Programs

Digital Marketing Courses

As the modern consumer has made the revolutionizing shift to digital platforms, Digital Marketing is gaining a strong foothold across all parallels of the industry. The rise of Digital Marketing inevitably means that job opportunities in this domain are increasing at a fast pace. While the demand for talented Digital Marketing professionals is extremely high now, companies are faced with the challenge of finding the right fit for their Digital Marketing job profiles. Why?
There is a shortage of skilled professionals in Digital Marketing.

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Scope of Digital Marketing
Today, more and more businesses and organizations realize the importance of Digital Marketing for brand-building. They recognize how digital channels and social media can promote and market their “brand image” to the mass audience. As a result, brands are becoming highly focused on their Digital Marketing strategies, thereby boosting the scope of Digital Marketing across all sectors. By the end of 2019 itself, the Digital Marketing industry is prediction to hit the US$ 102 billion mark!
As for the career scope of Digital Marketing, there’s an ever-increasing demand for skilled professionals in this field. Dynamic career choices and high-end salaries are the key advantages of a Digital Marketing career. You can choose the job role that best fits your skillset - Digital Marketing Manager, Social Media Marketer, Digital PR, Marketing Director, Analytics Manager, CRM & Email Marketing Manager, and SEO & SEM Specialist, are some of the hottest job roles in the industry.
One great thing about a Digital Marketing career is that you do not require very high-level educational qualifications. All you need is a Bachelor’s degree and a Digital Marketing certification from a reputed institute in the country.
Who must learn Digital Marketing?
Usually, anyone who is an analytical thinker and problem solver, possesses excellent communication skills, and is fascinated by the developments in the digital field, is a good candidate for a Digital Marketing career.
However, Digital Marketing courses can be pursued by:
Students - Digital Marketing has gained the status of a standalone subject, and hence, students from any educational background can further their career through Digital Marketing courses.
Professionals - Digital Marketing for business professionals is the means to move up the career ladder. By taking up a Digital Marketing course, professionals can upskill and get a step closer to promotion.
Entrepreneurs / Business Owners - Every business owner has to promote their brand through various marketing strategies. Since the marketing industry has upgraded to the digital domain, business owners can profit immensely by learning Digital Marketing to drive business growth.
Apart from this, individuals who are looking for a career switch to Marketing can also upskill with Digital Marketing courses. For instance, IT professionals who wish to switch to managerial roles in Marketing can learn Digital Marketing. Not only will this revamp their resume, but it will make them more appealing to potential employers (IT plus marketing knowledge is a huge hit in today’s competitive market).
How to Become a Digital Marketer?
Digital Marketing is an emerging field, which means it is still evolving. Thus, to be a successful Digital Marketer, only degrees and certifications aren’t enough. You need to have a strong passion for learning, researching, and discovering new trends in both the market and the digital domain. Here are a few simple steps to help you become a Digital Marketer:
  • First, get a Bachelor’s degree (any specialization will do, but if you are interested in Marketing, perhaps BBA will be the good choice).
  • Enroll in a Digital Marketing course/training program and get a Digital Marketing certification.
  • Attend industry networking events (conferences, seminars, webinars, etc.) to learn from Thought Leaders and to connect with like-minded individuals.
  • Acquire a Digital Marketing internship.
  • Stay updated with the advancements in the field of Digital Marketing by reading journals, articles, blogs, newsletters, and books.
  • Never stop learning and practicing.
Career Options in Digital Marketing
A career in Digital Marketing will leave you spoilt for choice. After all, there are so many exciting job roles in the field. While different job roles call for unique responsibilities, a Digital Marketer may have to wear a lot of hats from time to time.
1. Digital Marketing Manager
Digital Marketing Managers have excellent organizational and communication skills. They design and build effective digital marketing campaigns, create timelines, manage project budgets, allocate resources for marketing campaigns/projects, and so on.
2. SEO & SEM Specialist
SEO & SEM Specialists identify innovative ways always to ensure that the company website ranks high in the SERPs (search engine results pages). They create unique strategies to achieve this goal.
3. Social Media Manager
Social Media Managers use advanced analytics tools and other metrics to understand how customers interact with a brand on digital platforms. They also help companies to create engaging social media campaigns and content to capture the attention of the target audience.
4. Marketing Director
Marketing Director is the head of a company’s Marketing department. Marketing Directors identify and analyze the target audience and create marketing strategies accordingly. They also supervise and guide the marketing team.
5. Email Marketing Specialist
Email Marketing Specialists possess excellent writing (particularly persuasive writing) and editing skills. They create and implement attractive email campaigns, launch offers, and curated email lists for marketing through email.
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Professional Certificate In Digital Marketing

As we mentioned earlier, a Digital Marketing Certificate can act as your stepping stone towards building a successful career in Digital Marketing. Professional certification courses in Digital Marketing allows you to learn and master the entire landscape of digital marketing and digital channels. These courses teach you all the fundamental concepts of online marketing, what strategies work best for what businesses, how to identify the target audience and categorize them into “buyer personas,” how to leverage social media platforms to enhance brand image, and so much more.

To top that, a Digital Marketing Certificate could increase your credibility before a potential employer, owing to the shortage of talent in the Digital Marketing field. When you combine standard educational degrees with certification programs, your market value increases - you stand out among the crowd. Furthermore, there’s nothing better than a Digital Marketing Certificate that says your potential employer that you are always willing to learn and upskill.

upGrad offers excellent courses in Digital Marketing. These courses are exclusively designed for working professionals. So, you can keep your job and upskill simultaneously. upGrad courses are taught by the best mentors and industry leaders in Digital Marketing. Apart from regular interaction and one-on-one communication sessions with the mentors, students also get placement assistance in some of the top firms in the country.

Each course is unique and spans anywhere between 5-7 months. The courses are divided into modules comprising of theory, case studies, and industry assignments covering a wide range of relevant topics - SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics, Campaign Management, Email Marketing, CRM, Marketing Strategy, and Marketing Analytics.

    Programs in Digital Marketing (5 to 7 months)

    upGrad offers four different courses in Digital Marketing:

    • Digital Marketing Certificate Program.
    • PG Certification in Digital Marketing and Communication.
    • Executive Program in Strategic Digital Marketing.
    • PG Program in Management, Specialisation in Sales and Digital Marketing

    PG Certification in Digital Marketing and Communication
    PG Certification in Digital Marketing and Communication | 5 months
    Become a Data Scientist and learn how Uber bridges its supply-demand gap and lots more
    Program Level
    Intermediate
    Duration
    6.5 Months
    Hours of Learning
    180
    No of Case Studies
    15
    Digital Marketing Certificate Program - Career Track
    Digital Marketing Certificate Program - Career Track | 5 months
    Learn in-demand skills with 22 classroom lectures in IIIT-B's campus and 400+ hours of online learning
    Program Level
    Intermediate
    Duration
    5 Months
    Hours of Learning
    150+
    No of Case Studies
    15+
    Executive Program in Strategic Digital Marketing
    Executive Program in Strategic Digital Marketing | 5 months
    Pursue an integrated Master's Program in Data Science from IIIT-B and LJMU
    Program Level
    Advance
    Duration
    5 Months
    Hours of Learning
    100+
    No of Case Studies
    8
    PG Program in Management, Specialisation in Sales and Digital Marketing
    PG Program in Management, Specialisation in Sales and Digital Marketing | 11 months
    Lead the digital age. Master the art of Sales and Digital Marketing.
    Program Level
    Intermediate
    Duration
    11 Months
    Hours of Content
    300+
    No of Case Studies
    16
    The upGrad Advantage
    Strong hand-holding with dedicated support to help you master Digital Marketing
    • Industry Mentors
      • Receive unparalleled guidance from industry mentors, teaching assistants and graders
      • Receive one-on-one feedback on submissions and personalised feedback on improvement
      Student Success Mentors
      • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
      • Success Mentors are your single points of contact for all your non-academic queries
    • Q&A Forum
      • Timely doubt resolution by industry experts and peers
      • 100% expert verified responses to ensure quality learning
      Expert Feedback
      • Personalised expert feedback on assignments and projects
      • Regular live sessions by experts to clarify concept-related doubts
    • upGrad BaseCamp
      • Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
      • Group activities with your peers and alumni
      Industry Networking
      • Live sessions by experts on various industry topics
      • One-on-one discussion and feedback sessions with industry mentors

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