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Course Snapshot
37%
Avg Salary hike
865
Successful transitions
50+
Hiring partners
Alumni status from Duke Corporate Education
Ranked #1 in Custom Executive Education by Financial Times, 2023
Build Your Own Product (BYOP) as part of the program
Customize your learning journey with 2 track and 3 specialization options
Get 1:1 career guidance for career transition/promotion
Get to know the course in depth by downloading the course brochure
What does this course have to offer?
200+ Hours of Learning
30+ Live Sessions as a part of our online Product Management Course
6+ Personalised Industry Sessions
Choose between “Executive” and "Leader” track to achieve your career outcomes
Build Your Own Product (BYOP)
1:1 Mentorship Calls from Product Management experts
AI-Powered Profile Builder
3 Years Unlimited Content Access
1:1 High-Performance Career Coaching
Knowledge Application through ‘Product Teardown’
Generative AI Chat GPT sessions
What our learners have achieved?
A quick summary of the placement support recieved by this program's alumni
Earn valuable credentials and recognition
Complete the Duke Product Management Course syllabus successfully to obtain online Product Management Certification from Duke Corporate Education
1. Core Program (4 Months)
Industry-relevant curriculum taught by leading faculty & industry experts using videos, case studies, hands-on projects and live online sessions
Use different user research methods — surveys, interviews, contextual inquiries, and so on — to uncover the needs & behaviour of your users
Synthesize your research data to create artefacts like user persona and user journey maps
Learn how to conduct user research to identify user needs and create user persona, and user journey maps through research tools
Identify the difference between product vision, mission and strategy
Identify the various stages of adoption for your product
Create product sketches, wireframes and mockups
Build functioning prototypes to evaluate possible ideas and solutions
Describe the process of a design sprint used in organisations
Explain the purpose, types and ways of conducting a usability test for a product prototype
Analyse the different types of MVP (minimum viable product) and decide when to use which one
Apply the Learn-Build-Measure model to build successful MVPs
Create a cohesive product requirements document (PRD) for a product
Create a go-to-market strategy for a product by planning its pricing and channel strategy
Analyse product data and employ product analytics to identify problems
Create activation/acquisition/ engagement/referral/monetisation strategy for a product
Apply experimentation techniques like A/B testing and multivariate testing
Learn about segmentation, funnel, and cohort analysis
200+
Hours of Learning
10+
Case Studies
30+
Live Sessions
11+
Tools
2. Track Phase (1 month)
You get access to 1:1 mentorship calls with an industry expert and 6+ personalized industry sessions. You can select any one of the below two tracks.
Effective Storytelling and Culture Building: Learn to communicate compellingly and foster a positive, innovative team culture
Career Advancement and Leadership: Gain strategies for personal brand development, networking, and establishing yourself as a thought leader in product management
2
Tracks
3. Specializations (1 month)
Select the specialization(s) that aligns with your interests and career goals.
Growth Strategies
Strategies to Drive Acquisition & Referral Growth
Monetisation Strategies
Experimentation Techniques
Data Foundations
Data Architecture
Generative AI for PMs
Working with Developers
Technical Leadership
3
Specialisations
Whom will you learn from?
12
Industry Experts
2
Instructors
Who've enrolled for this course?
Duke CE Product Management caters to professionals from diverse backgrounds, creating a vibrant environment with enriching interactions
How will upGrad support you?
Our online Product Management Course comes with access to career portal and 300+ hiring partners
Exclusive access to 100+ openings from top companies
Connect with companies that are the best match for you
Be the first to know about vacancies from our Product Management Certification Online to gain an edge in the application process
Discover Alumni Similar to your profile
Find upGrad alumni profiles and know more about their career path, specialisation and more!
What Our Learners Have To Say
Invest In Your Success
Inclusions
How To Apply
Following are 3 simple steps in the admission process for the online Product Management Certification Program
Eligibility
Bachelor’s degree in any field
Learn by Doing
10+
Case Studies
BESTSELLER
#1 in Executive Education
Master the fundamentals of product management with the most hands-on product management program. Build Your Own Product (BYOP) as part of the program. Enroll Now!
2044
Students graduated
SACSCOC
Accreditation
Duke Corporate Education