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MBA in Marketing Courses

An MBA in Marketing degree will teach you topics like branding, advertising, and market research. It will give you an extensive idea of global markets trends.

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MBA in Marketing Course Overview

An MBA in Marketing is a postgraduate degree in business administration specialising in marketing. It is a multidisciplinary course and focuses on preparing potential candidates for the business field. It usually takes two years to complete depending on the course's length and duration. It is one of the most popular courses available for degree holders, which you can pursue after completing a bachelor's degree in any subject or combination of subjects. MBA courses include general management, finance, entrepreneurship, human resources, and management consulting. An MBA in Marketing will prove beneficial if you want to fill higher executive positions in your career.

Marketing students traditionally study consumer behaviour and the product characteristics they are most likely to procure. In other words, marketing instils sufficient knowledge in you to distinguish human requirements from human needs. In the process, you learn about a customer's demands and provide them with enough resources and products.

An MBA in Marketing degree will teach you topics like branding, advertising, and market research. It will give you an extensive idea of global markets and online trends, among other popular subjects. With an MBA in Marketing, your options for a lucrative career are limitless and will benefit you in the short and long run. It covers these topics and provides in-depth knowledge on areas like marketing management, sales force management, operations management, and channel strategies for marketing. Moreover, you can create your business and work your skills to raise it to the competitive level. In addition, you can consult and manage several companies. An MBA degree can take anywhere from a few months to two years, depending on the course duration.

The marketing department of any company plays a pivotal role in promoting any organisation's business. Not only does it spearhead the marketing campaign of the company, but it also coordinates and produces every required material for aiding a business. An MBA marketing professional has numerous duties, all of which revolve around these sections – customers, prospects, a community, or investors. The role of an MBA marketing professional is to create a positive role in your company or business and promote it further to reach the desired audience.

Role of an MBA Marketing Professional

Having said so, let's look at some of the prominent roles expected from an MBA professional.

  • The inception of a brand- Before starting any business, the marketing professional must devise enough reasons to decide why the brand should be available to the public eye. It involves getting to know who the company benefits, what it has to offer, and how it performs its business. These are critical factors to understanding what your brand stands for.
  • Management of a brand- After creating your brand, it only makes sense to market the products. However, sales and marketing can take up a considerable workforce, which is why it is essential to form a management team. Therefore, managing a team teaches you to understand what you expect from your customer in return. It also includes the partners you may need to pair up with for business.
  • Managing marketing campaigns for marketing initiatives- The marketing idea starts the moment we identify the products and services it offers. It helps you to focus on your sales cycle, which in turn assists you in producing materials. It also aids in communications for your business and the buyer or investors.
  • Marketing production and promotion- An ideal marketing professional should assist in marketing responsibilities that rightfully create materials as described by the company. It only helps create an ethical image for the company since it urges the company to provide what it claims to offer. As the products and services may change over time due to demand and other related factors, up-to-date promotion should also mention the status of the products and how they have evolved.
  • Providing content using SEO for your website- One of the perks of an MBA in online marketing includes having the skills to adapt to innovative ways to market your product. Ever since the initiation of the digital era, your website has served as the first destination for people willing to buy a product. It is the first pedestal towards attracting a potential customer to your business. Therefore, you must ensure that your product description fulfils or exceeds customer expectations. The website you operate for your business should enable the latest trend. Furthermore, you must ensure that your website comes up on the first page of google search, facilitating more interaction.
  • Monitoring social profiles- Managing social media is one of the top priorities for the business. An ideal marketing campaign should carry enough information to contribute to the business. It includes managing and maintaining your social media links in such a way that it proves beneficial to your company. You should also seek reviews regarding your business and keep track of your online feedback from potential customers and people considering buying your products/services.
  • Intranet communication and media liaison- When your company makes it to the public eye, it will be prone to media coverage and often cited for information. In this regard, you should place a company spokesperson who will share relevant information about the company and convey its values and goals. An MBA in Sales and Marketing assists you in establishing connections and communications through an interview, a newsletter, or a personal relationship formed through a particular group, often called the intranet. It is one of the critical factors when it comes to online sales and marketing.
  • Customer and market research- Conducting in-depth research allows you to define marketing targets and reach out for better campaigning. It helps you understand the product's goals and how it can influence the customer.
  • Maintaining connection with vendors/agencies -One of the upsides of sales and marketing is that it enables you to oversee relations with agencies and vendors. As an MBA marketing professional, you can handle the selection and management of relations with agencies that produce raw materials for your product. These sections may include ad agencies, P.R. agencies, print vendors, web specialists, etc. You can also contact them regarding marketing support.

Doing an MBA in Marketing from a reputed organization will lend you the added advantage of getting more attention on your resume and help you establish a business out there. However, these are just superficial posts, and reading more would help you with better information on the subjects you would learn. Some advantages of studying MBA in Marketing include developing a robust professional network or landing a position in management along with a handsome salary perk.

This list will detail the perks of getting an MBA in Marketing. So why should you pursue an MBA in Marketing? Is it because it is the most sought-after course or because it has more scope than its competitors?

  • Develop advanced management skills- One of the upsides of having an MBA in Marketing is to showcase the effort you have put into securing it. It includes management skills that help you be more flexible at your workplace. Not only does it help with your attitude, but it also gives you an upper hand in handling stress-related issues at your company.
  • Those with a clear career goal may apply for this course in MBA in Marketing. If you are eager to learn what it takes to be at the top of any management level, you may go for this course. Some of the advantages of developing advanced management skills include being able to form a solution to various levels of workplace challenges.
  • Improve leadership among your peers
  • Develop people management skills and morale
  • Create partnerships and connections with various networks
  • Manage situations of crisis
  • Overlook the finances of the company
  • Promote a positive image of the company
  • Research and interpret data to create reports on industry trends
  • Improve employee communication and retention
  • Hire foremost talents
  • Create functional hierarchies for the company
  • Make the right calls for adverse situations

An MBA in Marketing degree urges you to get out of your comfort zone and explore many options. With relevant industry knowledge, you can apply the latest global business trends and use techniques to improve your company.

  • Access to an extensive list of the business network- Networking opportunities for an MBA aspirant are spread far and wide. While a Master's in Business Administration in Marketing can lend you the desired skills to excel in the industry, it can also open you up to other factors such as introducing an extensive networking industry for business that will only benefit you. As a learner seeking an MBA in Marketing and sales, you will be exposed to the hierarchy of the business industry. In terms of learning, you can expect valuable inputs from your guides and business people, who will assist you with your business skills. As a result, you will always be up-to-date with the latest business environment and contribute.
  • Income from an MBA degree- An MBA in Marketing can fetch you a pretty lucrative amount regarding positions overseas. Hence, you can envision your dreams coming true with a successful degree certificate. For an employee with a typical Master's degree, it is easier to earn a mild figure compared to those with an MBA in Marketing degree. Since marketing is a widely known degree, it is only financially beneficial. Moreover, you can expect twice the salary as your regular Master's counterparts. You can apply for job positions after an MBA in Marketing in these fields: business analyst, management analyst, business operations manager, human resource manager, etc.
  • Build your own company from the roots- An MBA in Sales and Marketing offers you an opportunity to become an entrepreneur. While the world may be full of entrepreneurship, adding yourself to the list will only add to your social and personal gain. Therefore, you can use your skills and ideas to lay out the blueprint of your business and shape it with your hands. Getting into an MBA program will ensure that you seek guidance from suitable profiles, which means seeking the right expertise and following in the footsteps of success. Besides, start-ups are the latest fancy which somehow work with the right plans and setup. As an MBA aspirant, you can communicate with your colleague or co-worker and see if you guys share a common vision. It will help you jumpstart your career, and you'll make news sooner than you know with your company.
  • Learn to negotiate and communicate- One of the upsides of doing an MBA in Marketing is understanding the thoughts that went into it. You can easily share and lay down your terms on any topic. In terms of signing a contractual agreement, you can explain your vision and communicate thoroughly with the concerned suppliers/vendors/agencies. Furthermore, making the proper connection also values how you will achieve or lose your audience's attention and support.AGMAC research team suggests that 85% of B-school alumni entrepreneurs find their own company.
  • Career Change- If you're looking for a change in your career choice, you can opt for this stream and choose an MBA in Sales and Marketing instead. Usually, learners opting for an MBA as a career change either want to move up the ladder to managerial and administrative positions or bring a change from within in the industry in which they are currently working. If you already have some working experience and want to migrate into a career, you can go for this course. In addition, you have an opportunity to excel in your career and be a senior manager or a board director, depending on your goals. While an MBA in Marketing can give you the advantage of getting a higher salary than other degree holders, you can expect a more significant set of responsibilities.
  • Hiring- As an MBA in Marketing degree holder, you can try your luck in the following companies:
  • 1. Amazon
  • 2. Deloitte
  • 3. Facebook
  • 4. Larsen & Toubro
  • 5. Nestle
  • 6. Flipkart
  • 7. JP Morgan
  • 8. Apple
  • 9. Microsoft
  • 10. Google

Source:

  • Positions- While studying for an MBA in Marketing, you need to know the trends and jobs you can expect from your recruiters. Here are some of the departments in which you can find a calling:
  • 1. Brand Manager
  • 2. Market Research Analyst
  • 3. Marketing Manager
  • 4. Digital Marketing Specialist
  • 5. Sales Manager
  • Field of Study- Here are some of the top areas of studying:
  • 1. Customer Relationship Management
  • 2. Retail Management
  • 3. Marketing Analytics
  • 4. Digital Marketing
  • 5. Market-oriented strategy planning
  • 6. Pricing
  • Age factor- The incredible thing about MBA in Marketing is that it opens you up to several opportunities regardless of age. Hence, you can opt for the course at any point in time. The typical age at which MBA aspirants take their approach is 27 and higher. It gives you an added advantage since you can gain experience through a career and then make a well-rounded and calculative decision about whether or not to go for higher studies.

To summarise, the above pointers will ensure that you have a good reason to pursue an MBA in Marketing, setting aside any second thoughts.

While you can point out a few colleges and universities that provide an all-rounded approach to MBA in Marketing, we will be assisting you with a list of such institutions which are accredited and well-regarded. Bear in mind that these colleges are top-notch universities in India.

1. S P Jain Institute of Management and Research (SPJIMR), Mumbai

2. Institute of Management Technology (IMT), Ghaziabad

3. Xavier Institute of Social Service, Ranchi

4. N.L. Dalmia IMSR, Mumbai

5. NIILM Center for Management Studies, Delhi

6. School of Management, KIIT University, Odisha

7. MIT School of Business (MIT-SOB), Pune

8. Jamnalal Bajaj Institute of Management Studies, Mumbai

9. KJ Somaiya IMSR, Mumbai

10. Balaji Institute of Modern Management, Pune

Students from non-business backgrounds can choose to pursue an MBA in Sales and Marketing, keeping in mind that they match a few criteria for eligibility for an MBA program.

A. You must possess a minimum of 50% marks from a recognised institution as a candidate.

B. You must have a Bachelor's degree certificate in BBA, B.Com, and the like.

C. You must appear for an entrance exam like CAT, CMAT, IIFT, and IBSAT. Conducted by reputed agencies, these entrance exams pave the way for you to be admitted to the choicest institutions.


Skillset- You will be expected to possess the following skillset to pursue an MBA in Sales and Marketing.

I.Entrepreneurship Skills- These skills assist you in judgment and help you identify a market gap, enabling you to fill the void with your business. Besides, having a technical understanding of your organisation will only help you make a dynamic change.

II.Communication Skills- You must be able to make an outstanding effort towards communicating with your counterparts and conveying messages at all levels.

III.Leadership skills- A natural leader can turn tables anytime and tackle an adverse situation. You must also be zealous to make reforms and inspire others in the journey.

IV.Strategic thinking- To try out new ideas according to the situation's needs is the most critical skill when managing a group of people or an organisation. Thinking out of the box sets a businessperson from the rest.

V.Teamwork- Understanding what works best and what doesn't is the first step toward evaluating the effort put forward by your group. It would help if you synchronised yourself with the group morale to deliver the best performance.

VI.Critical Approach- You must often deal with critical decisions to ensure that your organisation lives up to its level. Whether changing the layout of work or evaluating certain aspects of your work environment, you must take a decisive step, keeping in mind what is best for your organisation.

VII.Customer psychology- Customer psychology is the speciality in psychology that dictates how customers base their thoughts, behaviour, and feelings on their shopping patterns. It deals with the market behaviour of customers on the whole.

VIII. Other required skills include negotiation, analytical thinking, determining target audiences, time management and vice versa.

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