Learners11,000+
Outcome Oriented Curriculum2 Tracks
Recommended 7-9 hrs/week32-50 Weeks
Start DateComing Soon
Hiring Partners300+

    Programme Overview

    Key Highlights

    Certificate from MICA
    Certificate from MICA
    15+ Case Studies and Live Projects
    15+ Case Studies and Live Projects
    MICA Executive Alumni Status
    MICA Executive Alumni Status
    Video Library with 90+ Tools
    Video Library with 90+ Tools
    Fortnightly Coaching by Industry Mentors
    Fortnightly Coaching by Industry Mentors
    Personalised Resume Feedback
    Personalised Resume Feedback
    Mock Interviews by Hiring Managers
    Mock Interviews by Hiring Managers
    Daily Doubt Resolution
    Daily Doubt Resolution
    One free Deferral
    One free Deferral

    We have partnered with upGrad to create the next set of leaders in Digital Marketing. This course will give you the best of MICA and upGrad, helping you build a leadership career in Digital Marketing.
    - Dr. Preeti Shroff, Dean, MICA

    mica

    Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

    Download Syllabus
    Top Skills You Will learn
    SEO, SEM, Social Media and Content Marketing, Branding, Markview more
    Job Opportunities
    Digital Marketing Manager, SEM Manager, SEO Specialist, Sociview more
    Who Is This Programme For?
    Freshers, Traditional Marketers, Entrepreneurs, Brand and Coview more
    Minimum Eligibility
    Bachelor's or Equivalent Degree

    Digital Marketing Platforms and Tools

    Advanced Certificate from MICA and upGrad
    Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Executive Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.
    Advanced Certificate from MICA and upGrad
    Click to zoom
    • Advanced Certificate from MICA
    • Join MICA executive alumni network
    • Easily shareable across LinkedIn, Naukri, etc.
    • Valedictorian ceremony at the MICA campus

    Instructors

    Learn from India’s top Digital Marketing faculty and industry leaders

    Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
    Download Brochure
    200+
    Hours of Learning
    15+
    Case Studies and Live Projects
    90+
    Tools
    4
    Specializations
    2
    Tracks

    Digital Marketing Landscape

    4 Weeks
    1 Assignment
    • Fundamentals of Marketing: Journey from Traditional Marketing to Digital Marketing
    • Digital Marketing Metrics and Channels
    • Customer Centricity
    • Case Studies: 1 case study on a leading multinational food products company. Build a digital branding strategy to help the brand establish itself as a new product in the market.

    Digital Channels Deep Dive - I

    8 Weeks
    4 Assignments
    • Designing a Web Presence
    • Social Media Marketing
    • Search Engine Optimisation (SEO)
    • Case Studies: 7 case studies across tracks on well reputed companies in the Food & Beverage industry, Food Delivery, E-commerce, Finance, Automobile Manufacturing and Travel industry.
    • Blog Creation Project ( WordPress)
    • Social Media Marketing Live Project ( Facebook Ads Manager)

    Digital Channels Deep Dive - II

    8 Weeks
    3 Assignments
    • Search Engine Marketing (SEM)
    • Programmatic & Display Advertising
    • Content Marketing
    • User Nurturing
    • Case Studies: 5 case studies across tracks on leading brands in Healthcare, Clothing, Finance, E-commerce, Banking and Transportation.
    • Google Ads Search Campaign ( Google Ads Manager)
    • Email Marketing Live Project ( Get Response)

    Marketing Analytics and Integrated Strategy

    3 Weeks
    1 Assignments
    • Web Analytics
    • Defining a Robust Digital Marketing Strategy
    • Planning DM Resources (Agency/Team)
    • Case Studies: 2 case studies on reputed companies in E-commerce and Transportation.
    • Web Analytics Live Project ( Google Analytics)

    Capstone Project and e-Commerce Bootcamp

    3 Weeks
    1 Assignment
    • e-Commerce Bootcamp
    • Capstone Project

    Projects Details

    • Learners work on a range of projects
    • Learners will run a 5-day social media marketing campaign and a 5-day Google Ads campaign to give them hands-on real-world experience of a campaign
    • Apart from this, there are different case studies that learners have to work on where they solve create digital marketing strategies for different brands like ProtienX, Zivame, etc.

    Specialisation

    You can choose one or more specialisations, based on your interest.

    Topics Covered

    Branding and Communications

    6 Weeks
    2 Assignments
    Fundamentals of BrandingBrand Engagement StrategyBranding for International MarketsMarketing Communications

    Project

    Swiggy Project

    Build an integrated marketing strategy based on Swiggy's wide target audience and use cases.

    Learn More

    Customised Tracks for Sharper Outcomes

    Executive Track

    Executive Track

    Understand DM Basics and setup and run campaigns on 5+ tools. (10-12hrs/week)

    Manager Track

    Manager Track

    Build, run, analyse and optimise Search and Social Media Campaigns (8-10hrs/week)

    Industry Projects and Case Studies

    Learn through real-life industry projects sponsored by top companies across industries
    • Run live marketing campaigns
    • Leverage Proof-of-Work during interviews
    • Get mentored by industry experts

    Note

    This is a non-exhaustive list. There are several additional projects included in this hands-on course giving you a real world exposure to digital marketing. To know more, please download the brochure or speak to an admission counselor.

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you master Digital Marketing
    benefits

    Learning Support

    Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Support
    • Student support is available 7 days a week, 24*7.
    • You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
    benefits

    Doubt Resolution

    Doubt Resolution
    Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
    benefits

    Networking

    Networking
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

    Admission Process

    Please find below the detailed steps to be followed as a part of the admission process.

    Career Impact

    Program Fees

    - Fee for Base Program + 1 Specialisation : INR 1,09,045 (Incl. Taxes) | Duration : 32 Weeks

    - Fee for Base Program + 2 Specialisations : INR 1,26,745 (Incl. Taxes) | Duration : 38 Weeks

    - Fee for Base Program + 3 Specialisations : INR 1,41,495 (Incl. Taxes) | Duration : 44 Weeks

    - Fee for Base Program + 4 Specialisations : INR 1,56,245 (Incl. Taxes) | Duration : 50 Weeks

    View Plans

    Disclaimer:

    The credit facility is provided by a third party credit facility provider and any arrangement with such third party is outside upGrad's purview.

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    Our Learners Work At

    Student Reviews

    Start Referring

    Refer someone you know and receive Gift Vouchers worth INR 3,000!*

    *Referral offer is valid only on the Advanced Certificate in Digital Marketing and Communication.

    Disclaimer

    - The recommended certificates are for representational purposes only. Actual certification may vary.

    - Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *programs.upgrad.com/disclaimer_courselist

    Frequently Asked Questions

    Course Curriculum

    How many specialisations can I choose?

    You can choose up to 4 specializations. Choosing one specialization is mandatory and is part of the base programme experience, which is priced at ₹1,09,045 (Incl. Taxes).

    How is this digital marketing certification different from others?

    • It is a combination of a core programme in Digital Marketing for 26 weeks, plus a choice of 4 specialisations. This involves rigorous training that will teach you all aspects of digital marketing and any specialization you choose.
    • Advanced Certificate and executive alumni status of MICA, one of the leading colleges for marketing in Asia.
    • One-on-one career or business mentoring, to help you fulfill your personal objective behind joining this programme.
    • 15+ case studies and projects based on actual marketing campaigns and delivered online by experts from leading companies such as Star India, Zivame, etc.
    • Hands on projects where you get your hands dirty and get one-on-one personal feedback.
    • Learn both from experienced MICA Faculty and from global leaders in Marketing incl. Cambridge Faculty, Facebook, Star India etc.

    How much time do I need to spend to do well in this course?

    This programme will require 10-12 hours (Executive Track), and 8-10 hours (Management Track), of engagement per week, for the duration of the programme. Overall, this programme will have video content broken down into small easy-to-complete segments that you can watch on the go across devices. The remaining hours of engagement will be a mix of industry projects, live instructor sessions, and mentoring sessions among others.

    Can I learn Digital Marketing through this certification programme from my city?

    This Advanced Certificate in Digital Marketing and Communication programme has trained aspiring professionals from across cities, such as Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune and many more. The mode of delivery is online. 

    How do I know that this programme’s curriculum is the best?

    This curriculum does not only involve a deep dive into various marketing channels but also teaches you how to:

    • Strategise Digital Marketing campaigns
    • Develop brands that your customers can connect with within the digital world
    • Identify and plan the use of relevant digital channels
    • Budget and allocate financial and human resource across channels

    How do all the industry collaborations add value to this course?

    In line with our mission to develop extremely industry-relevant online programmes for working professionals, we have involved leading industry professionals at every stage of the programme development. These individuals have decades of experience powering marketing at Agency head / CMO level and driving ROI across continents.Our industry network has helped us develop and deliver most industry-relevant content and case projects.

    What kind of real industry projects are part of this online course? How would these real industry projects help me?

    This programme contains 15+ case studies and projects co-designed with industry and domain leaders in Digital Marketing and Communication. Further, the industry projects will help you apply your digital marketing learning. These projects expose you to ground zero real industry scenarios in marketing, and you will get detailed feedback on your submissions.

    How would these real industry projects help me?

    Our programmes have a strong experiential component that would prepare you to apply your learning in the job. Learn - Experience - Apply.

    Cases and industry projects will help you experience real-life challenges in marketing. These will enable you to step into the shoes of leading Digital Marketers at agencies and companies and put to use the theoretical learning in an experiential manner.

    Post this programme, these will serve as a portfolio of projects you can illustrate to your potential employers.

    What kind of certification will I get after completion of this course?

    Post this programme, you will get an Advanced Certificate in Digital Marketing and Communication from MICA & upGrad. You will also receive certification in the specialisation that you choose. For example, if you choose Marketing Analytics as your specialisation, then you will receive two certificates from MICA and upGrad: One describing your successful completion of the Digital Marketing course and the second certification describing your successful completion of Marketing Analytics.

    Along with this, you will receive a comprehensive report of your skills and competencies relevant to digital marketing derived from all your assignments. To an employer, this will serve as a much more indicative proof of your abilities than a usual programme completion certificate.

    In addition, you will also get an exclusive certificate from Facebook, highlighting your expertise in Digital Marketing using Facebook organic and paid strategies.

    This certificate also prepares you for Google, Facebook, and HubSpot certifications in the market.

    You will also have access to a 'Professional Certification Guide' on the platform which  you could leverage to upskill further.

    Career Assistance

    What kind of career support can I expect from this course?

    Our host of industry partners will receive a detailed profile and programme performance reports of our students. Based on that, they will assess the most suitable candidates and extend job opportunities to the top performers.This programme has been developed by understanding the hiring challenges and skill gaps faced in the Digital Marketing Industry in India. This and the application filtering process before the start of the programmes are the two key reasons why a number of top companies are interested in offering exciting opportunities.

    Payment

    How much do I need to pay for this course?

    The total fees for the course starts from ₹1,09,045 (Incl. Taxes). You can avail a 0% EMI option with a monthly installment of ₹10,005/- per month and a down payment of ₹-- to block your seat.

    What is the 0% EMI offer?

    With the 0% EMI offer, you can pay for the course in 9 installments, with no extra charge. We have a finance partner to offer you an EMI of ₹10,005/- for a duration of 9 months. Once you fill out the application form for the course, the admissions counselor will get in touch with you and help you with the course details. The counselor will also guide you with the EMI options available.

    How much do I pay to block my seat after I get shortlisted for the programme?

    You will need to pay ₹-- to block your seat once you are shortlisted for the programme.

    Is there any deferral or refund policy for this programme?

    Refund Policy: (Programmes without prep-session component)

    • Student must pay applicable caution money for the enrollment of the course. This will be adjustable against the total course fee payable by the student.
    • You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. You can request your Admissions Counselor to help you in applying and withdrawing for a refund by sending them an email with reasons listed.
    • There shall be no refund applicable once the programme has started. This is applicable even for those students who could not complete their payment, and could not be enrolled in the batch opted for. However, the student can avail pre-deferral as per the policy defined below for the same.
    • Once the student pays block amount, "any" refund shall be subject to deduction of ₹10,000 processing charges.
    • Student has to pay the full fee within 7 days of payment of caution money or cohort start date, whichever is earlier, otherwise, the admission letter will be rescinded and processing fee of ₹10,000 will be levied.
    • Refund shall be processed to an eligible student within 30 working days from the date of receipt of written application from him/her in this regard.

     

    Deferral Policy: (Post Programme Commencement)

    • If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
    • A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the start date of the initial batch in which the student was originally enrolled for.
    • The student will be required to pay a deferral fees of 10% of the total course amount fee + Taxes if any along with the differential programme fees between the two cohorts.
    • The deferral request will be approved once the deferral fee is paid.
    • Till this is completed, the student will be assumed to be continuing in the same cohort.
    • The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
    • If the student completes the deferral payment, the student's login will be disabled, the student will leave the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress until that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether or not the student had submitted these grading during the initial stage.
    • The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the "last grace deadline" as communicated by upGrad.

     

    Deferral Policy: (Pre Programme Commencement)

    • If a student, due to unavoidable circumstances, is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another cohort.
    • To do so, the student will be required to pay 50% of the total Programme fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.
    • A student can request for deferral to any of the cohorts starting in the next 3 months from the start date of the initial batch in which the student was originally enrolled. For the first deferral request, subject to the point no. 2 of the Pre-Programme Deferral Policy, no additional charges shall be levied.
    • If a student wants to defer his enrolment a second time, such student will have to make an additional payment of Rs.10,000 as Deferral fee, and this amount shall be non-refundable under any circumstances. Once this payment is done, students will be eligible to defer to any of the cohorts starting in the next 3 months from the current cohort.
    • The student has time till the current cohort launch date to make the payment of the balance 50% Programme fee, post which the deferral request will expire. Once the deferral window expires and if such a student wants to withdraw his or her enrolment from the said Programme, the refund policy will be applicable.
    • The student shall be liable to pay the differential Programme fees between the two cohorts if any.

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