Email Marketing Courses

Email is one of the oldest forms of communication in the digital world. It might seem to be a pre-historic digital communication mode for the tech-savvy new generation. But email marketing remains one of the best tools in the toolbox of the marketing team of any business.

While the new generation of consumers might favour interactions with brands through social media platforms and live chatbots, email marketing continues to be a trusted source for marketing teams worldwide. With a user base of more than 4 billion accounts, email marketing ensures that your targeted advertisements and product promotions reach your targeted user base and much more. Furthermore, email marketing promises a Return On Investment (ROI) of $38 for every $1 spent on marketing, according to a 2015 study by a UK-based company known as Direct Marketing Association (DMA).

Hence, it is no surprise that this age-old technology still triumphs over other digital communication channels regarding marketing practices. Businesses need to devise a proper email marketing strategy by hiring professional marketing strategists for their email campaigns. Thus, this field is packed with huge potential, and the rise and demand for email marketing courses are skyrocketing.

A powerful marketing channel, email marketing is a type of digital marketing technique as well as direct marketing that uses email campaigns to promote the products and services your business offers. A well-thought-out email marketing strategy will aid you in making your customers aware of the latest offers on your products and your product itinerary by integrating them into your marketing automation efforts.

Email advertising plays a pivotal role in any business's marketing strategy with marketing practices such as brand awareness and lead generation. Email campaigns also help businesses keep their customers engaged and in touch with the customer base and attract new consumers through various innovative marketing emails.

The use of email advertising integrated into your marketing efforts will help you promote and advertise the products of your company and the services it offers, as well as aid in incentivising customer loyalty. Email campaigns also inform the consumer base of any new deals or discounts you might have on board. Email marketing can also act as a softer sell strategy to educate your audience regarding your brand value and keep them regaled between purchases. If you want to boost and develop your business brand or sell your products, email marketing is one of the most effective and popular tools around for conducting marketing campaigns.

Email marketing has become a widespread marketing tool for companies partially because it pushes the user to take relevant action - an email will sit in the inbox until it gets read, deleted, or archived. Email campaigns are also one of the most cost-effective tools with a high ROI.

According to a 2019 survey conducted by Mailchimp, an email marketing platform, email marketing has an Average Open Rate of 27.62% - 18.58% and an Average Click Rate of 4.62% - 2.01%. The organisation pulled the following data from billions of emails sent to millions of users as a part of the email campaigns it conducts for many Fortune 500 companies.

Email marketing can help you forge a relationship with the customers while pushing traffic to your blog, social media, or the company website - anywhere you want your audience's footfall. Businesses can even segment the emails in their email marketing campaign by targeting users by demographic. Hence companies can send specific products to the relevant user base they want to target. Email marketing also allows companies to identify the best-performing message of their email campaign through email marketing software and run A/B tests of any subject line.

Businesses resorting to email marketing have a few objectives in their minds while running email campaigns, some of the most notable being

Inform

Email marketing aims to inform your readers of the range of products and services you offer. A regular presence in your customers' inboxes ensures that they are up-to-date regarding the happenings and offers of your company. Always be mindful of adding infographics and images to ensure the readers are engaged throughout the email. You can also add links to your website or blogs to increase views.

Attract

The next step is to attract consumers to buy your company's products or employ the services provided. Email marketing is a vital tool for customer retention while also attracting new consumers to be your potential customers. Ensure to include reviews, customer testimonials, and custom graphics to keep customers engaged and attracted.

Engage

Your email campaign should be beneficial, attractive, and informational. At the same time, it keeps the recipients engaged, wanting to learn more about your company and brand. You can include buttons and links to guide them to the landing pages on your website, where they can learn more about your business brand.

Guide

One of the most critical objectives is ensuring that your customers land on your company website through email marketing. When you encourage customers to visit your website, you get one step closer to converting them into your potential customer. Businesses can use links, buttons, and calls to action to guide potential customers to your website. You can also conduct surveys where users need to visit your website to view the results.

Nurture

Turn visitors to your website into active users as loyal customers require a certain level of nurturing. For this, running an email marketing campaign is essential for businesses. Email marketing will ensure that you are always in their inboxes, making sure your company and services are always on their minds. Make sure to offer discounts, coupons, and deals to users who have not yet become your customers to convert them to be so.

Convert

The end goal of email marketing is to convert visitors to potential customers while retaining existing consumers. Businesses can become easily accessible to customers by providing their company address, social media information, and contact details to potential customers. To convert the audience, you also need to provide them with competent deals and other offers to entice them to follow and avail of your service or buy your products.