Courses

Digital Marketing Course in Delhi

upGrad offers a Digital Marketing course in Delhi, which offers over 7 case studies and projects, and practical hands-on workshops that will definitely put you on the fast-track to success! Moreover, you also get a chance to work one-on-one with industry experts, dedicated to help you succeed. If digital marketing fascinates you and you want to make a reliable career move, then look nowhere else - upGrad has you covered!

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Scope of Digital Marketing in Delhi
As a Digital Marketer in Delhi, you will find yourself at the threshold of a very challenging and exciting career! Digital marketing is a new age career - if you have grown up with the internet all around you, you will understand the profound impact it can make on people’s lives! As a Digital Marketer, you get a unique chance to reach out to people and impact the way people interact with the world around them - and very few professionals can claim to be doing this!
When you begin you will start out as a trainee. Then, about a year of work experience, you will get to the position of a Digital Marketing analyst. Once you spend two more years in this position, and you will be able to secure the more impressive title of Digital Marketing Expert. Post this, after you’ve completed about half a decade of experience in the field, you will be able to become a Digital Marketing Team Lead or Assistant Manager. At this stage, you will get a chance to interact directly with the Manager, whose job it will be to make sure that you are meeting all the deliverables.
You can leverage these experiences to when, after your 8th year, you grab an opportunity to become a Digital Marketing Manager yourself! Soon afterwards, you can make the steep jump up to a Digital Marketing Strategist. But this isn’t the end of the rope, yet! Beyond this, if you’ve got the goods, you can also progress to the post of Chief Marketing Officer, the highest peak of a Digital Marketer’s career!
Digital Marketing Salaries in Delhi
Within the Digital Marketing industry in Delhi, India, an average professional earns a salary around the INR 580,223 mark. Once they begin their career, they will most likely be making close to the INR 467,453 mark. But with due time and effort, having spent close to 5 years in the industry, they will be able to progress to the next position, which is of a Digital Marketing Team Lead. Here, they will make anywhere between INR 724,856 to INR 849,261.
With increasing experience, the salary will also rise - only because industry experience will equip the professional to make the right decisions. From here on out, the next step would take the professional to the post of a Digital Marketing Manager or Digital Marketing Strategist. At this level, the pay is significantly higher; a professional having this designation will likely make anywhere between INR 15 to 21 Lacs.
Beyond this stage, which is definitely only accessible for a select few, there is also the designation of a Chief Marketing Officer. And here, one can earn a handsome salary of around 30 to 60 Lacs, going up to even a crore!
How to Become a Digital Marketer?
Digital Marketing is an emerging field, which means it is still evolving. Thus, to be a successful Digital Marketer, only degrees and certifications aren’t enough. You need to have a strong passion for learning, researching, and discovering new trends in both the market and the digital domain. Here are a few simple steps to help you become a Digital Marketer:
Ideal educational qualifications:
  • First, get a Bachelor’s degree (any specialization will do, but if you are interested in Marketing, perhaps BBA will be the right choice).
  • Enroll in a Digital Marketing course/training program and get a Digital Marketing certification.
  • Attend industry networking events (conferences, seminars, webinars, etc.) to learn from Thought Leaders and to connect with like-minded individuals.
  • Acquire a Digital Marketing internship.
  • Stay updated with the advancements in the field of Digital Marketing by reading journals, articles, blogs, newsletters, and books.
  • Never stop learning and practicing.
Digital Marketing Career Path in Delhi
As a Digital Marketer, your career will be stable as well as exciting, giving you enough opportunities to improve yourself and take your skills to the next level. Of course, when you begin you will be a trainee, and with time, you will have to slowly and patiently gather experience, burning the midnight oil, so that one day you can reach the designation of a Digital Marketing Manager! If you are a dedicated worker, who has vision, and delivers on their ideas, then you can go beyond this level as well! Here are all the steps: As a trainee, you need to exhibit skills of close attention to detail, as well as consistency. This will prepare you for the next set of designations, which include - but are not limited to - Content Editor, Email Executive, Social Media Executive, or Digital Designer, depending on the organisation of your employment. Here, how well you ideate will make all the difference, and all the time management skills you will have developed to this point will come in handy.
Now, for the next stage, your skills will have to include managing various teams and meeting all your targets, and you will also need to be an effective report writer. Once you’ve reached this goal, you will get the opportunity to become a Social Media Manager, UX Manager, or Content Manager, depending on your previous work profile.
To go beyond this level to the next set of designations, you will need to exhibit significant levels of leadership and innovation, since this will be a fairly high position. Once you are noticed for these qualities, you will be able to head the department for which you were working earlier, and the next set of positions - Content Head, Social Media Head, or SEO Head - will open up for you. There are only two levels beyond this - Digital Marketing Head, which requires a treasure of experiences, and the final level, Chief Marketing Officer, for which the qualifications are too many to list out!
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Professional Certificate In Digital Marketing

Digital Marketing Certificate can act as your stepping stone towards building a successful career in Digital Marketing. Professional certification courses in Digital Marketing allows you to learn and master the entire landscape of digital marketing and digital channels. These courses teach you all the fundamental concepts of online marketing, what strategies work best for what businesses, how to identify the target audience and categorize them into “buyer personas,” how to leverage social media platforms to enhance brand image, and so much more.

To top that, a Digital Marketing Certificate could increase your credibility before a potential employer, owing to the shortage of talent in the Digital Marketing field. When you combine standard educational degrees with certification programs, your market value increases - you stand out among the crowd. Furthermore, there’s nothing better than a Digital Marketing Certificate that says your potential employer that you are always willing to learn and upskill.

UpGrad offers excellent courses in Digital Marketing. These courses are exclusively designed for working professionals. So, you can keep your job and upskill simultaneously. UpGrad courses are taught by the best mentors and industry leaders in Digital Marketing. Apart from regular interaction and one-on-one communication sessions with the mentors, students also get placement assistance in some of the top firms in the country.

Each course is unique and spans anywhere between 5-7 months. The courses are divided into modules comprising of theory, case studies, and industry assignments covering a wide range of relevant topics - SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics, Campaign Management, Email Marketing, CRM, Marketing Strategy, and Marketing Analytics.

What you learn:

  • Fundamentals of Digital Marketing
  • Marketing Analytics & Integrated Marketing Strategies
  • Search Engine Optimisation & Search Paid Marketing - SEM
  • Social Media and Content Marketing
  • Specialisation in Branding and Communications
  • Programmatic Ad Buying and Display Marketing
Programs in Digital Marketing

PG Certification in Digital Marketing & Communication
PG Certification in Digital Marketing & Communication | 5 months
Be a global leader in the digital age. Unite marketing, innovation and technology to gain a competitive advantage in your career/business.
Program Level
Beginner
Duration
5
Hours of Learning
180
No of Case Studies
15
The upGrad Advantage
Strong hand-holding with dedicated support to help you become proficient in the subject
  • Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedbacks on improvement
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Q&A Forum
    • Timely doubt resolution by Industry experts and peers
    • 100% Expert-verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept related doubts
  • upGrad BaseCamp
    • Fun-packed, informative and career building workshops Sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

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