MBAData Science & AnalyticsDoctorate Software & Tech AI | ML MarketingManagement
Professional Certificate Programme in HR Management and AnalyticsPost Graduate Certificate in Product ManagementExecutive Post Graduate Program in Healthcare ManagementExecutive PG Programme in Human Resource ManagementMBA in International Finance (integrated with ACCA, UK)Global Master Certificate in Integrated Supply Chain ManagementAdvanced General Management ProgramManagement EssentialsLeadership and Management in New Age BusinessProduct Management Online Certificate ProgramStrategic Human Resources Leadership Cornell Certificate ProgramHuman Resources Management Certificate Program for Indian ExecutivesGlobal Professional Certificate in Effective Leadership and ManagementCSM® Certification TrainingCSPO® Certification TrainingLeading SAFe® 5.1 Training (SAFe® Agilist Certification)SAFe® 5.1 POPM CertificationSAFe® 5.1 Scrum Master Certification (SSM)Implementing SAFe® 5.1 with SPC CertificationSAFe® 5 Release Train Engineer (RTE) CertificationPMP® Certification TrainingPRINCE2® Foundation and Practitioner Certification
Job Linked
Study Abroad
Master of Business Administration (90 ECTS)Master of Business Administration (60 ECTS)Master in Computer Science (120 ECTS)Master in International Management (120 ECTS)Bachelor of Business Administration (180 ECTS)B.Sc. Computer Science (180 ECTS)MS in Data AnalyticsMS in Project ManagementMS in Information TechnologyMasters Degree in Data Analytics and VisualizationMasters Degree in Artificial IntelligenceMBS in Entrepreneurship and MarketingMSc in Data AnalyticsMS in Data AnalyticsMaster of Science in AccountancyMS in Computer ScienceMaster of Science in Business AnalyticsMaster of Business Administration MS in Data ScienceMS in Information TechnologyMaster of Business AdministrationMS in Applied Data ScienceMaster of Business AdministrationMS in Data AnalyticsM.Sc. Data Science (60 ECTS)Master of Business AdministrationMS in Information Technology and Administrative Management MS in Computer Science Master of Business Administration MBA General Management-90 ECTSMSc International Business ManagementMS Data Science MBA Business Technologies MBA Leading Business Transformation Master of Business Administration MSc Business Intelligence and Data ScienceMS Data Analytics MS in Management Information SystemsMSc International Business and ManagementMS Engineering ManagementMS in Machine Learning EngineeringMS in Engineering ManagementMSc Data EngineeringMSc Artificial Intelligence EngineeringMPS in InformaticsMPS in Applied Machine IntelligenceMS in Project ManagementMPS in AnalyticsMS in Project ManagementMS in Organizational LeadershipMPS in Analytics - NEU CanadaMBA with specializationMPS in Informatics - NEU Canada Master in Business AdministrationMS in Digital Marketing and MediaMS in Project ManagementMaster in Logistics and Supply Chain ManagementMSc Sustainable Tourism and Event ManagementMSc in Circular Economy and Sustainable InnovationMSc in Impact Finance and Fintech ManagementMS Computer ScienceMS in Applied StatisticsMS in Computer Information SystemsMBA in Technology, Innovation and EntrepreneurshipMSc Data Science with Work PlacementMSc Global Business Management with Work Placement MBA with Work PlacementMS in Robotics and Autonomous SystemsMS in Civil EngineeringMS in Internet of ThingsMSc International Logistics and Supply Chain ManagementMBA- Business InformaticsMSc International ManagementMS Computer Science with AIML ConcentrationMBA in Strategic Data Driven ManagementMaster of Business AdministrationMSc Digital MarketingMBA Business and MarketingMaster of Business AdministrationMSc Digital MarketingMSc in Sustainable Luxury and Creative IndustriesMSc in Sustainable Global Supply Chain ManagementMSc in International Corporate FinanceMSc Digital Business Analytics MSc in International HospitalityMSc Luxury and Innovation ManagementMaster of Business Administration-International Business ManagementMS in Computer EngineeringMS in Industrial and Systems EngineeringMSc International Business ManagementMaster in ManagementMSc MarketingMSc Business ManagementMSc Global Supply Chain ManagementMS in Information Systems and Technology with Business Intelligence and Analytics ConcentrationMSc Corporate FinanceMSc Data Analytics for BusinessMaster of Business AdministrationMaster of Business Administration 60 ECTSMaster of Business Administration 90 ECTSMaster of Business Administration 60 ECTSMaster of Business Administration 90 ECTSBachelors in International Management
For College Students
Digital Marketing Skills
Advertising CoursesInfluencer Marketing CoursesSEO CoursesPerformance Marketing CoursesSEM CoursesEmail Marketing CoursesContent Marketing CoursesSocial Media Marketing CoursesMarketing Analytics CoursesWeb Analytics CoursesAffiliate Marketing CoursesDisplay Advertising Courses

Email Marketing Course Overview

About Email Marketing

Email is one of the oldest forms of communication in the digital world. It might seem to be a pre-historic digital communication mode for the tech-savvy new generation. But email marketing remains one of the best tools in the toolbox of the marketing team of any business. 

While the new generation of consumers might favour interactions with brands through social media platforms and live chatbots, email marketing continues to be a trusted source for marketing teams worldwide. With a user base of more than 4 billion accounts, email marketing ensures that your targeted advertisements and product promotions reach your targeted user base and much more. Furthermore, email marketing promises a Return On Investment (ROI) of $38 for every $1 spent on marketing, according to a 2015 study by a UK-based company known as Direct Marketing Association (DMA).

Hence, it is no surprise that this age-old technology still triumphs over other digital communication channels regarding marketing practices. Businesses need to devise a proper email marketing strategy by hiring professional marketing strategists for their email campaigns. Thus, this field is packed with huge potential, and the rise and demand for email marketing courses are skyrocketing.

What is Email Marketing?

A powerful marketing channel, email marketing is a type of digital marketing technique as well as direct marketing that uses email campaigns to promote the products and services your business offers. A well-thought-out email marketing strategy will aid you in making your customers aware of the latest offers on your products and your product itinerary by integrating them into your marketing automation efforts.

Email advertising plays a pivotal role in any business's marketing strategy with marketing practices such as brand awareness and lead generation. Email campaigns also help businesses keep their customers engaged and in touch with the customer base and attract new consumers through various innovative marketing emails. 

The use of email advertising integrated into your marketing efforts will help you promote and advertise the products of your company and the services it offers, as well as aid in incentivising customer loyalty. Email campaigns also inform the consumer base of any new deals or discounts you might have on board. Email marketing can also act as a softer sell strategy to educate your audience regarding your brand value and keep them regaled between purchases. If you want to boost and develop your business brand or sell your products, email marketing is one of the most effective and popular tools around for conducting marketing campaigns.

Why Email Marketing?

Email marketing has become a widespread marketing tool for companies partially because it pushes the user to take relevant action - an email will sit in the inbox until it gets read, deleted, or archived. Email campaigns are also one of the most cost-effective tools with a high ROI.

Importance of Email MarketingAccording to a 2019 survey conducted by Mailchimp, an email marketing platform, email marketing has an Average Open Rate of 27.62% - 18.58% and an Average Click Rate of 4.62% - 2.01%. The organisation pulled the following data from billions of emails sent to millions of users as a part of the email campaigns it conducts for many Fortune 500 companies. 


Average Open Rate

Agriculture & Food Services


Business & Finance










Email marketing can help you forge a relationship with the customers while pushing traffic to your blog, social media, or the company website - anywhere you want your audience's footfall. Businesses can even segment the emails in their email marketing campaign by targeting users by demographic. Hence companies can send specific products to the relevant user base they want to target. Email marketing also allows companies to identify the best-performing message of their email campaign through email marketing software and run A/B tests of any subject line.

Objectives of Email Marketing

Businesses resorting to email marketing have a few objectives in their minds while running email campaigns, some of the most notable being 
Objectives of Email MarketingInform

Email marketing aims to inform your readers of the range of products and services you offer. A regular presence in your customers' inboxes ensures that they are up-to-date regarding the happenings and offers of your company. Always be mindful of adding infographics and images to ensure the readers are engaged throughout the email. You can also add links to your website or blogs to increase views.


The next step is to attract consumers to buy your company's products or employ the services provided. Email marketing is a vital tool for customer retention while also attracting new consumers to be your potential customers. Ensure to include reviews, customer testimonials, and custom graphics to keep customers engaged and attracted.


Your email campaign should be beneficial, attractive, and informational. At the same time, it keeps the recipients engaged, wanting to learn more about your company and brand. You can include buttons and links to guide them to the landing pages on your website, where they can learn more about your business brand.


One of the most critical objectives is ensuring that your customers land on your company website through email marketing. When you encourage customers to visit your website, you get one step closer to converting them into your potential customer. Businesses can use links, buttons, and calls to action to guide potential customers to your website. You can also conduct surveys where users need to visit your website to view the results.


Turn visitors to your website into active users as loyal customers require a certain level of nurturing. For this, running an email marketing campaign is essential for businesses. Email marketing will ensure that you are always in their inboxes, making sure your company and services are always on their minds. Make sure to offer discounts, coupons, and deals to users who have not yet become your customers to convert them to be so.


The end goal of email marketing is to convert visitors to potential customers while retaining existing consumers. Businesses can become easily accessible to customers by providing their company address, social media information, and contact details to potential customers. To convert the audience, you also need to provide them with competent deals and other offers to entice them to follow and avail of your service or buy your products.

How Does Email Marketing Work?

Businesses cannot use regular inbox providers for email marketing campaigns. Since traditional inbox providers have limited email bandwidth, deliverability, and design, it is not plausible to use them to run email marketing campaigns. Instead, companies need to use paid services specialising in Email Service Providers (ESP) to run email campaigns. An ESP is a marketing software that manages and runs email marketing campaigns for businesses. Companies can also use email marketing platforms, services, and tools to run dedicated email campaigns. 

Internet Service Providers (ISPs) like Outlook, Yahoo, Gmail, etc., are designed for personal and individual use, not for email blasts. So when businesses run email marketing campaigns using them, the emails get flagged by spam filters, and they end up in the spam inboxes of the users. Moreover, the accounts of the businesses doing so can get disabled or blocked for running email marketing campaigns and suspicious activities. 

ESPs will help businesses by providing necessary email marketing infrastructure and good email deliverability rates - the email campaigns will guarantee to end up in the inboxes of the customers the company is targeting. Hence, businesses looking to run successful email marketing campaigns must use dedicated email marketing services.

Why is Email Marketing used?

With the ever-changing market pattern, no marketing category outran the longevity of email marketing. Email marketing helps in creating better insights to build actionable smart campaigning strategies. The importance of Email Marketing lies in:

  • Building larger reach
  • Delivers your message
  • Drives conversions
  • Has a higher ROI
  • Open and most used platform
  • Real-time interaction channel
  • Easy to measure

Types of Email Marketing Campaigns

The three crucial types of email marketing include:
Types of Email Marketing

  1. Email Newsletters - The one-off communication sends account information, promotional messages, updates, and more. Email Newsletters help in building brand recognition and awareness. 
  2. Transactional Emails - Emails include receipts, billing statements, order confirmation, and order status. User actions trigger transactional emails. 
  3. Behavioral Emails - The targeted messages are based on users' behaviour like welcome, recommendation, reviews, password, re-orders, re-engagement, etc. 
  4. Acquisition Emails- The emails are aimed at the users who have opted to receive the emails but have not been converted into customers.
  5. Retention Emails- The lines of communication can stay open with the customers who have not interacted with the business like feedback, offering subscription and more.
  6. Promotional Emails- Sales and signups of a business can go up by providing offers that can encourage the users to buy a new product. 

How to build an Email List?

While comprehensive email lists are not generated in an instant, other effective and efficient ways to grow email lists are:

  • Enticing upgraded content
  • Squeeze pages
  • Exit-intent pop-ups
  • Loyalty and referral programs
  • Deals and discounts
  • Social media engagement

Tips for Email Marketing Strategy

Email marketing is a complex aspect of marketing campaigns. To stay updated on the best email marketing practices, apply the following tips:

  • Personalise your emails
  • Establish a healthy relationship with customers
  • Enable automation
  • Practice segmentation
  • Always test important elements

How to Write an Effective Subject Line?

Subject lines typically act as the introduction to the recipient and determine their next course of action. Thus, a compelling subject line can lead to a higher engagement rate. Some of the best practices for curating unique and actionable subject lines include:

  • Personalisation - Extremely relevant, tailor-made, and timely subject lines can help you stand out from the other generic messages in the recipient's inbox. Personalised emails are proven to capture attention and increase customer loyalty. 
  • Short, clear, and actionable - on average, an individual gets over 100 emails daily. Therefore, the subject line must be clear and short to let the recipient know what your email offers and why they should open it. The subject line places the value upfront to entice the recipient. 
  • Align with the message - Your subject line acts as the title of the email, which can affect the next course of action of the recipient. The subject line must align with the rest of the message and avoid irrelevant or tricky elements.

Invest in Great Design and Color for Your Email Campaigns

An email has the highest ROI among all the other marketing channels. However, if you are not optimising the email marketing campaigns, you missed out on valuable conversion elements. Email acts as an extension of the brand; therefore, some simple optimisation can help you get noticed. Some ways to improve the email marketing visualisation are:

  • Use relevant photos to support the cause.
  • Incorporate the brand logo
  • Use short, tailor-made videos.
  • Use the colour palette that supports the branding.
  • Use clear and limited fonts.
  • Pick up or create simple design templates.

Send Your Emails at the Right Time

Email marketing is a highly cost-effective way to increase brand awareness, yet you can miss out on some good deals if it is not executed correctly. However, there is no 'best time' to send the marketing emails as every email list comprises individuals with different habits and behaviour. To determine the best time for rolling out the emails, one needs to understand the audiences' behaviour and the exact time to catch their attention and motivate them for a positive response. Inspecting the target audience will provide you with the best data and insights to determine the right time for your brand.

How to Measure an Email Marketing Campaign's Success?

Email marketing is a crucial element of any marketing strategy. And fortunately, it is easy to measure the success of email marketing with the built-in analytics tools. The most important metrics to track and measure emails are:
How to Measure an Email Marketing Campaign's Success?

  • Open Rate - Determines the percentage of people who have opened the email.
  • Click through Rate (CTR) - Marks the percentage of people who have clicked on the CTA (Call to Action) in the email.
  • Conversion Rate - Marks the percentage of people performing the specific action you want them to take. Conversion Rate is the most valuable metric for a brand.
  • Unsubscribe Rate - Marks the percentage of people who have asked to be unsubscribed from the email list.

Structure of an Email Marketing Campaign

Before you start emailing your customers or prospects, there are a few things you need to do to set up your email marketing campaign. A comprehensive marketing structure will allow you to get the desired results. Here is the preparation work you need to consider:

1. Set your goals:

A structured email marketing campaign starts with setting goals. What do you want to achieve with your email marketing campaign? Are you looking to generate more leads or sales? Or are you trying to build better relationships with your customers? 

Common goals for an email marketing campaign include:

  • Looking for new customer pools
  • Boosting engagement
  • Nurturing existing customers
  • Re-engaging the audience

 Once you know your goals, you can start creating your email marketing campaign.

2. Choose your target audience:

Successful email marketing campaigns start with qualified lead generation. You need to make sure that you are emailing people who are interested in what you have to offer. The best way to build a target mail list is to convert the website visitors into subscribers to turn them into potential customers. Emailing people who are not interested will just lead to them unsubscribing from the email list.

3. Craft the Subject Line:

A good subject line embarks the journey of any efficient email marketing campaign. The subject line plays a crucial role and acts as a Call CTA button for the target audience to come, open and click on the email. You can improve subject lines in the following ways - 

  • Curating a unique and customised subject line showcasing the brand personality
  • Adding personalisation
  • Avoiding spam trigger words
  • Using high converting subject lines

4. Create customised email content:

It is equally important to understand the different emails you can send a potential customer. Email marketing campaigns typically include three email types:

  • Promotional Emails - which include offers and sales and are strictly self-promotional
  • Relational Emails - promised emails including a weekly newsletter, gifts and coupons, and other relevant information.
  • Transactional Emails - containing welcome messages, sign-up confirmations, purchase confirmations, etc., based on subscriber's actions. 

A detailed understanding of the type and nature of email can help you to create customised email marketing content for more audience engagement. 

5. Focus on email marketing design:

Another critical point of focus that matters in a successful email marketing campaign is email design. You can use attractive yet responsive email templates to capture the reader's attention. Unplanned and unstructured emails result in poor reflection of the purpose. Attractive email templates have more images than texts. More images make the email more attractive and nullify the chance of people neglecting them.

6. Use technology efficiently:

Using efficient email marketing tools will help you create more successful email marketing campaigns. The benefits of using marketing tools are:

  • Saves time by automating email marketing campaigns
  • Increase email campaign performance with easy-to-use features
  •  Segment your audience for more relevant, targeted content
  • Take advantage of in-depth analytics to improve your email marketing strategy.
  • Create automated workflows for a streamlined experience

7. Send your email:

Once you have created your email and set up your email list, it is time to send your email. You can use an email marketing service to send your email or send it yourself.

8. Plan Emails and Follow-Ups:

For a successful email marketing campaign, the emails need to be timely, relevant, engaging, and valuable. Unnecessary emails tend to overwhelm the potential subscribers and might end up in the spam folders. Hence, a proper email schedule is a necessity for successful email marketing. 

Following these steps will help you create a successful email marketing campaign to achieve your goals.

What to Include in Your Email?

There are many variations that go into an email marketing campaign. A successful email marketing campaign is the combination of all the elements together to form a dynamic campaign that includes

  • A familiar and unique form name - The 'form' name is the most prominently displayed element reflected in the inbox. You can reap the best benefits by optimising the 'form' name and reaching a larger audience.
  • Short, benefit-focused subject line - Using a subject line positively affects email open rates. 
  • A compelling preheader text - The preheader text is the short description text that follows the subject line when an email is viewed in the inbox. Preheader text is the deciding factor for the viewer to take the next action. 
  • Simple yet compelling body content - No one wants long, descriptive, and boring long-form content regarding marketing emails. Email content needs to be short, crisp, and engaging for the audience to understand what you are bringing to the table and how they can benefit from emails. Simple and informative content brings in more purchases. 
  • Optimizing CTA Buttons - The final step towards getting an audience to click through the email campaign and visit your website lies on the CTA Buttons. CTA Buttons and the words used play an important role in determining whether the person will click through or not.
  • Use Spam Filter - Refrain from using any spam-friendly language to evade ending up in the spam folder.

Personalise Your Email Campaigns Using Dynamic Content

Email marketing can be a great way to connect with customers on a personal level and build relationships. However, email campaigns can sometimes feel impersonal or generic. Luckily, dynamic content can help to address this issue. Dynamic content is email content that changes based on the recipient's behaviour or preferences. For example, you could use dynamic content to show customers different products based on their purchase history. Or, you could use dynamic content to change the subject line of an email based on whether the recipient opened the previous email. Dynamic content helps make email campaigns more personal and relevant, leading to better engagement and conversions.

How to Create an Email Campaign?

1. Define your email marketing goals

Before you start creating your email campaign, it is essential to have a clear idea of what you want to achieve. Do you want to increase brand awareness? Drive traffic to your website? Boost sales? Once you know your goal, you can plan your email content and strategy accordingly.

2. Choose your target audience

Who are you trying to reach with your email campaign? Knowing your target audience is essential for crafting the right message and offer. Think about their age, gender, location, interests, and needs. What would get them interested in your product or service? Answering these questions will help you create a more targeted email campaign.

3. Create compelling email content

Your email content should engage your target audience to take action. Here are a few tips on how to create compelling email content:

- Use an attention-grabbing headline

- Write persuasive copy

- Use images or videos

- Use strong call-to-actions

4. Test, measure, and optimise your email campaign

Once you have launched your email campaign, you must track its performance to make necessary improvements. Check your open and click-through rates, and try different subject lines, offer types, or email content to see what works best for your audience.

Following these simple steps, you can create an email campaign to help you achieve your business goals.

Strategies for Effective Email Marketing

Strategies for Effective Email MarketingEnsure email deliverability

Deliverability is a major issue for many email marketers. To avoid deliverability issues, it is essential to clean your email list regularly. List cleaning is removing email addresses from your contact list that have been unengaged for a long time and removing contacts who unsubscribe. To make the most of the email marketing efforts, you must focus on quality over quantity. A smaller but more engaged email list will result in better email deliverability and more successful campaigns. So don't be afraid to clean your list regularly - it's good for your email marketing health!

Provide value to the subscribers

Email marketing is one of the most effective ways to connect with customers and create lasting relationships. However, email campaigns can sometimes be too sales-focused and fail to provide value to subscribers. When planning your next email campaign, include content that will be useful and informative for your audience. This could be tips, tricks, or even behind-the-scenes information they wouldn't usually have access to. By providing value in each email, you'll keep subscribers engaged and ensure that they continue to open your messages in the future.

Optimise the Call to Action

Email marketing can be a great way to boost sales and increase customer engagement, but only if the call to action (CTA) is effective. The CTA is the most important part of the email campaign, so it is essential to take the time to optimise it. Here are a few tips:

  • Make the CTA clear and concise. The recipient should know exactly what you want them to do, whether clicking through your website or making a purchase.
  • Use persuasive language. Try to use language encouraging the recipient to take action, such as "Don't miss out!" or "Hurry while supplies last!"
  • Use attractive visuals. A well-designed button or graphic can make your CTA more visually appealing and more likely to be clicked on.

Optimise and share user-generated content

If your email marketing campaigns look stale, consider integrating some user-generated content (UGC). User-generated content is the digital version of word-of-mouth marketing and can be incredibly powerful. When viewers see those other customers enjoying the brand and products, they are more likely to know more about the brand. According to research, user-generated content drives a 73% increase in email click-through rates. Considering starting a hashtag campaign can ease the process.

By encouraging customers to share photos and videos of themselves using your products, you can quickly and easily gather a wealth of user-generated content that you can use in your email campaigns. And because it is coming from customers, it is automatically more trustworthy and relatable than traditional marketing content.

Engage and optimize Social Media presence

The welcome email content is a great way to introduce new subscribers to your social media platforms via email marketing. By including links to your various channels, you can increase engagement and followers across all channels. This is a great way to optimise your social media presence and email marketing efforts simultaneously.

Curate and Optimise unique subject lines

One of the most important aspects of email marketing is creating compelling subject lines that entice recipients to open your email. However, with so many emails being sent daily, it can be difficult to stand out from the crowd. To ensure that your email campaign is successful, it's important to take the time to curate and optimise your subject lines. Remember that your subject line should be brief and to the point. It should also reflect the content of your email so that recipients know what they can expect when they open it. You can ensure that your email marketing campaign is a success by taking the time to craft interesting and effective subject lines.


An effective way to improve email marketing campaigns is segmentation. By dividing your email list into smaller groups, you can send more targeted content relevant to each group. It allows you to customise your messages and ensure that each email is relevant to the recipient. Segmentation can also help improve open and click-through rates, as recipients are more likely to engage with content that is relevant to them. In addition, segmenting your email list can help you track your campaigns' performance and identify any areas that need improvement. As a result, using segmentation is an essential part of email marketing and can significantly improve the effectiveness of your campaigns.

Reach out to and re-engage inactive subscribers

Email marketing can be a great way to reach out to subscribers who have become inactive. You can boost your email list and keep your audience engaged by sending out a campaign targeted explicitly at re-engaging these subscribers. There are a few things to keep in mind when planning an email campaign like this:

  1. Ensure that your email list is up to date and that you have accurate contact information for all subscribers.
  2. Decide on the best time to send out the email campaign. You will want to avoid times when your email is likely to get lost in the clutter of other messages.
  3. Craft a compelling message that will convince inactive subscribers to engage with your brand again.

You can easily bring inactive subscribers back into the fold with a little planning and effort.

Implement trigger-based campaigns

Email marketing is a great way to stay in touch with your customers and keep them updated on your latest products and offers. However, email marketing can also be a great way to help prevent website abandonment. By setting up email campaigns triggered by specific actions, you can keep your customers engaged and reduce the likelihood that they will abandon your site. For example, you can set up an email campaign triggered when a customer adds an item to their cart but does not complete the purchase. This email can remind the customer of the item they were interested in and offer a discount or incentive to complete the purchase. Using email marketing to prevent website abandonment, you can keep your customers engaged and improve your sales.

Create a Persona

In email marketing, personalisation refers to tailoring email content to the specific needs and interests of the recipient. By using personalisation, businesses can create a more customised and relevant email experience for their customers, leading to improved engagement and conversions. There are many ways to personalise email content, including using the recipient's name, location, or purchase history. With email marketing platforms like Emailjoy, it's easy to segment your email list and send targeted content to each group. This ensures that your email campaigns are highly relevant and engaging, resulting in better ROI for your business.

Optimise and schedule mailing time

Email marketing is a great way to reach out to potential customers and build relationships with existing ones. However, it is essential to ensure that your email campaigns are properly scheduled and optimised to maximise their effectiveness. Too many emails can be overwhelming and lead to customers unsubscribing, while too few can result in a loss of interest. The best way to find the perfect balance is to experiment with different schedules and see what works best for your audience. Once you have found the ideal frequency, stick to it so that your subscribers always know when to expect your next email. By taking the time to optimise your email campaigns, you'll be able to ensure that they are always successful.

Test the email content

When it comes to email marketing, the content of your email matters. After all, this is what will determine whether or not your email campaign is successful. Thankfully, you can create great email content by following these simple tips. First, ensure that your email's subject line is catchy and attention-grabbing. This will help to ensure that recipients open your email. Next, keep your email body concise and to the point. No one wants to read a long email, so try to get your point across quickly and efficiently. Finally, include a call to action in your email. Encourage recipients to visit your website or sign up for your newsletter. By following these simple tips, you can ensure that your email content is effective and engaging.

Track and analyse the metrics

Email marketing campaigns can be very effective in driving sales and engagement with customers. However, it is vital to track and analyse the metrics of each email campaign to ensure that it is performing as intended. Several email marketing platforms offer detailed analytics, such as open rate, click-through rate, unsubscribe rate, and bounce rate. By tracking these metrics, you can identify which email campaigns are successful and make necessary adjustments to improve future campaigns. In addition, analysing email metrics can help you understand your customers' preferences and interests, allowing you to tailor your email content accordingly. By taking the time to track and analyse email marketing metrics, you can maximise the effectiveness of your email campaigns and better engage with your customers.

Benefits of Email Marketing

Increase Brand Awareness

Email marketing can be a great way to increase brand awareness for a business. By sharing valuable resources, educational content, etc., with the subscribers, you can help spread the word about your brand, products, and services.

To ensure your email content and design align with your brand identity, consider using email templates that reflect your brand colors and logo. This will help create a consistent look and feel for the email communications, making it easier for recipients to recognise the brand.

Generate Website Traffic

Email marketing is an excellent way of generating website traffic. By building a list of subscribers and emailing them regularly, you can keep your website top of mind and encourage them to visit regularly. And by segmenting your list and tailoring your email campaigns, you can ensure that each email is relevant and engaging, boosting click-through rates. In addition to email marketing, you can use many other strategies to generate website traffic. For example, social media can be a great way to drive traffic to your site, and paid advertising can help reach diverse audience bases. By combining these strategies, you can maximise your chances of generating website traffic.

Increase Sales and Profitability

Email marketing can be a great way to increase sales and profitability for your business. By running an email campaign, you can reach a large audience with your message and help to promote your products or services. Additionally, email marketing can be a cost-effective way to reach potential customers, as it does not require a large advertising budget. However, email marketing is not without its challenges. To succeed, you must ensure that your email campaign is well-designed and targeted to the right audience. Additionally, you need to have a good email list to reach potential customers. If you can overcome these challenges, email marketing can be a great way to increase sales and profitability for your business.

Keeps Customers Engaged

Creating unique and catchy email campaigns keeps customers interested and excited about your brand. You can send many different types of email campaigns, and they offer plenty of room for creativity. Email marketing is a great way to keep customers engaged with your brand and stay on top of their minds.

Boosts multiple marketing channels

Email marketing is a powerful tool that can help boost multiple marketing channels. For instance, you can ask customers to share a review on your Facebook page or start an Instagram challenge and invite subscribers to participate. Integrating email into your overall marketing strategy can drive traffic to other customer touch points and create a more holistic customer experience.

Procure valuable data

Email marketing allows companies to gather valuable data about their customers. By sending out email campaigns, businesses can track who opens and clicks on their emails and which links are most popular. This data can be used to segment customers and tailor future marketing messages. Additionally, email marketing can be used to build relationships with customers and create brand loyalty. By sending timely and relevant messages, businesses can keep their customers engaged and ensure that they keep coming back for more. In short, email marketing is a powerful tool that should not be overlooked by any business that wants to gain valuable insights into its customer base.

Online Email Marketing Course vs. Offline Email Marketing Course

Email marketing is a field of direct marketing that uses electronic mail as a means of communicating commercials to audiences meaning every email sent to a potential or current customer could be considered email marketing. However, sending email messages enhances a merchant's relationship with its customers, improving customer loyalty and repeat business or acquiring new customers. A lot has changed since email marketing first became popular in the 1990s. But one thing that has not changed is its ability to generate leads, sales, and ROI. While some aspects of email marketing have become easier over time (like building email lists and creating email campaigns), other elements have become more complex (like designing responsive email templates and managing deliverability issues).

The email marketing industry in India is booming, and the demand for email marketing courses is growing at an accelerating rate. However, an online email marketing course has several advantages over an offline email marketing course. 

  • First, an online course allows students to learn at their own pace and rewatch lectures as needed.
  • Second, an online email marketing course is more convenient since students can access it from anywhere with an internet connection.
  • Third, an online email marketing course is usually more affordable than an offline one. 

Finally, online email marketing courses usually offer more interactive features, such as forums and quizzes, which can help students retain information better. For these reasons, an online email marketing course is the better choice for most people.

Email Marketing Course Syllabus

Although the specifics of the Email Marketing course syllabus vary across various platforms and institutions, most email marketing syllabi cover the following:

  • Introduction to Email Marketing

  • Fundamentals of Email Marketing

  • Best Practices and Myths

  • Bulk Email 

  • Email Marketing Strategies

  • Newsletters and Ethics

Projecting Email Marketing Industry Growth in 2022-23

The email marketing industry is booming and shows no signs of slowing down in the projected growth for the email marketing industry in the next few years. In 2020, the global e-mail marketing market was valued at 7.5 billion U.S. dollars and the source projected that the figure would increase to 17.9 billion by 2027 (Source). The email marketing industry has seen incredible growth over the past few years, and this trend is expected to continue into the future. With more businesses increasingly relying on email campaigns to reach their target audiences, the email marketing industry is poised for continued success.

The Accelerating Demand for the Email Marketing Courses in India

In the past decade, email marketing has become an increasingly popular way for businesses to reach customers. Email marketing is a powerful tool that can help businesses reach their target audience, build relationships with customers, and generate leads and sales. With the rapid growth of the internet and mobile devices in India, email marketing has become an essential part of any marketing strategy. As the number of people using email grows, so does the demand for email marketing courses in India.

In recent years, there has been a steady increase in the number of people searching for email marketing courses in India. This is because email marketing offers several advantages over other conventional marketing strategies. It is a cost-effective way to reach a large audience, and it allows businesses to target their messages to specific groups of customers. Additionally, email campaigns can be easily tracked and monitored, making it easy to gauge their effectiveness. With the continued growth of email usage in India, the demand for email marketing courses will likely continue to rise.

Email Marketing Specialist Salary in India

The average email marketing specialist's salary in India is around Rs 5 lakhs per annum. However, salaries can range from Rs 3 lakhs to Rs 7 lakhs per annum, depending on the email marketing specialist's skills, experience, and the company they work for.

Factors on which Email Marketing specialists' salary in India depends

Email marketing specialists in India can earn a good salary, especially if they have experience and can produce results for their clients. Factors responsible for salary differentiation include geographical location, skillset experience, and workplace.

Email Marketing Specialist Starting Salary in India

The median salary for email marketers is Rs 2,85,624 per year. Email campaign specialists make a median salary of Rs 3,00,000 per email marketing specialist starting salary in India.

Email Marketing Specialist Salary in Abroad

The email marketing specialist's salary in abroad is very competitive. Many email marketing companies are willing to pay top dollar for the right email campaign. The email marketing specialist's salary in abroad is also very attractive because of the available tax benefits. The average salary for an email marketing specialist in abroad is $40,000 per year.

Factors on which Email Marketing Specialists Abroad salary depends

Email marketing specialists overseas earn different salaries depending on a variety of factors. The most crucial factor is email marketing experience. Those with more email marketing experience can command higher salaries. Here are some other email marketing specialist salary factors to consider:

  • The size of the email list. A more extensive email list means more potential customers and thus a higher salary for the email marketing specialist.
  • The complexity of the email campaign. If the email campaign is very complex, the email marketing specialist will be able to charge a higher salary.
  • The country where the email marketing specialist is located. Email marketing specialists in Western countries such as the United States and Australia tend to earn more than those in Eastern countries such as China and India.

Overall, experience is a determining factor when it comes to email marketing specialist salaries abroad. If you have more experience, you can command a higher salary. Other important factors include the email list's size and the email campaign's complexity. The location also plays a role, with Western countries generally paying more than Eastern countries.

View More

    Why upGrad?

    1000+ Top companies


    Top Companies

    Salary Average Hike


    Average Salary Hike

    Global Universities

    Top 1%

    Global Universities

    Schedule 1:1 Counseling with upGrad

    Digital Marketing Courses (3)


    Learn from India’s top Digital Marketing faculty and industry leaders

    Hiring Partners

    Email Marketing Free Courses

    Email Marketing

    Email Marketing

    Ultimate Guide to Email Marketing

    Digital Marketing Videos

    Popular Email Marketing Blogs

    Other Domains

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you master Digital Marketing

    Learning Support

    Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Support
    • Student support is available 7 days a week, 24*7.
    • You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.

    Doubt Resolution

    Doubt Resolution
    Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts


    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

    Did not find what you are looking for? Get in touch with us now!

    Let’s Get Started

    Digital Marketing Course Fees



    Advanced Certificate in Digital Marketing and Communication from MICA

    INR 1,09,045*

    Advanced Certificate in Brand Communication Management from MICA

    INR 94,499*

    Performance Marketing Bootcamp - Google Ads from upGrad

    INR 35,000*

    Industry Projects and Case Studies

    Learn through real-life industry projects sponsored by top companies across industries
    • Run live marketing campaigns
    • Leverage Proof-of-Work during interviews
    • Get mentored by industry experts

    Frequently Asked Questions on Email Marketing

    What is an email marketing specialist?

    An email marketing specialist is a part of digital marketing who focuses on curating emails, nurturing genuine leads, and building email lists to increase brand awareness and establish a brand face in the market. 

    What does an email marketer do?

    Following is an extensive list of roles and responsibilities of an expert email marketer:

    1. Curate a wide variety of email marketing campaigns
    2. Ensure optimised design and layouts
    3. Proofread key messages
    4. Compile email lists
    5. Secure email database for future reference
    6. Follow up on emails
    7. Monitoring and analysing campaign results
    8. Curate a unique approach to digital marketing


    What are the 5 T's in Email Marketing?

    The 5 T's in an effective email marketing campaign are Tease, Target, Teach, Test and Track. 

    When to use email marketing?

    You can use email marketing to (a) generate new leads for your business, (b) direct sales to your business by making them click to your site to learn and buy products/services and (c) build brand awareness. 

    Which email marketing service is the best?

    Many email marketing services such as MailerLite, Hubspot, ConvertKit, Moosend, and much more will reach your audience on the digital front.

    Where to get email marketing lists?

    Curating an email list is the best thing you can do for your business. You can use social media such as Instagram, Twitter, or Facebook and set a CTA such as contests, quizzes, etc. This can give you information about users who look at your posts and stories, thus giving you a clear list.

    How is email marketing effective in digital marketing?

    Email marketing can make your customers aware of your latest products and services by integrating them into your automated marketing efforts.

    How does email marketing help SEO strategies?

    Here are some ways email marketing can help your SEO:- a) It can drive traffic to your website. b)Improve on-site engagement. c)Develop a more specific content strategy. d) Boost social media shares.

    Why is email marketing important for small businesses?

    Email marketing can be used to sell to customers, boost referrals, and remind (re-engage) customers, especially if they have not purchased from you for a while. The key takeaway is that email marketing is not only affordable and simple to use but also brags about a high ROI.

    What are the 5 Ts of email marketing?

    Email marketing must include the 5 Ts – Tease, Target, Teach, Test and Track to be truly effective.

    • Tease – You can use an effective subject line to ‘Tease’ the email content inside as a Clickbait.
    • Target – indulge in personalised communication using simple language.
    • Teach – provide good learning tips and tricks to make consumers' lives more friendly.
    • Test – use the best carousel using the best designers, beautify your email, and test how it works.
    • Track – a no-brainer, measure how the users engage with your email and take drastic steps.

    Why is email marketing still important?

    One of the main reasons why email marketing is still useful is that it allows you to stay in touch with customers regularly and motivate them to keep visiting your website. This will also help in acquiring new customers and retaining the old ones.

    Does email marketing still work in India?

    Absolutely. As per onlyinfluencers.com, 51% of marketers in India still say that emails are very effective and a powerful tool still prevailing in India.

    What is the best email marketing example?

    Tory Burch, ModCloth, RunKeeper, etc., marketing campaigns will stick in your mind for their brilliant deliverance, colour combination and exceptional design.

    When should you use email marketing?

    If you want to captivate your audience, which includes customers, site visitors and those who have subscribed to your updates, it is necessary to use email marketing. Make sure you craft your content to capture your reader’s sole attention while delivering the necessary content.

    Is there any email marketing software?

    Yes, many email marketing software such as MailChimp, Drip, MailerLite, etc., can help you send automated emails to your customers. It can also help you customise campaigns, prepare proper reports, integrate with other software platforms, and much more.

    Can I email my consumers with promotional material?

    As per many countries’ email marketing laws, people must grant you permission to email them before you may send them promotional materials.


    There are generally two forms of permission: implied permission and express permission. The definition of permission differs depending on the laws of each nation.


    Implied permission defines someone who already has a working business relationship with you. For instance, they are your customer, give to your charity, or participate actively in your website, club, or community.


    Express permission describes someone who permits you to send them promotional materials or email campaigns. For instance, they may sign up for your newsletter by providing their email address in a form on your website or in-store newsletter subscription form.