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Product Management Certification Programme

Learn how to build a product roadmap through user research, prototyping and product analysis from top Duke CE faculty and industry experts. Start your Product Management journey at Rs. 5,850 per month.

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Intro Video
Experts from
  • 40,000+
    Learners
  • 6-10.5 Months
    Recommended 10-12 hrs/week
  • Sep 30, 2021
    Batch Start Date
  • Duke CE
    5th in Executive Education*
  • 3 Specialisations
    Outcome Oriented Curriculum
  • EMI Options
    Starting at Rs. ₹ 5,850
  • Overview
  • Instructors
  • Syllabus
  • Specialisations
  • Projects
  • Benefits
  • Fee
  • Careers
  • Partners

Programme Overview

Key Highlights

  • 200+ Hours of Learning
  • DUKE CE Certifications
  • 15+ Case Studies and Assignments
  • 300+ Recruiting Partners
  • 15+ Live Q&A Sessions
  • 1:1 Mentorship from Product Experts
  • Personalised Resume-Building Exercise
  • Mock Interviews with Industry Leaders
  • 360⁰ Placement Assistance
  • 3 Years Unlimited Content Access
  • Top Skills You Will Learn
    Market Research, User Design, Analytics, Engagement & Growth, Product Development and Planning
  • Job Opportunities
    Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners and Heads
  • Who Is This Programme for?
    Project Managers, Project Leads, Technical Managers, Software Developers, Marketing Professionals, Sales Professionals, UI-UX design, Analysts, Consultants, Entrepreneurs and BD Managers
  • Minimum Eligibility
    The Applicant should have a Graduation Degree.
Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Tools Covered

Product Management Certification Programme

Joint certificate from Duke Corporate Education and upGrad :

  • - Duke CE , Ranked top 3 for 19 consecutive years in Executive Education by the Financial Times
  • - Lifetime access to Duke CE’s Thought Leadership journal ‘Duke CE Dialogue’
  • - Certificate easily shareable across LinkedIn, Naukri etc
Product Management Certification Programme
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Instructors

Learn from Duke CE's top faculty and India's leading Product Managers

John A. Davis
John A. Davis
MBA, Columbia University
Awarded ‘Best Professor of Marketing’ by Asia’s Best B-School Awards. John received his MBA from Columbia University and BA from Stanford University.
Dr Andrew MacDonald
Dr Andrew MacDonald
Duke CE Faculty
My research and teaching focuses on design thinking, customer experience, innovation, digital leadership.
Anshumani Ruddra
Anshumani Ruddra
Group Product Manager
I am a cross-functional team leader who is neck-deep into product development and excited by the unique opportunity to build products.
Mythreyee Ganapathy
Mythreyee Ganapathy
Product Leader
Mythreyee is an alum of Bentley College with 15+ years of experience as a Programme Manager of digital products.
Gautham Krishnan
Gautham Krishnan
VP, Products
Gautham is an ISB Alum with 9+ years of experience across PM leadership positions in companies such as Snapdeal, honestbee & Accenture.
Gaurav Joshi
Gaurav Joshi
Head of Design
Gaurav Joshi has been associated with UI/UX design Housing.com, he led product design including design direction.
Deepak Singh
Deepak Singh
Head of Products, Group PM
Deepak has experience with both 0-to-1 and products at scale across industries. He also runs a newsletter 'The Growth Catalyst'.
Pratik Agarwal
Pratik Agarwal
Vice President
Pratik helped to set up the SaaS investing practice at SAIF Partners and Playment, Fareye, Haber, Goodera, Sensehawk and Toppr.
Siddhartha Roy
Siddhartha Roy
Director, Product Manager
Siddhartha is currently working at JioSaavn as a Director of Product, managing India's largest digital music streaming service.
Mohan Ram
Mohan Ram
Go-To-Market Lead - APAC
Mohan has 12+ years of experience and is currently working at DigitalOcean, and heads Global partnerships.

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and live projects, assignments and live lectures.

  • MARKET RESEARCH FOR A 0-1 PRODUCT FOR A B2C PRODUCT
    • 0.5 Week
  • USER RESEARCH FOR A 0-1 PRODUCT
    • 1 Week
    • 1 Project
  • CREATE PRODUCT ARTEFACTS FOR 0-1 PRODUCT
    • 0.5 Week
    • 1 Project
  • USER DESIGN FOR A 1-N PRODUCT
    • 1 Week
    • 1 Project
  • PROTOTYPING
    • 1 Week
    • 1 Project
  • MVP + USABILITY TESTING
    • 1 Week
    • 1 Project
  • PRODUCT ANALYTICS
    • 2 Week
    • 1 Project
  • GROWTH, ENGAGEMENT & MONETISATION
    • 1 Week
    • 1 Project
  • PRODUCT MARKETING AND GTM STRATEGY
    • 1 Week
  • EXCEL AND SQL
    • 1 Week
  • PRODUCT PLANNING AND DEVELOPMENT
    • 2 Weeks
  • TECH 101 FOR PMS
    • 1 Week
  • CAPSTONE PROJECT
    • 6 Weeks
  • 200+
    Hours of Content
  • 15+
    Case Studies and Projects
  • 15
    Live Sessions
  • 8+
    Tools and Softwares

Specialisation

You can choose one or more specialisations, based on your interest.

  • Growth Product Management
  • Data Science for Product Management
  • Digital Transformation

  • Topics Covered

    Growth Product Management
    • 6 Weeks
    Introduction to Growth PM Role
    6hr
    Retention & Engagement Growth Strategies
    6hr
    Acquisition & Activation Strategies
    6hr
    Monetization Strategies
    6hr
    Growth Loops
    6hr
    Growth Mindset & User Experimentation
    6hr

  • Topics Covered

    Data Science for Product Management
    • 6 Weeks
    Introduction to Data Science PM Role
    6hr
    Fundamentals of Data, Analytics & Statistics
    6hr
    Hypothesis and Validation
    6hr
    Data Science Techniques
    6hr
    Data Visualization & Data Pipelines
    6hr
    Product Improvements using Data Science
    6hr

  • Topics Covered

    Digital Transformation
    • 6 Weeks
    Introduction to Digital Transformation Consultants
    6hr
    Main Pillars of Digital Transformation
    6hr
    Emerging Technologies to Drive Digital Transformation
    6hr
    Design Thinking for PMs
    6hr
    Frameworks for Digital Transformation
    6hr
    Product Manager function in Consulting
    6hr
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Industry Projects and Assignments

Learn through real-life industry projects and assignments across industries

  • Industry mentors and teaching support to clear your doubts
  • Personalised feedback from existing Product Managers
  • Real-world exposure to practical product problems
  • Zivame Omnichannel Experience
    Analyse the environment, conduct user research across online and offline ret...
    Learn More
  • GoIbibo Microstays
    Establish the target market for hourly booking of hotels, user needs, growth...
    Learn More
  • Analytics Case Study
    Analyse and improve the transnational funnel of the online ticketing platfor...
    Learn More
  • Growth Hacking Strategies for Freecharge
    Help increase the number of recharges for Freecharge by improving the growth...
    Learn More
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Product Management
  • Learning Support
    Industry Mentors
    • Industry mentors, teaching assistants and graders help you along the way to resolve any subject matter-related queries
    • They grade your assignments and share one-on-one feedback
    Student Support
    • Available all days 9 AM - 9 PM IST.
    • For urgent queries, use the Call Back option on the platform.
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • BaseCamp
    • Learning sessions with industry experts
    • Interaction with peers and group activities / assignments
    Industry Networking
    • Live sessions by industry experts
    • One-on-one discussions and mentoring from industry experts
Program Fee
You can choose one or more than one specialisation based on your interest.
₹ 150,000 + Taxes
No Cost EMI available
View Plans
Total Duration
6 Months

upGrad Alumni

Sanchi
Sanchi
Manik Singla
Manik Singla
Roehit Kamana
Roehit Kamana
Guneet Chaddha
Guneet Chaddha
Vipul Gaur
Vipul Gaur
Anish Gupta
Anish Gupta
Snehil Singh
Snehil Singh
Gauri Mathur
Gauri Mathur
Bhavya Mihira
Bhavya Mihira
Manish Aswani
Manish Aswani
Kaushik Byna
Kaushik Byna
Harshita Makhija
Harshita Makhija

Career Impact

Learn more about successful career transitions in the
Career Transition Handbook
Manish Aswani
Manish Aswani
Bangalore 5 Years
inc. in Salary
This course touches every aspect of Product Management you are required to know and becomes important, especially when it comes from industry leaders, such as Anshumani Ruddra and Panan Soni. The course also has real-life examples and assignments to make sure you get hands-on experience in each and every aspect of it.
Software Developer
Associate Product Manager
Anish Gupta
Anish Gupta
Bangalore 3 Years
inc. in Salary
upGrad upskilled me to help me become something that I didn’t even know was possible. I grew not only in my career but also as a person. I can manage time and things better now. I have a great professional network, and what remains the ultimate truth is that I am a PM now.
UI/UX Developer
Product Manager
Roehit Kamana
Roehit Kamana
Bangalore 6 Years
inc. in Salary
When I had to shut down my start-up within 10 months of its inception, I knew I lacked in understanding and testing the product. Now, not only have I plugged that hole by honing my skills in Product Management, but I am also interning with Zivame.
Co-founder
Senior Product Manager
Manik Singla
Manik Singla
Bangalore 7 Year
inc. in Salary
After moving out of manufacturing, I could have taken up a sales job in a big organisation, but I would have not been satisfied with a 20-30% growth in my life. I was ready to struggle a bit to be up-to-speed with the latest developments in the tech world, and thus, I chose to upskill myself in Product Management.
Co-founder
Product Manager
Guneet Chaddha
Guneet Chaddha
Mumbai 5 Years
inc. in Salary
The original plan was to join a B-School and slowly transition into Product Management over 5 years. But I have done it in less than a year and also landed myself a role in Scootsy.
City Head - Operations
Product Manager
Vipul Gaur
Vipul Gaur
Gurgaon 16 Years
inc. in Salary
upGrad's course on Product Management, which is in partnerships with leading market players, speeds up your learning in terms of market awareness. In addition to this, frequent live sessions with industry leaders help you get a better understanding of how to resolve challenges that you might face.
Product Manager
Head | Market Africa Implementation
50%
Average Salary Hike
100+
Career Transitions
300+
Past Recruiters
70%
Highest Salary Hike
Career Counselling
Get personalised career pathing from experts to chart out the best opportunities.
Learn More
Resume Feedback
Obtain specific, personalised inputs on your resume structure and content.
Learn More
Interview Preparation
Receive one-on-one mock interviews conducted by industry mentors and detailed feedback after an interview.
Learn More
Job Placement
Get an opportunity to interview for 250+ hiring companies partnered with upGrad.
Learn More
Our Learners Work At
Top companies from all around the world have recruited upGrad alumni

Empowering learners of tomorrow

Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

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What's Included in the Price
Features/Benefits
  • Globally recognised Product Management program
  • Become a Product Manager without an MBA
  • Rigorous and customised feedback on assignments
  • 100% placement assistance
  • One-on-one industry mentorship

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