Study 7.5 months online with MICA and 2nd Year on-campus at Katz School of Science and Health at Yeshiva University, U.S.A.
Student support is available . You can write to us via firstname.lastname@example.org or for urgent queries use the " Talk to Us" option on the learn platform.
upGrad team will help you with application to Yeshiva University, U.S.A., securing confirmed offer letter & support with US visa application.
“Our aim is simple: We strive to create high-impact, hands-on experiences that prepare students for meaningful and productive careers.”
- Ronnie Screwvala, Co-Founder, upGrad
Best-in-class content by leading faculty and industry leaders in the form of videos, cases, and projects.
This involves setting up a website on WordPress and creating a blog populated with pages, posts, and plugins. (This is only available for the executive track).
This assignment involves performing SEO on your blog or conducting an SEO audit of a website (This task differs a little based on the track you choose)
Here, you will run a 5-day campaign on Facebook Ads manager to drive traffic to either your blog/ a website or create engagement for your Facebook page. You will learn how to run the campaign from end to end from setup to optimization.
Learners will analyze their blog using Google Analytics 4. They will generate, read and present insights from Google Analytics reports.
There are 3 simple steps in the Admission Process which is detailed below:
Fill out an application and take a short 20-minute online test with questions
Our faculty will review all applications, consider the educational and professional background of an applicant and review the test scores wherever applicable. Following this, offer letters will be rolled out so you are assured a great peer group to learn and network with.
Make a quick block payment & receive immediate access to the prep content and begin your upGrad journey. (Loan assistance available if required)
Over 2,300 students have completed this course and started working at their dream job, whats stopping you?
Your friend also gets an instant scholarship!
The MS in Digital Marketing and Media is an engaging yet rigorous 7.5 months online (with MICA) and 12-months on-campus (Katz School of Science and Health at Yeshiva University, U.S.A.) program designed for students to develop practical knowledge and skills, establish a professional network, and accelerate entry into the field of media, mobile marketing and digital media. The student as part of this program will receive dual certification - an Advanced Certificate in Digital Marketing and Communication from MICA and a Master’s degree in MS in Digital Marketing and Media from Katz School of Science and Health at Yeshiva University U.S.A.
Katz School of Science and Health at Yeshiva University's MS in Digital Marketing and Media program equips students with the skills needed to meet the high demand in the field of digital media. The curriculum focuses on essential areas such as communications, digital and social strategies, and marketing analytics, and provides hands-on experience through real-world projects. With diverse programming options, students can tailor their studies to align with their interests and career goals. Additionally, the program facilitates the development of a strong professional network, allowing students to connect with industry leaders. Graduates of the program can pursue rewarding careers as Brand Manager, Client Servicing Manager, Advertising Manager, Senior Digital Marketing Analysts, Digital and Website Specialist, Social Media Manager. Upon program completion, students also have the opportunity to apply for OPT in the U.S.A., and receive support from Katz School of Science and Health at Yeshiva University Career Services to kickstart their careers in the United States.
The program is designed for professionals with limited marketing experience to help them build their understanding from the basics to an advanced level. The program covers topics such as fundamentals of marketing, social media marketing and digital marketing channels and metrics as well as important marketing concepts such as SEO, SEM, content marketing, web analytics, display advertising and many more.
The online learning experience will be a mix of interactive lectures from industry leaders as well as world-renowned faculty. Additionally, the program comprises live lectures dedicated to solving your academic queries and reinforcing learning.
Post successful completion of the online program, an Advanced Certificate in Digital Marketing and Communication certificate would be awarded from MICA and on completion of the on-campus degree program, a Master's degree in MS in Digital Marketing and Media shall be conferred upon by Katz School of Science and Health at Yeshiva University.
No, the program is designed to be completed in its entirety, and cannot be taken as standalone modules.
All students in the USA with a valid F-1 Visa are not eligible to work off-campus. Rather, such students are eligible to work on-campus as graduate assistants or research assistants or other on-campus ad-hoc jobs and receive compensation, beginning in their first semester. The list of available positions will be provided in advance of the Fall semester (please note the number of these positions are limited and not guaranteed).
Yes, upGrad will help you prepare for the English proficiency test to establish your current English proficiency to be eligible for the Master's program in the U.S.A.
Katz School of Science and Health at Yeshiva University offers 2 intakes for students coming through the accelerator route. The first intake of the year will be the January (spring) intake and the second intake of the year will be September (Fall). Though the application process for Katz School of Science and Health at Yeshiva University will start during the MICA online program, you will be able to go to Katz School of Science and Health at Yeshiva University in the nearest intake which is at least 3 months away from completion of your MICA program.
upGrad will apply for you to Katz School of Science and Health at Yeshiva University once all the documents are provided by you (as given in the offer letter issued to you by upGrad). Apart from the documents mentioned in the offer letter of Katz School of Science and Health at Yeshiva University you will have to give proof of English proficiency for application of admission in Katz School of Science and Health at Yeshiva University. upGrad will support you to get your English proficiency scores within 3 months of the start of the batch to accelerate this process.
To be eligible for the program, the following criteria need to be fulfilled:
For Yeshiva University:
A relevant professional work experience is recommended but not mandatory.
You can start the application process by submitting the application. Applications have already started for the next cohort.
There are 4 simple steps in the Admission Process which is detailed as.
Step 1- Complete Application -Complete your application and submit the required details. The Admissions Committee will then review your application - which include your work experience & educational background.
Step 2- Apply for the Scholarship- Submit your Statement of Purpose to join a MICA Program.
Step 3- Get Shortlisted & Receive the Offer Letter- Upon qualifying, an Offer Letter will be sent to you confirming your admission to the course.
Step 4- Block your Seat - Block your seat with an initial payment of INR 25,000 to enroll into the Program. Begin your leadership journey.
At least 12-15 hours per week of time commitment is expected to be able to complete this program.
Peer-to-peer discussion forum where you can post your queries and your peers/faculty/teaching assistants answer your queries within a day. Regular Q&A sessions with faculty to get clarification on conceptual doubts.
0% EMI with Finance partners /Credit card option availability will vary program wise.
1. Which banks allow using 0% Credit card EMI or Credit card EMI?
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC)
2. Is there any minimum transaction limit ?
Yes. 50000 is the minimum.
3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
No. ONLY 12 months is available irrespective of the Program enrolled.
4. Will I have to pay any extra amount for the EMI transaction?
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.
5. Are there any fees or down payment?
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.
6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.
7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.
8. Can I Pay Using Multiple Credit Cards ?
Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
HDFC Card – Part payment – INR 100000
ICICI Card – Part payment – INR 50000
9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.
10. Why is the entire amount blocked on my credit card?
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.
11. Why is interest getting charged on No Cost EMI?
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.
Eg. Amount payable to upGrad: INR 405000
Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
[Note: Interest factor is reducing rate and not Flat rate]
EMI AMOUNT = INR 33750 x 12 = INR 405000
Effectively, you have taken loan on 379,850 instead of 405,000
Refund Policy: (Programs without prep-session component)
Deferral Policy: (Pre- Program Commencement)
Deferral Policy: (Post Program Commencement)