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Free Certificate

Complete Guide to Content Marketing

Master the art of strategic storytelling with this content marketing free course. Learn how to create, curate, and distribute high-impact content that drives engagement, builds brand authority, and generates leads.

5 hours of learning

Storytelling

Critical Thinking

Content Creation

For enquiries call:
18002102020
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Key Highlights of This Free Content Marketing Course

What You Will Learn

Content Planning

Build a strong content foundation by learning how to research, plan, and structure your marketing efforts for maximum impact.

  • Steps in a Content Marketing Plan - Get a step-by-step breakdown of how to create a content plan from scratch.

  • Budget Allocation and Resource Allocation - Understand how to efficiently assign budgets and team responsibilities for your content initiatives.

  • Understanding Your Target Audience - Learn how to identify and research your ideal customers to personalize content effectively.

  • Buyer Persona & User Persona - Explore how to build fictional profiles of your target users to guide tone, style, and topics.

  • Content Audit & Competitor Analysis - Discover how to evaluate existing content and analyze competitor strategies to find growth opportunities.

  • Content Channels - Examine various publishing platforms like blogs, social media, video, and email to determine where your content should live.


  • Content Types - Understand the strengths of formats like articles, infographics, videos, podcasts, and whitepapers—and when to use them.

Strategy

Learn how to tie content back to business goals with strategic messaging, funnel mapping, and audience alignment.

  • Mapping Content Formats to the Consumer Funnel - Understand which types of content support each stage of the customer journey—from awareness to conversion.

  • Content Themes - Learn how to create consistent messaging by grouping content ideas under strategic themes or pillars.


  • 7A Framework - Explore the 7A framework—Awareness, Attraction, Affinity, Authority, Action, Advocacy, and Automation—to guide content efforts that drive engagement and conversion.

Content Effectiveness

Unlock methods to assess the performance of your content and optimize campaigns using real-time data and actionable insights.

  • Content Engagement Metrics - Identify and track key indicators like views, shares, time-on-page, and bounce rates to evaluate effectiveness.

  • Content Revision and Improvement - Learn best practices for refining underperforming content based on performance data.

  • Tools for Measuring Effectiveness - Get introduced to tools like Google Analytics, SEMrush, HubSpot, and social media analytics dashboards.


  • Measuring the ROI - Learn how to calculate and present the return on investment (ROI) for your content efforts to stakeholders.

What Are the Benefits of This Course?

100% Free Course – Gain industry-relevant skills in content marketing without spending a rupee. No hidden charges, no upselling.

Self-Paced Learning – Study at your convenience. Whether you’re a student or a working professional, this course fits into your schedule.

Certificate of Completion – Receive a professional certificate that adds credibility to your resume and LinkedIn profile.

Lifetime Access to Course Material – Revisit modules anytime and stay updated with evolving content trends.

Beginner-Friendly Yet Industry-Focused – No prior experience required—perfect for newcomers and marketing professionals alike.

Hands-On Learning Approach – Learn through real-world case studies, templates, and actionable strategies to apply instantly.

Taught by Experts – Get trained by industry leaders who bring practical insights and proven success frameworks.

Boosts Career & Freelancing Opportunities – Equip yourself with content marketing skills that are in high demand across digital roles and freelance markets.

upGrad Learner Support

Talk to our experts. We are available 7 days a week, 9 AM to 12 AM (midnight)

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Indian Nationals

1800 210 2020

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Foreign Nationals

+918068792934