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For College Students

Online

Format

-- Months

Duration Recommended 6-8 hrs/week

300+

Hiring Partners

    Program Overview

    Key Highlights

    Certification from IMT Ghaziabad
    Certification from IMT Ghaziabad
    IMT Alumni Status
    IMT Alumni Status
    1:1 Mentoring Sessions from Industry Experts
    1:1 Mentoring Sessions from Industry Experts
    Career Assistance
    Career Assistance
    No Cost EMI Option
    No Cost EMI Option

    We are delighted to have partnered with upGrad to offer our Sales and Marketing Program. The program will be delivered on a new technology platform to create a superior learning experience for participants who want to be on the cutting edge of the specialisations. With this program, IMTG seeks to develop the next generation of leading sales and marketing professionals.
    - Dr. Asish K Bhattacharyya, Director, IMT Ghaziabad

    atishchattopadhyay

    Top Skills You Will Learn

    Business Growth Strategies, Sales and Distribution Managemenview more

    Job Opportunities

    Leadership Roles in Business Development and Sales, Marketinview more

    Who Is This Program For?

    Sales and Marketing Executives, IT Professionals, Managers aview more

    Minimum Eligibility

    Bachelor’s degree, no prior sales and marketing experience rview more

    Digital Marketing Tools and Platforms

    Post Graduate Program from IMT Ghaziabad
    Become part of the 10,000+ community of management leaders with alumni status from IMT Ghaziabad
    Post Graduate Program from IMT Ghaziabad
    Click to zoom
    • Get certified from one of India's top B-schools.
    • Alumni status from IMT Ghaziabad
    • Widely recognised and valued program in management

    Our Hiring Partners

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    Instructors

    Learn from India’s leading sales professionals and IMT, Ghaziabad faculty

    Dr. Asit K Barma
    Dr. Asit K Barma

    Dr. Asit K Barma

    Professor | Marketing
    Dr Asit is a digital marketing professional and teacher, with 30+ years of experience. He has held leadership positions with Value Labs, Hinduja Tech Limited, and Satyam Computers.
    Prof. Abhishek
    Prof. Abhishek

    Prof. Abhishek

    Associate Professor | IMT Ghaziabad
    Prof. Abhishek has 15+ years of experience of working, researching and teaching in the marketing domain with IIM Ahmedabad and IMT Ghaziabad.
    Prof. Harvinder Singh
    Prof. Harvinder Singh

    Prof. Harvinder Singh

    Chairperson | Part-Time Programs, IMT Ghaziabad
    He has 20+ years of experience in the business domain and was awarded the Best Professor in Marketing Management by the World Education Congress.
    Khurram Hamid
    Khurram Hamid

    Khurram Hamid

    Chief Digital Officer
    Khurram Hamid has 15+ years of experience in driving digital transformation. He is leading digital marketing and customer analytics for Pfizer across APAC region.
    Winnie Palmer
    Winnie Palmer

    Winnie Palmer

    Ex-Chief | Digital Marketing
    Winnie Palmer was the director of the Digital Demand Centre at HPE in the EMEA region. She has also served as the global digital marketing director at Huawei Technologies.
    Dipanjan Ghosh
    Dipanjan Ghosh

    Dipanjan Ghosh

    Sales Manager | Glanbia
    Dipanjan has 25+ years of experience in sales and marketing roles with reputed companies such as Glanbia PLC, Sun Pharma, Ranbaxy and Novartis.
    Dhaval Doshi
    Dhaval Doshi

    Dhaval Doshi

    Founder | Smarthome NX
    Dhaval is a serial entrepreneur with 11 years of wide-ranging experience in marketing, advertising and e-commerce.
    Anil Menghani
    Anil Menghani

    Anil Menghani

    Chief Sales Officer | Netcore
    Anil has 20+ years of sales experience with organizations such as Netcore, D-Link and You Telecom.
    Eiti Singhal
    Eiti Singhal

    Eiti Singhal

    AGM (MARCOM & Brand) | Panasonic India Pvt Ltd
    Eiti heads the marketing and branding activities of Panasonic India. Before joining Panasonic, Eiti has held leadership positions with Snapdeal and edabba.com.
    K Dasaratharaman
    K Dasaratharaman

    K Dasaratharaman

    Ex-President | RPG Retail
    Dasaratharaman has 30+ years of practice in brands, sales, distribution, and logistics. He has held senior positions with ITC, Heinz India and RPG.
    Kasturi GVL
    Kasturi GVL

    Kasturi GVL

    Strategy Consultancy Lead | Shell
    Kasturi is a strategy & business development professional with 7.5 years work experience across management consulting, strategy, and sales.

    Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
    Download Brochure
    300+
    Hours of Content
    16
    Case Study and Projects
    15+
    Live Sessions

    Fundamentals of Sales and Marketing

    4 Weeks
    2 Assignments
    • Consumer Behaviour
    • Fundamentals of Marketing
    • Fundamentals of Sales

    Market Research

    4 Weeks
    1 Assignments
    • Qualitative Research
    • Quantitative Research

    Fundamentals of Leadership

    3 Weeks
    1 Assignments
    • Communication Skills for Leadership
    • Personal Branding

    Marketing Channels and Platforms - 1

    5 Weeks
    1 Assignments
    • Offline Marketing
    • Search Engine Optimisation (SEO)
    • Social Media Marketing (SMM)

    Accounting and Finance

    4 Weeks
    1 Assignments
    • Introduction to Accounting and Financial Analysis
    • Project Evaluation
    • Working Capital

    Business Analytics

    4 Weeks
    1 Assignments
    • Business Analytics Fundamentals
    • Hypothesis Testing
    • Regression, Analysis and Forecasting

    OB, HR Management, Ethics and Legal

    3 Weeks
    0 Assignments
    • Organisational Behaviour
    • Human Resource Management
    • Business Law and Ethics

    Marketing Channels and Platforms - 2

    8 Weeks
    2 Assignments
    • Search Engine Marketing (SEM)
    • Email Marketing
    • Web Analytics

    Strategic Management

    3 Weeks
    1 Assignments
    • Opportunity Analysis and Developing a Ccompetitive Position
    • Formulating and Executing Business Strategy

    Distribution Management

    4 Weeks
    1 Assignments
    • Territory Management
    • Channel Management
    • Customer and Team Management

    Industry Projects

    Learn through real-life industry projects sponsored by top companies across industries
    • Collaborative projects with peers
    • In-person learning with expert mentors
    • Personalised feedback to facilitate improvement

    Glanbia

    Learners are to create a sales process with the aim of selling a product and to successfully handle any objections put forward by them.

    Learn More

    HP Enterprise's Brand Journey

    Learners are to come up with brand campaign ideas after identifying the unique value proposition and defining market segments.

    Learn More

    Vodafone M-Pesa

    Learners to devise a strategy for setting up a distribution network and activating channel partners.

    Learn More

    Zivame Project

    Learners get to understand how e-commerce companies use remarketing to nurture their audience.

    Learn More

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you achieve your career goals
    benefits

    Regular 1-on-1 interaction with Industry Experts

    Regular 1-on-1 interaction with Industry Experts
    • Discussions on career growth and industry expectations
    • Feedback on project work and assignments
    benefits

    Dedicated Student Success Mentors

    Dedicated Student Success Mentors
    • Help in learning plans ensuring consistent progress
    • Resolve non-academic queries for smooth learning experience
    benefits

    Doubt Resolution on Q&A Forums & WhatsApp Groups

    Doubt Resolution on Q&A Forums & WhatsApp Groups
    • Timely doubt resolution by qualified teachers
    • Regular live Q&A sessions with experts
    benefits

    Networking with Industry Experts & Peers

    Networking with Industry Experts & Peers
    • Live sessions by industry experts on relevant topics
    • Interaction with experts and peers in online and offline events translating into new job opportunities
    benefits

    Job Placement Assistance

    Job Placement Assistance
    • Personalised resume building exercise
    • Mock interviews with our hiring experts
    • Job Interviews with 250+ hiring partners

    Student Reviews

    Neeraj Shukla

    Neeraj Shukla

    Regional Sales Manager, Akamai Technologies Pvt. Ltd.12 years experience
    I researched a number of courses and universities, but I always questioned the value add for the time and money that I am going to give to the course. I am happy that I have made the right choice.
    Debraj Choudhury

    Debraj Choudhury

    Owner, Jeetraj Printing Works Pvt. Ltd.15 years experience
    Pursuing the course, I can say that it is apt as per the latest course content, and the faculty is chosen from the best in their respective fields.
    Suket Gurtu

    Suket Gurtu

    Manager Projects, TLC RM Pvt. Ltd.18 years experience
    This course is designed in such a way that a busy professional can also do it online from anywhere in the world, and unlike other online courses available on the internet, this course is based on the latest case studies and industry know-how across sectors and disciplines. The online course material is presented by the expert faculty of IMT Ghaziabad, and the projects are quite challenging.