Outcome Oriented Curriculum2 Tracks
Recommended 7-9 hrs/week32-50 Weeks
Start DateComing Soon
Hiring Partners300+

    Programme Overview

    Key Highlights

    Certificate from MICA and Meta
    Certificate from MICA and Meta
    15+ Case Studies and Live Projects
    15+ Case Studies and Live Projects
    MICA Executive Alumni Status
    MICA Executive Alumni Status
    Video Library with 90+ Tools
    Video Library with 90+ Tools
    Fortnightly Coaching by Industry Mentors
    Fortnightly Coaching by Industry Mentors
    Personalised Resume Feedback
    Personalised Resume Feedback
    Mock Interviews by Hiring Managers
    Mock Interviews by Hiring Managers
    No Cost EMI Option
    No Cost EMI Option

    We have partnered with upGrad to create the next set of leaders in Digital Marketing. This course will give you the best of MICA and upGrad, helping you build a leadership career in Digital Marketing.
    - Dr. Preeti Shroff, Dean, MICA

    Top Skills You Will learn
    SEO, SEM, Social Media and Content Marketing, Branding, Markview more
    Job Opportunities
    Digital Marketing Manager, SEM Manager, SEO Specialist, Sociview more
    Who Is This Programme For?
    Freshers, Traditional Marketers, Entrepreneurs, Brand and Coview more
    Minimum Eligibility
    Bachelor's or Equivalent Degree


    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

    Download Syllabus

    Digital Marketing Platforms and Tools

    Advanced Certificate from MICA and upGrad
    Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Executive Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.
    Advanced Certificate from MICA and upGrad
    Click to zoom
    • Advanced Certificate from MICA
    • Join MICA executive alumni network
    • Easily shareable across LinkedIn, Naukri, etc.
    • Valedictorian ceremony at the MICA campus


    Learn from India’s top Digital Marketing faculty and industry leaders


    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
    Download Brochure
    Hours of Learning
    Case Studies and Live Projects


    You can choose one or more specialisations, based on your interest.

    Topics Covered

    Branding & Comm.

    6 Weeks
    2 Assignments
    Fundamentals of BrandingBrand Engagement StrategyBranding for International MarketsMarketing Communications


    Swiggy Project

    Build an integrated marketing strategy based on Swiggy's wide target audience and use cases.

    Learn More

    Customised Tracks for Sharper Outcomes

    Executive Track

    Executive Track

    Understand DM Basics and setup and run campaigns on 5+ tools. (10-12hrs/week)

    Manager Track

    Manager Track

    Build, run, analyse and optimise Search and Social Media Campaigns (8-10hrs/week)

    Industry Projects and Case Studies

    Learn through real-life industry projects sponsored by top companies across industries
    • Run live marketing campaigns
    • Leverage Proof-of-Work during interviews
    • Get mentored by industry experts


    This is a non-exhaustive list. There are several additional projects included in this hands-on course giving you a real world exposure to digital marketing. To know more, please download the brochure or speak to an admission counselor.

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you master Digital Marketing

    Learning Support

    Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Support
    • Student support is available 7 days a week, 24*7.
    • You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.

    Doubt Resolution

    Doubt Resolution
    Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts


    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

    Admission Process

    Please find below the detailed steps to be followed as a part of the admission process.

    Over 11,000 Learners Trained

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    Continue with email

    Start Application

    Start Application


    - The recommended certificates are for representational purposes only. Actual certification may vary.

    - Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *programs.upgrad.com/disclaimer_courselist

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