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For College Students

Online

Format

4 months core + 1 month internship

Duration Recommended 10-12 hrs/week

Entry level

Assured Placement*

    Program Overview

    Key Highlights

    Full-time Placement Assurance* on program completion
    Full-time Placement Assurance* on program completion
    Internship Opportunity with leading companies
    Internship Opportunity with leading companies
    Work on 60+ Digital Marketing tools and platforms
    Work on 60+ Digital Marketing tools and platforms
    One-on-One Career Mentorship
    One-on-One Career Mentorship
    End-to-End Interview Peparation
    End-to-End Interview Peparation

    In today's fast-paced world, hands-on skill development courses like the Digital Marketing Certificate Program by upGrad is an absolute necessity to accelerate your career success.
    - Harliien Man CEO & Co-Founder / Digital Marketing Career Coach

    unbounce

    Top Skills You Will Learn

    SEO, Search Engine Marketing, Social Media and Content Markeview more

    Job Opportunities

    Content Marketer, Digital Marketing Manager, SEM Manager, SEview more

    Who Is This Program For?

    Professionals with 0-2 years of work experience

    Minimum Eligibility

    Bachelor's Degree or Final year of graduation

    Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

    Download Syllabus

    Digital Marketing Tools and Platforms

    Digital Marketing Certification from upGrad with 100% Placement* Assurance
    Graduate from the first ever 100% placement* assured program in Digital Marketing and become a certified Digital Marketer.
    Digital Marketing Certification from upGrad with 100% Placement* Assurance
    Click to zoom
    • 100% Placement* Assurance
    • Guaranteed Internship in SEO, SEM, Social Media or Content Marketing
    • Gain expertise with 60+ Digital Marketing tools and Platforms
    • Facebook, Google, Hubspot certifications

    Over 100 Careers transformed

    Our Hiring Partners

    Opening the doors to the best in the industry

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    Instructors

    Learn from India’s top Digital Marketing faculty and industry leaders

    Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
    Download Brochure
    150+
    Hours of Content
    15+
    Case Study and Live Projects
    500+
    Interview Questions

    Digital Marketing Channels and Metrics

    1 Week
    • Understanding the Digital Consumer
    • Digital Marketing Channels
    • Digital Marketing Metrics

    Creating a Website and blogs

    1 Week
    • Website creation fundamentals
    • Installing and Using Wordpress
    • Setting up Analytics

    Search Engine Optimisation

    1 Week
    • SEO Basics
    • Keywords and SEO Strategy
    • SEO Strategy
    • Measuring SEO Efforts
    • Create an SEO Audit report and strategy to optimise upGrad's website

    Search Paid Marketing - SEM

    2 Weeks
    • Introduction to SEM
    • Creating SEM campaigns
    • SEM Reports and Optimisation
    • Create an Search Ad Campaign
    • Google Certification

    Programmatic Ad Buying and Display Marketing

    1 Week
    • Basics of Display Advertising
    • Ad Exchange & Programmatic Ad Buying
    • Create an Display Ad Campaign

    Content Marketing

    1 Week
    • Introduction to Content Marketing and Strategy Building
    • Content Creation
    • Content Calendar
    • Measuring content marketing: metrics
    • Build an end to end content strategy for a brand
    • Hubspot Certification

    Social Media Marketing

    2 Weeks
    • Establish Brand's Social Media Presence
    • Create and Implement Social Media Plan
    • Amplify Social Media Content
    • Analyse and Optimise Performance
    • Facebook Ads and Blueprint - Certification

    Email Marketing

    1 Week
    • Introduction to Email marketing
    • Email campaign creation
    • Email copywriting and Design
    • Measuring and Optimising the email campaign
    • Build an end to end Drip email campaign for a brand
    • Hubspot Certification

    Web Analytics

    1 Week
    • Introduction to Webanalytics
    • Google Analytics
    • App Analytics
    • Google Certification

    Integrated Marketing Strategy

    1 Week
    • Integrated Marketing Framework
    • Implementing an Integrated Marketing Strategy
    • Measuring the Effectiveness of an Integrated Marketing Strategy

    Soft Skills for a Digital Marketer

    1 Week
    • Communication in Business
    • Non Verbal Communication
    • Oral Communication
    • Effective Business Writing

    Internship

    You can choose your internship in one of the following - SEO/SEM/Social Media/Content Marketing

    Topics Covered

    SEM

    4 Weeks
    0 Assignments
    Analyse the performance of the key metricsDeep-dive into keywords, bidding strategy and performanceImplement the keyword strategy, optimised budget delivery and bidding strategyPresent SEM Performance Report

    Project

    SEM - Search Engine Marketing

    Understand, Implement and Optimise campaign strategy.

    Learn More

    Industry Projects

    Learn through real-life industry projects sponsored by top companies across industries
    • Real business challenges
    • Run live marketing campaigns
    • Personalised feedback from industry experts

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you master Digital Marketing
    benefits

    Regular 1-on-1 interaction with Industry Experts

    Regular 1-on-1 interaction with Industry Experts
    • Discussions on career growth and industry expectations
    • Feedback on project work and assignments
    benefits

    Dedicated Student Success Mentors

    Dedicated Student Success Mentors
    • Help in learning plans ensuring consistent progress
    • Resolve non-academic queries for smooth learning experience
    benefits

    Doubt Resolution on Q&A Forums & WhatsApp Groups

    Doubt Resolution on Q&A Forums & WhatsApp Groups
    • Timely doubt resolution by qualified teachers
    • Regular live Q&A sessions with experts
    benefits

    Networking with Industry Experts & Peers

    Networking with Industry Experts & Peers
    • Live sessions by industry experts on relevant topics
    • Interaction with experts and peers in online and offline events translating into new job opportunities
    benefits

    Job Placement Assistance

    Job Placement Assistance
    • Personalised resume building exercise
    • Mock interviews with our hiring experts
    • Job Interviews with 250+ hiring partners

    Student Reviews