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For College Students
    Overview
    As a Digital Marketer in Delhi, you will find yourself at the threshold of a very challenging and exciting career! Digital marketing is a new age career - if you have grown up with the internet all around you, you will understand the profound impact it can make on people’s lives! As a Digital Marketer, you get a unique chance to reach out to people and impact the way people interact with the world around them - and very few professionals can claim to be doing this!
    When you begin you will start out as a trainee. Then, about a year of work experience, you will get to the position of a Digital Marketing analyst. Once you spend two more years in this position, and you will be able to secure the more impressive title of Digital Marketing Expert. Post this, after you’ve completed about half a decade of experience in the field, you will be able to become a Digital Marketing Team Lead or Assistant Manager. At this stage, you will get a chance to interact directly with the Manager, whose job it will be to make sure that you are meeting all the deliverables.
    You can leverage these experiences to when, after your 8th year, you grab an opportunity to become a Digital Marketing Manager yourself! Soon afterwards, you can make the steep jump up to a Digital Marketing Strategist. But this isn’t the end of the rope, yet! Beyond this, if you’ve got the goods, you can also progress to the post of Chief Marketing Officer, the highest peak of a Digital Marketer’s career!
    Digital Marketing is an emerging field, which means it is still evolving. Thus, to be a successful Digital Marketer, only degrees and certifications aren’t enough. You need to have a strong passion for learning, researching, and discovering new trends in both the market and the digital domain. Here are a few simple steps to help you become a Digital Marketer:
    Ideal educational qualifications:
    • First, get a Bachelor’s degree (any specialization will do, but if you are interested in Marketing, perhaps BBA will be the right choice).
    • Enroll in a Digital Marketing course/training program and get a Digital Marketing certification.
    • Attend industry networking events (conferences, seminars, webinars, etc.) to learn from Thought Leaders and to connect with like-minded individuals.
    • Acquire a Digital Marketing internship.
    • Stay updated with the advancements in the field of Digital Marketing by reading journals, articles, blogs, newsletters, and books.
    • Never stop learning and practicing.

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    Overview
    Within the Digital Marketing industry in Delhi, India, an average professional earns a salary around the INR 580,223 mark. Once they begin their career, they will most likely be making close to the INR 467,453 mark. But with due time and effort, having spent close to 5 years in the industry, they will be able to progress to the next position, which is of a Digital Marketing Team Lead. Here, they will make anywhere between INR 724,856 to INR 849,261.
    With increasing experience, the salary will also rise - only because industry experience will equip the professional to make the right decisions. From here on out, the next step would take the professional to the post of a Digital Marketing Manager or Digital Marketing Strategist. At this level, the pay is significantly higher; a professional having this designation will likely make anywhere between INR 15 to 21 Lacs.
    Beyond this stage, which is definitely only accessible for a select few, there is also the designation of a Chief Marketing Officer. And here, one can earn a handsome salary of around 30 to 60 Lacs, going up to even a crore!
    As a Digital Marketer, your career will be stable as well as exciting, giving you enough opportunities to improve yourself and take your skills to the next level. Of course, when you begin you will be a trainee, and with time, you will have to slowly and patiently gather experience, burning the midnight oil, so that one day you can reach the designation of a Digital Marketing Manager! If you are a dedicated worker, who has vision, and delivers on their ideas, then you can go beyond this level as well! Here are all the steps: As a trainee, you need to exhibit skills of close attention to detail, as well as consistency. This will prepare you for the next set of designations, which include - but are not limited to - Content Editor, Email Executive, Social Media Executive, or Digital Designer, depending on the organisation of your employment. Here, how well you ideate will make all the difference, and all the time management skills you will have developed to this point will come in handy.
    Now, for the next stage, your skills will have to include managing various teams and meeting all your targets, and you will also need to be an effective report writer. Once you’ve reached this goal, you will get the opportunity to become a Social Media Manager, UX Manager, or Content Manager, depending on your previous work profile.
    To go beyond this level to the next set of designations, you will need to exhibit significant levels of leadership and innovation, since this will be a fairly high position. Once you are noticed for these qualities, you will be able to head the department for which you were working earlier, and the next set of positions - Content Head, Social Media Head, or SEO Head - will open up for you. There are only two levels beyond this - Digital Marketing Head, which requires a treasure of experiences, and the final level, Chief Marketing Officer, for which the qualifications are too many to list out!

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you become proficient in the subject
    benefits

    Regular 1-on-1 interaction with Industry Experts

    Regular 1-on-1 interaction with Industry Experts
    • Discussions on career growth and industry expectations
    • Feedback on project work and assignments
    benefits

    Dedicated Student Success Mentors

    Dedicated Student Success Mentors
    • Help in learning plans ensuring consistent progress
    • Resolve non-academic queries for smooth learning experience
    benefits

    Doubt Resolution on Q&A Forums & WhatsApp Groups

    Doubt Resolution on Q&A Forums & WhatsApp Groups
    • Timely doubt resolution by qualified teachers
    • Regular live Q&A sessions with experts
    benefits

    Networking with Industry Experts & Peers

    Networking with Industry Experts & Peers
    • Live sessions by industry experts on relevant topics
    • Interaction with experts and peers in online and offline events translating into new job opportunities
    benefits

    Job Placement Assistance

    Job Placement Assistance
    • Personalised resume building exercise
    • Mock interviews with our hiring experts
    • Job Interviews with 250+ hiring partners

    Our Hiring Partners

    Opening the doors to the best in the industry

    Over 100 Careers transformed

    Digital Marketing Articles

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    Student Reviews

    Frequently Asked Questions

    Program Curriculum & Learning Experience

    What certification will I get after completion of this course?

    Post this program, you will get a Post Graduate Certification in Digital Marketing & Communication from MICA & upGrad. You will also receive certification in the specialisation that you choose. For example, if you choose Marketing Analytics as your specialisation, then you will receive two certificates from MICA and upGrad: One describing your successful completion of the Digital Marketing course and the second certification describing your successful completion of Marketing Analytics.

    Starting salary of fresher in digital marketing ?

    Salary is the most attractive feature of the job for the applicants. digital marketing has their set salary brackets based on the profile and candidates’ past experience. The annual salary package for digital marketing Fresher is 3.5 lacs, for Mid-Level is 4.8 lacs and for Senior-Level (7+ years) is 8 lacs. Every job has a different but specific salary range depending on the kind of experience and different educational qualifications. It is good for a youth to know and understand the salary trends for a particular job in a particular city, so that he/she can set the salary expectations right before applying. Knowing the salary data can also help youth to choose whether to apply for a job opening in a city or not. This salary trend study helps youth in making the decision.

    How is upGrad's Digital Marketing Course?

    New technology is coming up rapidly and the future in the field of Digital Marketing seems interesting and is much in Demand. Digital Marketing seems very bright due to its clear making strategies which helps brands to target customers and help the brand to expand across various channels.  As you are aware of the program which is in association with MICA. The duration of the program is 6.5 months and you will learn various skills such as Marketing Analytics, Branding, Search Engine Marketing, content marketing, etc. On successful completion of the program, you will receive a certification from Mudra Institute of Communications, Ahmedabad. On enrolling for the program You will get the best of MICA and upGrad.

    How is the content, academic lectures and placement for this program?

    PG certification in Digital Marketing and Communication in association with MICA school of Ideas can help you become a digital marketing expert by specializing in Content Marketing, Marketing Analytics, Branding, and Public Relations. We have industry experts from Thomas Cook, Protinex, Star Sports, and Zivame. We have over 300+ hiring partners and the duration of the program is 6.5 months with a recommendation of investing at least 7-9 hours every week. The curriculum is for a duration of 6.5 months and has more than 180 hours of content, which includes live sessions that deep dive into various marketing channels. The learners will learn how to strategize digital marketing and communication campaigns, Identify and plan the use of relevant digital channels. We have a number of specializations such as Marketing Communications - PR, Social Media and Content Marketing, and Branding. We provide placement assistance in terms of a 1-on-1 career coach, career counselling, resume feedback, mock interviews etc. through our Career Services team.