Product Management Certification Programme

Learn how to build a product roadmap through user research, prototyping and product analysis from top Duke CE faculty and industry experts. Start your Product Management journey at Rs. 5,850 per month.

Intro Video
Experts from
  • 40,000+
  • 6-10.5 Months
    Recommended 10-12 hrs/week
  • Dec 30, 2021
    Batch Start Date
  • Duke CE
    5th in Executive Education*
  • 3 Specialisations
    Outcome Oriented Curriculum
  • EMI Options
    Starting at Rs. ₹ 5,850
  • Overview
  • Instructors
  • Syllabus
  • Specialisations
  • Projects
  • Benefits
  • Fee
  • Careers
  • Partners

Programme Overview

Key Highlights

  • 200+ Hours of Learning
  • DUKE CE Certifications
  • 15+ Case Studies and Assignments
  • 300+ Recruiting Partners
  • 15+ Live Q&A Sessions
  • 1:1 Mentorship from Product Experts
  • Personalised Resume-Building Exercise
  • Mock Interviews with Industry Leaders
  • 360⁰ Placement Assistance
  • 3 Years Unlimited Content Access
  • Top Skills You Will Learn
    Market Research, User Design, Analytics, Engagement & Growth, Product Development and Planning
  • Job Opportunities
    Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners and Heads
  • Who Is This Programme for?
    Project Managers, Project Leads, Technical Managers, Software Developers, Marketing Professionals, Sales Professionals, UI-UX design, Analysts, Consultants, Entrepreneurs and BD Managers
  • Minimum Eligibility
    The Applicant should have a Graduation Degree.

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects.

Tools Covered

Product Management Certification Programme

Joint certificate from Duke Corporate Education and upGrad :

  • - Duke CE , Ranked top 3 for 19 consecutive years in Executive Education by the Financial Times
  • - Lifetime access to Duke CE’s Thought Leadership journal ‘Duke CE Dialogue’
  • - Certificate easily shareable across LinkedIn, Naukri etc
Product Management Certification Programme
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Learn from Duke CE's top faculty and India's leading Product Managers


Best-in-class content by leading faculty and industry leaders in the form of videos, cases and live projects, assignments and live lectures.

  • Introduction to Product Management
    • 1 Week
  • Market and User Research
    • 6 Weeks
  • Product Design and Prototyping
    • 4 Weeks
  • Product Analytics and Engagement
    • 4 Weeks
  • Product Planning and Development
    • 5 Weeks
  • Stakeholder Management
    • 1 Week
  • Capstone Project
    • 4 Weeks
  • Product Management Interview Questions
    • 1 Week
  • 200+
    Hours of Content
  • 15+
    Case Studies and Projects
  • 15
    Live Sessions
  • 8+
    Tools and Softwares


You can choose one or more specialisations, based on your interest.

  • Growth in Product Management
  • AI ML Solutions in Product Management
  • Digital Transformation
  • Topics Covered

    Growth in Product Management
    • 6 Weeks
    Driving User Retention & Engagement Growth
    Activation & Resurrection Growth Strategies
    Strategies to Drive Acquisition & Referral Growth
    Monetisation Strategies
    Experimentation Techniques
  • Topics Covered

    AI ML Solutions in Product Management
    • 6 Weeks
    AI Paradigms
    AI-ML Strategy
    Data Foundations
    Data Architecture
    Capstone Project
  • Topics Covered

    Digital Transformation
    • 6 Weeks
    Digital Transformation: Deep Dive
    Digital Transformation Frameworks
    Emerging Technologies to Drive Digital Transformation
    Design Thinking for Product Managers
    Path from Consultant to Product Manager
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Industry Projects and Assignments

Learn through real-life industry projects and assignments across industries

  • Industry mentors and teaching support to clear your doubts
  • Personalised feedback from existing Product Managers
  • Real-world exposure to practical product problems
  • Zivame Omnichannel Experience
    Analyse the environment, conduct user research across online and offline ret...
    Learn More
  • GoIbibo Microstays
    Establish the target market for hourly booking of hotels, user needs, growth...
    Learn More
  • Analytics Case Study
    Analyse and improve the transnational funnel of the online ticketing platfor...
    Learn More
  • Growth Hacking Strategies for Freecharge
    Help increase the number of recharges for Freecharge by improving the growth...
    Learn More
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Product Management
  • Learning Support
    Industry Mentors
    • Industry mentors, teaching assistants and graders help you along the way to resolve any subject matter-related queries
    • They grade your assignments and share one-on-one feedback
    Student Support
    • Available all days 9 AM - 9 PM IST.
    • For urgent queries, use the Call Back option on the platform.
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • BaseCamp
    • Learning sessions with industry experts
    • Interaction with peers and group activities / assignments
    Industry Networking
    • Live sessions by industry experts
    • One-on-one discussions and mentoring from industry experts
Program Fee
You can choose one or more than one specialisation based on your interest.
₹ 150,000 + Taxes
No Cost EMI available
View Plans
Total Duration
6 Months

upGrad Alumni

Career Impact

Learn more about successful career transitions in the
Career Transition Handbook
Average Salary Hike
Career Transitions
Past Recruiters
Highest Salary Hike
Career Counselling
Get personalised career pathing from experts to chart out the best opportunities.
Learn More
Resume Feedback
Obtain specific, personalised inputs on your resume structure and content.
Learn More
Interview Preparation
Receive one-on-one mock interviews conducted by industry mentors and detailed feedback after an interview.
Learn More
Job Placement
Get an opportunity to interview for 250+ hiring companies partnered with upGrad.
Learn More
Our Learners Work At
Top companies from all around the world have recruited upGrad alumni

Empowering learners of tomorrow

Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

What's Included in the Price
  • Globally recognised Product Management program
  • Become a Product Manager without an MBA
  • Rigorous and customised feedback on assignments
  • 100% placement assistance
  • One-on-one industry mentorship

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