Free Courses are a unique ecosystem within upGrad to help you stay ahead of the curve and experience a part of upGrad's learning experience free of cost. You can choose courses from Business Basics, Data Science, Marketing, Machine Learning & Technology and build your foundational knowledge over a couple of hours. You will have access to Cutting Edge Content that is entirely Self-Paced, a Live Discussion Forum to ask your questions and to interact with others in your class, and a Certificate on successful completion of the course, free of cost.
Quick courses for your busy schedule
Designed in collaboration with leading industry experts to help you develop strong fundamentals.
Introduction to Entrepreneurship (3hrs)
In this course you will learn the defining and behavioral characteristics of a successful entrepreneur. You will come across entrepreneurial ventures and different schools of thought focusing on entrepreneurship and also learn the difference between a manager and an entrepreneur
Creating Consumer Value through Effective Marketing
This course will teach you how to use the STP Framework for effective marketing, how to craft brand positioning statements, and how to use data-driven marketing to increase customer value
Building Successful Celebrity Partnerships and Campaigns (2hrs)
This course will provide you with insights on Celebrity Partnership and how it works. You'll also learn how to design a branded content show with a celebrity.
Digital Innovations in the Financial System (6hrs)
In this course you'll learn the concept of digital finance and its benefits and evolution. You will learn about various digital finance products and services and also understand the applications of convergence of AI and blockchain technologies in the financial services industry.
Influencer Marketing from a Brand's Perspective (20 mins)
This course will proivde you insights on influencer marketing, different types of influencers and the important factors to build an effective influencer marketing strategy for a brand.
Introduction to Ratio Analysis (5hrs)
This course will provide you with insights on the meaning and the importance of ratio analysis for businesses, followed by learning about the different categories of ratios. You'll also learn how to calculate and interpret these ratios and how to analyze a real company’s performance using profitability ratios.
Introduction to Digital Banking (6hrs)
In this course, you will learn about banks and why they are needed in the financial system, the roles and responsibilities of different types of banks operating in the economy. You'll also learn how to assess banking tasks and identify those that can be digitized.
Artificial Intelligence in the Real World (7hrs)
This Artificial Intelligence free course will help you learn about the applications of AI in the service and non-service industries. You will also be able to leverage this knowledge to understand and appreciate the role of AI in different industries.
Product Management: Understanding the Market (5hrs)
In this course you'll be understanding the key component in a business model and also how to estimate the market size for any product or offering.
Building Digital Transformation Strategies (20 mins)
This course is intended to provide consumers with a fundamental knowledge on digital transformation and how can someone build and implement digital transformation strategies.
Introduction to Guesstimates (2hrs)
In this course, you will learn about the basic approach to take while solving a given guesstimate along with some tips and tricks that will help you to efficiently navigate to the answer. You will also learn how to communicate with the interviewer while solving the guesstimates.
Introduction to Consumer Behavior (2hrs)
In this course you will learn the importance of understanding consumer behavior. You'll get insights on the basics of consumer behavior model with the help of various case studies.
Introduction to NFTs (30 mins)
This course will provide you with insights on the fundamentals of NFTs, including how the NFT market works, ways o create an NFT wallet, and how to mint and promote NFTs.
Case Study using Tableau, Python and SQL (10hrs)
This course will help you apply your knowledge in SQL, Python and Tableau. In this course you will be going through a case study, where you will be combining these three technologies to come up with a business solution for our churn problem.
Complete Guide to Problem Solving Skills (7hrs)
This course will help you to understand how to use various tools and frameworks to approach problems in a structured and nuanced manner. You’ll also learn how to solve case study to crack interviews and leave a lasting impression
Introduction to Cryptocurrency (30 mins)
This course aims to provide you with a fundamental grasp of the crypto world. It will take you through the fundamentals of cryptocurrency, how to invest in it, future career opportunities and a lot more.
Introduction to Advertising (2hrs)
In this course you'll learn how to plan and execute an advertising strategy. You'll also gain insights on ATL, BTL, and TTL advertising strategies, as well as how to analyse ad campaigns.
Introduction to Tableau (8hrs)
In this free course you will learn about data analytics and ways to transform data and gain actionable insights. Additionally, you will learn how to visualise data and about various chart types using Tableau
E-Skills in Healthcare (3hrs)
In this course, you will learn about the implementation of the right technological solution in a healthcare organisation through a structured approach.
Mastering the Art of Effective Communication (8hrs)
This course will teach you to confidently convey your thoughts through various means of communication and develop professionalism to communicate effectively and succinctly at the workplace
Human Behavior and Management in Healthcare (4hrs)
In this course, you will understand the various dimensions of individuals, teams and organisational behaviour. You will also learn about the various aspects of a healthcare organisation.
Introduction to FinTech (3hrs)
In this course, you will understand how technology has been leveraged to improve financial inclusion in the context of India. You will also learn about the building blocks of the Indian financial ecosystem
10 Ways to Manage Stress during Career Uncertainty (30mins)
This course will teach you how to recognise and manage stress symptoms, how to take actions to strengthen your resilience and manage job stress, and know where to turn for support if you need it.
Introduction to HR Analytics (4hrs)
In this course you will be introduced to the vast world of HR analytics and understand how you can leverage the power of analytics to analyse HR data and manage the most valuable assets of your organisation.
How to Stay Relevant in your Jobs during Digitalisation and Automation? (20 mins)
Learn how to stay relevant and up to date in your job in an era of digitalisation and automation, as well as the attributes that will help everyone to upskill in their current jobs.
Merger and Control Rights (2hrs)
This course will provide you the details of the procedural aspects of the Indian merger control regime and you will also understand the 2 important negotiating clauses: Right of First Offer (ROFO) and the Right of First Refusal (ROFR).
Introduction to Intellectual Property Rights (2hrs)
In this course, you’ll be learning about IPR and its many interfaces, such as copyright, trademark, compulsory licensing, and patents, as well as the relevant laws and case law.
Understanding Culture and its Various Components (3hrs)
In this course you'll be learning about the meaning of the word 'culture’ and its history, the constituent elements that make up a culture, the modes of operation of culture, and agents of global and Indian cultural change.
Getting Influencer Marketing Right (20mins)
In this course you will discover what Influencer Marketing is, what value influencers provide to brands, the benefits of influencer marketing, and how to create a successful influencer marketing campaign.
Fundamentals of Communication (1hr)
This course will help you gain insights on different forms of communication such as writing, gesturing, speaking and broadcasting along with the functions and key components of communication.
Law and Justice in a Globalizing World (2hrs)
This course will give you an overview on the background of law and justice, globalisation, the repercussions of globalisation on transnational crime. You'll also get insights on drug trafficking and how world is responding to it.
Introduction to Research Methodology (4hrs)
This course will help you learn the basics of business research and why it's so important. You'll also learn how to design a cutting-edge research aim for your study.
How do Brands Leverage User Generated Content? (20mins)
This course will provide you an understanding of what user generated content is, why it is becoming more popular, and how different businesses are utilising it to market their products.
Advanced Writing and Editing for Print Media (4hrs)
This course will help you learn the concept, characteristics and types of feature writing. You'll also learn the various styles and platforms in writing a feature story.
Introduction to Supply Chain Management (2hrs)
This course will teach you the essentials of supply chain management, including how supply chains operate, how to plan a supply chain, and how to use supply chains to achieve success.
Fundamentals of Development Journalism (2hrs)
This course will teach you the fundamentals of development journalism as well as how to plan, research, and write a news article using the concepts and methods of development journalism.
How to build your business from Zero to Zerodha - The success story of Nithin Kamath (1hr)
Hear from Nithin Kamath, Founder & CEO of Zerodha, about how to build a business from the scratch and the secret ingredient behind Zerodha's success.
Financial Analysis (7hrs)
This course will Introduce you to the key operating levers that you need to evaluate a company's performance. You will understand the importance of managing working capital.
Introduction to HR Management and Strategy (3hrs)
This course will help you learn the fundamentals of human resource management, including it's purpose, scope and functions followed by a brief overview of strategy fundamentals.
The Ultimate Guide to Kickstarting your Data Science Journey (2hrs)
This course will help you to get answers to all of your questions on when, where, why, and how to grow in the Data Science domain
Accounting Fundamentals (5hrs)
This course will help you learn the fundamentals of financial statements, how to read them, and how to use financial data to make business choices.
The Ultimate Guide to Kickstarting your MBA Journey (1hr)
This course will help you clear all your doubts on when, where, why, and how to pursue an MBA.
How Facebook uses Data Science to Grow their Business
This webinar will unpack how the world's most successful organisations are using data science to scale and grow their businesses.
Effective Business Communication (6hrs)
This course, by David F. Poritzky, CEO Envista strategies, helps you master your Busniess Communication skills.
Introduction to Microeconomics (3hrs)
This course will help you understand the importance of economics in allocating resources, the economics models and the economic assumption
Introduction to Macroeconomics (3hrs)
Learn how the economic activity of individuals and firms affects the bigger picture - the economy of a country, or the world as a whole.
Business Analytics Fundamentals (6hrs)
This course will help you with learn and apply useful data visualisation tools
Career Planning Fundamentals (20mins)
upGrad's Co-founder & Managing Director, Mayank Kumar, shares his insights and guides you through the key steps needed for building a strong career plan.
Introduction to Product Management (8hrs)
In this course, learn some of the key steps of product management in order to thrive in the field of product management.
Data Science in E-commerce (13hrs)
This data science course will help you acquire skills used in the E-commerce sector to make key business decisions using data. In this course you will learn about Recommendation System, Price Optimisation, Market Mix Modelling and A/B Testing