MBA Courses

There is no denying the value of Data and MBA courses these days. Combining these 2 in order to deliver the highest-quality online education that you actually benefit from, upGrad brings to you the MBA in Business Analytics program.
In this course, you’ll learn how to be a technical hotshot with strong business acumen. Using tools like R and Tableau, you’ll learn how to sift through data, pull out what’s valuable, and make data-driven decisions that benefit your organization.
Whether you are a working professional or enrolled in an MBA program, this course will equip you with additional skills that amp up your value and employability.


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Why MBA in Business Analytics?
In today’s data-driven economy, it is not enough to have an idea of what the customers what; companies need to be absolutely 100% sure. They need to be able to see the patterns in their behaviors and purchases and to anticipate what makes them tick.
Simple guesswork and a vague knowledge of human behavior won’t do; statistical methods and techniques that help organizations know their customers on the web are needed. On top of it, companies then need to process this vast knowledge of information and track their own performance as well. They need to arrive at strategic decisions that give excellent ROIs.
An MBA in Business Analytics arms you with the mindset, tools, skills, and knowledge to execute these crucial tasks in the company. It readies you to be the decision-maker in the company who sets and charts the course to future success. Above all, an MBA in Business Analytics will prepare you to do 2 critical things: plan for growth and build positive customer relationships.
Not to mention, each company in every industry requires at least 1 Analytics expert who can perform these 2 tasks flawlessly. With upGrad’s MBA in Business Analytics program, you can be that expert.
Scope of MBA in Business Analytics
According to a survey by the Computer World, the current usage of Business Analytics in different industries is as follows:
  • Financial services: 16%
  • Manufacturing: 14%
  • Technology: 13%
  • Health and life science: 11%
  • Professional services: 7%
  • Education: 7%
  • Government: 6%
  • Communications: 6%
  • Energy/ utilities: 5%
  • Retail/ wholesale: 5%
  • Others: 13%
However, when the same respondents were asked about its importance in different domains in their organization, the answers were as follows:
  • Strategy/ planning: 60%
  • Finance: 54%
  • Marketing: 53%
  • IT/ Management: 52%
  • Sales: 49%
  • Operations/ supply chain management: 46%
  • Customer service/ support: 41%
  • Product development: 40%
  • Human resources: 32%
  • Others: 2%
The numbers clearly depict the gap between supply and demand. Business Analytics is unanimously thought to be important for all aspects of organizational working. Hence, individuals who have the required skills will be in great demand, too, for the value and the profits they can bring to the organization.
How to do Business Analytics?
To be a top-notch business analyst, you need to be fluent in the following skill areas:
  • Data mining and visualization
  • Six Sigma and total quality management
  • Ethical and legal aspects of analytics
  • Advanced business analytics
  • Predictive analytics
  • Big data analytics
  • Marketing analytics
  • Spreadsheet modeling and simulation
Preparation for these areas begins right with your computer science degree for those who are CS graduates. Others can choose this as a specialization in their MBA.
If you want to dive deeper into each aspect and master it, online courses are the best option. In this course, we cover all the above aspects from the ground up.
Career options for MBA in Business Analytics
The diversity in a Business Analytics career arises from the type of industry you land in. You can be a:
1. Marketing Analyst
Where you analyze new product launches, marketing mix optimization, sales pipeline, price setting, campaigns, and segmentation.
2. Risk Analyst
Your role includes analysis of risk profiles, loss forecasting, and recovery from risks.
3. Customer Analyst
Wherein you analyze loyalty, customer segmentation, and customer lifetime value.
4. Supply Chain Analyst
Here, you analyze supply and demand, quality control, and inventory.
5. HR Analyst
Where you analyze recruitment, retention, training, workforce, and talent.
6. Web Analyst
Where your main job is to analyze social media, web traffic, customer lifecycle, and clicks.
At the entry-level you’ll have one of the following job profiles:
  • Business analyst
  • Data analyst
  • Big data analyst
  • Market researcher
At the mid-management level, you might be called:
  • Business intelligence expert
  • Predictive modeler
  • Data scientist
  • Qualitative analyst
  • Data mining expert
  • Data analyst SAS programmer
Finally, when you are in a leadership role:
  • Business analyst project manager
  • Technical team leader
  • Big data manager
  • Lead/ senior data scientist
At the freshers level, your expected salary will be INR 5 LPA, which will increase to INR 25 LPA once you enter into a leadership role.
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Professional Certificate In MBA Business Analytics

The MBA Business Analytics Certificate will focus on imparting practically-driven knowledge and developing the following skillset:

  • An analytical mindset to detect and solve problems
  • Carrying out in-depth research
  • Interpretation skills to understand the situations around you
  • Managing huge amounts of data
  • A thorough understanding of technology to analyse information
  • Working solo and as a team-player, too
    • In terms of other tangible course components, you’ll learn and then be tested in the following domains:

      • Quantitative methods
      • Management information systems
      • Statistical analysis
      • Organizational behavior
      • Data modeling
      • Computational methods

      In addition, you’ll also learn about: business intelligence, research methods, predictive analytics, risk management, marketing analysis, data modeling, simulation modeling, strategic management, big data analytics, and the ethical and legal aspect of analytics

      You’ll also study role-specific topics like marketing analysis, operations and supply chain analytics, HR analytics, and financial analytics.

      The certification is ideal for those who are looking for technical and numerical excitement in a business field and want to weird their powers for greater organizational success.

      All of these topics come together to make you a professional who is capable of knowing which metrics, measures, and indicators to focus on, and how to deduce the best decisions for growth as a result of analysing them.

    Programs in MBA

    With upGrad’s MBA in Business Analytics, you’ll learn how to think and work like a professional business analyst right from the get-go. Whether you dream of working with a big corporation or bringing the power of data to small business while being paid well, you will be ready for the future you dream of.

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    The upGrad Advantage
    Strong hand-holding with dedicated support to help you achieve your career goals
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