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An MBA in Marketing degree will teach you topics like branding, advertising, and market research. It will give you an extensive idea of global markets trends.
An MBA in Marketing is a postgraduate degree in business administration specialising in marketing. It is a multidisciplinary course and focuses on preparing potential candidates for the business field. It usually takes two years to complete depending on the course's length and duration. It is one of the most popular courses available for degree holders, which you can pursue after completing a bachelor's degree in any subject or combination of subjects. MBA courses include general management, finance, entrepreneurship, human resources, and management consulting. An MBA in Marketing will prove beneficial if you want to fill higher executive positions in your career.
Marketing students traditionally study consumer behaviour and the product characteristics they are most likely to procure. In other words, marketing instils sufficient knowledge in you to distinguish human requirements from human needs. In the process, you learn about a customer's demands and provide them with enough resources and products.
An MBA in Marketing degree will teach you topics like branding, advertising, and market research. It will give you an extensive idea of global markets and online trends, among other popular subjects. With an MBA in Marketing, your options for a lucrative career are limitless and will benefit you in the short and long run. It covers these topics and provides in-depth knowledge on areas like marketing management, sales force management, operations management, and channel strategies for marketing. Moreover, you can create your business and work your skills to raise it to the competitive level. In addition, you can consult and manage several companies. An MBA degree can take anywhere from a few months to two years, depending on the course duration.
The marketing department of any company plays a pivotal role in promoting any organisation's business. Not only does it spearhead the marketing campaign of the company, but it also coordinates and produces every required material for aiding a business. An MBA marketing professional has numerous duties, all of which revolve around these sections – customers, prospects, a community, or investors. The role of an MBA marketing professional is to create a positive role in your company or business and promote it further to reach the desired audience.
Having said so, let's look at some of the prominent roles expected from an MBA professional.
Doing an MBA in Marketing from a reputed organization will lend you the added advantage of getting more attention on your resume and help you establish a business out there. However, these are just superficial posts, and reading more would help you with better information on the subjects you would learn. Some advantages of studying MBA in Marketing include developing a robust professional network or landing a position in management along with a handsome salary perk.
This list will detail the perks of getting an MBA in Marketing. So why should you pursue an MBA in Marketing? Is it because it is the most sought-after course or because it has more scope than its competitors?
An MBA in Marketing degree urges you to get out of your comfort zone and explore many options. With relevant industry knowledge, you can apply the latest global business trends and use techniques to improve your company.
To summarise, the above pointers will ensure that you have a good reason to pursue an MBA in Marketing, setting aside any second thoughts.
While you can point out a few colleges and universities that provide an all-rounded approach to MBA in Marketing, we will be assisting you with a list of such institutions which are accredited and well-regarded. Bear in mind that these colleges are top-notch universities in India.
1. S P Jain Institute of Management and Research (SPJIMR), Mumbai
2. Institute of Management Technology (IMT), Ghaziabad
3. Xavier Institute of Social Service, Ranchi
4. N.L. Dalmia IMSR, Mumbai
5. NIILM Center for Management Studies, Delhi
6. School of Management, KIIT University, Odisha
7. MIT School of Business (MIT-SOB), Pune
8. Jamnalal Bajaj Institute of Management Studies, Mumbai
9. KJ Somaiya IMSR, Mumbai
10. Balaji Institute of Modern Management, Pune
Students from non-business backgrounds can choose to pursue an MBA in Sales and Marketing, keeping in mind that they match a few criteria for eligibility for an MBA program.
A. You must possess a minimum of 50% marks from a recognised institution as a candidate.
B. You must have a Bachelor's degree certificate in BBA, B.Com, and the like.
C. You must appear for an entrance exam like CAT, CMAT, IIFT, and IBSAT. Conducted by reputed agencies, these entrance exams pave the way for you to be admitted to the choicest institutions.
Skillset- You will be expected to possess the following skillset to pursue an MBA in Sales and Marketing.
I.Entrepreneurship Skills- These skills assist you in judgment and help you identify a market gap, enabling you to fill the void with your business. Besides, having a technical understanding of your organisation will only help you make a dynamic change.
II.Communication Skills- You must be able to make an outstanding effort towards communicating with your counterparts and conveying messages at all levels.
III.Leadership skills- A natural leader can turn tables anytime and tackle an adverse situation. You must also be zealous to make reforms and inspire others in the journey.
IV.Strategic thinking- To try out new ideas according to the situation's needs is the most critical skill when managing a group of people or an organisation. Thinking out of the box sets a businessperson from the rest.
V.Teamwork- Understanding what works best and what doesn't is the first step toward evaluating the effort put forward by your group. It would help if you synchronised yourself with the group morale to deliver the best performance.
VI.Critical Approach- You must often deal with critical decisions to ensure that your organisation lives up to its level. Whether changing the layout of work or evaluating certain aspects of your work environment, you must take a decisive step, keeping in mind what is best for your organisation.
VII.Customer psychology- Customer psychology is the speciality in psychology that dictates how customers base their thoughts, behaviour, and feelings on their shopping patterns. It deals with the market behaviour of customers on the whole.
VIII. Other required skills include negotiation, analytical thinking, determining target audiences, time management and vice versa.
Learn From The Best
Learn from industry leaders in our MBA training programs and become career-ready with our world-class expert mentorship.
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Industry Experts
Professor & Associate Dean
Dr. Chitrakalpa holds an M.Sc. in Economics and a PhD. His area of research includes high frequency financial market dynamics, green investm… Read More
Professor (OB-HR), JGBS & Director
Prof. Asim is skilled in the HR domain of Consulting, Policies, Training, & Leadership and is a Fellow in Management focused on HRM from XLR… Read More
Professor
With over 250 peer-reviewed publications, Prof. Paulo is the editor of the first worldwide book on applications of neural networks.
Professor of Management Practice
Prof.Vineet has over 25 years of experience across institutional and investment banking. He worked in Bank of America for 16 years, ending h… Read More
Professor and Vice Dean (research)
Prof. Anirban holds an MS and PhD from Stevens Institute of Technology, USA. Prior to joining JGBS, he has held faculty positions at City Un… Read More
Assistant Professor & Assistant Dean
Dr. Rameshwar is a PhD from IIM Indore. His research work has been presented at international conferences such as the Academy of Internation… Read More
Associate Professor
Prof. Anand is a Fellow of IIM, Ahmedabad. Dr. Sharma previously worked with IIM Rohtak and IIM Sirmaur. He has also worked as an economic e… Read More
Director
Robert is the Director of MBA Programs, Lecturer, and Director of the Golden Gate University Entrepreneurship Program.
Dean
Bruce Magid is the Dean of the Ageno School of Business at Golden Gate University.
Assistant Professor & Assistant Dean
Prof. Sonam is a Fellow in Management MDI, Gurgaon in Organisational Behaviour. She has published research papers and book chapters in reput… Read More
Professor
With over 300 peer-reviewed scientific international publications, Prof. Dhiya is a renowned management faculty member.
Professor
Dr. Joaquin Gonzalez is a practitioner, author, and professor of Public and Urban Affairs at Golden Gate University
Professor, Marketing Area, and Associate Dean
Dr. Diptiman has worked in corporates like Airtel, Hutchison Essar, Aircel, and CMC among others, and did his PhD from IIM Calcutta. His wor… Read More
Partner, Cofounder at The Practice Centre
22 years’ experience as an HR professional with extensive experience across the diverse sectors of Iron Ore, Oil & Gas, IT Products, IT Ser… Read More
Deputy General Manager- Strategy and Supply Chain
With more than a decade of experience under his belt, Prof. Abhishek is a subject matter expert in all things marketing.
National Sales Head, Vodafone
A Passionate Leader with more than two decades of experience in to strategic thinking, mobile wallet, E-commerce, organised retail, sales a… Read More
Director - Product Specialist
A product specialist with decades of experience, Rajiv works as a Brand Health & Communication expert at a leading media company.
Learn by Doing
Engage in real-world projects that teach you practical skills and prepare you for today's dynamic business challenges.
9+
Industry Projects
Competitive Analysis
Strategic Thinking
Rise and Fall of Nokia
Analyse how Nokia succeeded and failed in the mobile phone industry and create a strategic plan for the same
Skills learned
Industry Analysis
Competitive Analysis
Strategic Thinking
Consumer Segmentation and Profiling
Product Positioning
iPhone Z1 Launch
Analyse Apple's branding and positioning strategy for iPhone Z1 and identify its target consumer segments
Skills learned
Brand Strategy Development
Consumer Segmentation and Profiling
Product Positioning
Stakeholder Management
Business Ethics and Sustainability
Balance Analysis
Evaluate a public company's ability to balance social responsibilities, profitability, and stakeholder needs
Skills learned
Critical Analysis
Stakeholder Management
Business Ethics and Sustainability
Business Strategy
Performance evaluation
The COVID Retail problem
Step into the consultant's role, working with a retail chain to strategise digital transformation and innovation for the business.
Skills learned
Innovation Strategy
Business Strategy
Performance evaluation
Effective Communication
Audience Identification
The Co-founder's Pitch
As a co-founder of Sineflex, implement communication activities with a strong emphasis on communication content and principles
Skills learned
Pitch Deck Presentation
Effective Communication
Audience Identification
Execute human resource planning exercises, create concise job descriptions, and deploy employee retention strategies to achieve organisational objectives.
Performance management
Candidate sourcing and retention
Swayam Inc.
Execute human resource planning exercises, create concise job descriptions, and deploy employee retention strategies to achieve organisational objecti… Knore More
Skills learned
Manpower planning
Performance management
Candidate sourcing and retention
Utilise data analysis techniques such as hypothesis testing and regression analysis to drive data-driven decisions that boost a company's revenue and profit growth
Business Decision-Making
Effective Presentation Skills
Random Motors Project
Utilise data analysis techniques such as hypothesis testing and regression analysis to drive data-driven decisions that boost a company's revenue and … Know More
Skills learned
Data Analysis and Excel Proficiency
Business Decision-Making
Effective Presentation Skills
Hone your analytical, forecasting, and problem-solving prowess in this real-world supply chain scenario. Tasks include demand forecasting for TechHub's gadgets for the next six months, calculating forecast errors, assessing key performance metrics, and formulating recommendations for enhanced supply chain planning
Data Analysis and Metric Calculation
Recommendation and Strategy Development
Demand Forecasting Task
Hone your analytical, forecasting, and problem-solving prowess in this real-world supply chain scenario. Tasks include demand forecasting for TechHub'… Know More
Skills learned
Demand Forecasting
Data Analysis and Metric Calculation
Recommendation and Strategy Development
Conduct market research for Fast-Moving Consumer Goods (FMCG) while guiding TruEarth Healthy Foods' decision-making for a new product launch. Use data-driven market research processes to make an informed decision on the product launch
Data-Driven Decision-Making
Product Launch Strategy
The FMCG Product Launch
Conduct market research for Fast-Moving Consumer Goods (FMCG) while guiding TruEarth Healthy Foods' decision-making for a new product launch. Use data… Know More
Skills learned
Market Research Proficiency
Data-Driven Decision-Making
Product Launch Strategy
Lead traditional ICE automobile manufacturers on a transformative journey into EV manufacturing. Analyze resources and contextual information to offer recommendations facilitating this industry shift, with a specific focus on Tata Motors and Mahindra Electric in the Indian EV market.
Change Vision Analysis
Scaling Up
Auto Industry Disruption
Lead traditional ICE automobile manufacturers on a transformative journey into EV manufacturing. Analyze resources and contextual information to offer… Know More
Skills learned
Change Management
Change Vision Analysis
Scaling Up
What our Learners Achieved
A Quick summary of the placement support
What Our Learners Have To Say
I went from a Sales Executive to an Asst. Manager with a 75% salary hike
After doing a plain B.Com, I was doing nothing to get the desired job and secure my future. After a few days, I got a job in a BPO but was not getting the CTC I wanted. One of my friends suggested that I take admission in upGrad and complete an online MBA course from BIMTECH which is better than M.Com and very suitable for working professionals. The best part of this online MBA course was that the lectures were on Saturday & Sunday with up to date MBA syllabus. I have gained lots of knowledge from this MBA course which has helped me build my career and given me the opportunity to work at Kotak Mahindra Bank.
Nilesh Lade
Asst. Manager at Kotak Mahindra Bank
5 Years of Experience
upGrad gave me a new perspective on business
I always felt there was something missing to break into the senior management. While experience counts, constant learning is what can take you places. Like in earlier days either you could study or work, and I chose to work. Then came upGrad where I neither had to resign nor I had to travel abroad for years and invest heavily to get an MBA coupled with an industry relevant MBA Syllabus. I just wish we had upGrad available 10 Yrs ago. Post joining the IMT LBS MBA course my overall perspective about business changed. Thank You upGrad for helping people like us to fulfill their long lost dreams. Like Michelangelo had once famously said, "Ancora Imparo - Yet, I'm learning", I will also take up Phd. and never stop my learning.
Vishal Vijay Singh
Technical Project Manager, Arab Financial Services, Bahrain
12 Years of Experience
upGrad is a wonderful learning platform which gave me hope during covid
Someone said, "age is merely a number". I thought let's put it to practice. When the world was reeling under COVID, I stumbled upon hope. The opportunity to enhance life's understanding came from upGrad Liverpool Business School’s online MBA Course. It came at the right time. Respite from the despair we all experienced. The merit award is merely a positive manifestation of the hope I clung to. And I sincerely wish that many professionals in their journey decide to benefit from the wonderful learning platform. I aspire to continue my learning with upGrad under teachers like Saloni Suri, Rajiv Ranjan, my thesis supervisor, Coach Gaurika Jain (ACC-ICF), and the world-class MBA faculty under one virtual roof. United for the purpose to disseminate knowledge. Finally, remembering a wonderful friend I met Shadan Khan, who shared the news of the merit award. #LBSandupGradGraduate #learning #mba #commitment #worldclass #growthmindset Activate to view
Kuntal Kumar
F&B and Hospitality Consultant, Farmstead Collection- Costa Rica
14 Years of Experience
upGrad gave me an opportunity to take my learning goal a notch up
Constant learning and upskilling myself has always been a passion. Covid along with its challenges presented an opportunity for me to take my learning goal a notch up. With the passion to pursue masters in business administration, I took the opportunity & enrolled myself in the LJMU MBA course through upGrad. The path was not easy - I was juggling between my job , family responsibilities and learning goals. However, with God's grace, support of my family, mentors support and my grit and strong determination to give my best I have accomplished this major milestone - masters in business administration from Liverpool Business School. I'm thankful to my coach Coach Gaurika Jain (ACC-ICF) for the constant support and my mentors. I take this opportunity to express my great thanks to my husband who encouraged and had always been my source of strength and inspiration. #LBSGraduate #MBA
Himabindhu Vangala
Coordinator, NIRMAAN
4 Years of Experience
“Education is the most powerful weapon which you can use to change the world.” — Nelson Mandela
One of my favorite quotes is “Education is the most powerful weapon which you can use to change the world.” — Nelson Mandela From a hesitant and lazy mind for starting something to a powerful mind that is action-oriented by developing atomic habits of change, it was definitely a challenging one. Thanks, James Clear, your book transformed me a lot. I decided to pursue an online MBA Course from Liverpool John Moores University, Liverpool Business School during the start of the Pandemic. Being a full-time IT Professional was not an easy journey. Bumpy roads, multiple issues to address, and reading research papers that seem like boring activities, convincing family members why I am not there for them was all too painful, but as they say, there is no gain without pain. In the end, the result was so fruitful. With the blessing from God and all my loved ones (friends and family included), finally, the goal is achieved. Special thanks to my mentor Dr. Smitha Girija for guiding and driving me to get things done, I am sure I would have slacked off if not for her not encouraging me to stick to the timelines. I would also like to thank all the MBA Faculty who assisted me Tim Nichol, Tunde Durowoju, CMBE, Rameshwar Dubey, Jolly Mongia, Jinali Shah, Girish Phatak Sushmeeta Jena, Vijayta Shekhawat, Pratyaksh Kulshrestha, Sheenu Bansal, ASISH THOMAS, Alvin Jacob, Shakko Mukherjee, Rahul Joseph, Jerin Raju, Saroj Katekhaye, Vaibhav Garge, ANIKET YADAV, Sreelakshmi Madhkada and finally a big shout out to upGrad for making this MBA journey possible. I urge everyone to be a learner and focus on self-development. I am ending this post with one of my favorite quotes from Michelangelo who said at the age of 87 - "I am still learning" #education #change #atomichabits #mba #ljmu #lbs #upgrad #nevergiveup #alwayslearning #diwali2022 #covid19 #research #business #development #learning #university #school #upgrad
Divin Divakar
Apprentice Leader, Mu Sigma Inc
11 Years of Experience
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Confused about how to take your B. Com degree further? Click here to check out your career options and know all about the different pathways available for you to take. B.Com exposes the students to topics like finance, banking, taxation, insurance, etc. This allows the students to develop a mindset for numbers and figures.
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An MBA in Sales and marketing will help you enter industry roles such as Communications Manager, Marketing Manager, Market Research Analyst, Advertising and Promotions Manager, Sales Manager, and Public Relations Specialist, among many other functions.
An MBA in marketing prepares you for executive positions in leading companies as well as preparing you for companies abroad. It can assist you in qualifying for managerial posts and likewise.
Marketing is a lucrative and adaptable sector in the global market. With a suitable position in marketing, you can easily fetch a high-paying role and work with world-class facilities. It also provides scope for work satisfaction and is a fulfilling career option.
An MBA in marketing is best suited for people with a job experience of two to five years. The experience does not have to be explicitly in the field you want to specialise in. However, if you already work in the field, the specialised MBA course can significantly help to you relaunch your career. Therefore, MBA in marketing would be best suited for people who have prior experience in marketing but want to rejuvenate their learnings.
MBA in marketing incorporates a broad range of business topics such as organisational behaviour, management, strategy making and finance. All these base subjects will be accompanied by the specialisations such as digital marketing, behavioural marketing science, luxury marketing, customer behaviour, market research analytics, customer analytics, social media marketing, brand management etc.
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The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.
The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not .
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