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PG Program in Management, Specialisation in Sales and Digital Marketing
Lead the digital age. Master the art of Sales and Digital Marketing.
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INTRO VIDEO
In association with
Online
Format-- Months
Duration Recommended 6-8 hrs/week300+
Hiring PartnersProgram Overview
Key Highlights
Certification from IMT Ghaziabad
IMT Alumni Status
1:1 Mentoring Sessions from Industry Experts
Career Assistance
No Cost EMI Option
We are delighted to have partnered with upGrad to offer our Sales and Marketing Program. The program will be delivered on a new technology platform to create a superior learning experience for participants who want to be on the cutting edge of the specialisations. With this program, IMTG seeks to develop the next generation of leading sales and marketing professionals.
- Dr. Asish K Bhattacharyya, Director, IMT Ghaziabad
Top Skills You Will Learn
Business Growth Strategies, Sales and Distribution Managemenview more
Job Opportunities
Leadership Roles in Business Development and Sales, Marketinview more
Who Is This Program For?
Sales and Marketing Executives, IT Professionals, Managers aview more
Minimum Eligibility
Bachelor’s degree, no prior sales and marketing experience rview more
Digital Marketing Tools and Platforms
Post Graduate Program from IMT Ghaziabad
Become part of the 10,000+ community of management leaders with alumni status from IMT Ghaziabad
Click to zoom
- Get certified from one of India's top B-schools.
- Alumni status from IMT Ghaziabad
- Widely recognised and valued program in management
Our Hiring Partners
Empowering learners of tomorrow
Over 2,300 students have completed this course and started working at their dream job, whats stopping you?
Instructors
Learn from India’s leading sales professionals and IMT, Ghaziabad faculty
Dr. Asit K Barma
Professor | Marketing
Dr Asit is a digital marketing professional and teacher, with 30+ years of experience. He has held leadership positions with Value Labs, Hinduja Tech Limited, and Satyam Computers.
Prof. Abhishek
Associate Professor | IMT Ghaziabad
Prof. Abhishek has 15+ years of experience of working, researching and teaching in the marketing domain with IIM Ahmedabad and IMT Ghaziabad.
Prof. Harvinder Singh
Chairperson | Part-Time Programs, IMT Ghaziabad
He has 20+ years of experience in the business domain and was awarded the Best Professor in Marketing Management by the World Education Congress.
Khurram Hamid
Chief Digital Officer
Khurram Hamid has 15+ years of experience in driving digital transformation. He is leading digital marketing and customer analytics for Pfizer across APAC region.
Winnie Palmer
Ex-Chief | Digital Marketing
Winnie Palmer was the director of the Digital Demand Centre at HPE in the EMEA region. She has also served as the global digital marketing director at Huawei Technologies.
Dipanjan Ghosh
Sales Manager | Glanbia
Dipanjan has 25+ years of experience in sales and marketing roles with reputed companies such as Glanbia PLC, Sun Pharma, Ranbaxy and Novartis.
Dhaval Doshi
Founder | Smarthome NX
Dhaval is a serial entrepreneur with 11 years of wide-ranging experience in marketing, advertising and e-commerce.
Anil Menghani
Chief Sales Officer | Netcore
Anil has 20+ years of sales experience with organizations such as Netcore, D-Link and You Telecom.
Eiti Singhal
AGM (MARCOM & Brand) | Panasonic India Pvt Ltd
Eiti heads the marketing and branding activities of Panasonic India. Before joining Panasonic, Eiti has held leadership positions with Snapdeal and edabba.com.
K Dasaratharaman
Ex-President | RPG Retail
Dasaratharaman has 30+ years of practice in brands, sales, distribution, and logistics. He has held senior positions with ITC, Heinz India and RPG.
Kasturi GVL
Strategy Consultancy Lead | Shell
Kasturi is a strategy & business development professional with 7.5 years work experience across management consulting, strategy, and sales.
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
Download Brochure
300+
Hours of Content16
Case Study and Projects15+
Live SessionsFundamentals of Sales and Marketing
4 Weeks
2 Assignments
- Consumer Behaviour
- Fundamentals of Marketing
- Fundamentals of Sales
Market Research
4 Weeks
1 Assignments
- Qualitative Research
- Quantitative Research
Fundamentals of Leadership
3 Weeks
1 Assignments
- Communication Skills for Leadership
- Personal Branding
Marketing Channels and Platforms - 1
5 Weeks
1 Assignments
- Offline Marketing
- Search Engine Optimisation (SEO)
- Social Media Marketing (SMM)
Accounting and Finance
4 Weeks
1 Assignments
- Introduction to Accounting and Financial Analysis
- Project Evaluation
- Working Capital
Business Analytics
4 Weeks
1 Assignments
- Business Analytics Fundamentals
- Hypothesis Testing
- Regression, Analysis and Forecasting
OB, HR Management, Ethics and Legal
3 Weeks
0 Assignments
- Organisational Behaviour
- Human Resource Management
- Business Law and Ethics
Marketing Channels and Platforms - 2
8 Weeks
2 Assignments
- Search Engine Marketing (SEM)
- Email Marketing
- Web Analytics
Strategic Management
3 Weeks
1 Assignments
- Opportunity Analysis and Developing a Ccompetitive Position
- Formulating and Executing Business Strategy
Distribution Management
4 Weeks
1 Assignments
- Territory Management
- Channel Management
- Customer and Team Management
Industry Projects
Learn through real-life industry projects sponsored by top companies across industries
- Collaborative projects with peers
- In-person learning with expert mentors
- Personalised feedback to facilitate improvement
Glanbia
Learners are to create a sales process with the aim of selling a product and to successfully handle any objections put forward by them.
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HP Enterprise's Brand Journey
Learners are to come up with brand campaign ideas after identifying the unique value proposition and defining market segments.
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Vodafone M-Pesa
Learners to devise a strategy for setting up a distribution network and activating channel partners.
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Zivame Project
Learners get to understand how e-commerce companies use remarketing to nurture their audience.
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The upGrad Advantage
Strong hand-holding with dedicated support to help you achieve your career goals
Regular 1-on-1 interaction with Industry Experts
- Discussions on career growth and industry expectations
- Feedback on project work and assignments
Dedicated Student Success Mentors
- Help in learning plans ensuring consistent progress
- Resolve non-academic queries for smooth learning experience
Doubt Resolution on Q&A Forums & WhatsApp Groups
- Timely doubt resolution by qualified teachers
- Regular live Q&A sessions with experts
Networking with Industry Experts & Peers
- Live sessions by industry experts on relevant topics
- Interaction with experts and peers in online and offline events translating into new job opportunities
Job Placement Assistance
- Personalised resume building exercise
- Mock interviews with our hiring experts
- Job Interviews with 250+ hiring partners
Student Reviews
Neeraj Shukla
I researched a number of courses and universities, but I always questioned the value add for the time and money that I am going to give to the course. I am happy that I have made the right choice.
Debraj Choudhury
Pursuing the course, I can say that it is apt as per the latest course content, and the faculty is chosen from the best in their respective fields.
Suket Gurtu
This course is designed in such a way that a busy professional can also do it online from anywhere in the world, and unlike other online courses available on the internet, this course is based on the latest case studies and industry know-how across sectors and disciplines. The online course material is presented by the expert faculty of IMT Ghaziabad, and the projects are quite challenging.