Courses
Advanced Certificate in Digital Marketing and Communication

Become a Digital Marketing expert by specialising in Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations. Start your Digital Marketing journey at Rs. 3,256 per month.

5 out of 6 learners get positive career growth.
upGrad Results reviewed by Deloitte

  • 11,000+
    Learners
  • 2 Tracks
    Outcome Oriented Curriculum
  • 32-50 Weeks
    Recommended 7-9 hrs/week
  • Jul 30, 2022
    Start Date
  • 300+
    Hiring Partners
  • Overview
  • Tools
  • Certificate
  • Instructors
  • Syllabus
  • Specialisation
  • Benefits
  • Careers
  • Fees
  • Hiring Partners
  • Refer & Earn
  • FAQ

Programme Overview

Key Highlights

  • Certificate from MICA and Meta
  • 15+ Case Studies and Live Projects
  • MICA Executive Alumni Status
  • Video Library with 90+ Tools
  • Fortnightly Coaching by Industry Mentors
  • Personalised Resume Feedback
  • Mock Interviews by Hiring Managers
  • No Cost EMI Option
  • Top Skills You Will learn
    SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
  • Job Opportunities
    Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager, Associate Consultant Business Analyst (Sr.) Associate - Digital Marketing
  • Who Is This Programme For?
    Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
  • Minimum Eligibility
    Bachelor's or Equivalent Degree
Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Digital Marketing Platforms and Tools

Advanced Certificate from MICA and upGrad

Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Executive Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.

  • Advanced Certificate from MICA
  • Join MICA executive alumni network
  • Easily shareable across LinkedIn, Naukri, etc.
  • Valedictorian ceremony at the MICA campus
Advanced Certificate from MICA and upGrad
Click to Zoom

Instructors

Learn from India’s top Digital Marketing faculty and industry leaders

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Digital Marketing Landscape
    • 4 Weeks
    • 1 Assignment
  • Digital Channels Deep Dive - I
    • 8 Weeks
    • 4 Assignments
  • Digital Channels Deep Dive - II
    • 8 Weeks
    • 3 Assignments
  • Marketing Analytics and Integrated Strategy
    • 3 Weeks
    • 1 Assignments
  • Capstone Project and e-Commerce Bootcamp
    • 3 Weeks
    • 1 Assignment
  • Specialisation in Branding and Communications
    • 6 Weeks
    • 2 Assignments
  • Specialisation in Marketing Analytics
    • 6 Weeks
    • 2 Assignments
  • Specialisation in Social Media and Content Marketing
    • 4 Weeks
    • 2 Assignments
  • Specialisation in Marketing Communications (Focus on PR)
    • 6 Weeks
    • 2 Assignments
  • 200+
    Hours of Learning
  • 15+
    Case Studies and Live Projects
  • 90+
    Tools
  • 4
    Specializations
  • 2
    Tracks

Specialisation

You can choose one or more specialisations, based on your interest.

  • Branding & Comm.
  • Marketing Analytics
  • Social Media & Content Marketing
  • Marketing Communications - PR
  • Topics Covered

    Branding & Comm.
    • 6 Weeks
    • 2 Assignments
    Fundamentals of Branding
    Brand Engagement Strategy
    Branding for International Markets
    Marketing Communications

    Project

    Swiggy Project
    Build an integrated marketing strategy based on Swiggy's wide target audienc...
    Learn More
  • Topics Covered

    Marketing Analytics
    • 6 Weeks
    • 2 Assignments
    Marketing Data Identification and Collection
    Marketing Data Integration and Exploratory Data Analysis
    Predictive Analytics and Decision Making

    Project

    Application of Analytics
    Learn how data-driven decisions are made for Google's telecom clientele.
    Learn More
  • Topics Covered

    Social Media & Content Marketing
    • 6 Weeks
    • 2 Assignments
    Content Marketing Specialization
    Paid Advertising on Social Media Platforms
    Community Management
    Tools Covered

    Project

    Kidmedics
    Create an end to end content strategy for paid advertising on social media p...
    Learn More
  • Topics Covered

    Marketing Communications - PR
    • 6 Weeks
    • 2 Assignments
    Integrated Marketing Communication
    Developing Creative Communication
    Public Relations
    Tools Covered

    Project

    Pet Grooming Company
    Design an integrated marketing communication for a pet grooming salon.
    Learn More

Customised Tracks for Sharper Outcomes

Executive Track

Understand DM Basics and setup and run campaigns on 5+ tools. (10-12hrs/week)

Manager Track

Build, run, strategize, analyse and optimise digital marketing campaigns - SEO, SEM, Social Media, etc.

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Industry Projects and Case Studies

Learn through real-life industry projects sponsored by top companies across industries

  • Run live marketing campaigns
  • Leverage Proof-of-Work during interviews
  • Get mentored by industry experts
  • Star Sports Mauka Mauka
    Choose the best marketing channels based on the revenue generated and conver...
    Learn More
  • Zivame Project
    Learn how Zivame used email marketing both as a revenue and communication to...
    Learn More
  • Protinex
    Build a digital branding strategy to help 'Protinex' establish itself as a n...
    Learn More
  • Bewakoof.com
    Learn how the brand was able to leverage social media marketing to reduce th...
    Learn More
  • Create a Blog
    Get your own WordPress blog site up and running. Learn how to optimize it an...
    Learn More
  • Social Media Marketing Live Project
    Run a 5 day campaign on Facebook Ads Manager and learn how to optimise it.
    Learn More
  • SEO Audit Live Project
    Create and analyze an SEO audit report and suggest improvement strategies.
    Learn More
  • SEO Rupee Circle
    Help optimise the company's SEO score through your recommendations.
    Learn More
  • Bajaj Auto Case Study
    Understand the different parameters involved in building a website pertainin...
    Learn More
  • Netmeds
    Learn how to set up a search engine marketing campaign on Google Ads through...
    Learn More
  • Google Ads Search Campaign
    Run a 5 day Google Ad campaign to drive relevant traffic to a website
    Learn More
  • Email Marketing Live Project
    Design and run an automated email marketing drip campaign
    Learn More
  • Amazon Associates Case Study
    Learn how Amazon used content marketing to build out their affiliate marketi...
    Learn More
  • Web Analytics Live Project
    Analyse the results of your campaigns and blog on Google Analytics, and pres...
    Learn More
  • Infidigit
    Infidigit is an agency that specialises in search engine optimisation.
    Learn More
  • Cult.Fit
    Cult.Fit, was created with the aim to keep its users fit and healthy through...
    Learn More

Note:

  • This is a non-exhaustive list. There are several additional projects included in this hands-on course giving you a real world exposure to digital marketing. To know more, please download the brochure or speak to an admission counselor.
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Support
    • Student support is available 7 days a week, 24*7.
    • You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

Admission Process

Please find below the detailed steps to be followed as a part of the admission process.

upGrad Alumni

Over 11,000 Learners Trained

27%
Average Salary Hike
99 LPA
Highest Salary Hike
1,300+
Total Career Transitions
300+
Hiring Partners
300%
Highest Salary Hike
Personalised Industry Sessions
Sessions by an industry expert for a small group of 10-12 learners with similar profiles to discuss real life applications of concepts and personalised coaching
Learn More
High Performance Coaching (1:1)
Get a dedicated career coach to help you stay on track to achieve your career goals, coach you on your profile, and support you in your career journey
Learn More
Job Opportunities
Get an opportunity to interview for 250+ hiring companies partnered with upGrad.
Learn More
Interview Preparation
Support in polishing your hard skills and soft skills for interview preparation
Learn More
Program Fee
INR 1,09,045 (Incl. Taxes)*
*Fee for Base Program + 1 Specialisation. Total learning duration - 32 Weeks
View Plans
  • Fee for Base Program + 1 Specialisation : INR 1,09,045 (Incl. Taxes) | Duration : 32 Weeks
  • Fee for Base Program + 2 Specialisations : INR 1,26,745 (Incl. Taxes) | Duration : 38 Weeks
  • Fee for Base Program + 3 Specialisations : INR 1,41,495 (Incl. Taxes) | Duration : 44 Weeks
  • Fee for Base Program + 4 Specialisations : INR 1,56,245 (Incl. Taxes) | Duration : 50 Weeks
  • All Program Durations are Total Learning Durations.

Empowering learners of tomorrow

Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

What's Included in the Price
Features/Benefits
  • Advanced Certificate without Quitting Your Job
  • Executive Alumni Status from MICA
  • Voucher worth $50 for Meta’s “Digital Marketing Associate” certification exam; free of cost
  • Access to live training sessions by Meta Blueprint trainers
  • Hands-on Experience with the Latest Tools
  • Advanced Certificate from MICA
  • Hiring Opportunity from Uber, Genpact, Microsoft, PwC and More
  • No Cost EMI
Our Learners Work At
Top companies from all around the world have recruited upGrad alumni
Career Transition Handbook
Learn more about successful career transitions from Advanced Certificate in Digital Marketing and Communication
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Student Reviews

Refer someone you know and receive gift vouchers worth INR 3,000!*

*Referral offer is valid only on the Advanced Certificate in Brand Communication Management.

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  • Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *programs.upgrad.com/disclaimer_courselist

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