We have partnered with upGrad to create the next set of leaders in Digital Marketing. This course will give you the best of MICA and upGrad, helping you build a leadership career in Digital Marketing.
- Dr. Preeti Shroff, Dean, MICA
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects
Build an integrated marketing strategy based on Swiggy's wide target audience and use cases.
Understand DM Basics and setup and run campaigns on 5+ tools. (10-12hrs/week)
Build, run, analyse and optimise Search and Social Media Campaigns (8-10hrs/week)
Choose the best marketing channels based on the revenue generated and conversion at each customer touchpoint or purchase funnel.
Devise the information architecture and wireframe for the global website of Bajaj.
Learn how Zivame used email marketing both as a revenue and communication tool to nurture their users. Create various segments of your email list to bring more conversions.
Build a digital branding strategy to help 'Protinex' establish itself as a new product in the market.
Learn how the brand was able to leverage social media marketing to reduce their CPA and drive sales.
Get your own WordPress blog site up and running. Learn how to optimize it and create at least 2 blog posts.
Run a 5 day campaign on Facebook Ads Manager and learn how to optimise it.
Create and analyze an SEO audit report and suggest improvement strategies.
Help optimise the company's SEO score through your recommendations.
Understand the different parameters involved in building a website pertaining to multiple target groups and geographies
Learn how to set up a search engine marketing campaign on Google Ads through this case study
Run a 5 day Google Ad campaign to drive relevant traffic to a website
Design and run an automated email marketing drip campaign
Learn how Amazon used content marketing to build out their affiliate marketing program
Analyse the results of your campaigns and blog on Google Analytics, and present them in the form of a story.
Infidigit is an agency that specialises in search engine optimisation.
Cult.Fit, was created with the aim to keep its users fit and healthy through a holistic range of offerings that include fitness and yoga, healthy meals, mental wellbeing and primary care. Its app enables you to #BeBetterEveryDay with a click from the comfort of your home.
Please find below the detailed steps to be followed as a part of the admission process.
Apply by filling a simple application form.
Candidates will be shortlisted based on application submitted
An offer letter will be rolled out to the select few candidates. Secure your seat by paying the admission fee.
Over 2,300 students have completed this course and started working at their dream job, whats stopping you?
*Referral offer is valid only on the Advanced Certificate in Digital Marketing and Communication.
You can choose up to 4 specializations. Choosing one specialization is mandatory and is part of the base programme experience, which is priced at ₹1,09,045 (Incl. Taxes).
This programme will require 10-12 hours (Executive Track), and 8-10 hours (Management Track), of engagement per week, for the duration of the programme. Overall, this programme will have video content broken down into small easy-to-complete segments that you can watch on the go across devices. The remaining hours of engagement will be a mix of industry projects, live instructor sessions, and mentoring sessions among others.
This Advanced Certificate in Digital Marketing and Communication programme has trained aspiring professionals from across cities, such as Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune and many more. The mode of delivery is online.
This curriculum does not only involve a deep dive into various marketing channels but also teaches you how to:
In line with our mission to develop extremely industry-relevant online programmes for working professionals, we have involved leading industry professionals at every stage of the programme development. These individuals have decades of experience powering marketing at Agency head / CMO level and driving ROI across continents.Our industry network has helped us develop and deliver most industry-relevant content and case projects.
This programme contains 15+ case studies and projects co-designed with industry and domain leaders in Digital Marketing and Communication. Further, the industry projects will help you apply your digital marketing learning. These projects expose you to ground zero real industry scenarios in marketing, and you will get detailed feedback on your submissions.
Our programmes have a strong experiential component that would prepare you to apply your learning in the job. Learn - Experience - Apply.
Cases and industry projects will help you experience real-life challenges in marketing. These will enable you to step into the shoes of leading Digital Marketers at agencies and companies and put to use the theoretical learning in an experiential manner.
Post this programme, these will serve as a portfolio of projects you can illustrate to your potential employers.
Post this programme, you will get an Advanced Certificate in Digital Marketing and Communication from MICA & upGrad. You will also receive certification in the specialisation that you choose. For example, if you choose Marketing Analytics as your specialisation, then you will receive two certificates from MICA and upGrad: One describing your successful completion of the Digital Marketing course and the second certification describing your successful completion of Marketing Analytics.
Along with this, you will receive a comprehensive report of your skills and competencies relevant to digital marketing derived from all your assignments. To an employer, this will serve as a much more indicative proof of your abilities than a usual programme completion certificate.
In addition, you will also get an exclusive certificate from Facebook, highlighting your expertise in Digital Marketing using Facebook organic and paid strategies.
This certificate also prepares you for Google, Facebook, and HubSpot certifications in the market.
You will also have access to a 'Professional Certification Guide' on the platform which you could leverage to upskill further.
Our host of industry partners will receive a detailed profile and programme performance reports of our students. Based on that, they will assess the most suitable candidates and extend job opportunities to the top performers.This programme has been developed by understanding the hiring challenges and skill gaps faced in the Digital Marketing Industry in India. This and the application filtering process before the start of the programmes are the two key reasons why a number of top companies are interested in offering exciting opportunities.
The total fees for the course starts from ₹1,09,045 (Incl. Taxes). You can avail a 0% EMI option with a monthly installment of ₹10,005/- per month and a down payment of ₹-- to block your seat.
With the 0% EMI offer, you can pay for the course in 9 installments, with no extra charge. We have a finance partner to offer you an EMI of ₹10,005/- for a duration of 9 months. Once you fill out the application form for the course, the admissions counselor will get in touch with you and help you with the course details. The counselor will also guide you with the EMI options available.
You will need to pay ₹-- to block your seat once you are shortlisted for the programme.
Refund Policy: (Programmes without prep-session component)
Deferral Policy: (Post Programme Commencement)
Deferral Policy: (Pre Programme Commencement)