Live Session + Recorded ContentBlended Format
Recommended 10-12 hrs/week 6 -10.5 Months Duration
Duke CE Ranked #2 in Executive Education*
Outcome Oriented Curriculum3 Specialisations
Program Start DateComing Soon

    Programme Overview

    Key Highlights

    200+ Hours of Learning
    200+ Hours of Learning
    30+ Live Sessions
    30+ Live Sessions
    15+ Personalised Industry Sessions
    15+ Personalised Industry Sessions
    10+ Case Studies
    10+ Case Studies
    10-Week Product Mindset Bootcamp (with Certificate of Completion)
    10-Week Product Mindset Bootcamp (with Certificate of Completion)
    Interview Preparation and Mock Interviews
    Interview Preparation and Mock Interviews
    Build Your Own Product (BYOP)
    Build Your Own Product (BYOP)
    Career-Focused Approach
    Career-Focused Approach
    1:1 Mentorship Calls
    1:1 Mentorship Calls
    AI-Powered Profile Builder
    AI-Powered Profile Builder
    3 Years Unlimited Content Access
    3 Years Unlimited Content Access
    Just-in-Time Interviews
    Just-in-Time Interviews
    Duke CE Certification
    Duke CE Certification
    300+ Recruiting Partners
    300+ Recruiting Partners
    Weekend Live Sessions
    Weekend Live Sessions
    High-Performance Coaching (1:1)
    High-Performance Coaching (1:1)
    Exclusive Job Opportunities Portal
    Exclusive Job Opportunities Portal
    Knowledge Application through ‘Product Teardown’ and ‘Product Showcase'
    Knowledge Application through ‘Product Teardown’ and ‘Product Showcase'

    Duke CE’s academic rigor in collaboration with upGrad, will make this a deeply engaging journey for all of us. Our cutting edge curriculum and upGrad’s learning advantage will definitely help people to become next-gen Product Managers.
    - Sharmla Chetty, CEO Duke CE



    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects.

    Download Syllabus
    Top Skills You Will Learn
    Product Knowledge (Discovery, Strategy, Delivery, Optimizatiview more
    Job Opportunities
    Product Analyst, Associate Product Manager, Product Marketinview more
    Who Is This Programme for?
    Project Managers, Project Leads, Technical Managers, Softwarview more
    Minimum Eligibility
    The Applicant should have a Graduation Degree.

    Tools Covered

    Post Graduate Certificate in Product Management
    Joint certificate from Duke Corporate Education and upGrad :
     Post Graduate Certificate in Product Management
    Click to zoom
    • Duke CE is ranked #2 globally in Executive Education by ‘Financial Times Custom Executive Education Rankings 2022’
    • Lifetime access to Duke CE’s Thought Leadership journal ‘Duke CE Dialogue’
    • Certificate easily shareable across LinkedIn, Naukri, etc.


    Learn from Duke CE's top faculty and India's leading Product Managers

    Program Structure

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and live projects, assignments and live lectures.

    Download Brochure
    Hours of Learning
    Case Studies
    Live Sessions
    Tools and Softwares
    BYOP project

    Product Mindset Bootcamp

    10 Weeks
    • Product Management Overview
    • Product Design
    • Market Sizing
    • Product Strategy
    • Analytics & Growth
    • Product Tech
    • General Questions in PM Interviews
    • Behavioral Questions in PM Interviews

    Course 1: User and Competition Research

    4 Weeks
    • Competition Analysis
    • User Research Techniques
    • Hypothesis Creation and Basic Validation
    • User Artefacts (Persona, Journey Map)

    Course 2: Designing Your Product

    4 Weeks
    • Design
    • Prototyping (Sketches, Wireframes, Mockups)
    • Design Sprint
    • Usability Testing

    Course 3: Developing and Launching Your Product

    4 Weeks
    • MVP
    • Product Development
    • Product Planning
    • Go-to-market Strategy

    Course 4: Growing Your Product

    4 Weeks
    • Segmentation, Funnel, and Cohort Analysis
    • Experimentation Techniques (AB Testing, Multivariate Testing)
    • Growth Strategies


    You can choose one or more specialisations, based on your interest.

    Topics Covered

    Growth in Product Management

    6 Weeks
    Driving User Retention & Engagement GrowthActivation & Resurrection Growth StrategiesStrategies to Drive Acquisition & Referral GrowthMonetisation StrategiesExperimentation Techniques

    Industry Projects and Assignments

    Learn through real-life industry projects and assignments across industries
    • Industry mentors and teaching support to clear your doubts
    • Personalised feedback from existing Product Managers
    • Real-world exposure to practical product problems

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you master Product Management

    Job Opportunities

    Job Opportunities
    upGrad Opportunities
    • upGrad Elevate: Virtual hiring drive giving you the opportunity to interview with upGrad's 300+ hiring partners
    • Job Opportunities Portal: Gain exclusive access to upGrad's Job Opportunities portal which has 100+ openings from upGrad's hiring partners at any given time

    Career Assistance

    Career Assistance
    Career Mentorship Sessions (1:1)
    • Get mentored by an experienced industry expert and receive personalised feedback to achieve your desired outcome
    High Performance Coaching (1:1)
    • Get a dedicated career coach after the program to help track your career goals, coach you on your profile, and support you during your career transition journey
    AI Powered Profile Builder
    • Obtain specific, AI powered inputs on your resume and Linkedin structure along with content on real time basis
    Interview Preparation
    • Get access to Industry Experts and discuss any queries before your interview
    • Career bootcamps to refresh your technical concepts and improve your soft skills
    Just In Time Interview Prep (JIT)
    • JITs are conducted within 48 hours for upcoming job interviews
    • Tailored to the target domain and job role
    • Real-time feedback and suggestions for improvement

    Learning Support

    Learning Support
    Industry Expert Guidance
    • Interactive Live Sessions with leading industry experts covering curriculum + advanced topics
    • Personalised Industry Session in small groups (of 10-12) with industry experts to augment program curriculum with customized industry based learning
    Student Support
    • Student Support is available 7 days a week, 24*7
    • You can write to us via Or for urgent queries, use the "Talk to Us" option on the Learn platform.

    Practical Learning and Networking

    Practical Learning and Networking
    Networking & Learning Experience
    • Live Discussion forum for peer to peer doubt resolution monitored by technical experts
    • Peer to peer networking opportunities with a alumni pool of 10000+
    • Lab walkthroughs of industry-driven projects
    • Weekly real-time doubt clearing sessions

    Career Impact

    Our Learners Work At

    Top companies from all around the world have recruited upGrad alumni

    If the learners opt for any of the specialisations after the base program enrollment, the total fees would be ₹20,000 + Taxes per specialisation

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    User Review

    Start Referring

    Refer someone you know and receive Gift Vouchers worth ₹3,000!

    *Referral offer is valid only on the Post Graduate Certificate in Product Management


    - Duke CE is ranked #2 globally in Executive Education by ‘Financial Times Custom Executive Education Rankings 2022’

    -This is a non-credit-bearing program not amounting to a degree

    - Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *

    - *The credit facility is provided by a third party credit facility provider and any arrangement with such third party is outside upGrad's purview.

    Frequently Asked Questions

    Time Commitment

    What is the time commitment expected for this programme?

    Devoting 10-12 hours per week will be enough to get you through the program. The more time you devote, the greater will be your learning from the program.


    Is there any certification granted at the end of the Post Graduate Certificate in Product Management Programme??

    Yes, post successful completion of this online programme, you will earn a certificate issued by Duke Corporate Education, certifying you as an Industry ready Product Manager.

    Admission Criteria

    Is there any minimum educational qualification required to take this Duke's Post Graduate Certificate in Product Management Programme?

    The Applicant should have a Graduation Degree.

    Refund Policy/Financials

    Is there any deferral or refund policy for this Programme?

    Refund Policy: (Programs without prep-session component)

    • Students must pay applicable caution money for the enrollment of the course. This will be adjustable against the total course fee payable by the student.
    • You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting and submitting your refund form via the "My Application" section under your profile.
    • You can request your Admissions Counselor to help you in applying and withdrawing for a refund by sending them an email with the reasons listed. There shall be no refund applicable once the programme has started. This is applicable even for those students who could not complete their payment, and could not be enrolled in the batch opted for. However, the student can avail of pre-deferral as per the policy defined below for the same.
    • Once the student pays the block amount, "any" refund shall be subject to deduction of ₹10,000 processing charges.
    • The student has to pay the full fee within 7 days of payment of caution money or cohort start date, whichever is earlier, otherwise, the admission letter will be rescinded and a processing fee of ₹10,000 will be levied.
    • Refund shall be processed to an eligible student within 30 working days from the date of receipt of a written application from him/her in this regard.


    Deferral Policy: (Post Programme Commencement)

    • If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
    • A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the start date of the initial batch for which the student was originally enrolled.
    • The student will be required to pay deferral fees of 10% of the total course amount fee + Taxes if any along with the differential programme fees between the two cohorts. The deferral request will be approved once the deferral fee is paid. Till this is completed, the student will be assumed to be continuing in the same cohort.
    • The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
    • If the student completes the deferral payment, the student's login will be disabled, the student will leave the deferred cohort and the student will start learning in the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress until that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether or not the student had submitted these grading during the initial stage. The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has been completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the "last grace deadline" as communicated by upGrad. 

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