Programs

PG Certification in Digital Marketing and Communication

Become a Digital Marketing expert by specialising in Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations

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  • 3000+
    Students Empowered
  • 3 Tracks
    Outcome Oriented Curriculum
  • 6.5 months
    Recommended 7-9 hrs/week
  • Jul 30, 2020
    Start Date
  • 300+
    Hiring Partners
  • Instructors
  • Syllabus
  • Specialisation
  • Projects
  • Benefits
  • Careers
  • Fees
  • Reviews

Customised Tracks for Sharper Outcomes

Executive Track

Learn DM basics, campaign execution and hands-on tools knowledge.

Management Track

Learn how to build, run and optimise digital marketing campaigns.

Leadership Track

Learn to plan, budget, monitor and optimise digital marketing campaigns.

Program Overview

Key Highlights

  • Certifications from MICA and Facebook
  • 15 Case Studies and Live Projects
  • MICA Alumni Status
  • Hands on Experience of 20+ Tools
  • Dedicated 1:1 Student Mentor
  • Fortnightly Coaching by Industry Mentors
  • Personalised Resume Feedback
  • Mock Interviews by Hiring Managers
  • Offline Basecamps for Networking
  • No Cost EMI Option
  • Top Skills You Will learn
    SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
  • Job Opportunities
    Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager
  • Who Is This Program For?
    Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
  • Minimum Eligibility
    Bachelor's or Equivalent Degree
Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Digital Marketing Platforms and Tools

Post Graduate Certification from MICA and upGrad

Complete all the modules successfully and receive a Post Graduate Certificate and Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.

  • PG Certificate from MICA
  • Join MICA alumni network
  • Easily shareable across LinkedIn, Naukri, etc.
  • Valedictorian ceremony at the MICA campus
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Instructors

Learn from India’s top Digital Marketing faculty and industry leaders

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Marketing Fundamentals
    • 3 Weeks
    • 2 Assignments
  • Digital Channel Deep Dives 1
    • 5 Weeks
    • 2 Assignments
  • Digital Channel Deep Dives 2
    • 8 Weeks
    • 4 Assignments
  • Marketing Analytics and Integrated Strategy
    • 3 Weeks
    • 1 Assignments
  • Specialisation in Branding and Communications
    • 4 Weeks
    • 2 Assignments
  • Specialisation in Marketing Analytics
    • 4 Weeks
    • 2 Assignments
  • Specialisation in Social Media and Content Marketing
    • 4 Weeks
    • 2 Assignments
  • 180
    Hours of Content
  • 15
    Case Study and Projects
  • 15
    Live Sessions
  • 9
    Tools and Platforms

Specialisation

You can choose one or more specialisations, based on your interest.

  • Branding
  • Social Media and Content Marketing
  • Marketing Analytics
  • Marketing Communications - PR
  • Topics Covered

    Branding
    • 4 Weeks
    • 2 Assignments
    Fundamentals of Brand Position
    6hr
    Building and Implementing Engagement Strategy
    6hr
    Marketing Communications
    6hr
    Branding for International Markets
    6hr

    Project

    Loreal Project
    Build an engagement strategy to achieve business objectives
    Learn More
  • Topics Covered

    Social Media and Content Marketing
    • 4 Weeks
    • 2 Assignments
    Content Marketing Specialisation
    6hr
    Paid Advertising and Social Media
    12hr
    Community Management
    6hr
    Tools Covered

    Project

    The Quint Project
    Formulate and execute a community management strategy for The Quint
    Learn More
  • Topics Covered

    Marketing Analytics
    • 4 Weeks
    • 2 Assignments
    Marketing Data Identification and Collection
    6hr
    Marketing Data Integration and EDA
    9hr
    Predictive Analytics and Decision Making
    9hr
    Tools Covered

    Project

    Google Project
    Learn how data-driven decisions are made for Google's telecom clientele.
    Learn More
  • Topics Covered

    Marketing Communications - PR
    • 4 Weeks
    • 2 Assignments
    Campaign Planning
    6hr
    Developing creative communications
    14hr
    Case Study - 1
    8hr
    Public Relations
    12hr
    Case Study - 2
    8hr
    Tools Covered

    Project

    Adfactors Case Study
    Build an end to end marketing communications strategy for a new brand
    Learn More

Industry Projects and Case Studies

Learn through real-life industry projects sponsored by top companies across industries

  • Run live marketing campaigns
  • Leverage Proof-of-Work during interviews
  • Get mentored by industry experts
  • HPE Project
    Define the market segment, identify the unique value proposition and devise ...
    Learn More
  • Star Sports' Mauka Mauka
    Experience how Star Sports used Digital Marketing for their Mauka Mauka camp...
    Learn More
  • Bajaj Auto Project
    Devise the information architecture and wireframe for the global website of ...
    Learn More
  • HCL Tech Project
    Create a content distribution plan for the launch of the MIT-HCL Tech IoT ma...
    Learn More
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
  • Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • upGrad BaseCamp
    • Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

Our Students Work at

Over 100 Careers transformed

Learn more about successful career transitions in the
Career Transition Handbook
42%
Average Salary Hike
125%
Highest Salary Hike
100+
Career Transitions
300+
Hiring partners
Career Counselling
Get personalised career pathing from experts to chart out best opportunities.
Learn More
Resume Feedback
Obtain specific, personalised inputs on your resume structure and content.
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Interview Preparation
Receive 1-1 mock interviews conducted by industry mentors & detailed feedback after an interview.
Learn More
Job Placement
Get an opportunity to interview for 250+ hiring companies partnered with upGrad.
Learn More
Program Fee
You can choose one or more than one specialisation based on your interest.
₹ 87,750 + Taxes
No Cost EMI available
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Total Duration
6.5 Months
What's Included in the Price
Features/Benefits
  • PG Certificate without Quitting Your Job
  • Alumni Status from MICA
  • Hands-on Experience with the Latest Tools
  • Certificate from MICA and Facebook
  • Hiring Opportunity from Uber, Genpact, Microsoft, PwC and More
  • No Cost EMI
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Opening the doors to the best in the industry
Career Transition Handbook
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