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For College Students

Online

Format

-- Months

Duration Recommended 6-8 hrs/week

300+

Hiring Partners

    Program Overview

    Key Highlights

    Certification from IMT Ghaziabad
    Certification from IMT Ghaziabad
    IMT Alumni Status
    IMT Alumni Status
    1:1 Mentoring Sessions from Industry Experts
    1:1 Mentoring Sessions from Industry Experts
    Career Assistance
    Career Assistance
    No Cost EMI Option
    No Cost EMI Option

    We are delighted to have partnered with upGrad to offer our Sales and Marketing Program. The program will be delivered on a new technology platform to create a superior learning experience for participants who want to be on the cutting edge of the specialisations. With this program, IMTG seeks to develop the next generation of leading sales and marketing professionals.
    - Dr. Asish K Bhattacharyya, Director, IMT Ghaziabad

    atishchattopadhyay

    Top Skills You Will Learn

    Business Growth Strategies, Sales and Distribution Managemenview more

    Job Opportunities

    Leadership Roles in Business Development and Sales, Marketinview more

    Who Is This Program For?

    Sales and Marketing Executives, IT Professionals, Managers aview more

    Minimum Eligibility

    Bachelor’s degree, no prior sales and marketing experience rview more

    Digital Marketing Tools and Platforms

    Post Graduate Program from IMT Ghaziabad
    Become part of the 10,000+ community of management leaders with alumni status from IMT Ghaziabad
    Post Graduate Program from IMT Ghaziabad
    Click to zoom
    • Get certified from one of India's top B-schools.
    • Alumni status from IMT Ghaziabad
    • Widely recognised and valued program in management

    Our Hiring Partners

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    Instructors

    Learn from India’s leading sales professionals and IMT, Ghaziabad faculty

    Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
    Download Brochure
    300+
    Hours of Content
    16
    Case Study and Projects
    15+
    Live Sessions

    Fundamentals of Sales and Marketing

    4 Weeks
    2 Assignments
    • Consumer Behaviour
    • Fundamentals of Marketing
    • Fundamentals of Sales

    Market Research

    4 Weeks
    1 Assignments
    • Qualitative Research
    • Quantitative Research

    Fundamentals of Leadership

    3 Weeks
    1 Assignments
    • Communication Skills for Leadership
    • Personal Branding

    Marketing Channels and Platforms - 1

    5 Weeks
    1 Assignments
    • Offline Marketing
    • Search Engine Optimisation (SEO)
    • Social Media Marketing (SMM)

    Accounting and Finance

    4 Weeks
    1 Assignments
    • Introduction to Accounting and Financial Analysis
    • Project Evaluation
    • Working Capital

    Business Analytics

    4 Weeks
    1 Assignments
    • Business Analytics Fundamentals
    • Hypothesis Testing
    • Regression, Analysis and Forecasting

    OB, HR Management, Ethics and Legal

    3 Weeks
    0 Assignments
    • Organisational Behaviour
    • Human Resource Management
    • Business Law and Ethics

    Marketing Channels and Platforms - 2

    8 Weeks
    2 Assignments
    • Search Engine Marketing (SEM)
    • Email Marketing
    • Web Analytics

    Strategic Management

    3 Weeks
    1 Assignments
    • Opportunity Analysis and Developing a Ccompetitive Position
    • Formulating and Executing Business Strategy

    Distribution Management

    4 Weeks
    1 Assignments
    • Territory Management
    • Channel Management
    • Customer and Team Management

    Industry Projects

    Learn through real-life industry projects sponsored by top companies across industries
    • Collaborative projects with peers
    • In-person learning with expert mentors
    • Personalised feedback to facilitate improvement

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you achieve your career goals
    benefits

    Regular 1-on-1 interaction with Industry Experts

    Regular 1-on-1 interaction with Industry Experts
    • Discussions on career growth and industry expectations
    • Feedback on project work and assignments
    benefits

    Dedicated Student Success Mentors

    Dedicated Student Success Mentors
    • Help in learning plans ensuring consistent progress
    • Resolve non-academic queries for smooth learning experience
    benefits

    Doubt Resolution on Q&A Forums & WhatsApp Groups

    Doubt Resolution on Q&A Forums & WhatsApp Groups
    • Timely doubt resolution by qualified teachers
    • Regular live Q&A sessions with experts
    benefits

    Networking with Industry Experts & Peers

    Networking with Industry Experts & Peers
    • Live sessions by industry experts on relevant topics
    • Interaction with experts and peers in online and offline events translating into new job opportunities
    benefits

    Job Placement Assistance

    Job Placement Assistance
    • Personalised resume building exercise
    • Mock interviews with our hiring experts
    • Job Interviews with 250+ hiring partners

    Student Reviews