Courses

Advanced Certificate in Digital Marketing and Communication

Become a Digital Marketing expert by specialising in Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations. Start your Digital Marketing journey at Rs. 3,198 per month.

Industry Experts from
  • 5000+
    Learners
  • 3 Tracks
    Outcome Oriented Curriculum
  • 6.5 - 11 Months
    Recommended 7-9 hrs/week
  • Aug 31, 2021
    Start Date
  • 300+
    Hiring Partners
  • No Cost EMI
    Starting at ₹3,198
  • Overview
  • Instructors
  • Syllabus
  • Specialisation
  • Projects
  • Benefits
  • Admission Process
  • Careers
  • Fees - Indian Residents
  • Hiring Partners

Customised Tracks for Sharper Outcomes

Executive Track

Understand DM Basics and setup and run campaigns on 5+ tools

Management Track

Build, run, analyse and optimise Search and Social Media Campaigns

Leadership Track

Maintain a Digital Campaign Calendar and create SEM & SEO audit reports.

Programme Overview

Key Highlights

  • Certifications from MICA and Facebook
  • 15 Case Studies and Live Projects
  • MICA Alumni Status
  • Video Library with 70+ Tools
  • Fortnightly Coaching by Industry Mentors
  • Personalised Resume Feedback
  • Mock Interviews by Hiring Managers
  • No Cost EMI Option
  • Top Skills You Will learn
    SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
  • Job Opportunities
    Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager
  • Who Is This Programme For?
    Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
  • Minimum Eligibility
    Bachelor's or Equivalent Degree
Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Digital Marketing Platforms and Tools

Advanced Certificate from MICA and upGrad

Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.

  • Advanced Certificate from MICA
  • Join MICA alumni network
  • Easily shareable across LinkedIn, Naukri, etc.
  • Valedictorian ceremony at the MICA campus
Advanced Certificate from MICA and upGrad
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Instructors

Learn from India’s top Digital Marketing faculty and industry leaders

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Marketing Fundamentals
    • 3 Weeks
    • 2 Assignments
    Siddharth Deshmukh
    Jaideep Prabhu
    Apurva Chamaria
  • Digital Channel Deep Dives 1
    • 5 Weeks
    • 2 Assignments
    Siddharth Deshmukh
    Falguni Vasavada-Oza
    Dhaval Doshi
  • Digital Channel Deep Dives 2
    • 8 Weeks
    • 4 Assignments
    Siddharth Deshmukh
    Sujoy Golan
    Dhaval Doshi
    Michael Leander
  • Marketing Analytics and Integrated Strategy
    • 3 Weeks
    • 1 Assignments
    Siddharth Deshmukh
    Sujoy Golan
    Apurva Chamaria
  • Specialisation in Branding and Communications
    • 4 Weeks
    • 2 Assignments
    Siddharth Deshmukh
    Falguni Vasavada-Oza
  • Specialisation in Marketing Analytics
    • 4 Weeks
    • 2 Assignments
  • Specialisation in Social Media and Content Marketing
    • 4 Weeks
    • 2 Assignments
  • 180
    Hours of Content
  • 15
    Case Study and Projects
  • 15
    Live Sessions
  • 70+
    Tools
  • 4
    Specialisations
  • 3
    Tracks

Specialisation

You can choose one or more specialisations, based on your interest.

  • Branding
  • Social Media and Content Marketing
  • Marketing Analytics
  • Marketing Communications - PR
  • Topics Covered

    Branding
    • 4 Weeks
    • 2 Assignments
    Falguni Vasavada-Oza
    Siddharth Deshmukh
    Anita Basalingappa
    Fundamentals of Brand Position
    6hr
    Building and Implementing Engagement Strategy
    6hr
    Marketing Communications
    6hr
    Branding for International Markets
    6hr

    Project

    Loreal Project
    Build an engagement strategy to achieve business objectives.
    Learn More
  • Topics Covered

    Social Media and Content Marketing
    • 4 Weeks
    • 2 Assignments
    Jay Trivedi
    Content Marketing Specialisation
    6hr
    Paid Advertising and Social Media
    12hr
    Community Management
    6hr
    Tools Covered

    Project

    The Quint Project
    Formulate and execute a community management strategy for 'The Quint'.
    Learn More
  • Topics Covered

    Marketing Analytics
    • 4 Weeks
    • 2 Assignments
    Marketing Data Identification and Collection
    6hr
    Marketing Data Integration and EDA
    9hr
    Predictive Analytics and Decision Making
    9hr
    Tools Covered

    Project

    Google Project
    Learn how data-driven decisions are made for Google's telecom clientele.
    Learn More
  • Topics Covered

    Marketing Communications - PR
    • 4 Weeks
    • 2 Assignments
    Campaign Planning
    6hr
    Developing creative communications
    14hr
    Case Study - 1
    8hr
    Public Relations
    12hr
    Case Study - 2
    8hr
    Tools Covered

    Project

    Adfactors Case Study
    Build an end to end marketing communications strategy for a new brand
    Learn More
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Industry Projects and Case Studies

Learn through real-life industry projects sponsored by top companies across industries

  • Run live marketing campaigns
  • Leverage Proof-of-Work during interviews
  • Get mentored by industry experts
  • Star Sports' Mauka Mauka
    Experience how Star Sports used Digital Marketing for their Mauka Mauka camp...
    Learn More
  • Bajaj Auto Project
    Devise the information architecture and wireframe for the global website of ...
    Learn More
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Support
    • Available all days 9 AM - 9 PM IST.
    • For urgent queries, use the Call Back option on the platform.
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • upGrad BaseCamp
    • Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

upGrad Alumni

Over 100 Careers transformed

Learn more about successful career transitions in the
Career Transition Handbook
42%
Average Salary Hike
433%
Highest Salary Hike
100+
Career Transitions
300+
Hiring partners
Career Counselling
Get personalised career pathing from experts to chart out best opportunities.
Learn More
Resume Feedback
Obtain specific, personalised inputs on your resume structure and content.
Learn More
Interview Preparation
Receive 1-1 mock interviews conducted by industry mentors & detailed feedback after an interview.
Learn More
Job Placement
Get an opportunity to interview for 250+ hiring companies partnered with upGrad.
Learn More
Program Fee
You can choose one or more than one specialisation based on your interest.
₹ 87,750 + Taxes
No Cost EMI available
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Total Duration
6.5 Months

Empowering learners of tomorrow

Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

What's Included in the Price
Features/Benefits
  • Advanced Certificate without Quitting Your Job
  • Alumni Status from MICA
  • Hands-on Experience with the Latest Tools
  • Advanced Certificate from MICA and Facebook
  • Hiring Opportunity from Uber, Genpact, Microsoft, PwC and More
  • No Cost EMI
Our Learners Work At
Top companies from all around the world have recruited upGrad alumni
Career Transition Handbook
Learn more about successful career transitions from Advanced Certificate in Digital Marketing and Communication
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