Courses
Hire from upGrad
Study Abroad
For Business
More
Product Management Certification Program

Learn how to build a product roadmap through user research, prototyping and product analysis from top Duke CE faculty and industry experts. Start your Product Management journey at Rs. 6,914 per month.

Watch
Intro Video
  • 6-10.5 Months
    Recommended 10-12 hrs/week
  • Jun 29, 2022
    Batch Start Date
  • Duke CE
    3rd in Executive Education
  • 3 Specialisations
    Outcome Oriented Curriculum
  • 5 out of 6 Learners
    Get Positive Career Growth
  • Overview
  • Tools
  • Instructors
  • Syllabus
  • Specialisations
  • Projects
  • Fee
  • Benefits
  • Careers
  • Partners
  • FAQs

Programme Overview

Key Highlights

  • 200+ Hours of Learning
  • DUKE CE Certifications
  • 15+ Case Studies and Assignments
  • 300+ Recruiting Partners
  • 15+ Live Q&A Sessions
  • Personalised Resume-Building Exercise
  • AI Powered Profile Builder
  • High Performance Coaching(1:1)
  • 3 Years Unlimited Content Access
  • Interview Preparation
  • Just-in-Time Interviews
  • Personalised Industry Session
  • Career mentorship Sessions(1:1)
  • Exclusive Job opportunities Portal
  • Top Skills You Will Learn
    Market Research, User Design, Analytics, Engagement & Growth, Product Development and Planning
  • Job Opportunities
    Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners and Heads
  • Who Is This Programme for?
    Project Managers, Project Leads, Technical Managers, Software Developers, Marketing Professionals, Sales Professionals, UI-UX design, Analysts, Consultants, Entrepreneurs and BD Managers
  • Minimum Eligibility
    The Applicant should have a Graduation Degree.
Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects.

Tools Covered

Product Management Certification Programme

Joint certificate from Duke Corporate Education and upGrad :

  • - Duke CE , Ranked top 3 for 19 consecutive years in Executive Education by the Financial Times
  • - Lifetime access to Duke CE’s Thought Leadership journal ‘Duke CE Dialogue’
  • - Certificate easily shareable across LinkedIn, Naukri etc
Product Management Certification Programme
Click to Zoom

Instructors

Learn from Duke CE's top faculty and India's leading Product Managers

John A. Davis
John A. Davis
MBA, Columbia University
Awarded ‘Best Professor of Marketing’ by Asia’s Best B-School Awards. John received his MBA from Columbia University and BA from Stanford University.
AJ Boelens
AJ Boelens
Client Director
AJ is a leading practitioner and academic for customer-centric strategy and innovation in Asia.
Anshumani Ruddra
Anshumani Ruddra
Group Product Manager
I am a cross-functional team leader who is neck-deep into product development and excited by the unique opportunity to build products.
Mythreyee Ganapathy
Mythreyee Ganapathy
Product Leader
Mythreyee is an alum of Bentley College with 15+ years of experience as a Programme Manager of digital products.
Gautham Krishnan
Gautham Krishnan
VP, Products
Gautham is an ISB Alum with 9+ years of experience across PM leadership positions in companies such as Snapdeal, honestbee & Accenture.
Gaurav Joshi
Gaurav Joshi
Head of Design
Gaurav Joshi has been associated with UI/UX design Housing.com, he led product design including design direction.
Deepak Singh
Deepak Singh
Head of Products, Group PM
Deepak has experience with both 0-to-1 and products at scale across industries. He also runs a newsletter 'The Growth Catalyst'.
Pratik Agarwal
Pratik Agarwal
Vice President
Pratik helped to set up the SaaS investing practice at SAIF Partners and Playment, Fareye, Haber, Goodera, Sensehawk and Toppr.
Siddhartha Roy
Siddhartha Roy
Director, Product Manager
Siddhartha is currently working at JioSaavn as a Director of Product, managing India's largest digital music streaming service.
Mohan Ram
Mohan Ram
Go-To-Market Lead - APAC
Mohan has 12+ years of experience and is currently working at DigitalOcean, and heads Global partnerships.
Tamara Sanderson
Tamara Sanderson
Co-founder of Remote Works, Ex-IDEO
Co-founder at Remote Works, Tamara has 15+ years of experience across IDEO, Google, Automattic and Oliver Wyman
Jeremy Glassenberg
Jeremy Glassenberg
Product Manager
Jeremy, a post-graduate from CMU, is an experienced product leader of over 13 years, currently working as a product manager at DocuSign.
Anthony Conta
Anthony Conta
Senior Product Designer
An award-winning product design leader, Anthony has over 8 years of experience and is currently a Senior Product Designer at Vimeo.
Adam Glynn-Finnegan
Adam Glynn-Finnegan
Product Design Lead
With over 16 years of experience, Adam is currently a Product Design Lead at Netflix. He was previously at Airbnb, Flux and Evernote to name a few.
Suchir Agarwal
Suchir Agarwal
Product Lead
Currently a Product Lead at Facebook, Suchir was previously a Sr. Product Manager at Amazon and a Sr. Manager, Product Strategy at Microsoft.
Glenton Davis
Glenton Davis
Global Head of Strategic Partnerships
Ventured into product management with Microsoft, Glenton is now a Global Head of Strategic Partnerships at Cboe Global Markets.
Ekta Kamdar
Ekta Kamdar
Senior Manager, Product Management
Ekta has a strong background working within SaaS and mobile products with a focus on human-centered design, data-driven development and Agile.

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and live projects, assignments and live lectures.

  • Introduction to Product Management
    • Building Product Vision and Strategy
      • 6 Weeks
    • Designing and Building a Product
      • 5 Weeks
    • Planning and Launching a Product
      • 5 Weeks
    • Measuring Product Success and Growth
      • 5 Weeks
    • Capstone Project
      • 4 Weeks
    • Cracking PM Interviews
      • 1 Week
    • 200+
      Hours of Learning
    • 15+
      Case Study and Assignments
    • 15+
      Live Sessions
    • 8+
      Tools and Softwares

    Specialisation

    You can choose one or more specialisations, based on your interest.

    • Growth in Product Management
    • AI ML Solutions in Product Management
    • Digital Transformation

    • Topics Covered

      Growth in Product Management
      • 6 Weeks
      Driving User Retention & Engagement Growth
      Activation & Resurrection Growth Strategies
      Strategies to Drive Acquisition & Referral Growth
      Monetisation Strategies
      Experimentation Techniques

    • Topics Covered

      AI ML Solutions in Product Management
      • 6 Weeks
      AI Paradigms
      AI-ML Strategy
      Data Foundations
      Data Architecture
      Capstone Project

    • Topics Covered

      Digital Transformation
      • 6 Weeks
      Digital Transformation: Deep Dive
      Digital Transformation Frameworks
      Emerging Technologies to Drive Digital Transformation
      Design Thinking for Product Managers
      Path from Consultant to Product Manager
    Try the upGrad Learning Experience for FREE
    Try for Free

    Industry Projects and Assignments

    Learn through real-life industry projects and assignments across industries

    • Industry mentors and teaching support to clear your doubts
    • Personalised feedback from existing Product Managers
    • Real-world exposure to practical product problems
    • Zivame Omnichannel Experience
      Analyse the environment, conduct user research across online and offline ret...
      Learn More
    • GoIbibo Microstays
      Establish the target market for hourly booking of hotels, user needs, growth...
      Learn More
    • Analytics Case Study
      Analyse and improve the transnational funnel of the online ticketing platfor...
      Learn More
    • Growth Hacking Strategies for Freecharge
      Help increase the number of recharges for Freecharge by improving the growth...
      Learn More
    • Conduct Competitor Analysis for a Healthcare Product
      Conduct an analysis of key competitors of a healthcare product
      Learn More
    • Build a Business Model Canvas for a Cab-sharing App
      Create a business plan for cab-sharing app’s expansion to the Indian market ...
      Learn More
    • Design a Wireframe for HealthieMe
      Design and sketch a wireframe for a hypothetical health-based app that track...
      Learn More
    • Create User Stories and Epics for an OTT Platform
      Create a product backlog and figure out epics and user stories for a feature...
      Learn More
    • Prioritisation for a Cab-Sharing App
      Prioritise tasks and feature updates for a cab-sharing app’s operations
      Learn More
    Program Fee
    You can choose one or more than one specialisation based on your interest.
    ₹ 165,000 + Taxes
    No Cost EMI available
    View Plans
    Total Duration
    6 Months

    Note

    • If the learners opt for any of the specialisations during or after the base program, the total fees would be ₹20,000 + Taxes per specialisation

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    By clicking Start Application, you agree to our terms and conditions and our privacy policy.

    What's Included in the Price
    Features/Benefits
    • Globally recognised Product Management program
    • Become a Product Manager without an MBA
    • Rigorous and customised feedback on assignments
    • 100% placement assistance
    • One-on-one industry mentorship
    The upGrad Advantage
    Strong hand-holding with dedicated support to help you master Product Management
    • Job Opportunities
      upGrad Opportunities
      • upGrad Elevate: Virtual hiring drive giving you the opportunity to interview with upGrad's 300+ hiring partners
      • Job Opportunities Portal: Gain exclusive access to upGrad's Job Opportunities portal which has 100+ openings from upGrad's hiring partners at any given time
    • Career Mentorship Sessions (1:1)
      • Get mentored by an experienced industry expert and receive personalised feedback to achieve your desired outcome
      High Performance Coaching (1:1)
      • Get a dedicated career coach after the program to help track your career goals, coach you on your profile, and support you during your career transition journey
      AI Powered Profile Builder
      • Obtain specific, AI powered inputs on your resume and Linkedin structure along with content on real time basis
      Interview Preparation
      • Get access to Industry Experts and discuss any queries before your interview
      • Career bootcamps to refresh your technical concepts and improve your soft skills
    • Industry Expert Guidance
      • Interactive Live Sessions with leading industry experts covering curriculum + advanced topics
      • Personalised Industry Session in small groups (of 10-12) with industry experts to augment program curriculum with customized industry based learning
      Student Support
      • Student Support available all day for your convenience (24*7)
      • For urgent queries, use the Call Back option on the platform.
    • Networking & Learning Experience
      • Live Discussion forum for peer to peer doubt resolution monitored by technical experts
      • Peer to peer networking opportunities with a alumni pool of 10000+
      • Lab walkthroughs of industry-driven projects
      • Weekly real-time doubt clearing sessions

    upGrad Alumni

    Sanchi
    Sanchi
    Manik Singla
    Manik Singla
    Roehit Kamana
    Roehit Kamana
    Guneet Chaddha
    Guneet Chaddha
    Vipul Gaur
    Vipul Gaur
    Anish Gupta
    Anish Gupta
    Snehil Singh
    Snehil Singh
    Gauri Mathur
    Gauri Mathur
    Bhavya Mihira
    Bhavya Mihira
    Manish Aswani
    Manish Aswani
    Kaushik Byna
    Kaushik Byna
    Harshita Makhija
    Harshita Makhija

    Career Impact

    Learn more about successful career transitions in the
    Career Transition Handbook
    Manish Aswani
    Manish Aswani
    Bangalore 5 Years
    inc. in Salary
    This course touches every aspect of Product Management you are required to know and becomes important, especially when it comes from industry leaders, such as Anshumani Ruddra and Panan Soni. The course also has real-life examples and assignments to make sure you get hands-on experience in each and every aspect of it.
    Software Developer
    Associate Product Manager
    Anish Gupta
    Anish Gupta
    Bangalore 3 Years
    inc. in Salary
    upGrad upskilled me to help me become something that I didn’t even know was possible. I grew not only in my career but also as a person. I can manage time and things better now. I have a great professional network, and what remains the ultimate truth is that I am a PM now.
    UI/UX Developer
    Product Manager
    Roehit Kamana
    Roehit Kamana
    Bangalore 6 Years
    inc. in Salary
    When I had to shut down my start-up within 10 months of its inception, I knew I lacked in understanding and testing the product. Now, not only have I plugged that hole by honing my skills in Product Management, but I am also interning with Zivame.
    Co-founder
    Senior Product Manager
    Manik Singla
    Manik Singla
    Bangalore 7 Year
    inc. in Salary
    After moving out of manufacturing, I could have taken up a sales job in a big organisation, but I would have not been satisfied with a 20-30% growth in my life. I was ready to struggle a bit to be up-to-speed with the latest developments in the tech world, and thus, I chose to upskill myself in Product Management.
    Co-founder
    Product Manager
    Guneet Chaddha
    Guneet Chaddha
    Mumbai 5 Years
    inc. in Salary
    The original plan was to join a B-School and slowly transition into Product Management over 5 years. But I have done it in less than a year and also landed myself a role in Scootsy.
    City Head - Operations
    Product Manager
    Vipul Gaur
    Vipul Gaur
    Gurgaon 16 Years
    inc. in Salary
    upGrad's course on Product Management, which is in partnerships with leading market players, speeds up your learning in terms of market awareness. In addition to this, frequent live sessions with industry leaders help you get a better understanding of how to resolve challenges that you might face.
    Product Manager
    Head | Market Africa Implementation
    50%
    Average Salary Hike
    100+
    Career Transitions
    300+
    Past Recruiters
    70%
    Highest Salary Hike
    Personalised Industry Session
    Sessions by an industry expert for a small group of 10-12 learners with similar profiles to discuss real life applications of concepts and personalised coaching
    Learn More
    High Performance Coaching
    Get a dedicated career coach to help you stay on track to achieve your career goals, coach you on your profile, and support you in your career journey.
    Learn More
    Career Mentorship Sessions (1:1)
    Get personalised career landscaping from experts to chart out best opportunities
    Learn More
    Interview Preparation
    Support in polishing your hard skills and soft skills for interview preparation
    Learn More
    Our Learners Work At
    Top companies from all around the world have recruited upGrad alumni

    User Review

    Manish Aswani
    Manish Aswani
    5 Years Experience
    This course touches every aspect of Product Management you are required to know and becomes important,especially when it comes from industry leaders,such as Anshuman Ruddr and Panan Soni.The course also has the real life examples and assignments to make sure you get hands-on experience in each and every aspect of it.
    Vipul Gaur
    Vipul Gaur
    16 Years Experience
    upGrad's course on Product Management which is in partnerships with leading market players,speeds up your learning, in terms of market awareness. In addition to this,frequent live sessions with industry leader help you get a better understanding of how to resolve challenges that you might face.
    Roehit Kamana
    Roehit Kamana
    6 Years Experience
    When I had to shut down my startup within 10 months of its inception, I knew I lacked in understanding and testing the product. Now,not only I have plugged the hole by honing my skills in Product Management but I am also interning with Zivame.
    Manik Singla
    Manik Singla
    5 Years Experience
    After moving out from manufacturing, I could have taken up a sales job in a big organisation, but I would have not been satisfied with a 20/30% growth in my life. I was ready to struggle a bit to up-to-speed with the latest developments in the tech world and thus I choose to upskill myself in Product Management.
    Refer someone you know and get Gift Vouchers worth ₹3,000!

    Share the gift of education and let your friends enjoy discounts of up to ₹7,500!

    Start Referring

    Frequently Asked Questions

    Time commitment
    Certification
    Admission Criteria
    Refund policy/Financials
    For queries, feedback & assistance

    upGrad Learner Support

    (We are available 24*7)
    For Indian Nationals
    For Foreign Nationals