Programs

Digital Marketing Course in Hyderabad

UpGrad is one of the leading platforms offering a Digital Marketing (DM) course in Hyderabad. It is an exceptionally well-structured Digital Marketing course specially designed for working professionals who aspire to master theoretical concepts and get hands-on practical experience in the domain. UpGrad’s Digital Marketing course spans over 400 hours of learning during which candidates are introduced to the core concepts of DM including SEO, SEM, Social Media & Content Marketing, Email Marketing, Website Development, Campaign Management, Web Analytics, and much more. So, if you wish to embark on a Digital Marketing career or even take your Digital Marketing career to the next level, UpGrad is the perfect platform for you!

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Scope of Digital Marketing in Hyderabad
UpGrad is one of the leading platforms offering a Digital Marketing (DM) course in Hyderabad. It is an exceptionally well-structured Digital Marketing course specially designed for working professionals who aspire to master theoretical concepts and get hands-on practical experience in the domain. UpGrad’s Digital Marketing course spans over 400 hours of learning during which candidates are introduced to the core concepts of DM including SEO, SEM, Social Media & Content Marketing, Email Marketing, Website Development, Campaign Management, Web Analytics, and much more. Also, you get to work with an array of DM tools to acquire the various skills required for the trending job positions in the industry.
As part of the practical learning experience, each candidate gets a chance to work on live campaigns, assignments, and industry projects, guided by the top mentors and industry leaders. This allows you to get a better understanding of the real-world industry scenario. Furthermore, you get plenty of industry exposure as you interact and engage in one-on-one communication sessions with leading industry experts in the field. To make for a well-rounded learning experience, UpGrad also has a dedicated career support team for conducting mock interviews and helping students in Resume building.
So, if you wish to embark on a Digital Marketing career or even take your Digital Marketing career to the next level, UpGrad is the perfect platform for you!
Digital Marketing Salaries in Hyderabad
According to Glassdoor, a Digital Marketing professional in Hyderabad can earn an average salary of Rs. 3,33,740 annually. For freshers, the starting salary in Digital Marketing can be anywhere around Rs. 2, 50,000 - 4, 00,000 LPA, with the higher-end salary offered to candidates from reputed B-schools in India. After about five years into this profession, one can earn anywhere between Rs. 4,80,000 - 6,00,000 LPA.
Just like any other profession, the higher your working experience in Digital Marketing, the higher will be your salary. After all, experience is a sign of expertise and competency. Once you become a Digital Marketing Manager or Digital Marketing Strategist, your ballpark salary will range between Rs. 10,00,000 - 15,00,000 LPA. As for the position of the Chief Marketing Officer, you can earn as high as Rs. 25,00,000 - 45,00,000 LPA or more.
Apart from experience, the salary of a Digital Marketing professional in Hyderabad also depends on other factors like company size, job profile, and training and skill set. However, the great thing about the compensation in Digital Marketing is that it keeps on increasing year after year.
How to Become a Digital Marketer?
Digital Marketing is an emerging field, which means it is still evolving. Thus, to be a successful Digital Marketer, only degrees and certifications aren’t enough. You need to have a strong passion for learning, researching, and discovering new trends in both the market and the digital domain. Here are a few simple steps to help you become a Digital Marketer:
Ideal educational qualifications:
  • First, get a Bachelor’s degree (any specialization will do, but if you are interested in Marketing, perhaps BBA will be the right choice).
  • Enroll in a Digital Marketing course/training program and get a Digital Marketing certification.
  • Attend industry networking events (conferences, seminars, webinars, etc.) to learn from Thought Leaders and to connect with like-minded individuals.
  • Acquire a Digital Marketing internship.
  • Stay updated with the advancements in the field of Digital Marketing by reading journals, articles, blogs, newsletters, and books.
  • Never stop learning and practicing.
Digital Marketing Career Path in Hyderabad
The domain of Digital Marketing has numerous different specializations, thereby creating tons of employment opportunities for budding aspirants. For instance, the junior and mid-level job roles in Digital Marketing include:
  • Digital Marketing Trainee/Assistant
  • Digital Marketing Copywriter
  • Content Marketer
  • Content Editor
  • Web Analyst
  • SEO Executive
  • SEM Specialist/Marketer
  • Social Media Specialist
  • Email Marketing Specialist
  • Digital Marketing Executive
High-Level Digital Marketing job roles:
  • UX Manager
  • Social Media Manager
  • Content Marketing Manager
  • Inbound Marketing Manager
  • Digital Marketing Manager
  • Paid Advertising Manager
  • Digital Marketing Strategist
  • Digital Branding Head
  • Digital Marketing Head
  • Chief Marketing Officer
In light of the ever-increasing demand for Digital Marketers, one thing is for sure - Digital Marketing is here to stay. Since careers in this field are booming right now, the various job profiles in Digital Marketing guarantee a safe and secure future with opportunities for high growth.
As for the career progression in Digital Marketing, it is a pretty straightforward path. From being a Trainee/Assistant/Associate, you can opt for specific areas of specialization like content marketing, SEO/SEM marketing, web marketing, email marketing, etc. After this, as you gradually gain experience, you will move on to higher avenues in Executive or Managerial posts. The next level of promotion will be as a Team Lead such as Digital Marketing Head, Social Media Head, Digital Branding Head, SEO Head, Content Head, etc. Ultimately, as we mentioned earlier, you will get promoted to the position of the Chief Marketing Officer.
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Professional Certificate In Digital Marketing

Digital Marketing Certificate can act as your stepping stone towards building a successful career in Digital Marketing. Professional certification courses in Digital Marketing allows you to learn and master the entire landscape of digital marketing and digital channels. These courses teach you all the fundamental concepts of online marketing, what strategies work best for what businesses, how to identify the target audience and categorize them into “buyer personas,” how to leverage social media platforms to enhance brand image, and so much more.

To top that, a Digital Marketing Certificate could increase your credibility before a potential employer, owing to the shortage of talent in the Digital Marketing field. When you combine standard educational degrees with certification programs, your market value increases - you stand out among the crowd. Furthermore, there’s nothing better than a Digital Marketing Certificate that says your potential employer that you are always willing to learn and upskill.

UpGrad offers excellent courses in Digital Marketing. These courses are exclusively designed for working professionals. So, you can keep your job and upskill simultaneously. UpGrad courses are taught by the best mentors and industry leaders in Digital Marketing. Apart from regular interaction and one-on-one communication sessions with the mentors, students also get placement assistance in some of the top firms in the country.

Each course is unique and spans anywhere between 5-7 months. The courses are divided into modules comprising of theory, case studies, and industry assignments covering a wide range of relevant topics - SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics, Campaign Management, Email Marketing, CRM, Marketing Strategy, and Marketing Analytics.

What you learn:

  • Fundamentals of Digital Marketing
  • Marketing Analytics & Integrated Marketing Strategies
  • Search Engine Optimisation & Search Paid Marketing - SEM
  • Social Media and Content Marketing
  • Specialisation in Branding and Communications
  • Programmatic Ad Buying and Display Marketing
Programs in Digital Marketing

PG Certification in Digital Marketing & Communication
PG Certification in Digital Marketing & Communication | 5 months
Be a global leader in the digital age. Unite marketing, innovation and technology to gain a competitive advantage in your career/business.
Program Level
Beginner
Duration
5
Hours of Learning
180
No of Case Studies
15
The upGrad Advantage
Strong hand-holding with dedicated support to help you become proficient in the subject
  • Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedbacks on improvement
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Q&A Forum
    • Timely doubt resolution by Industry experts and peers
    • 100% Expert-verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept related doubts
  • upGrad BaseCamp
    • Fun-packed, informative and career building workshops Sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

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