4 Ways to Increase Sales With Cold Calling

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Samir Motwani

Last updated:

28th Dec, 2018

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4 Ways to Increase Sales With Cold Calling

As opposed to the common assumption, cold calling is very much alive. And it is an effective way to generate sales for your business. Many companies still use this strategy to boost their sales and get new customers.

Here are some effective cold calling strategies to increase your sales:

1. Always Address the Setup

It’s important to understand how your products or services stand out from your competitors. This will help you to pitch your prospects in a more effective way.
Let’s say there are two competitors’ products (A and B) in the market to solve one problem or issue. Product A is not as costly, but the solution is not as effective. Whereas product B is very effective, but also expensive.
Now you need to first talk about the issues with product A and B. You can then propose your affordable yet effective product to your prospects. This tip will surely help you to generate more sales via cold calling.

2. Research Your Potential Customers and Markets

There’s no point in shooting in the dark. You need to study and research your market. It’s obvious that if you target the right kind of businesses or individuals, you can generate more sales.
So, gather all relevant information about your prospects in advance. This puts you in the driver’s seat and enables you to talk about their pain points. It’s also important to connect with the right people who are a part of the decision-making process.

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3. Outline Your Thoughts

It’s important to prepare yourself before every cold call to answer every question or doubt. You cannot blabber on about anything and everything to your prospects. That can cause you to lose a potential customer.
So, invest your time to plan talking points and notes before each call. This sort of organized information will guide you and keep you in the right direction.

4. Educate Your Potential Customers

It’s important to educate your potential customers about your products or services. First, it will help them to understand the benefits of your offering.
Second, it will speed up their decision-making process. Because once they understand your offer, they will show interest and will start to ask questions or voice their concerns. This could eventually result in a sale.

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Samir Motwani

Blog Author

Samir Motwani is a growth hacker cut from a different cloth than most entrepreneurs. This action-oriented technophile may have been trained as a developer but is a designer at heart. The current CEO for Salesmate, a CRM tool, is adept at developing low-cost strategies for startups and defining best practices for budding ventures.

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Frequently Asked Questions (FAQs)

1. What are some good cold-calling tips and strategies?

Although there are no set rules and timings when it comes to cold calling, a popular strategy adopted by seasoned salesmen is to always be careful while choosing when to start cold-calling. A lot can depend on the time you choose to make the call (for example- avoid the lunch hour). Another important tip is to only target the right people to speak with, even if it means spending more time doing research than on cold calls. Speaking directly with a decision-maker can help save time for both the involved parties and avoid unnecessary back and forth.

2. What are some mistakes to avoid on a cold call?

There are always some things that you should keep in mind before adopting cold calling for your business. For example, incomplete knowledge about your product or service can prove to be detrimental to the reputation of your organization. Thus, one should avoid the mistake of not being prepared enough. You should also make sure to avoid breaking into monologues. Probing and listening to the customer’s needs should always be the top priority of any good salesman. Lastly, one should also avoid asking closed questions.

3. How to deal with rejections in cold calling?

If you are experienced in cold calling, there is a good chance that you are accustomed to hearing “no” multiple times in a day. While this is believed to be part of the job, it does not make it any easier for the sales representative on the other end of the line. The key factor to consider here is to not take the rejections personally. In this case, taking a step back and adopting mindfulness practices can help. It is important to process your emotions while being careful to not let them overpower you. Acknowledge your hurt and understand that their response does not define your capability as a sales representative.