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Learn By Doing Approach

MICA's Advanced Certificate in Digital Marketing and Communication with Immersion

Gain cutting-edge skills and boost your career with our industry-relevant digital marketing course. Transform your professional path with practical knowledge, case studies, and the latest digital tools. Join Now !

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8K+

Students graduated

NBA/AIU

Accreditation

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MICA

Introduction to Advanced DM Course from MICA

Course Snapshot

32%

Avg Salary Hike

25+

Live Sessions

100%

Online

Explore 2 Tracks and 5 Specialisations for Customised Learning

Learn from Renowned MICA faculty and Industry Experts from Google, Ola, Apple, Razorpay, and Many More

Offline Industry Immersion with Social Panga

Get 1:1 Mentorship Calls From Industry Experts

Work on 12+ Case Studies and Live Projects

Get Meta’s “Digital Marketing Associate” Certification Exam, free of cost

Get Certified by Clevertap University and Master the Art of Customer Engagement

Get Access to Tools Library With 80+ Digital Marketing Tools

Get Executive Alumni Status from MICA

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MICA Course Highlights

What does this course have to offer?

Key Highlights

    Certificate from MICA & upGrad

    Certificate from Meta on completing the ‘Digital Marketing Associate’ exam

    Certificate from Social Panga on completing the Immersion

    Certificate from Clevertap on completing the Clevertap Modules

    Latest Curriculum with Gen AI Integration

    1:1 Career Coaching

    Resume Building and Feedback

    Mock Interviews with Industry Experts

    Industry mentor-led fortnightly coaching

Unparalleled Curriculum

Best-in-class course content taught by MICA faculty and industry leaders through live classes, recorded video lectures, industry coaching, case studies, and live projects

Digital Marketing Course Career Outcomes

What our learners have achieved?

A quick summary of the placement support received by this program's alumni

32%
Avg. Salary Hike
86%
Learners Achieving their Outcomes
3100+
Successful Transitions
250+
Hiring Partners

Top Recruiters

Infidigit
Hiveminds
Slack
Merkle
Swiggy
Red Bus
Tata AIG
5paisa
Publicis Media
Infinity Learn
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About the Digital Marketing and Communication from MICA

The New Learning Experience

Top 3 reasons why you should choose to do a Digital Marketing Course from MICA?

Advanced Digital Marketing Certification

Earn valuable credentials and recognition

Successfully finish every module to attain Advanced Certificate in Digital Marketing from MICA

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Explore Our Learning Platform
Learn on a personalised AI-powered platform that offers best-in-class content, live sessions & mentorship from leading industry experts.
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MICA’s Digital Marketing Course Syllabus

What will you learn?

Top notch and up-to-date curriculum taught by renowned professors and industry experts using videos, case studies, hands-on projects and live sessions

Customer Centricity

Case Studies: 1 case study on a leading multinational food products company. Build a digital branding strategy to help the brand establish itself as a new product in the market.

Search Engine Optimisation (SEO)

Case Studies: 7 case studies across tracks on well reputed companies in the Food & Beverage industry, Food Delivery, E-commerce, Finance, Automobile Manufacturing and Travel industry.

Blog Creation Project ( WordPress)

Social Media Marketing Live Project ( Facebook Ads Manager)

Content Marketing

User Nurturing

Case Studies: 5 case studies across tracks on leading brands in Healthcare, Clothing, Finance, E-commerce, Banking and Transportation

Google Ads Search Campaign ( Google Ads Manager)

Email Marketing Live Project ( Get Response)

Planning DM Resources (Agency/Team)

Case Studies: 2 case studies on reputed companies in E-commerce and Transportation

Web Analytics Live Project (Google Analytics 4)

200+

hours of learning

12+

Case Studies and Live Projects

90+

Tools

1

Industry Immersion

MICA’s Digital Marketing Programe Specialisations

Customise your learning

Select a specialisation that aligns with your interests and career goals

Limitations and Challenges of Generative AI

Role of AI in content creation and curation

Text-based Content Creation

Image-based Content Creation and Manipulation

Audio-based Content Creation and Manipulation

Video-based Content Creation and Manipulation

Data analysis and visualisation using AI

Slack bot and chatbot creation using AI automation

Branding for International Markets

Marketing Communications

Predictive Analytics and Decision Making

Community Management

Case Study - 1

Public Relations

5

Specialisation

2

Tracks

Digital Marketing Advanced Course Instructors

Whom will you learn from?

5

Instructors

16

Industry Experts

Projects & Case Studies from MICA & upGrad

Learn by Doing

Learn through real-life industry projects sponsored by top companies across industries

12+

Projects

OFFLINE IMMERSION

About Social Panga

Social Panga is an award-winning full-stack digital marketing agency in India offering creative and innovative solutions for brands looking to grow their businesses online.

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About the Immersion

Why should you participate in the offline immersion?

    Hands-on learning experience

    Opportunity to interact with industry leaders

    Opportunity to showcase your ideas to senior executives

    A comprehensive understanding of career opportunities

    A certificate of participation from upGrad and Social Panga

    Available in Bangalore, Delhi, and Mumbai at an additional amount of INR 12,000

Digital Marketing Mica Alumni

Discover Alumni Similar to your profile

Find upGrad alumni profiles and know more about their career path, specialisation and more!

upGrad Support Services

How will upGrad support you?

Industry Mentors

    Receive unparalleled guidance from industry mentors, teaching assistants and graders

    Receive one-on-one feedback on submissions and personalised feedback on improvement

Student Support

    Student support is available 7 days a week, 24*7.

    You can write to us via studentsupport@upgrad.com or for urgent queries use the \" Talk to Us\" option on the learn platform.

Digital Marketing Course Alumni

What Our Learners Have To Say

MICA Digital Marketing Course Fees

Invest In Your Success

7.2 Months
Starting at
INR 3,467/month
Totally INR 1,28,000*No taxes applicable

Inclusions

Choose one and more of the following specialisations: Branding & Communications, Marketing Analytics, Social Media & Content Marketing, Marketing Communications - PR, Generative AI
#1 Digital Marketing Course
2 Tracks, 5 Specialisations
Executive Alumni Status from MICA
View Plans
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MICA DM Eligibility and Admissions

How To Apply

Please find below the detailed steps to be followed as a part of the admission process

Eligibility

Bachelor’s degree 

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Refer and Earn Rewards
Refer someone and Earn upto INR 80,000 Cashback/Vouchers, on every successful enrollment
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Frequently Asked Questions

upGrad Learner Support

Talk to our experts. We are available 7 days a week, 9 AM to 12 AM (midnight)

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Indian Nationals

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Foreign Nationals

Disclaimer

1.The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.

2.The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not provide any a.