters in Marketing programs in Australia, including MA, MSc, and MCom, provide in-depth training across digital marketing, analytics, and brand management. These degrees typically take 1 to 2 years to complete and attract over 800,000 international students.

This growth highlights Australia’s strong reputation for quality education and industry relevance. Here’s a concise overview of program structure, costs, eligibility, and career prospects to help you choose the right path:

Criteria	Details
Course Duration	Typically 1-2 years (full-time)
Intakes	Primary Intake: February / March Secondary Intake: July
Medium of Instruction	English
Average Tuition Fees	AUD 40,000 to AUD 60,000 (INR 22L to INR 33L) per year
Eligibility	Bachelor’s degree in any discipline with minimum GPA 5.0-6.0 (on 7 or 4 scale, varies) Some programs like Full-time MBA may require relevant work experience or GMAT/GRE scores (rare)
Top Universities	University of Melbourne University of New South Wales (UNSW) University of Sydney Monash University
Scholarships	Destination Australia Awards Australian Government Research Training Program University-specific scholarships
Career Prospects	Marketing Manager Brand Manager Digital Marketing Specialist Market Research Analyst Advertising Manager
Professional Recognition	Accredited by Australian Qualifications Framework (AQF) and industry bodies like Australian Marketing Institute (AMI)

Now that you have an overview, let’s look at the top universities in Australia and what makes each one stand out for marketing students.

Top 8 Universities for Masters in Marketing in Australia

Australia’s leading universities, like the University of New South Wales (UNSW) and the University of Melbourne, are ranked #20 globally. These universities offer Master’s in Marketing programs combining academic excellence, strong industry connections, and research expertise.

Each university brings unique strengths, such as high internship conversion rates, diverse international faculty, or significant marketing research funding, to enhance your learning experience.

Here are some of the best universities in Australia for marketing masters programs in Australia, along with their QS rankings and tuition fees:

University	QS Rankings 2025	Annual Tuition Fees
University of Melbourne	13	AUD 48,000 to AUD 56,000 (INR 26.5L to 31L)
University of Sydney	18	AUD 50,000 to AUD 57,000 (INR 27.6L to 31.5L)
University of New South Wales (UNSW)	19	AUD 48,000 to AUD 55,000 (INR 26.5L to 30.4L)
Australian National University (ANU)	30	AUD 48,000 to AUD 52,000 (INR 26.5L to 28.7L)
Monash University	37	AUD 46,000 to AUD 54,000 (INR 25.4L to 29.8L)
University of Queensland (UQ)	40	AUD 45,000 to AUD 53,000 (INR 24.9L to 29.3L)
University of Western Australia (UWA)	77	AUD 41,000 to AUD 48,000 (INR 22.7L to 26.5L)
University of Adelaide	82	AUD 44,000 to AUD 49,000 (INR 24.3L to 27.1L)

Also Read: How to Study in Australia from India

Choosing a top university is just one part of the decision. The next step is understanding the financial commitment required to study marketing in Australia.

Cost of Pursuing Masters in Marketing in Australia

The cost of study in Australia varies widely depending on the university and city of study. Tuition fees for Masters in Marketing typically range between AUD 40,000 and AUD 60,000 (INR 16.44L to INR 32.88L)  annually at top institutions like the University of Melbourne.

Living expenses differ by location, with Sydney generally more expensive than Brisbane or Perth. Below is an overview of the typical costs you can expect when studying marketing at the master’s level in Australia.

Expense	Average Annual Cost (AUD)	Average Annual Cost (INR)
Tuition Fees	AUD 40,000 to AUD 60,000	INR 16.44L to INR 32.88L
Accommodation	AUD 5,000 to AUD 21,000	INR 2.74L to INR 11.51L
Living Expenses	AUD 18,000 to AUD 24,000	INR 9.86L to INR 13.15L
Health Insurance	AUD 500 to AUD 800	INR 27K to INR 44K
Pre-arrival Costs	AUD 2,000 to AUD 4,000	INR 1.10L to INR 2.19L
Miscellaneous	AUD 1,000 AUD 2,000	INR 55K to INR 1.10L

Note: Currency conversions are estimates and may change based on the current exchange rate.

If you're concerned about the cost of living in Australia, scholarships can ease that burden. Australia offers several funding options to support international students throughout their studies.

Masters in Marketing in Australia: Scholarships for International Students

Australia provides numerous scholarships to assist international students pursuing a Master’s in Marketing. These range from fully funded scholarships to university and faculty-specific awards, each with its own eligibility requirements.

For example, the Vice-Chancellor’s International Scholarship offers up to AUD 40,000 (INR 22L), easing financial barriers for talented students. Some of the key scholarships available for international students include:

Scholarship Name	Type	Details
Melbourne Business School Scholarships	Merit-based	Eligibility: Open to international Master of Marketing applicants. Benefits: Up to AUD 50,000 (INR 27L)
Business and Economics Graduate Scholarship	Merit-based	Eligibility: International students with strong academic records applying to business coursework programs. Benefits: 25% tuition fee remission.
Vice-Chancellor’s International Scholarships Scheme	Discount-based	Eligibility: High-achieving international students applying for coursework studies. Benefits: Up to AUD 40,000 (INR 22L).
International Masters Scholarship	Discount-based	Eligibility: International students applying for eligible business programs (incl. Master of Marketing and Innovation Management) Benefits: 20% tuition fee discount
Australia Awards Scholarships	Fully-funded	Eligibility: Citizens of eligible developing countries, strong academic record. Benefits: Covers full tuition, living allowance, return airfare, and health insurance.

Also Read: Scholarship for Indian Students in Australia 2025: Types, Benefits & Eligibility

Once you’ve explored funding options, the next logical step is applying. Here's how to prepare and submit a strong application to an Australian university.

Application Process for Masters in Marketing in Australia

To apply for a Master’s in Australia, you need a recognized bachelor’s degree and proof of English proficiency. Some universities like Monash University and the University of Sydney value relevant work experience, while the GRE and GMAT tests are rarely required.

Strong statements of purpose and recommendations are essential. Application decisions typically take 4 to 8 weeks. Here’s an overview of the application requirements and supporting documents:

Requirement	Details
Academic Qualifications	Bachelor’s degree (3 or 4 years) in any discipline from a recognized institution. Relevant work experience may allow entry or advanced standing at some universities.
Academic Transcripts	Official transcripts from all post-secondary institutions attended. A minimum GPA equivalent to 50% (UWA) or 4.0/7.0 is commonly expected.
English Language Proficiency	Non-native English speakers must provide proof. Typical minimum scores: IELTS: 6.5 - 7.0 (no band less than 6.0 - 6.5) TOEFL iBT: 79 - 102 PTE: 58 - 72.
Work Experience	Some universities, like Melbourne Business School, require or value 2 years of experience for admission or credit.
Additional Documents	Statement of Purpose/Personal Statement Letters of Recommendation/Professional Referees Resume/CV Proof of funds Copy of passport
Competitive Exams	GRE/GMAT is usually not required for most Australian marketing programs, but may be optional or requested by select universities.

Also Read: Requirements for Studying in Australia – Visa, Exams & Cost

After securing admission, your focus shifts to the legal essentials, starting with the student visa required to begin your studies in Australia.

Student Visa for Australia

To study a Master's in Marketing in Australia, international students must apply for the Subclass 500 visa. Some key requirements include a CoE from a CRICOS-registered institution, proof of at least AUD 24,505 (INR 13.4L) as financial support.

As of 2025, applicants must also meet the new Genuine Student (GS) requirement. The visa fee is AUD 1,600 (INR 88K), and early application is advised due to variable processing times. The table below outlines the key requirements for the Student Visa for Australia:

Criteria	Details
Visa Type	Australian Student Visa (Subclass 500).
Admission Offer	You must have a Confirmation of Enrolment (CoE) from an Australian university or education provider.
Full-Time Enrollment	Enrollment in a full-time, CRICOS-registered course is mandatory for the entire duration of your studies.
Financial Proof	You must provide evidence of sufficient funds to cover tuition, living expenses (minimum AUD 24,505 or INR 13.5L per year), travel, and any dependents.
Valid Passport	Your passport must be valid for your intended stay in Australia.
Visa Application	Apply online via the ImmiAccount portal. Pay the visa application fee (AUD 1,600 or INR 88K as of 2025) and upload all required documents.
Health Insurance	Overseas Student Health Cover (OSHC) is compulsory for the entire duration of your stay.
Genuine Student Requirement	You must satisfy the Genuine Student (GS) requirement, demonstrating your intention to genuinely study in Australia and provide supporting documents.
English Proficiency	Evidence of English language ability (e.g., IELTS, TOEFL, PTE) is required unless exempt.
Visa Validity	The Subclass 500 visa is generally valid for the duration of your course, up to 5 years.

Your visa journey doesn’t end at graduation. If you plan to work in Australia after your degree, here's what you need to know about post-study work visa rights.

Post-Study Work Visa in Australia

Australia’s post-study work rights offer international marketing graduates a pathway to gain industry experience, enhance employability, and potentially transition to long-term residency.

Following recent updates, visa durations vary by qualification level and study location, with extensions available for graduates from regional campuses. Understanding these visa options is essential for planning your post-degree career path.

Below is a detailed overview of available post-study work visa routes:

Aspect	Details
Temporary Graduate Visa (485) - Post-Higher Education Stream	Stay: 2 years (Bachelor/ Master’s coursework), 3 years (Master’s research/PhD). Apply within 6 months of graduation Age limit: <35
Temporary Graduate Visa (485) - Post-Vocational Stream	Stay: up to 18 months For vocational graduates in skilled occupations, skills assessment is required
Regional Graduate Extension	Extra 1 - 2 years for regional study and residence
Application Fee	AUD 2,235 (INR 1.22L) for primary applicant
English Requirement	IELTS 6.5 or equivalent
Work Rights	Full work rights during visa validity

With your education and work permissions in place, what career in digital marketing can you actually pursue? Let’s explore the roles that marketing graduates are landing in Australia.

Career Options after Masters in Marketing in Australia

Pursuing a Master’s in Marketing in Australia opens access to a job market actively seeking skilled professionals across digital, strategy, and analytics functions. The QILT Graduate Outcomes Survey shows that 86% of postgraduates secure full-time roles within six months, rising to 94.8% in three years.

With top roles like Marketing Manager offering salaries over AUD 100,000 (INR 55.4L), graduates are well-placed for career growth locally and across the Asia-Pacific region. Below are key career opportunities in Australia and their average salary bands to help you assess your post-study options in Australia.

Job Title	Avg Annual Salary (AUD)	Avg Annual Salary (INR)
Marketing Manager	108,500 – 150,000	INR 59.5L – INR 82.2L
Digital Marketing Manager	107,500 – 149,500	INR 59L – INR 82L
Marketing Analyst	85,000 – 105,000	INR 46.6L – INR 57.5L
Digital Marketing Specialist	88,000 – 108,000	INR 48.2L – INR 59.2L
Marketing Coordinator	68,000 – 78,000	INR 37.3L – INR 42.8L
Marketing Advisor	79,000 – 101,000	INR 43.3L – INR 55.3L

Source: Glassdoor, Seek

Note: Currency conversions are estimates and may change based on the current exchange rate.

Understanding where these roles come from helps to know who’s hiring. Here are the companies actively recruiting marketing graduates across Australia.

Top Recruiters for Marketing in Australia

Australia’s marketing graduates are hired by top consulting firms, agencies, and tech companies. Employers like Capgemini and Oliver Wyman are among the top graduate recruiters, offering the highest-paying jobs. UNSW and the University of Sydney report strong career outcomes, backed by national employability rankings.

Some leading employers include:

• Deloitte Digital: A top recruiter for marketing, digital strategy, and analytics roles, frequently hiring from universities like the University of Melbourne and UNSW.
• Ogilvy: One of Australia’s largest creative agencies, known for campus hiring in digital marketing, brand strategy, and communications.
• Capgemini: Consistently ranked among Australia’s top graduate employers, offering positions in digital marketing, customer experience, and consulting.
• Canva: A leading Australian tech firm, Canva hires marketing graduates for roles in growth marketing, content, and brand management.
• Adobe: Major employer in digital marketing and analytics, with strong graduate intake in Sydney and Melbourne.
• Kearney & Oliver Wyman: Both management consulting firms are among Australia’s top 20 graduate employers, recruiting for marketing and strategy roles.
• Telstra: Australia’s largest telecom regularly recruits for marketing, product management, and digital communications positions.
• Commonwealth Bank & NAB: Major banks hiring marketing grads for brand management, customer analytics, and communications.

Before any of that becomes reality, though, choosing the right university is critical. Here’s how to assess programs to match your academic and career goals.

How to Select the Best University for Masters in Marketing in Australia?

Choosing the right university in Australia for a Masters in Marketing means weighing academic quality, career outcomes, and industry relevance. With over 1,000,000 international students in Australia and marketing jobs projected to grow by 11.4% by 2028, selecting the right program can directly impact your employability.

Here are the key factors to consider while choosing a university for marketing masters programs in Australia:

• Accreditation: Prefer universities accredited by bodies like AACSB or EQUIS, often indicating global standards in business education.
• Curriculum Focus: Consider whether the program emphasizes digital marketing, analytics, branding, or consumer behaviour, depending on your career interest.
• Graduate Outcomes: Review employment rates from university career reports. Top institutions like UNSW and the University of Melbourne report 75-85% graduate placement within six months.
• Industry Links: Look for schools offering work-integrated learning, internships, or capstone projects with companies like Deloitte, Canva, or Ogilvy.
• Location: Cities like Sydney and Melbourne offer more industry exposure, networking, and part-time work opportunities in marketing-related roles.
• Facilities & Tech Access: Universities offering hands-on learning through labs, CRM tools (like Salesforce), or analytics platforms (like Google Analytics) provide practical skill-building.
• Support Services: Consider the availability of career support, mentorship, visa assistance, and alumni networks to ease transition and improve job readiness.

By weighing these factors, you can choose an Australian university and marketing program aligned with your goals and career path.

Also Read: Factors To Consider When Choosing A University Abroad

Still weighing your options? Here’s why Australia continues to be a top destination for marketing education, and how it stacks up globally.

Why Study Masters in Marketing in Australia?

A Master’s in Marketing from Australia combines strong academics with industry-focused training. Digital marketing salaries grew by 8.8% in 2025, showing apparent demand for skilled talent.

Graduates benefit from Asia-Pacific business links and a diverse professional network. Along with lively student life in Australia and post-study work rights, international students enjoy strong career outcomes. Here’s why pursuing a Masters in Marketing in Australia can accelerate your career:

• High Graduate Employability: Australian universities like the University of Sydney and the University of Melbourne rank in top 100 in Global Employability Rank 2025. Marketing grads are placed in global firms, agencies, and startups, especially across Sydney and Melbourne.
• Industry-Integrated Learning: Programs emphasize practical experience through internships, live projects, and industry placements, connecting students with leading brands and agencies while they study.
• Booming Job Market: Australia’s marketing sector is growing rapidly, driving strong demand for skills in digital marketing and brand management. Starting salaries range from AUD 58,650 to AUD 89,453 (INR 32L to 49L) annually.
• Post-Study Work Rights: The Temporary Graduate Visa (subclass 485) allows international graduates to work in Australia for 2-3 years after completing their degree.
• Diverse Student Community: Australia’s multicultural campuses host students from over 190 countries. Affordable accommodation options, including on-campus and shared housing, make student life convenient and comfortable.
• Innovative Curriculum: Australian programs balance foundational marketing with emerging areas like data analytics and consumer tech, helping students meet current hiring needs.
• Strategic Location: Australia offers direct access to Asia-Pacific markets, giving graduates a regional advantage in roles tied to growth and expansion across the sector.

Also Read: Why Study in Australia? 15 Benefits for International Students

These advantages make Australia a smart, future-focused choice for your Masters in Marketing. If you’re convinced and ready to take the next step, upGrad can help you through the entire journey, from university selection to visa support.

How Can upGrad Help You Study Masters in Marketing in Australia?

upGrad provides comprehensive support for admission to leading Australian universities. From university shortlisting and eligibility checks to scholarship guidance, upGrad experts assist you at every stage.

Benefit from personalized help with SOP writing, test preparation (IELTS/PTE), and application management. upGrad also offers visa support, including document review and mock interviews, to streamline the Australian student visa process.

Ready to start? Book a free 1:1 counselling session with upGrad’s expert advisors. Get personalized advice on programs, specializations, and admissions to confidently pursue your Master’s in Marketing in Australia.