Advanced Certificate in Digital Marketing and Communication

Become a Digital Marketing expert by specialising in Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations. Start your Digital Marketing journey at Rs. 3,252 per month.

Industry Experts from
  • 5000+
  • 3 Tracks
    Outcome Oriented Curriculum
  • 32-50 Weeks
    Recommended 7-9 hrs/week
  • Nov 29, 2021
    Start Date
  • 300+
    Hiring Partners
  • EMI Options
    Starting at ₹3,252
  • Overview
  • Instructors
  • Syllabus
  • Specialisation
  • Benefits
  • Admission Process
  • Careers
  • Fees
  • Hiring Partners

Programme Overview

Key Highlights

  • Certifications from MICA and Facebook
  • 15 Case Studies and Live Projects
  • MICA Alumni Status
  • Video Library with 80+ Tools
  • Fortnightly Coaching by Industry Mentors
  • Personalised Resume Feedback
  • Mock Interviews by Hiring Managers
  • No Cost EMI Option
  • Top Skills You Will learn
    SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
  • Job Opportunities
    Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager
  • Who Is This Programme For?
    Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
  • Minimum Eligibility
    Bachelor's or Equivalent Degree

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Digital Marketing Platforms and Tools

Advanced Certificate from MICA and upGrad

Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.

  • Advanced Certificate from MICA
  • Join MICA alumni network
  • Easily shareable across LinkedIn, Naukri, etc.
  • Valedictorian ceremony at the MICA campus
Advanced Certificate from MICA and upGrad
Click to Zoom


Learn from India’s top Digital Marketing faculty and industry leaders


Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Digital Marketing Landscape
    • 4 Weeks
    • 1 Assignment
  • Digital Channels Deep Dive - I
    • 8 Weeks
    • 4 Assignments
  • Digital Channels Deep Dive - II
    • 8 Weeks
    • 3 Assignments
  • Marketing Analytics and Integrated Strategy
    • 3 Weeks
    • 1 Assignments
  • Capstone Project and e-Commerce Bootcamp
    • 3 Weeks
    • 1 Assignment
  • Specialisation in Branding and Communications
    • 6 Weeks
    • 2 Assignments
  • Specialisation in Marketing Analytics
    • 6 Weeks
    • 2 Assignments
  • Specialisation in Social Media and Content Marketing
    • 6 Weeks
    • 2 Assignments
  • Specialisation in Marketing Communications (Focus on PR)
    • 6 Weeks
    • 2 Assignments
  • 180
    Hours of Content
  • 15
    Case Study and Projects
  • 15
    Live Sessions
  • 70+
  • 4
  • 3


You can choose one or more specialisations, based on your interest.

  • Branding & Comm.
  • Marketing Analytics
  • Social Media & Content Marketing
  • Marketing Communications - PR
  • Topics Covered

    Branding & Comm.
    • 6 Weeks
    • 2 Assignments
    Fundamentals of Branding
    Brand Engagement Strategy
    Branding for International Markets
    Marketing Communications


    Loreal Project
    Build an engagement strategy to achieve business objectives.
    Learn More
  • Topics Covered

    Marketing Analytics
    • 6 Weeks
    • 2 Assignments
    Marketing Data Identification and Collection
    Marketing Data Integration and EDA
    Predictive Analytics and Decision Making
    Tools Covered


    Google Project
    Learn how data-driven decisions are made for Google's telecom clientele.
    Learn More
  • Topics Covered

    Social Media & Content Marketing
    • 6 Weeks
    • 2 Assignments
    Deep Dive into Content Marketing
    Paid Advertising on Social Media Platforms
    -1hr -1min
    Community Management
    Tools Covered


    The Quint Project
    Formulate and execute a community management strategy for 'The Quint'.
    Learn More
  • Topics Covered

    Marketing Communications - PR
    • 6 Weeks
    • 2 Assignments
    Integrated Marketing Communication
    Developing Creative Communication
    Public Relations
    Tools Covered


    Adfactors Case Study
    Build an end to end marketing communications strategy for a new brand
    Learn More

Customised Tracks for Sharper Outcomes

Executive Track

Understand DM Basics and setup and run campaigns on 5+ tools. (10-12hrs/week)

Management Track

Build, run, analyse and optimise Search and Social Media Campaigns (8-10hrs/week)

Leadership Track

Strategize, optimize and analyze digital marketing campaigns - SEO, SEM, Social media, etc. (7-9hrs/week)

Try the upGrad Learning Experience for FREE
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Industry Projects and Case Studies

Learn through real-life industry projects sponsored by top companies across industries

  • Run live marketing campaigns
  • Leverage Proof-of-Work during interviews
  • Get mentored by industry experts
  • Protinex
    Build a digital branding strategy to help 'Protinex' establish itself as a n...
    Learn More
  • Bewakoof
    Learn how the brand was able to leverage social media marketing to reduce th...
    Learn More
  • Create a Blog
    Get your own WordPress blog site up and running. Learn how to optimize it an...
    Learn More
  • Social Media Marketing Live Project
    Run a 5 day campaign on Facebook Ads Manager and learn how to optimise it.
    Learn More
  • SEO Audit Live Project
    Create and analyze an SEO audit report and suggest improvement strategies.
    Learn More
  • SEO Rupee Circle
    Help optimise the company's SEO score through your recommendations.
    Learn More
  • Bajaj Auto Case Study
    Understand the different parameters involved in building a website pertainin...
    Learn More
  • Stukent Mimic Social
    Get a hands-on experience in setting up and executing a social media marketi...
    Learn More
  • Netmeds
    Learn how to set up a search engine marketing campaign on Google Ads through...
    Learn More
  • Google Ads Search Campaign
    Run a 5 day Google Ad campaign to drive relevant traffic to a website.
    Learn More
  • LP Email Marketing (Own Blog)
    Design and run an automated email marketing drip campaign.
    Learn More
  • Amazon Associates Case Study
    Learn how Amazon used content marketing to build out their affiliate marketi...
    Learn More
  • LP - Web Analytics (Own Blog)
    Analyse the results of your campaigns and blog on Google Analytics, and pres...
    Learn More
  • Axis Bank Project
    Understand how Axis Bank has been rebranding itself to ensure that it becom...
    Learn More
  • Ceat
    Reproduce a creative brief in this case study, focusing on the important ele...
    Learn More
  • Pet Grooming
    Design an integrated marketing communication for a pet grooming salon.
    Learn More
  • This is a non-exhaustive list. There are several additional projects included in this hands-on course giving you a real world exposure to digital marketing. To know more, please download the brochure or speak to an admission counselor.
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Support
    • Available all days 9 AM - 9 PM IST.
    • For urgent queries, use the Call Back option on the platform.
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • upGrad BaseCamp
    • Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

upGrad Alumni

Over 900 Careers Transformed

Learn more about successful career transitions in the
Career Transition Handbook
Average Salary Hike
68 LPA
Highest Salary Hike
Total Career Transitions
Hiring partners
Highest Salary Hike
Career Counselling
Get personalised career pathing from experts to chart out best opportunities.
Learn More
Resume Feedback
Obtain specific, personalised inputs on your resume structure and content.
Learn More
Interview Preparation
Receive 1-1 mock interviews conducted by industry mentors & detailed feedback after an interview.
Learn More
Job Placement
Get an opportunity to interview for 250+ hiring companies partnered with upGrad.
Learn More
Program Fee
INR 1,05,045 (Incl. Taxes)*
*Fee for Base Program + 1 Specialisation. Total learning duration - 32 Weeks
View Plans
  • Fee for Base Program + 1 Specialisation : INR 1,05,045 (Incl. Taxes) | Duration : 32 Weeks
  • Fee for Base Program + 2 Specialisations : INR 1,22,745 (Incl. Taxes) | Duration : 38 Weeks
  • Fee for Base Program + 3 Specialisations : INR 1,37,495 (Incl. Taxes) | Duration : 44 Weeks
  • Fee for Base Program + 4 Specialisations : INR 1,52,245 (Incl. Taxes) | Duration : 50 Weeks
  • All Program Durations are Total Learning Durations.

Empowering learners of tomorrow

Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

What's Included in the Price
  • Advanced Certificate without Quitting Your Job
  • Alumni Status from MICA
  • Hands-on Experience with the Latest Tools
  • Advanced Certificate from MICA and Facebook
  • Hiring Opportunity from Uber, Genpact, Microsoft, PwC and More
  • No Cost EMI
Our Learners Work At
Top companies from all around the world have recruited upGrad alumni
Career Transition Handbook
Learn more about successful career transitions from Advanced Certificate in Digital Marketing and Communication
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