Master's in Brand Management in Canada: Top 8 programs in 2025

Latest Update: The University of Toronto ranks #1 in Canada and #24 globally for business education in 2025, according to Times Higher Education. Its Rotman School of Management is renowned for its MBA program on brand management.

According to the QS Global MBA Rankings 2025, the University of Toronto's Rotman School of Management is ranked Canada's top full-time MBA provider, leading among 23 Canadian business schools featured in the latest rankings. Canada has emerged as a premier destination for management education.

The country's best universities, such as the University of Toronto, the University of British Columbia, and McGill University, consistently rank among the top Canadian universities globally. These institutions offer diverse and innovative curricula, focusing on brand management, digital marketing, and strategic leadership.

In this blog, you will explore the top eight Master's in Brand Management programs available in Canada for 2025. Let’s explore each program's unique offerings, including curriculum focus, faculty expertise, and industry connections.

Master's in Brand Management in Canada: Overview

As of 2025, McGill University's Desautels Faculty of Management is ranked 94th globally in the Financial Times Global MBA Rankings, highlighting its strong emphasis on international faculty and alumni mobility. Its diverse and globally recognized programs distinguish management education. 

Institutions like the University of Toronto, the University of British Columbia, and McGill University offer specialized Master's programs in Brand Management. 

Below is a general overview of pursuing a Master's in Management or related fields in Canada:

Aspect	Details
Program Types	MBA with Marketing/Brand Management Specialization, Master’s in Marketing
Duration	1 to 2 years
Average Tuition Fee	CAD 30,000 (INR 18.3L) – CAD 120,000 (INR 73.4L) per year for international students
Top Universities	University of Toronto, McGill University, University of British Columbia, York University, HEC Montréal
Intakes	Primarily Fall (September); some programs offer Winter (January) intakes
Co-op Opportunities	Available in many programs, providing practical industry experience
Average Salary Post-Graduation	CAD 70,000 (INR 42.8L) – CAD 100,000 (INR 62.1L) annually, depending on role and experience

The following part will explore the top 8 Master's programs in Brand Management in Canada.

Top 8 Brand Management Master’s Programs in Canada

According to the QS Global MBA Rankings, as of 2025, the University of British Columbia's Sauder School of Business ranks first in Canada for research and innovation in business education. Canada continues to be a premier destination for pursuing Management courses in Canada. 

The following table highlights the top 8 Master’s programs in Brand Management across Canada, detailing their duration, tuition fees, and co-op opportunities:

University	Program	Duration	Tuition (Annual)
University of Toronto	MBA with Brand Management Specialization	2 years	CAD 133,740 (INR 81.84L)
University of British Columbia	MBA with Marketing Focus	16 months	CAD 104,251 (INR 63.79L)
McGill University	MBA with Marketing Concentration	20 months	CAD 84,500 (INR 51.70L)
HEC Montréal	MBA with Marketing Specialization	1 year	CAD 54,000 (INR 33.06L)
York University (Schulich)	MBA with Brand Management Specialization	2 years	CAD 120,936 (INR 74.06L)
University of Alberta	MBA with Marketing Focus	2 years	CAD 44,000 (INR 27.12L)
University of Calgary	MBA with Marketing Concentration	2 years	CAD 87,448 (INR 54.39L)
Simon Fraser University	MBA with Marketing Specialization	2 years	CAD 68,515 (INR 42.09L)

These programs are designed to provide students with a comprehensive understanding of brand management, integrating theoretical knowledge with practical experience through co-op placements. 

The next part will explore the eligibility criteria and admission processes for these Master's programs in Brand Management in Canada.

How to Pursue a Master's in Brand Management in Canada: Eligibility and Requirements

According to the Times Higher Education World University Rankings, Simon Fraser University ranks 251–300 globally and 11–13 in Canada as of 2025, highlighting its commitment to academic excellence. This recognition highlights the strength and global competitiveness of Canada's higher education institutions.

Canada's commitment to academic excellence is reflected in the QS Global Rankings 2025, where the University of Toronto's Rotman School of Management ranks 1st in Canada. 

The following section will explore the Academic Criteria required for admission into these prestigious programs.

Academic Criteria

In marketing education, York University's Schulich School of Business offers a one-year Master of Marketing (MMKG) program. This program provides students with digital marketing and analytical skills essential for success in today's dynamic marketing.

Below is a table summarizing the academic requirements for leading Canadian institutions:

University	Academic Requirements
University of Toronto	PG: GMAT or GRE scores required; competitive applicants typically have higher scores. UG: Four-year undergraduate degree with a minimum GPA of 3.0/4.0 (B average).
University of British Columbia	PG: GMAT (minimum 550) or GRE (minimum 155 in verbal and quantitative sections). Competitive applicants often have GMAT scores of 650+ or GRE scores of 320+. UG: Three or four-year Bachelor's degree with a B+ average or recognized equivalent.
McGill University	PG: GMAT or GRE scores are required; the average GMAT score of admitted students is around 675. A minimum of two years of relevant full-time post-graduate work experience is also required. UG: Four-year undergraduate degree.
HEC Montréal	PG: No GMAT/GRE required for this specialization. Intermediate-advanced proficiency in English required. UG: Bachelor's degree (minimum 3 years) with an average of at least 12 out of 20 for all university years
York University (Schulich)	PG: GMAT (minimum 550) or GRE scores are required; competitive applicants often have GMAT scores 660+ and a minimum of two years of relevant post-degree, full-time work experience.  UG: Four-year undergraduate degree with a minimum B average in the last two full years of academic work.
University of Alberta	PG: GMAT (minimum 550) or GRE (minimum 50th percentile) scores required. Minimum of two years of full-time work experience after completing an undergraduate degree. UG: Four-year undergraduate degree with a minimum GPA of 3.0/4.0 over the last two years or 60 credits of study.
University of Calgary	PG: GMAT (minimum 550) or GRE scores required. Minimum of two years of professional work experience after graduation. UG: Four-year undergraduate degree with a minimum GPA of 3.0/4.0 over the last two years of full-time study.
Simon Fraser University	PG: GMAT (recommended minimum 550) or GRE (recommended minimum 155 in each section) scores required.  UG: Undergraduate degree with a cumulative GPA of at least 3.0/4.33 (B) or a GPA of at least 3.33/4.33 (B+) based on the last 60 credits of undergraduate courses.

The following section will explore the English Language Criteria required for admission into the Master's in Brand Management in Canada.

English Language Criteria

Canadian universities require proof of English language proficiency for international applicants whose first language is not English. Accepted tests include the TOEFL, IELTS, PTE Academic, CAEL, and Duolingo, with specific minimum scores varying by institution.

Below is a table summarizing the English language proficiency requirements for the top 8 Canadian universities:

University	English Language Proficiency Requirements
University of Toronto	- TOEFL iBT: 100 overall (22 in writing and speaking, 21 in reading and listening) - IELTS: 7.0 overall (no band below 6.5) - PTE: 70 overall  - Duolingo: Not accepted
University of British Columbia	- TOEFL iBT: 100 overall (22 in reading and listening, 21 in writing and speaking)  - IELTS: 7.0 overall  - PTE: 70 overall  - Duolingo: Not accepted
McGill University	- TOEFL iBT: 100 overall (20 in each section)  - IELTS: 7.0 overall (no band below 7.0)  - PTE: Not specified  - Duolingo: Not accepted
HEC Montréal	- TOEFL iBT: 95 overall  - IELTS: 7.0 overall  - PTE: 65 overall  - Duolingo: Not accepted
York University (Schulich)	- TOEFL iBT: 100 overall  - IELTS: 7.0 overall  - PTE: 70 overall  - Duolingo: Not accepted
University of Alberta	- TOEFL iBT: 100 overall  - IELTS: 7.0 overall (at least 6.0 in each band) - PTE: 68 overall  - Duolingo: Not accepted
University of Calgary	- TOEFL iBT: 97 overall (at least 20 in each section)  - IELTS: 7.0 overall (at least 6.0 in each section)  - PTE: 65 overall  - Duolingo: 125 overall (no sub-score below 105)
Simon Fraser University	- TOEFL iBT: 90 overall (minimum of 20 in each section)  - IELTS: 6.5 overall (minimum of 6.0 in each section)  - PTE: 65 overall (minimum of 60 in each section)  - Duolingo: 125 overall (minimum of 105 in each section)

The next part will explore the Miscellaneous Criteria required for admission into these Master's in Brand Management in Canada.

Miscellaneous Criteria

According to the Times Higher Education World University Rankings, the University of Calgary ranks 201–250 globally and 9 in Canada as of 2025, highlighting its academic excellence and international standards.

In addition to academic qualifications and English language proficiency, Canadian universities require international applicants to submit several key documents as part of the admission process. 

Below is a table summarizing the general requirements for these documents:

Document	Description
Work Experience	Many Canadian universities prefer applicants with relevant work experience. Typically, 1–3 years of full-time professional experience is recommended.
Proof of Funds	International students must demonstrate sufficient financial resources to cover tuition fees, living expenses, and other costs.  As of 2024, Indian students must show at least CAD 20,635 (INR 12.68 lakh) for living costs and tuition fees alone.
Visa	International students planning to study in Canada for more than six months must obtain a valid study permit..
Other Essential Documents	Statement of Purpose (SOP): Highlights your academic goals, career plans, and why you chose the specific program and university.  Letters of Recommendation (LORs): Usually 2–3 required from professors or employers endorsing your skills and potential.  Curriculum Vitae (CV): A well-structured resume showing your education, work history, skills, and extracurriculars.

Now, let’s explore the admission process for Brand Management Master's programs in Canada.

What is the Admission Process for Brand Management Master’s Programs in Canada?

According to the QS World University Rankings, the University of Alberta ranks 5th in Canada and 96th globally as of 2025, highlighting its academic excellence and international standards.

Pursuing a Master's in Brand Management or a related field in Canada involves a structured admission process. While specific requirements may vary across institutions, the general steps are as follows:

• Research and Selection: Identify universities, such as York University (Schulich School of Business), HEC Montréal, the University of Toronto, and McGill University, that offer programs that align with your career goals and interests. Consider factors such as program structure, faculty expertise, and industry connections.
• Prepare Application Materials: Gather necessary documents, including academic transcripts, letters of recommendation, a statement of purpose, and a current resume or CV.
• Standardized Tests: Some programs may require standardized tests such as the GMAT or GRE. Check each program's specific requirements. 
• English Language Proficiency: Demonstrate proficiency in English through accepted tests such as IELTS or TOEFL, if applicable.

• Submit Applications: Complete and submit applications to the selected universities before the deadlines. Most Canadian universities offer Fall (September) and Winter (January) intakes, with some also offering a Summer (May) intake for limited programs. 
• Interviews and Assessments: Some programs may conduct interviews or additional assessments during the selection process. For example, York University’s Schulich School of Business may invite shortlisted candidates for an interview to evaluate their fit for the program. 
• Offer and Acceptance: If offered admission, review the offer letter, accept the offer, and follow the instructions provided.
• Visa Application: After receiving your admission letter, apply for a Canadian study permit. The application fee is approximately CAD 150 (INR 9.2K). Ensure you submit all required documents, such as your acceptance letter, proof of financial support, and your valid passport. 
• Prepare for Arrival: Arrange accommodation, health insurance, and other logistics before traveling to Canada.

Following these steps can help streamline the admission process and increase the likelihood of acceptance into a Master's program in Brand Management in Canada.

Now, let us explore the cost of studying a Master's in Brand Management in Canada.

What is the Cost of Studying Brand Management in Canada?

Concordia University's John Molson School of Business offers a research-based MSc in Marketing, focusing on advanced marketing theories and methods, including consumer behavior and data analytics. 

These criteria help assess applicants' holistic profiles, ensuring they possess professional experience, motivation, and potential to succeed in graduate programs.

Below is a table summarizing the miscellaneous admission requirements for Canadian universities

Expense Category	Estimated Annual Cost (CAD)	Estimated Annual Cost (INR)
Tuition Fees	CAD 19,000 – CAD 32,000	INR 11.73L – INR 19.76L
Accommodation	CAD 6,000 – CAD 15,000	INR 3.71L – INR 9.28L
Food & Groceries	CAD 3,000 – CAD 5,000	INR 1.85L – INR 3.09L
Transportation	CAD 960 – CAD 1,800	INR 59K – INR 1.11L
Utilities & Internet	CAD 1,200 – CAD 2,400	INR 74K – INR 1.48L
Health Insurance	CAD 600 – CAD 1,000	INR 37K – INR 61K
Total Estimated Cost	CAD 31,960 – CAD 59,600	INR 19.73L – INR 36.81L

Note: INR conversions are approximate and based on the current exchange rate.

Now, let us explore the brand management master’s programs in Canada: financial aid and scholarships

Brand Management Master’s Programs in Canada: Financial Aid and Scholarships

As of 2025, HEC Montréal awards over CAD 1.6 million (INR 9.78 Cr) annually in scholarships and financial aid to MSc students. Canada offers diverse financial aid options for international students pursuing Master's programs in Brand Management and related fields. 

These include government-funded scholarships, university-specific awards, and external funding opportunities provided by private institutions and NGOs.

Below is a curated list of prominent scholarships and financial aid programs available in 2025:

Scholarship	Scholarship Type	Benefits and Eligibility
Ontario Graduate Scholarship (OGS)	Government Scholarship	CAD 5,000 per term (up to CAD 15,000/year).  For international students in full-time graduate programs in Ontario.
Vanier Canada Graduate Scholarships	Government Scholarship	CAD 50,000/year for 3 years.  For doctoral students demonstrating leadership and high academic achievement.
Lester B. Pearson International Scholarship	University Scholarship	Full tuition, books, fees, and 4-year residence.  For exceptional international undergraduate students at the University of Toronto.
UBC Four-Year Doctoral Fellowship (4YF)	University Scholarship	Full tuition + stipend for living expenses up to 4 years.  For doctoral students with academic excellence at UBC.
HEC Montréal Entrance Scholarships	University Scholarship	CAD 2,000–10,000.  Awarded based on academic record to top MSc program candidates.
Mitacs Globalink Research Award	Research Internship Scholarship	Up to CAD 6,000 for a 12–24 week research internship.  For graduate students partnering with Canadian institutions.
Pierre Elliott Trudeau Foundation Scholarship	Foundation Scholarship	Up to CAD 60,000 annually for 3 years.  For doctoral students in social sciences and humanities.
Lambda Foundation Scholarships	Specialized Scholarship	Scholarship amount varies.  Supports students studying 2SLGBTQ+ fields and related research.

Next, you will explore the Career Prospects after completing a Master's in Brand Management in Canada.

What are the Career Prospects after the Brand Management Course in Canada?

York University's Schulich School of Business offers an MBA specialization in Brand Management, preparing graduates for roles in various industries, including FMCG, technology, and healthcare. Graduates of Brand Management programs in Canada can explore a variety of roles across sectors.

The following table highlights some of the top job roles in management along with their average annual salaries:

Job Role	Average Annual Salary (CAD)	Average Salary (INR)
Brand Manager	CAD 100,992	INR 61.6L
Marketing Manager	CAD 71,367	INR 43.5L
Product Manager	CAD 101,314	INR 61.6L
Digital Marketing Manager	CAD 56,833	INR 34.7L
Market Research Analyst	CAD 58,170	INR 35.5L
Public Relations Manager	CAD 70,097	INR 42.8L
Advertising Manager	CAD 65,000	INR 39.7L
Sales Manager	CAD 80,000	INR 48.8L
Communications Manager	CAD 85,660	INR 52.3L
Social Media Manager	CAD 60,000	INR 36.6L

Source: Glassdoor

Next, you will explore the top employers in Canada hiring Brand Management graduates.

Top Recruiters in Canada for Brand Management Graduates

As of 2025, Canada's marketing sector is experiencing significant growth, with companies like Salt XC reporting a three-year revenue increase of 20,315%. This highlights the expanding opportunities for brand management professionals. 

Below is a list of top recruiters actively seeking talent in this field:

Company	Industry	Notable Roles for Brand Graduates
Unilever	Consumer Goods	Brand Manager  Marketing Manager  Product Strategist
Johnson & Johnson	Healthcare & Pharmaceuticals	Brand Manager  Product Manager  Market Research Analyst
Procter & Gamble	Consumer Goods	Brand Manager  Marketing Specialist  Consumer Insights Analyst
Henkel	Consumer Goods	Brand Manager  Marketing Analyst  Digital Marketing Coordinator
General Mills	Food Production	Brand Manager  Marketing Manager  Category Manager
Mars	Food Production	Brand Manager  Marketing Specialist  Trade Marketing Coordinator
Shopify	E-commerce & Technology	Marketing Manager  Brand Strategist  Content Marketing Specialist
Rogers Communications	Telecommunications	Brand Manager  Marketing Manager  Customer Experience Analyst
Amazon Canada	E-commerce & Technology	Marketing Manager  Brand Specialist  Campaign Manager
Canada Goose	Apparel & Fashion	Brand Manager  Marketing Coordinator  Product Marketing Analyst

Next, we’ll explore the key reasons to study Brand Management in Canada.

Why Study Brand Management in Canada?

Smith School of Business at Queen’s University provides a Master of Management program on innovation and entrepreneurship, equipping students to start or grow ventures. 

As of 2025, Canada has emerged as a leading destination for international students, with over 1 million enrolled, reflecting its growing appeal for higher education. 

Below are the reasons to study Brand Management in Canada:

1. Global Recognition: Canadian universities like the University of Saskatchewan and Trinity Western University rank globally and offer respected degrees.

2. Affordable Education: Tuition fees are comparatively lower, with programs starting around CAD 10,000 (INR 6.12L) per year.

3. Work Opportunities: International students can work up to 20 hours/week during semesters and full-time during breaks, gaining valuable experience. 

4. Post-Graduation Work Permit (PGWP): Graduates can work in Canada for up to 3 years after graduation, enhancing their employment prospects. 

5. Multicultural Environment: Canada's inclusive society ensures a welcoming atmosphere for students from diverse backgrounds. 

6. High Quality of Life: According to US News and World Report, Canada is ranked #5 for quality of life, with an excellent healthcare system, low crime rates, and vibrant multicultural communities.

7. Research and Innovation: Canadian institutions like Ontario Tech University,  University of Victoria, and Algoma University emphasize research, providing students with opportunities to engage in cutting-edge projects. 

8. Pathways to Permanent Residency: Canada provides streamlined immigration options, allowing international students to apply for permanent residency after graduation through programs like the Post-Graduation Work Permit (PGWP) and Express Entry.

Now, let us explore how upGrad can help you in a Master's in Brand Management in Canada.

How can upGrad Help You Study Brand Management in Canada?

upGrad offers comprehensive support for students aspiring to pursue Brand Management and related Management programs in Canada. Here's how upGrad facilitates this journey:

How upGrad Assists in Studying Brand Management in Canada:

• Pathway Programs with Canadian Universities: upGrad partners with institutions like the University of the Fraser Valley (UFV) and Yorkville University, offering Business Administration and related programs that provide hands-on experience and practical knowledge.
• Flexible Learning Options: Students can commence their studies online through upGrad's platform, allowing them to save on initial costs and then transition to on-campus programs in Canada. 
• Comprehensive Support Services: upGrad provides end-to-end assistance, including application guidance, visa support, and personalized mentorship, ensuring a smooth transition for students. 
• Cost-Effective Education: Students can save up to 80% on tuition fees by starting courses online, making international education more accessible. 
• Post-Graduation Work Opportunities: Upon successful completion of on-campus programs, students are eligible to apply for a Post-Graduate Work Permit, which allows them to work in Canada for up to three years. 
• Industry-Relevant Curriculum: The programs are designed with an industry-first approach. They cover core business functions like leadership, strategy, operations, accounting, and marketing, preparing students for practical challenges. 
• Global Networking Opportunities: upGrad's partnerships with over 800 institutions worldwide provide students with a vast network for academic and professional growth. 
• Dedicated Student Services: upGrad's Student Services Team offers ongoing engagement, support, and resources to ensure students have a successful and enriching study abroad experience.

Ready to Transform Your Academic Journey? Book a free 1:1 counseling session with upGrad experts today. Our expert advisors will assist you in selecting the ideal program, exploring the application process, and crafting a clear roadmap to success in your international education