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About MICA
80+
Cohorts
15000+
Learners
3500+
Success Stories
Founded in 1991, MICA is a Leading Management Institution
Ranked 32nd in the NIRF 2024 Management Category
Known as the Mecca of Marketing, MICA has a 20+ Year Legacy
MICA Alumni hold Leadership Roles at Top Companies: Starbucks, Unilever, Star
Specialises in Strategic Marketing, Creativity, Communication
Get to know the course in-depth by downloading the course brochure
Why This Program Will Transform Your Marketing Career?
Step into the classroom before you even enroll. This powerful cheat sheet is an actual lecture note from the program, designed to help professionals like you master the art of writing high-impact prompts.
Learners after this Digital Marketing Course with MICA
A quick summary of the placement support received by this program's alumni
Different Journeys, Limitless Futures
Master Marketing with a World-Class Curriculum
Fundamentals of Marketing and the Consumer
Analyse the evolving marketing funnel and the behavior of digital consumers to design targeted marketing approaches. Develop AI-assisted buyer personas to inform targeted digital marketing approaches.Common for both tracks
Topics Covered:
Building a Web Presence
Evaluate the role of different digital marketing channels in achieving specific business objectives and interpret key metrics to measure performance.Common for both tracks
Topics Covered:
Building a Digital Presence
Develop a basic digital presence plan by applying branding, visibility, and platform-readiness principles across key touchpoints. Construct a basic brand website using AI-assisted tools.Common for both tracks
Topics Covered:
Social Media for Growth
Plan and execute a platform-specific organic strategy leveraging content trends, influencer outreach, and AI-assisted content design.Tailored based on your selected track
Topics Covered:
SEO Strategy & Optimization
Design and optimize a scalable SEO strategy using advanced techniques including AEO, schema, and AI-powered content workflows.Tailored based on your selected track
Topics Covered:
Email and Mobile Marketing
Develop an automated email marketing flow to engage and convert a segmented audience. Develop a mobile-first marketing strategy using WhatsApp, app campaigns, and localized targeting tools to engage and convert users on mobile platforms.Tailored based on your selected track
Topics Covered:
Running Meta Ads
Design and launch Meta ad campaigns using targeting strategies.Tailored based on your selected track
Topics Covered:
Running Google Ads
Set up and optimize Google Search ad campaigns by conducting keyword research, writing compelling ad copy, and analyzing performance data. Learn about conversion rate optimisation.Tailored based on your selected track
Topics Covered:
Marketing Automation & Agentic AI
Build automated marketing workflows using CRM tools and AI-powered triggers to streamline messaging and increase operational efficiency.Present in Advanced track
Topics Covered:
Programmatic and Affiliate Advertising
Plan and evaluate programmatic and affiliate campaigns by selecting appropriate platforms, partners, and performance models.Common for both tracks
Topics Covered:
Web and App Analytics
Analyze user behavior across web and app platforms using advanced GA4, Firebase, and Clever Tap features to derive insights for business growth.Tailored based on your selected track
Topics Covered:
Media Planning and IMC Planning
Design an integrated media plan that aligns with broader IMC objectives, target audience, budget constraints, and KPIs, while demonstrating an understanding of channel synergy, media metrics, and evolving digital landscapes.Only offered in Beginner track
Topics Covered:
Scaling Businesses with Marketing
Evaluate marketing campaigns based on ROI, attribution, and revenue contribution to drive strategic decisions in media planning and budget allocation.Only offered in Advanced track
Topics Covered:
Personalise Your Learning Journey with Your Chosen Track: Beginner or Advanced
Audience segmentation
Consumer persona creation
Channel mix strategy
Media mix planning
Website creation using AI
Learn from Seasoned Industry Practitioners
Meet our Expert Faculty
Earn valuable credentials and recognition
Complete different program milestones to earn multiple certifications
Validate Your Learning With a Suite of Certifications
Key Case Studies and Demonstrations
Learn with real-world demonstrations and case studies. Note that this is not an exhaustive list.
4+
Brand Case Studies
Choose up to 6 specialisations with the most tailored digital marketing program
01
Branding & Communications
Master brand strategy and communication for effective brand building and market differentiation.
02
Social Media & Content Marketing
Deep dive into social media channels and create content that drives engagement and growth.
03
Marketing Communications & PR
Develop effective communication strategies to enhance brand visibility and reputation.
04
Marketing Analytics
Analyse marketing data to optimize campaigns and improve decision-making.
05
Generative AI
Explore AI tools for personalised marketing and creative content generation.
06
Marketing Leadership in the Digital Age
Build leadership skills and focus on business metrics to drive digital marketing success.
What will you learn in each specialisation?
Select up to 6 specialisations that align with your interest and career goals
Evaluating Content Impact Across Media Channels
Creating and Optimizing Paid Social Media Campaigns
Building and Managing Online Communities
SPACES Model for Community Management
Understanding Central Tendency Metrics
Applying the BADIR Framework
Hypothesis Testing for Market Behavior Analysis
Case Studies on Marketing Metrics and Customer Behavior
Brand Positioning and Engagement Strategies
Conducting Comprehensive Brand Audits
Budgeting and Fund Allocation
Creating and Using Branding and Communications Templates
Applying Kapferer’s Identity Prism for Brand Identity Surveys
Perceptual Maps and Consumer Insights for Brand Positioning
Reputation Management and Sentiment Analysis
Applying SCAMPER Principles and the NORMS Framework
Developing Communication Strategies for Various Mediums
Planning an Integrated Marketing Communication (IMC) Campaign
Limitations and Challenges of Generative AI
AI's Role in Content Creation: Text, Image, Audio, and Video
Data Analysis and Visualization Using AI
Building and Managing Chatbots with Dialogflow and WotNot
Using Generative AI Tools for Creating Marketing Collateral
Fostering Collaboration and Strong Leadership
Behavior-Based Segmentation and Data Management
Omnichannel Integration and Optimization
Creating an Omnichannel Roadmap and Using MarTech Tools
6
Specialisations
4
Weeks each
Hands-on learning experience
Opportunity to interact with industry leaders
Opportunity to showcase your ideas to senior executives
A comprehensive understanding of career opportunities
A certificate of participation from upGrad and Social Panga
Available in Bangalore, Delhi, and Mumbai
Offline Industry Immersion with Social Panga
Social Panga, an award-winning full-stack digital marketing agency, offers creative solutions for brands to grow online. As part of the Industry Immersion Program, participants gain hands-on experience in digital marketing. Learners work on real brand case studies under the guidance of experts, immersing themselves in the life of a digital marketer at a top agency.
Invest In Your Success
Inclusions
How To Apply
The application journey is simple and straightforward, and can be completed in three easy steps.
Eligibility
Bachelor's Degree from a Recognised University
How will upGrad support you?
Receive unparalleled guidance from industry mentors, teaching assistants and graders
Receive one-on-one feedback on submissions and personalised feedback on improvement
Student support is available 7 days a week, 24*7.
You can write to us via studentsupport@upgrad.com or for urgent queries use the \" Talk to Us\" option on the learn platform.
BESTSELLER
AI-INTEGRATED LEARNING
Learn Digital Marketing from MICA, one of the premium marketing educational institutions ranked 32 in the NIRF Rankings 2024, in collaboration with upGrad, and earn a globally recognized qualification.