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Product Management Certification Program

Learn how to build a product roadmap through user research, prototyping and product analysis from top Duke CE faculty and industry experts. Start your Product Management journey at Rs. 16,889 per month.

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Intro Video
Experts from
  • 1500+
    Students Empowered
  • 6 months
    Recommended 10-12 hrs/week
  • Nov 15, 2020
    Start Date
  • 300+
    Past Recruiters
  • International Learners
    15+ Countries
  • EMI Options
    Starting at Rs. 16,889
  • Instructors
  • Syllabus
  • Specialisations
  • Projects
  • Benefits
  • Fee
  • Program Fee
  • Careers
  • Partners
  • Refer & Earn

Program Overview

Key Highlights

  • 200+ Hours of Learning
  • DUKE CE Certifications
  • 15+ Case Studies and Assignments
  • 300+ Recruiting Partners
  • 15+ Live Q&A Sessions
  • 1:1 Mentorship from Product Experts
  • Personalised Resume-Building Exercise
  • Mock Interviews with Industry Leaders
  • 360⁰ Placement Assistance
  • 3 Years Unlimited Content Access
  • Top Skills You Will Learn
    Market Research, User Design, Analytics, Engagement & Growth, Product Development and Planning
  • Job Opportunities
    Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners and Heads
  • Who Is This Program for?
    Project Managers, Project Leads, Technical Managers, Software Developers, Marketing Professionals, Sales Professionals, UI-UX design, Analysts, Consultants, Entrepreneurs and BD Managers
  • Minimum Eligibility
    The applicant should have an undergraduate degree.
Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Programming Languages and Tools Covered

Product Management Certification Program

Joint certificate from Duke Corporate Education and upGrad :

  • - Duke CE , Ranked top 3 for 19 consecutive years in Executive Education by the Financial Times
  • - Lifetime access to Duke CE’s Thought Leadership journal ‘Duke CE Dialogue’
  • - Certifcate easily shareable across LinkedIn, Naukri etc
Click to Zoom

Instructors

Learn from Duke CE's top faculty and India's leading Product Managers

John A. Davis
MBA, Columbia University
Awarded ‘Best Professor of Marketing’ by Asia’s Best B-School Awards. John received his MBA from Columbia University and BA from Stanford University.
Dr. Anne-Valérie Corboz
Managing Director
A best-selling business author, her work focuses primarily on design thinking, entrepreneurial cultures, strategy execution and change management.
Mythreyee Ganapathy
Director, PM
Mythreyee is an alum of Bentley College with 15+ years of experience as a Program Manager of digital products.
Anshumani Ruddra
VP of Product
Anshumani is an Alumni of IIT Madras and is currently the VP Product with Hotstar. He has over 15 years of experience in the Industry.
Neena Budhiraja
Product Manager
A Carnegie Mellon University alum, Neena has 14+ years of experience in technology companies such as Google, OLA, Hike Messenger and Infosys.
Mangesh Dalvi
Principal Product Manager
An ISB Alum, Mangesh has spent more than 10 years of his career in product based role with companies like Xiaomi,Myntra and Amazon.
Ankur Sharma
Director | Products
Ankur is an IIM-C alumnus and has more than 14 years of work experience. He has worked with companies such as housing.com, holidayIQ and Goibibo.
Anish Tripathi
VP, Design
Anish graduated from Lynn university in 2003 and is currently leading the product team at Media.net He has over 8 years of experience.
Varun Jain
Co-founder
An alumni of IIT Kanpur and Stanford, Varun comes with over 12 years of experience having worked with product based companies like Myntra.
Rohit Agarwal
Lead Product Manager
Rohit graduated from BITS Pilani in 2011 and loves building new products and the role sits at the cusp of thinking of solutions and building them for Freshworks.
Himanshu Periwal
Product Growth Consultant
Himanshu is an IIM-C Alumnus with more than 9 years of experience in product based roles in companies such as Bain & Company, Amazon, ixigo.com and UrbanClap.
Tathagat Varma
Sr. Director, Strategy & Operations
Tathagat is an ISB alumnus with over 25 years of experience in the industry. He has worked with companies such as Yahoo!, McAfee, Phillips and Siemens.
Gautham Krishnan
VP, Products
Gautham is an ISB Alum with 9+ years of experience across PM leadership positions in companies such as Snapdeal, honestbee & Accenture.

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and live projects, assignments and live lectures.

  • Market Research for 0-1 Products
    • 0.5 week
    • 2 assignments
  • User Research for 0-1 Products
    • 1 week
    • 2 assignment
  • Building Product Artefacts for 0-1 Products
    • 0.5 week
    • 1 assignment
  • User Design for 1-n Product
    • 1 week
    • 1 assignment
  • Prototyping
    • 1 week
  • MVP & Usability Testing
    • 1 week
    • 2 assignments
  • Product Analytics
    • 2 week
    • 1 assignment
  • Growth, Engagement & Monetising
    • 1 week
    • 2 assignments
  • Product Marketing & GTM Strategy
    • 1 week
  • Product Planning & Development
    • 2 week
    • 2 assignments
  • Tech 101 for PMs
    • 2 week
  • 200+
    Hours of Content
  • 15
    Case Studies and Projects
  • 15
    Live Sessions
  • 7
    Tools and Softwares

Specialisation

You can choose one or more specialisations, based on your interest.

  • Growth Product Management
  • Data Science for Product Management
  • Digital Transformation

  • Topics Covered

    Growth Product Management
    • 6 Weeks
    Introduction to Growth PM Role
    6hr
    Retention & Engagement Growth Strategies
    6hr
    Acquisition & Activation Strategies
    6hr
    Monetization Strategies
    6hr
    Growth Loops
    6hr
    Growth Mindset & User Experimentation
    6hr

  • Topics Covered

    Data Science for Product Management
    • 6 Weeks
    Introduction to Data Science PM role
    6hr
    Fundamentals of Data, Analytics & Statistics
    6hr
    Hypothesis and Validation
    6hr
    Data Science Techniques
    6hr
    Data Visualization & Data Pipelines
    6hr
    Product Improvements using Data Science
    6hr

  • Topics Covered

    Digital Transformation
    • 6 Weeks
    Introduction to Digital Transformation Consultants
    6hr
    Main Pillars of Digital Transformation
    6hr
    Emerging Technologies to Drive Digital Transformation
    6hr
    Design Thinking for PMs
    6hr
    Frameworks for Digital Transformation
    6hr
    Product Manager function in Consulting
    6hr

Industry Projects and Assignments

Learn through real-life industry projects and assignments across industries

  • Industry mentors and teaching support to clear your doubts
  • Personalised feedback from existing Product Managers
  • Real-world exposure to practical product problems
  • Zivame Omnichannel Experience
    Analyse the environment, conduct user research across online and offline ret...
    Learn More
  • GoIbibo Microstays
    Establish the target market for hourly booking of hotels, user needs, growth...
    Learn More
  • Analytics Case Study
    Analyse and improve the transnational funnel of the online ticketing platfor...
    Learn More
  • Growth Hacking Strategies for Freecharge
    Help increase the number of recharges for Freecharge by improving the growth...
    Learn More
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Product Management
  • Industry Mentors
    • Industry mentors, teaching assistants and graders help you along the way to resolve any subject matter-related queries
    • They grade your assignments and share one-on-one feedback
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • BaseCamp
    • Learning sessions with industry experts
    • Interaction with peers and group activities / assignments
    Industry Networking
    • Live sessions by industry experts
    • One-on-one discussions and mentoring from industry experts
Program Fee
You can choose one or more than one specialisation based on your interest.
₹ 150,000 + Taxes
No Cost EMI available
View Plans
Total Duration
6 Months
Program Fee - International Residents
USD 2499* onwards.

    Our Students work at

    Sanchi
    Manik Singla
    Roehit Kamana
    Guneet Chaddha
    Vipul Gaur
    Anish Gupta
    Snehil Singh
    Gauri Mathur
    Bhavya Mihira
    Manish Aswani
    Kaushik Byna
    Harshita Makhija

    Career Impact

    Learn more about successful career transitions in the
    Career Transition Handbook
    Manish Aswani
    Manish Aswani
    Bangalore 5 Years
    inc. in Salary
    This course touches every aspect of Product Management you are required to know and becomes important, especially when it comes from industry leaders, such as Anshumani Ruddra and Panan Soni. The course also has real-life examples and assignments to make sure you get hands-on experience in each and every aspect of it.
    Software Developer
    Associate Product Manager
    Anish Gupta
    Anish Gupta
    Bangalore 3 Years
    inc. in Salary
    upGrad upskilled me to help me become something that I didn’t even know was possible. I grew not only in my career but also as a person. I can manage time and things better now. I have a great professional network, and what remains the ultimate truth is that I am a PM now.
    UI/UX Developer
    Product Manager
    Roehit Kamana
    Roehit Kamana
    Bangalore 6 Years
    inc. in Salary
    When I had to shut down my start-up within 10 months of its inception, I knew I lacked in understanding and testing the product. Now, not only have I plugged that hole by honing my skills in Product Management, but I am also interning with Zivame.
    Co-founder
    Senior Product Manager
    Manik Singla
    Manik Singla
    Bangalore 7 Year
    inc. in Salary
    After moving out of manufacturing, I could have taken up a sales job in a big organisation, but I would have not been satisfied with a 20-30% growth in my life. I was ready to struggle a bit to be up-to-speed with the latest developments in the tech world, and thus, I chose to upskill myself in Product Management.
    Co-founder
    Product Manager
    Guneet Chaddha
    Guneet Chaddha
    Mumbai 5 Years
    inc. in Salary
    The original plan was to join a B-School and slowly transition into Product Management over 5 years. But I have done it in less than a year and also landed myself a role in Scootsy.
    City Head - Operations
    Product Manager
    Vipul Gaur
    Vipul Gaur
    Gurgaon 16 Years
    inc. in Salary
    upGrad's course on Product Management, which is in partnerships with leading market players, speeds up your learning in terms of market awareness. In addition to this, frequent live sessions with industry leaders help you get a better understanding of how to resolve challenges that you might face.
    Product Manager
    Head | Market Africa Implementation
    50%
    Average Salary Hike
    100+
    Career Transitions
    300+
    Past Recruiters
    70%
    Highest Salary Hike
    Career Counselling
    Get personalised career pathing from experts to chart out the best opportunities.
    Learn More
    Resume Feedback
    Obtain specific, personalised inputs on your resume structure and content.
    Learn More
    Interview Preparation
    Receive one-on-one mock interviews conducted by industry mentors and detailed feedback after an interview.
    Learn More
    Job Placement
    Get an opportunity to interview for 250+ hiring companies partnered with upGrad.
    Learn More
    Our Hiring Partners
    Opening the doors to the best in the industry
    What's Included in the Price
    Features/Benefits
    • Globally recognised Product Management program
    • Become a Product Manager without an MBA
    • Rigorous and customised feedback on assignments
    • 100% placement assistance
    • One-on-one industry mentorship
    I’m interested in this program
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