Product Management Certification Program

Learn how to build a product roadmap through user research, prototyping and product analysis from top Duke CE faculty and industry experts. Start your Product Management journey at Rs. 16,889 per month.

Intro Video
Experts from
  • 1500+
    Students Empowered
  • 6 months
    Recommended 10-12 hrs/week
  • Nov 15, 2020
    Start Date
  • 300+
    Past Recruiters
  • International Learners
    15+ Countries
  • EMI Options
    Starting at Rs. 16,889
  • Instructors
  • Syllabus
  • Specialisations
  • Projects
  • Benefits
  • Fee
  • Program Fee
  • Careers
  • Partners
  • Refer & Earn

Program Overview

Key Highlights

  • 200+ Hours of Learning
  • DUKE CE Certifications
  • 15+ Case Studies and Assignments
  • 300+ Recruiting Partners
  • 15+ Live Q&A Sessions
  • 1:1 Mentorship from Product Experts
  • Personalised Resume-Building Exercise
  • Mock Interviews with Industry Leaders
  • 360⁰ Placement Assistance
  • 3 Years Unlimited Content Access
  • Top Skills You Will Learn
    Market Research, User Design, Analytics, Engagement & Growth, Product Development and Planning
  • Job Opportunities
    Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners and Heads
  • Who Is This Program for?
    Project Managers, Project Leads, Technical Managers, Software Developers, Marketing Professionals, Sales Professionals, UI-UX design, Analysts, Consultants, Entrepreneurs and BD Managers
  • Minimum Eligibility
    The applicant should have an undergraduate degree.

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Programming Languages and Tools Covered

Product Management Certification Program

Joint certificate from Duke Corporate Education and upGrad :

  • - Duke CE , Ranked top 3 for 19 consecutive years in Executive Education by the Financial Times
  • - Lifetime access to Duke CE’s Thought Leadership journal ‘Duke CE Dialogue’
  • - Certifcate easily shareable across LinkedIn, Naukri etc
Click to Zoom


Learn from Duke CE's top faculty and India's leading Product Managers


Best-in-class content by leading faculty and industry leaders in the form of videos, cases and live projects, assignments and live lectures.

  • Market Research for 0-1 Products
    • 0.5 week
    • 2 assignments
  • User Research for 0-1 Products
    • 1 week
    • 2 assignment
  • Building Product Artefacts for 0-1 Products
    • 0.5 week
    • 1 assignment
  • User Design for 1-n Product
    • 1 week
    • 1 assignment
  • Prototyping
    • 1 week
  • MVP & Usability Testing
    • 1 week
    • 2 assignments
  • Product Analytics
    • 2 week
    • 1 assignment
  • Growth, Engagement & Monetising
    • 1 week
    • 2 assignments
  • Product Marketing & GTM Strategy
    • 1 week
  • Product Planning & Development
    • 2 week
    • 2 assignments
  • Tech 101 for PMs
    • 2 week
  • 200+
    Hours of Content
  • 15
    Case Studies and Projects
  • 15
    Live Sessions
  • 7
    Tools and Softwares


You can choose one or more specialisations, based on your interest.

  • Growth Product Management
  • Data Science for Product Management
  • Digital Transformation
  • Topics Covered

    Growth Product Management
    • 6 Weeks
    Introduction to Growth PM Role
    Retention & Engagement Growth Strategies
    Acquisition & Activation Strategies
    Monetization Strategies
    Growth Loops
    Growth Mindset & User Experimentation
  • Topics Covered

    Data Science for Product Management
    • 6 Weeks
    Introduction to Data Science PM role
    Fundamentals of Data, Analytics & Statistics
    Hypothesis and Validation
    Data Science Techniques
    Data Visualization & Data Pipelines
    Product Improvements using Data Science
  • Topics Covered

    Digital Transformation
    • 6 Weeks
    Introduction to Digital Transformation Consultants
    Main Pillars of Digital Transformation
    Emerging Technologies to Drive Digital Transformation
    Design Thinking for PMs
    Frameworks for Digital Transformation
    Product Manager function in Consulting

Industry Projects and Assignments

Learn through real-life industry projects and assignments across industries

  • Industry mentors and teaching support to clear your doubts
  • Personalised feedback from existing Product Managers
  • Real-world exposure to practical product problems
  • Zivame Omnichannel Experience
    Analyse the environment, conduct user research across online and offline ret...
    Learn More
  • GoIbibo Microstays
    Establish the target market for hourly booking of hotels, user needs, growth...
    Learn More
  • Analytics Case Study
    Analyse and improve the transnational funnel of the online ticketing platfor...
    Learn More
  • Growth Hacking Strategies for Freecharge
    Help increase the number of recharges for Freecharge by improving the growth...
    Learn More
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Product Management
  • Industry Mentors
    • Industry mentors, teaching assistants and graders help you along the way to resolve any subject matter-related queries
    • They grade your assignments and share one-on-one feedback
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • BaseCamp
    • Learning sessions with industry experts
    • Interaction with peers and group activities / assignments
    Industry Networking
    • Live sessions by industry experts
    • One-on-one discussions and mentoring from industry experts
Program Fee
You can choose one or more than one specialisation based on your interest.
₹ 150,000 + Taxes
No Cost EMI available
View Plans
Total Duration
6 Months
Program Fee - International Residents
USD 2499* onwards.

    Our Students work at

    Career Impact

    Learn more about successful career transitions in the
    Career Transition Handbook
    Average Salary Hike
    Career Transitions
    Past Recruiters
    Highest Salary Hike
    Career Counselling
    Get personalised career pathing from experts to chart out the best opportunities.
    Learn More
    Resume Feedback
    Obtain specific, personalised inputs on your resume structure and content.
    Learn More
    Interview Preparation
    Receive one-on-one mock interviews conducted by industry mentors and detailed feedback after an interview.
    Learn More
    Job Placement
    Get an opportunity to interview for 250+ hiring companies partnered with upGrad.
    Learn More
    Our Hiring Partners
    Opening the doors to the best in the industry
    What's Included in the Price
    • Globally recognised Product Management program
    • Become a Product Manager without an MBA
    • Rigorous and customised feedback on assignments
    • 100% placement assistance
    • One-on-one industry mentorship
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    Frequently Asked Questions

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