For working professionals
For fresh graduates
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Learn By Doing Approach
Gain cutting-edge skills and boost your career with our industry-relevant digital marketing course. Transform your professional path with practical knowledge, case studies, and the latest digital tools. Join Now !
8K+
Students graduated
NBA/AIU
Accreditation
MICA
Course Snapshot
32%
Avg Salary Hike
25+
Live Sessions
100%
Online
Explore 2 Tracks and 5 Specialisations for Customised Learning
Learn from Renowned MICA faculty and Industry Experts from Google, Ola, Apple, Razorpay, and Many More
Offline Industry Immersion with Social Panga
Get 1:1 Mentorship Calls From Industry Experts
Work on 12+ Case Studies and Live Projects
Get Meta’s “Digital Marketing Associate” Certification Exam, free of cost
Get Certified by Clevertap University and Master the Art of Customer Engagement
Get Access to Tools Library With 80+ Digital Marketing Tools
Get Executive Alumni Status from MICA
What does this course have to offer?
Certificate from MICA & upGrad
Certificate from Meta on completing the ‘Digital Marketing Associate’ exam
Certificate from Social Panga on completing the Immersion
Certificate from Clevertap on completing the Clevertap Modules
Latest Curriculum with Gen AI Integration
1:1 Career Coaching
Resume Building and Feedback
Mock Interviews with Industry Experts
Industry mentor-led fortnightly coaching
Best-in-class course content taught by MICA faculty and industry leaders through live classes, recorded video lectures, industry coaching, case studies, and live projects
What our learners have achieved?
A quick summary of the placement support received by this program's alumni
The New Learning Experience
Top 3 reasons why you should choose to do a Digital Marketing Course from MICA?
Earn valuable credentials and recognition
Successfully finish every module to attain Advanced Certificate in Digital Marketing from MICA
What will you learn?
Top notch and up-to-date curriculum taught by renowned professors and industry experts using videos, case studies, hands-on projects and live sessions
Customer Centricity
Case Studies: 1 case study on a leading multinational food products company. Build a digital branding strategy to help the brand establish itself as a new product in the market.
Search Engine Optimisation (SEO)
Case Studies: 7 case studies across tracks on well reputed companies in the Food & Beverage industry, Food Delivery, E-commerce, Finance, Automobile Manufacturing and Travel industry.
Blog Creation Project ( WordPress)
Social Media Marketing Live Project ( Facebook Ads Manager)
Content Marketing
User Nurturing
Case Studies: 5 case studies across tracks on leading brands in Healthcare, Clothing, Finance, E-commerce, Banking and Transportation
Google Ads Search Campaign ( Google Ads Manager)
Email Marketing Live Project ( Get Response)
Planning DM Resources (Agency/Team)
Case Studies: 2 case studies on reputed companies in E-commerce and Transportation
Web Analytics Live Project (Google Analytics 4)
200+
hours of learning
12+
Case Studies and Live Projects
90+
Tools
1
Industry Immersion
Customise your learning
Select a specialisation that aligns with your interests and career goals
Limitations and Challenges of Generative AI
Role of AI in content creation and curation
Text-based Content Creation
Image-based Content Creation and Manipulation
Audio-based Content Creation and Manipulation
Video-based Content Creation and Manipulation
Data analysis and visualisation using AI
Slack bot and chatbot creation using AI automation
Branding for International Markets
Marketing Communications
Predictive Analytics and Decision Making
Community Management
Case Study - 1
Public Relations
5
Specialisation
2
Tracks
Whom will you learn from?
5
Instructors
16
Industry Experts
Learn by Doing
Learn through real-life industry projects sponsored by top companies across industries
12+
Projects
About Social Panga
Social Panga is an award-winning full-stack digital marketing agency in India offering creative and innovative solutions for brands looking to grow their businesses online.
Hands-on learning experience
Opportunity to interact with industry leaders
Opportunity to showcase your ideas to senior executives
A comprehensive understanding of career opportunities
A certificate of participation from upGrad and Social Panga
Available in Bangalore, Delhi, and Mumbai at an additional amount of INR 12,000
Discover Alumni Similar to your profile
Find upGrad alumni profiles and know more about their career path, specialisation and more!
How will upGrad support you?
Receive unparalleled guidance from industry mentors, teaching assistants and graders
Receive one-on-one feedback on submissions and personalised feedback on improvement
Student support is available 7 days a week, 24*7.
You can write to us via studentsupport@upgrad.com or for urgent queries use the \" Talk to Us\" option on the learn platform.
What Our Learners Have To Say
Invest In Your Success
Inclusions
How To Apply
Please find below the detailed steps to be followed as a part of the admission process
Eligibility
Bachelor’s degree
Talk to our experts. We are available 7 days a week, 9 AM to 12 AM (midnight)
Indian Nationals
Foreign Nationals
1.The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.
2.The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not provide any a.