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How Can I Double My Salary? Data Analytics is your Answer

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14th May, 2018
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How Can I Double My Salary? Data Analytics is your Answer

Authored by Professor S. Sadagopan. Director – IIIT Bangalore. Prof. Sadagopan is one of the most experienced academicians on the expert panel of UpGrad & IIIT-B PG Diploma Program in Data Analytics.
These days, whenever I visit any campus, I am often asked one question – “Can I double my salary by enrolling in an Analytics course?”
This question is popular in academic institutes and software factories, alike. Mostly, it comes from engineering students (who are still in college) but is also often asked by those who have gained 4-5 years of work experience within the IT industry. I also get a smaller number of such queries from working professionals in other sectors – accountants, lawyers, doctors and design professionals. My answer is simple. YES – provided you meet some requirements. Let me elaborate.
What’s Cooking in Data Analytics? Team Data at UpGrad Speaks Up!

The Computer Age

Analytics is today what computing was in the 60’s and 70’s when many of us entered the job market. The “computer” was a newfound tool that attracted the attention of scientists and engineers across the spectrum
How Can I Double My Salary? Data Analytics is your Answer UpGrad Blog
Every day, some new use was found for the machine whose basic capability was adding a long list of numbers incredibly fast, without error, many times; later, an ability to store and retrieve a large set of numbers reliably and accurately, was added; much later, an ability to transmit and receive a large set of numbers extremely fast (at the speed of light), reliably and at affordable cost, got added.
This, in turn, led to diverse applications:

How Can I Double My Salary? Data Analytics is your Answer UpGrad Blog
The ability to creatively use this “newly discovered toy” – the computer – to create unusual value was the newfound opportunity; it was quickly rewarded by unusual job/research opportunities across the board. Analytics, today, is in a similar situation.

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Make Way For Data Analytics

  • The maturity of mathematical models that Google/Facebook/Twitter and Amazon/Flipkart use,
  • The opportunity provided by anytime, anywhere connectivity and near-infinite computing power provided by mobile networks and cloud,
  • The near-universal access provided by smart devices (smartphones and tablets)

…all offer unusual possibilities and boundless opportunities.
Coupled with:

  • The identification (who?) and precise location (where?) made possible by device identity and GPS, can be used to target goods & services (what?) with a precision unparalleled in human history.
How Uber Uses Data Analytics For Supply Positioning and Segmentation

All this explains the huge wave of interest in Analytics, everywhere.

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Reaping The Analytics Harvest: What Will It Take?

A larger issue that is often forgotten by students/young professionals is that a salary from corporation X is just part of a fee that the corporation realizes from its end customer (another corporation, government or end user) for a value that Corporation X created; and nothing else.
As the old saying goes, “money does not grow on trees.” Unless a working professional in a corporation (individually or collectively) creates such value, there cannot be a question of getting a salary (let alone “double my salary”) in a sustained manner.
Value creation can only happen when you have:

  1. A mindset to create value;
  2. The knowledge to create value and;
  3. Skills to realize the value

In the earlier era, to succeed in computing, you needed a computing mindset; similarly, to succeed in data analytics you need an analytics mindset. Students and young professionals would be well advised to ponder over the trio:

  1. An ability to make sense out of a set of numbers that are seemingly unconnected, an eye for patterns, sometimes an ability to visualize numbers/patterns that use the phenomenal amount of information available today; in other words, an analytics mindset.
    How Can I Double My Salary? Data Analytics is your Answer UpGrad Blog
  2. Over the years, a lot of analytics knowledge has evolved – statistical methods, optimization models, pattern recognition techniques, machine learning, artificial intelligence, etc. The student/professional wanting to enter the Analytics field would be well advised to master this knowledge base from Analytics courses that are now available from many institutes/universities /online platforms. In addition, for working professionals, the individual knowledge of his/her domain – manufacturing, sales, finance, service, agriculture, healthcare – would greatly help in articulating the ‘analytics value creation.’ 
    How Can I Double My Salary? Data Analytics is your Answer UpGrad Blog
  3. Finally, mastering a whole range of tools – like SAS, SPSS, R Programming Language, Excel extensions – and many more tools that will get created in the next decade, (the way programming and database tools evolved in 60’s & the 70’s) is going to be extremely crucial, as these are the skills which can enable one to realize the above-mentioned value.
How Can I Double My Salary? Data Analytics is your Answer UpGrad Blog

If the students/working professionals who keep asking me this question “will I get double my salary if I do an Analytics course?” ask themselves whether they have the mindset for, and mastery of, the knowledge & tools; they will get the answer to the question themselves.
Also, it is important not to forget that one is rewarded for the value one creates the knowledge; simply possessing the knowledge does not help in creating the value. Getting the No. 1 rank in an Analytics course does not guarantee success; internalizing the knowledge and applying the acquired knowledge well is the key.
My best wishes for getting the result of the “double my salary” question or even triple!
Prof. Sadagopan: Decoding Easy Vs. Not-So-Easy Analytics


Professor Sowmyanarayanan Sadagopan is the Director of IIIT-Bangalore. These are his personal views. He can be reached at

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Professor S. Sadagopan is currently Director at IIIT-Bangalore. He obtained his MS & Ph.D. Degree from Purdue University, USA in 1979 and BE (Hon) Degree from Madras University, India in 1973. He had taught at IIT Kanpur (1979 to 95) and IIM Bangalore (1995-99). His research interests include OR, Multi-criteria optimization, Simulation and Enterprise computing.

Frequently Asked Questions (FAQs)

1What are the different factors affecting the salary trends in Data Analytics in India?

A data analyst’s income is influenced by a number of elements, including geography, experience level, industry, and understanding of various tools that aid in driving a business forward.

1. Salary depending upon geographic location : When it comes to earning a high-paying compensation from a Data Analytics project, cities with expanding sectors, such as Bengaluru, Delhi, and Mumbai, give Data Analysts working there a competitive advantage. Bengaluru is the finest option for a lucrative data analytics employment, with a plethora of options.
2. Salary based on skills : If you're skilled in SQL, Statistical Analysis, and Data Analysis, you'll stand out from the crowd and earn more than the average salary. You may be paid less than the market rate if you have experience with tools such as Database Management & Reporting and Microsoft Excel.
3. Salary by Industry : Every industry has its own set of challenges to overcome, so the pay for data analysts varies accordingly.
3. Salary by experience : The remuneration of a Data Analyst highly depends on his/her experience such as Entry level salary in Data Analyst is around ₹ 5,00,000 annually, Junior level Data Analyst can earn ₹9,00,000 yearly and a Senior Level Data Analyst earns an average salary of ₹18,00,000 per annum.

2Why should you pursue a career as a Data Analyst?

Data Analysts have versatile skillsets. So, here are some reasons why you should become a Data Analyst :

1. Data Analysts love solving problems and are creative thinkers.
2. Data Analysts come from many different backgrounds such as marketing, sales, teaching, finance, customer service, IT, HR, architecture, etc.Data Analysts are in high demand
2. Data Analysts constantly improve their skills and progress in their career.
3. Data Analysts can utilise their skills by working in many types of companies such as start-ups, large corporates, agencies or even freelance.
4. Data Analysts help in shaping a company’s future by defining it’s current operations.

3What is the average salary of a Data Analyst in India?

Data analysts are in high demand in India, which is one of the benefits of working as one. Also, the income of a data analyst is directly or indirectly related to how knowledgeable and skilled you are. The average salary for a Data Analyst in India ranges between ₹4,00,000 to ₹5,00,000 annually.

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