Why take up a Digital Marketing course from upGrad Campus?

Digital Marketing is one of the most in-demand skills for all companies today with over 1 Lakh job openings across India. To make it big in such a competitive field, you need to have a strong foundation in your core concepts. upGrad Campus’s Digital Marketing course will help you build exactly that, but with an added advantage. Since our course is specially curated for college students and freshers, you will get practical real-world experience with Live Projects and Case Studies on Social Media Marketing, Email Marketing, Search Engine Optimization, Web Analytics, Pay Per Clicks and more. The curriculum is always kept up-to-date, in line with the latest industry trends.

What kind of projects will I be expected to complete in a Digital Marketing course for beginners?

To make Digital Marketing for beginners easy to understand, this course covers multiple projects that give you hands-on experience. These projects include SEO Auditing on an existing company, creating a Facebook page for a company as part of their brand strategy, setting up Google Analytics where you will analyse data for the Google Merchandise Store, and work on Search Engine Marketing campaigns. These projects will be Live and will give you the opportunity to apply your skills in a real-world setting.

How long will I be able to access the Digital Marketing course content?

The learning content will be available to access for 3 years post completion of your course.

What is the eligibility criteria to join upGrad Campus’s Digital Marketing Certification course?

You don’t need any specific background to apply for this Digital Marketing training. To learn Digital Marketing from upGrad Campus, students need to be comfortable in spoken and written English as the course is taught in English and should be pursuing an undergraduate or postgraduate degree. However, what we do want all our students to have is a passion for Digital Marketing above everything else.

What is the admission process to join upGrad Campus’s Digital Marketing Certification course?

Click on the Apply Now button to enroll in the upcoming batch. Our Learning Consultants will reach out to you and will counsel you accordingly. Further, you can pay the admissions fee and block your seat to enroll in the program.

Do I need any particular software or laptop to learn Digital Marketing online?

Due to the hands-on nature of our Digital Marketing course, you will require a laptop in order to attend classes. However there is no requirement for any additional software.

When will Live classes be held for the course?

Keeping your college workload in mind, the Live classes on Digital Marketing for beginners are scheduled on every Saturday, and Sunday from 7 pm to 9 pm.

How much time will I spend each week on a Digital Marketing course for beginners?

You will get access to 12-15 hours worth of recorded sessions per week. You can study from these at your own pace and convenience, although we do recommend spending 2-3 hours every day on self-studying. Apart from this, every weekend, we conduct 2 hours of Live sessions and 2 hours of Doubt clearing sessions. Live sessions are conducted with Subject Matter Experts who will explain the concepts in detail, and during doubt-clearing sessions, you can directly ask your queries to Teaching Assistants.

Can I expect any one-to-one support in this course?

At the start of the Digital Marketing Course, you will be assigned a mentor. The role of your mentor is to help you through your course and assess your progress along the way. They are there to guide you through any queries or issues you may have during the course. In addition, you will also be guided by Subject Matter Experts who will conduct the Live sessions and by Teaching Assistants who will help resolve your doubts.

How will my doubts get solved?

We provide an extensive range of resources for you to dip into. Every weekend, you will have doubt clearing sessions, where you can get answers to your queries in a one-on-one manner from Teaching Assistants and Subject Matter Experts. Furthermore, you can also connect with other students in the forum and get any peer support you need.

Is there any deferral or refund policy for this program?

Deferral Policy: A. Pre- Program Commencement a. If a learner, due to unavoidable circumstances is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the learner to defer to another batch. b. The learner will be required to pay 30% of the total course fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the learner will be assumed to be continuing in the same cohort. c. A learner can request for deferral only once and to either of the scheduled cohorts to start in the next 3 months from the batch start date of the initial batch the learner enrolled for. d. The learner has time till the current cohort launch date to make the payment of the 30% program fee, post which the deferral request will expire. B. Post-Program Commencement a. If a learner is facing severe issues in dedicating time to the course, we provide the opportunity for the learner to defer to another batch. b. A learner can request for deferral at any time up to two months of batch commencement. The deferral can be requested only once and to either of the scheduled cohorts to start in the next 3 months from the batch start date of the initial batch the learner enrolled for. c. The learner will be required to pay the deferral fees (excluding taxes) of Rs.3,000/- upon which deferral will be done. d. The learner will be required to pay 100% of the total course fee amount (inclusive of taxes) before the deferral can be done. Till this is completed, the learner will be assumed to be continuing in the same cohort. e. The learner has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the learner will continue as part of the current cohort. f. If the learner completes the deferral payment, the learner’s login will be disabled, the learner will leave the deferred cohort and the learner will start learning on the new cohort from the beginning. The progress of the learner shall not be carried forward to the new cohort. g. Any requests for inter-program transfers shall also be governed by the guidelines for deferral post commencement of the Program. In case the fees of the program being deferred to is higher than fees of the initially enrolled program, the differential fees between the two cohorts shall be paid along with the deferral fees. Deferral requests may be raised by the learners by filling in the Deferral Form. Refund Policy: ● Learners must pay the applicable admission fees for enrolment to a Program. This admission fee will be adjustable against the total Program fee payable by the learner. ● Once the learner has made a partial or full payment of the Program fee, such learner can claim a refund at any time before the cohort commencement date or the expiry of 7 calendar days from making the admission fee payment, whichever is earlier, by raising a refund request by email at connect.ugcampus@upgrad.com , stating the specific reason for the refund. The refund shall be subject to a deduction of Rs. 4,000/- towards the processing fee. ● The learner shall not be eligible for any refund, once the cohort starts. This is applicable even for those learners who could not complete their payment and could not be enrolled in the cohort opted for. However, the learners can raise a request for deferral subject to payment of applicable deferral charges. ● A refund shall be processed to an eligible learner within 30 working days from the date of receipt of refund request from the applicant learner in this regard. The refund shall be issued to the original payment method. ● You shall not be eligible for a refund of any amount paid towards the Program in case any discrepancy is identified between your application and self-attested documents including but not limited to wrong details about your grades or any other incorrect information provided in your application.

What kind of career opportunities can I expect after getting a certification in Digital Marketing?

Our Certification will help you get positions like Digital Marketing Manager, Search Engine Marketing Manager, with specialisations in SEO, Social Media Marketing and Content. However, due to the vast nature of this field, our course will help you branch out comfortably into any other role of your preference.

Is placement assistance provided after I complete my Digital Marketing training?

Yes, upGrad Campus offers Placement Services with this program – where our dedicated Mentors will guide and train you for getting placed in your dream company. With these services you get interview-ready via profile building, resumé proofing and updation, employability tests, group discussions, mock interviews and more. And the best part? You get 3 assured internship/job opportunities³ upon signing up for these programs.

Introduction to DM with Placement Support

Course Snapshot

5 LPA

Avg Salary hike

Months Program

7 LPA

Highest Salary²

Curated specially for Freshers

1:1 interactions with industry professionals

Experts from Google and Meta

Guaranteed Certification

Key Highlights of DM with Placement Support

What does this course have to offer?

Key Highlights of our Digital Marketing Program

Curated specially for College Students

Placement Support is included with this course

Includes Meta Blueprint Certification Test for free

Live and Recorded Sessions

Curriculum includes AI integrated Marketing

Experts from Google and Meta

Mentor-led Internships at top companies

40+ Tools and Platforms

125+ Hours of Recorded Sessions

Need to know more?

Get to know the course in depth by downloading the course brochure

DM with Placement Support Career Outcomes

What our learners have achieved?

A quick summary of the placement support received by this program's alumni²

5 LPA

Avg. Salary Hike

5/6

Learners saw positive career growth

300+

Hiring partners

55+

Successful Transitions

Top Recruiters

DM with Placement Support Certification

Earn valuable credentials

Get certified and make a stand-out resume upon graduating from our job-ready Digital Marketing Program

Slide 1 of 3

Certificate of completion

Add the upGrad Campus certificate to your resume and unlock exciting opportunities in top companies!

Certificate from NSDC

Get your skills recognised from the National Skill Development Corporation

Mentor-led Internship Certificate

Get real world experience with Mentor-led Internships from either of these companies: Snapdeal, Uber, Cult.fit and Teach for India

Explore Our Learning Platform

Learn on a personalised AI-powered platform that offers best-in-class content, live sessions & mentorship from leading industry experts.

DM with Placement Support Syllabus

What will you learn?

Industry-relevant curriculum taught by leading faculty & industry experts using videos, case studies, hands-on projects and live online sessions

200+

Learning Hours

15+

Hands-On Projects

60+

Hours of Live Sessions

40+

Case Studies & Caselets

Slide 1 of 16

Fundamentals of Marketing

Introduction to Marketing

Segmentation, Targeting and Positioning

Digital Marketing Channels & Metrics

List of Digital Marketing Channels

Mapping Channels to Funnel Stages

Designing and Building a Web Presence

Elements & Design of a Website

Information Architecture and Wireframes

Remarketing

Remarketing with Google Analytics

Remarketing with Facebook Ads

Social Media Marketing (SMM)

Popular Social Media Channels

Social Media Plan

Search Engine Optimization

SEO Basics

Keyword Strategy

Search Engine Marketing (SEM)

Creating an SEM Campaign

Budgeting, Bidding, Keyword Match & Conversion Tracking

Display Advertising

Types of Display Ads

Banner Blindness & Moment-based Marketing

Email Marketing

Goals & Components

Building an Email Campaign

Content Marketing

Content Marketing vs Advertising

Jobs, Skills & Companies

Integrated Digital Marketing Strategy

Integrated Marketing Framework

Integrated Marketing Communication

Web Analytics

Introduction to Web Analytics

Marketing Analytics Data Collection

How to Be a Freelancer

Role and Importance

Attract Clients

Advanced Digital Marketing using Gen AI

Using ChatGPT in Digital Marketing

Introduction to ChatGPT

How to use ChatGPT to generate website content

Interview Questions

Live Session: Make videos using AI tool Sora

DM with Placement Support Course Projects

Learn by Doing

Learn from India's leading Digital Marketing instructors

Industry projects to choose from

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Blog Creation Project

This involves setting up a website on WordPress and creating a blog based on specific requirements.

Skills learned

Wordpress

SEO Live Project

This project involves performing SEO on your blog or conducting an SEO audit of a website

Skills learned

SEO Marketing

SEM Live Project

Run a search and display campaign on Google Ads to drive traffic to your blog.

Skills learned

Google Ads

Social Media Marketing live project

For the live project, students will step into the shoes of our Digital Marketing team, and complete real-life tasks that any of our digital marketers … Know More

Skills learned

Facebook Ads Manager

Planning of Social Media Campaigns and more

Email Marketing Live Project

Students can run their own email campaigns for this project. students will get to build their own mailing list, design and automate emails and they ca… Know More

Skills learned

Email Automation

Web Analytics Live Project

Learners will analyze their blog using Google Analytics. They will generate, read and present insights from Google Analytics reports.

Skills learned

Google Analytics, Google Merchandise Store

DM with Placement Support Instructors

Whom will you learn from?

Industry Experts

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Bhavish Aggarwal

CEO & Co-founder, Ola Cabs

One of Time Magazine’s 100 Most Influential People of 2018, Bhavish is renowned for changing the face of the transportation sector.

LinkedIn Profile

Mayank Kumar

MD & Co-founder, upGrad

As the Managing Director at upGrad, Mayank’s contributions to the industry know no bounds. He has been recognised as the BW Education '40 un… Read More

LinkedIn Profile

Ronnie Screwvala

Chairperson & Co-founder, upGrad

One of the '25 Asia’s Most Powerful People,' by Fortune Magazine, Ronnie pioneered cable television, built the Media and Entertainment congl… Read More

LinkedIn Profile

Prashanth Balasubramanian

Head of Strategy and Operations, Facebook Partnerships India

Prashant’s big-picture thinking and executional capabilities coupled with his years of insight into marketing have led him to heading Strate… Read More

LinkedIn Profile

Kunal Shah

Founder, CRED

Kunal Shah, the visionary founder, is known for his innovative thinking and relentless drive that took CRED to its unicorn status.

LinkedIn Profile

Sakhee Dheer

Head of Search Marketing, APAC, Google

Sakhee Leads Search Marketing for Google in the APAC region. Before this, she led digital marketing at Facebook (APAC).

LinkedIn Profile

DM with Placement Support Services

How will upGrad support you?

Industry Mentors

Receive unparalleled guidance from industry mentors, teaching assistants and graders

Receive one-on-one feedback on submissions and personalised feedback on improvement

Student Support

Student support is available 7 days a week, 24*7.

You can write to us via studentsupport@upgrad.com or for urgent queries use the \" Talk to Us\" option on the learn platform.

DM with Placement Support Alumni

What Our Learners Have To Say

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I am now updated with the latest Digital Marketing tools!

I am thrilled to announce that I've just earned my Digital Marketing Certification from UpGrad Campus! In today's fast-paced digital landscape, stayi… Read More

Subham Dandriyal

Chat Support Executive at iEnergizer

1 Year of Experience

I learnt from the most relevant curriculum

Throughout this journey, I've delved into the fundamentals of marketing, explored various digital marketing channels, and mastered the art of leveragi… Read More

Namrata Fulboinwar

Digital Marketing Executive at Rising Star Realities

1.5 Years of Experience

I want to thank my Student mentor for helping me throughout the course

I want to take a moment to express my sincere gratitude to my mentor Shraddha Somani who has been with me every step of the way. Their guidance, insig… Read More

Arghyadip Saha

Financial Consultant at HDFC Life

Fresher

This course helped me transition from Business to Marketing!

Transitioning from my previous job in Business Development, this journey has been transformative, leading me to discover my true passion in Digital Ma… Read More

Aarti Mistry

Social Media Specialist at Zeppstr

Fresher

Online DM with Placement Support Course Fees

Invest In Your Success

6 Months

Starting at

INR 6,333/month

Totally INR 61,000*(No Additional Taxes)

Inclusions

Digital Marketing Course Material that you access for upto 3 years

View Plans

DM with Placement Support

How To Apply

Please find below the detailed steps to be followed as a part of the admission process

Eligibility

Candidate must be in college or with 0-2 years of work experience

Slide 1 of 3

Fill the application form

Enter your basic information in the application form.

Talk to our Learning Consultants

Our Learning Consultants will contact you and check for program eligibility and other criteria.

Pay and Start Learning

Based on batch openings and your eligibility, an offer letter will be rolled out. Secure your seat by paying the admission fee

Frequently Asked Questions

For Freshers

Job-ready Program in Digital Marketing with Placement Support

Get hands-on experience in SEO, Google Analytics, Generative AI for Digital Marketing and more with this Digital Marketing program that includes placement support.

10,00,000

Students Graduated

Google, Meta

Instructors

upGrad Campus

upGrad Learner Support

Disclaimer

Introduction to DM with Placement Support

Key Highlights of DM with Placement Support

Key Highlights

Placement Support

Job Opportunities

Need to know more?

DM with Placement Support Career Outcomes

Top Recruiters

DM with Placement Support Certification

DM with Placement Support Syllabus

Fundamentals of Marketing

Digital Marketing Channels & Metrics

Designing and Building a Web Presence

Remarketing

Social Media Marketing (SMM)

Search Engine Optimization

Search Engine Marketing (SEM)

Display Advertising

Email Marketing

Content Marketing

Integrated Digital Marketing Strategy

Web Analytics

How to Be a Freelancer

Advanced Digital Marketing using Gen AI

Interview Questions

Live Session: Make videos using AI tool Sora

DM with Placement Support Course Projects

DM with Placement Support Instructors

DM with Placement Support Services

Learning Support

Placement Assistance

Job Opportunities

DM with Placement Support Alumni

Online DM with Placement Support Course Fees

DM with Placement Support

Frequently Asked Questions

Certification

Admission Criteria & Process

Timings

Student Support

Placements

Job-ready Program in Digital Marketing with Placement Support