MBAData Science & AnalyticsDoctorate Software & Tech AI | ML MarketingManagement
Professional Certificate Programme in HR Management and AnalyticsPost Graduate Certificate in Product ManagementExecutive Post Graduate Program in Healthcare ManagementExecutive PG Programme in Human Resource ManagementMBA in International Finance (integrated with ACCA, UK)Global Master Certificate in Integrated Supply Chain ManagementAdvanced General Management ProgramManagement EssentialsLeadership and Management in New Age BusinessProduct Management Online Certificate ProgramStrategic Human Resources Leadership Cornell Certificate ProgramHuman Resources Management Certificate Program for Indian ExecutivesGlobal Professional Certificate in Effective Leadership and ManagementCSM® Certification TrainingCSPO® Certification TrainingLeading SAFe® 5.1 Training (SAFe® Agilist Certification)SAFe® 5.1 POPM CertificationSAFe® 5.1 Scrum Master Certification (SSM)Implementing SAFe® 5.1 with SPC CertificationSAFe® 5 Release Train Engineer (RTE) CertificationPMP® Certification TrainingPRINCE2® Foundation and Practitioner Certification
Job Linked
Study Abroad
Master of Business Administration (90 ECTS)Master of Business Administration (60 ECTS)Master in Computer Science (120 ECTS)Master in International Management (120 ECTS)Bachelor of Business Administration (180 ECTS)B.Sc. Computer Science (180 ECTS)MS in Data AnalyticsMS in Project ManagementMS in Information TechnologyMasters Degree in Data Analytics and VisualizationMasters Degree in Artificial IntelligenceMBS in Entrepreneurship and MarketingMSc in Data AnalyticsMS in Data AnalyticsMaster of Science in AccountancyMS in Computer ScienceMaster of Science in Business AnalyticsMaster of Business Administration MS in Data ScienceMS in Information TechnologyMaster of Business AdministrationMS in Applied Data ScienceMaster of Business AdministrationMS in Data AnalyticsM.Sc. Data Science (60 ECTS)Master of Business AdministrationMS in Information Technology and Administrative Management MS in Computer Science Master of Business Administration MBA General Management-90 ECTSMSc International Business ManagementMS Data Science MBA Business Technologies MBA Leading Business Transformation Master of Business Administration MSc Business Intelligence and Data ScienceMS Data Analytics MS in Management Information SystemsMSc International Business and ManagementMS Engineering ManagementMS in Machine Learning EngineeringMS in Engineering ManagementMSc Data EngineeringMSc Artificial Intelligence EngineeringMPS in InformaticsMPS in Applied Machine IntelligenceMS in Project ManagementMPS in AnalyticsMBA International Business ManagementMS in Project ManagementMS in Organizational LeadershipMPS in Analytics - NEU CanadaMBA with specializationMPS in Informatics - NEU Canada Master in Business AdministrationMS in Digital Marketing and MediaMS in Project ManagementMaster in Logistics and Supply Chain ManagementMSc Sustainable Tourism and Event ManagementMSc in Circular Economy and Sustainable InnovationMSc in Impact Finance and Fintech ManagementMS Computer ScienceMS in Applied StatisticsMS in Computer Information SystemsMBA in Technology, Innovation and EntrepreneurshipMSc Data Science with Work PlacementMSc Global Business Management with Work Placement MBA with Work PlacementMS in Robotics and Autonomous SystemsMS in Civil EngineeringMS in Internet of ThingsMSc International Logistics and Supply Chain ManagementMBA- Business InformaticsMSc International ManagementMS Computer Science with AIML ConcentrationMBA in Strategic Data Driven ManagementMaster of Business AdministrationMSc Digital MarketingMBA Business and MarketingMaster of Business AdministrationMSc Digital MarketingMSc in Sustainable Luxury and Creative IndustriesMSc in Sustainable Global Supply Chain ManagementMSc in International Corporate FinanceMSc Digital Business Analytics MSc in International HospitalityMSc Luxury and Innovation ManagementMaster of Business Administration-International Business ManagementMS in Computer EngineeringMS in Industrial and Systems EngineeringMSc International Business ManagementMaster in ManagementMSc MarketingMSc Business ManagementMSc Global Supply Chain ManagementMS in Information Systems and Technology with Business Intelligence and Analytics ConcentrationMSc Corporate FinanceMSc Data Analytics for BusinessMaster of Business Administration
For College Students



4 months core + 1 month internship

Duration Recommended 10-12 hrs/week

Entry level

Assured Placement*

    Program Overview

    Key Highlights

    Full-time Placement Assurance* on program completion
    Full-time Placement Assurance* on program completion
    Internship Opportunity with leading companies
    Internship Opportunity with leading companies
    Work on 60+ Digital Marketing tools and platforms
    Work on 60+ Digital Marketing tools and platforms
    One-on-One Career Mentorship
    One-on-One Career Mentorship
    End-to-End Interview Peparation
    End-to-End Interview Peparation

    In today's fast-paced world, hands-on skill development courses like the Digital Marketing Certificate Program by upGrad is an absolute necessity to accelerate your career success.
    - Harliien Man CEO & Co-Founder / Digital Marketing Career Coach


    Top Skills You Will Learn

    SEO, Search Engine Marketing, Social Media and Content Markeview more

    Job Opportunities

    Content Marketer, Digital Marketing Manager, SEM Manager, SEview more

    Who Is This Program For?

    Professionals with 0-2 years of work experience

    Minimum Eligibility

    Bachelor's Degree or Final year of graduation


    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

    Download Syllabus

    Digital Marketing Tools and Platforms

    Digital Marketing Certification from upGrad with 100% Placement* Assurance
    Graduate from the first ever 100% placement* assured program in Digital Marketing and become a certified Digital Marketer.
    Digital Marketing Certification from upGrad with 100% Placement* Assurance
    Click to zoom
    • 100% Placement* Assurance
    • Guaranteed Internship in SEO, SEM, Social Media or Content Marketing
    • Gain expertise with 60+ Digital Marketing tools and Platforms
    • Facebook, Google, Hubspot certifications

    Over 100 Careers transformed

    Our Hiring Partners

    Opening the doors to the best in the industry

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?


    Learn from India’s top Digital Marketing faculty and industry leaders


    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
    Download Brochure
    Hours of Content
    Case Study and Live Projects
    Interview Questions

    Digital Marketing Channels and Metrics

    1 Week
    • Understanding the Digital Consumer
    • Digital Marketing Channels
    • Digital Marketing Metrics

    Creating a Website and blogs

    1 Week
    • Website creation fundamentals
    • Installing and Using Wordpress
    • Setting up Analytics

    Search Engine Optimisation

    1 Week
    • SEO Basics
    • Keywords and SEO Strategy
    • SEO Strategy
    • Measuring SEO Efforts
    • Create an SEO Audit report and strategy to optimise upGrad's website

    Search Paid Marketing - SEM

    2 Weeks
    • Introduction to SEM
    • Creating SEM campaigns
    • SEM Reports and Optimisation
    • Create an Search Ad Campaign
    • Google Certification

    Programmatic Ad Buying and Display Marketing

    1 Week
    • Basics of Display Advertising
    • Ad Exchange & Programmatic Ad Buying
    • Create an Display Ad Campaign

    Content Marketing

    1 Week
    • Introduction to Content Marketing and Strategy Building
    • Content Creation
    • Content Calendar
    • Measuring content marketing: metrics
    • Build an end to end content strategy for a brand
    • Hubspot Certification

    Social Media Marketing

    2 Weeks
    • Establish Brand's Social Media Presence
    • Create and Implement Social Media Plan
    • Amplify Social Media Content
    • Analyse and Optimise Performance
    • Facebook Ads and Blueprint - Certification

    Email Marketing

    1 Week
    • Introduction to Email marketing
    • Email campaign creation
    • Email copywriting and Design
    • Measuring and Optimising the email campaign
    • Build an end to end Drip email campaign for a brand
    • Hubspot Certification

    Web Analytics

    1 Week
    • Introduction to Webanalytics
    • Google Analytics
    • App Analytics
    • Google Certification

    Integrated Marketing Strategy

    1 Week
    • Integrated Marketing Framework
    • Implementing an Integrated Marketing Strategy
    • Measuring the Effectiveness of an Integrated Marketing Strategy

    Soft Skills for a Digital Marketer

    1 Week
    • Communication in Business
    • Non Verbal Communication
    • Oral Communication
    • Effective Business Writing


    You can choose your internship in one of the following - SEO/SEM/Social Media/Content Marketing

    Topics Covered


    4 Weeks
    0 Assignments
    Analyse the performance of the key metricsDeep-dive into keywords, bidding strategy and performanceImplement the keyword strategy, optimised budget delivery and bidding strategyPresent SEM Performance Report


    SEM - Search Engine Marketing

    Understand, Implement and Optimise campaign strategy.

    Learn More

    Industry Projects

    Learn through real-life industry projects sponsored by top companies across industries
    • Real business challenges
    • Run live marketing campaigns
    • Personalised feedback from industry experts

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you master Digital Marketing

    Regular 1-on-1 interaction with Industry Experts

    Regular 1-on-1 interaction with Industry Experts
    • Discussions on career growth and industry expectations
    • Feedback on project work and assignments

    Dedicated Student Success Mentors

    Dedicated Student Success Mentors
    • Help in learning plans ensuring consistent progress
    • Resolve non-academic queries for smooth learning experience

    Doubt Resolution on Q&A Forums & WhatsApp Groups

    Doubt Resolution on Q&A Forums & WhatsApp Groups
    • Timely doubt resolution by qualified teachers
    • Regular live Q&A sessions with experts

    Networking with Industry Experts & Peers

    Networking with Industry Experts & Peers
    • Live sessions by industry experts on relevant topics
    • Interaction with experts and peers in online and offline events translating into new job opportunities

    Job Placement Assistance

    Job Placement Assistance
    • Personalised resume building exercise
    • Mock interviews with our hiring experts
    • Job Interviews with 250+ hiring partners

    Student Reviews