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For College Students

Online

Format

6.5 months

Duration Recommended 7-9 hrs/week

Avg. Salary Hike

47%

Career Transitions

200+

    Program Overview

    Key Highlights

    Certifications from MICA and Facebook
    Certifications from MICA and Facebook
    MICA Alumni Status
    MICA Alumni Status
    15 Case Studies and Projects
    15 Case Studies and Projects
    2 Live Campaigns with an Actual Budget
    2 Live Campaigns with an Actual Budget
    Dedicated Student Success Mentor
    Dedicated Student Success Mentor

    We have partnered with upGrad to create the next set of leaders in Digital Marketing and Communication. This course will give you the best of MICA and upGrad, helping you build a leadership career in Digital Marketing.
    - Dr. Preeti Shroff, Dean, MICA

    mica

    Top Skills You Will Learn

    SEO, SEM, Branding, Content Marketing, Marketing Analytics, view more

    Job Opportunities

    Digital Marketing Manager, SEM Manager, SEO Manager, Social view more

    Who Is This Program For?

    Freshers, Traditional Marketers, Entrepreneurs, Brand and Coview more

    Minimum Eligibility

    Bachelor's or Equivalent Degree

    Digital Marketing Tools and Platforms

    MICA

    Facebook

    Post Graduate Certification from MICA and upGrad
    Complete all the modules successfully and receive a Post Graduate Certificate and Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.
    Post Graduate Certification from MICA and upGrad
    Click to zoom
    • PG Certificate from MICA
    • Join MICA alumni network
    • Easily shareable across LinkedIn, Naukri, etc.
    • Valedictorian ceremony at the MICA campus

    Placement Support

    Your career needs to grow with you!

    Job Portal

    Qualified opportunities from top organizations

    Career Coach

    Helping you in interview preparations for best roles

    Career Fairs and Hackathons

    Get access to a wide range of opportunities and find the best job

    Networking Sessions

    Network, collaborate and learn together with your batchmates

    1 on 1 Industry Mentorship

    Get interview ready through 1:1 sessions with industry experts

    Just In Time Interviews

    Get your interview and feedback scheduled instantly

    Our Hiring Partners

    Opening the doors to the best in the industry

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    Instructors

    Learn from India’s top Digital Marketing faculty and industry leaders

    Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
    Download Brochure
    180
    Hours of Content
    15
    Case Study and Projects
    15
    Live Sessions

    Marketing Fundamentals

    3 Weeks
    2 Assignments
    • Fundamentals of Marketing
      8hr
    • Digital Marketing Metrics and Channels
      12hr

    Digital Channel Deep Dives 1

    5 Weeks
    2 Assignments
    • Designing and Building Web Presence
      8hr
    • Social Media Marketing
      15hr
    • Search Engine Optimisation (SEO)
      8hr

    Digital Channel Deep Dives 2

    8 Weeks
    4 Assignments
    • Search Engine Marketing (SEM)
      12hr
    • Display Advertising
      8hr
    • Content Marketing
      12hr
    • User Nurturing
      12hr

    Marketing Analytics and Integrated Strategy

    3 Weeks
    1 Assignments
    • Web Analytics
      12hr
    • Defining a Robust Digital Marketing Strategy
      6hr

    Specialisation in Branding and Communications

    4 Weeks
    2 Assignments
    • Fundamentals of Brand Position
      6hr
    • Building and Implementing Engagement Strategy
      6hr
    • Marketing Communications
      6hr
    • Branding for International Markets
      6hr

    Specialisation in Marketing Analytics

    4 Weeks
    2 Assignments
    • Marketing Data Identification and Collection
      6hr
    • Marketing Data Integration and EDA
      9hr
    • Predictive Analytics and Decision Making
      9hr

    Specialisation in Social Media and Content Marketing

    4 Weeks
    2 Assignments
    • Content Marketing Specialisation
      6hr
    • Paid Advertising and Social Media
      12hr
    • Community Management
      6hr

    Specialisation

    Topics Covered

    Branding and Communication

    4 Weeks
    2 Assignments
    Fundamentals of Brand PositionBuilding and Implementing Engagement StrategyMarketing CommunicationsBranding for International Markets

    Project

    Loreal Project

    Build an engagement strategy to achieve business objectives

    Learn More

    Industry Projects

    Learn through real-life industry projects sponsored by top companies across industries
    • Real business challenges
    • Run live marketing campaigns
    • Personalised feedback from industry experts

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you master Digital Marketing
    benefits

    Regular 1-on-1 interaction with Industry Experts

    Regular 1-on-1 interaction with Industry Experts
    • Discussions on career growth and industry expectations
    • Feedback on project work and assignments
    benefits

    Dedicated Student Success Mentors

    Dedicated Student Success Mentors
    • Help in learning plans ensuring consistent progress
    • Resolve non-academic queries for smooth learning experience
    benefits

    Doubt Resolution on Q&A Forums & WhatsApp Groups

    Doubt Resolution on Q&A Forums & WhatsApp Groups
    • Timely doubt resolution by qualified teachers
    • Regular live Q&A sessions with experts
    benefits

    Networking with Industry Experts & Peers

    Networking with Industry Experts & Peers
    • Live sessions by industry experts on relevant topics
    • Interaction with experts and peers in online and offline events translating into new job opportunities
    benefits

    Job Placement Assistance

    Job Placement Assistance
    • Personalised resume building exercise
    • Mock interviews with our hiring experts
    • Job Interviews with 250+ hiring partners

    Student Reviews

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