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1.The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.
2.The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not provide any a.
Course Snapshot
5 LPA
Avg Salary hike
6
Months Program
7 LPA
Highest Salary²
Curated specially for Freshers
1:1 interactions with industry professionals
Experts from Google and Meta
Guaranteed Certification
What does this course have to offer?
Curated specially for College Students
Placement Support is included with this course
Includes Meta Blueprint Certification Test for free
Live and Recorded Sessions
Curriculum includes AI integrated Marketing
Experts from Google and Meta
Mentor-led Internships at top companies
40+ Tools and Platforms
125+ Hours of Recorded Sessions
Get to know the course in depth by downloading the course brochure
What our learners have achieved?
A quick summary of the placement support received by this program's alumni²
Earn valuable credentials
Get certified and make a stand-out resume upon graduating from our job-ready Digital Marketing Program
What will you learn?
Industry-relevant curriculum taught by leading faculty & industry experts using videos, case studies, hands-on projects and live online sessions
Marketing Management through the Concept of 4Ps
Branding, Brand Equity, Brand Models with Examples
Digital Marketing Framework
Digital Media Metrics
Digital Marketing Metrics at Funnel Stages
Revenue Metrics
Case Study: Mamaearth
Visual Design, Implementation and Testing
The Hook Framework
Blog Creation Project
Remarketing with Mobile Ads
Social Media Execution Strategies - Paid & Organic
Online Reputation Management
Social Media Ad Formats
Measuring Social Media Performance
Organic & Paid YouTube Marketing
Case Studies: Mauka Mauka Campaign, Blinkit
Social Media Live Project
SEO Strategy & SEO Audit
Content Optimization
Technical Optimization
Authority
Keyword Performance
Future of SEO - Video, Voice, Mobile, Local
SEO Live Project
Keyword Planning
Landing Page
SEM Metrics
Case Study: Salesforce
SEM Live Project
Email Marketing Analysis & Optimization
Tone, Subject Lines, Email Body Copy
Email Marketing Live Project
Content Marketing Plan
Content Themes, 7A Framework
Content Calendar & Promotions
Case Study: Uber
Building an Integrated Marketing Plan
Google Analytics Walkthrough
Web Analytics Live Project
Pricing Your Work
Job Landscape Change with ChatGPT
How to use ChatGPT for Keyword Generation
Understanding the Limitations of AI in Digital Marketing
ChatGPT Marketing Use Cases
200+
Learning Hours
15+
Hands-On Projects
60+
Hours of Live Sessions
40+
Case Studies & Caselets
Learn by Doing
Learn from India's leading Digital Marketing instructors
6+
Industry projects to choose from
Whom will you learn from?
6
Industry Experts
How will upGrad support you?
Receive unparalleled guidance from industry mentors, teaching assistants and graders
Receive one-on-one feedback on submissions and personalised feedback on improvement
Student support is available 7 days a week, 24*7.
You can write to us via studentsupport@upgrad.com or for urgent queries use the \" Talk to Us\" option on the learn platform.
What Our Learners Have To Say
Invest In Your Success
Inclusions
How To Apply
Please find below the detailed steps to be followed as a part of the admission process
Eligibility
Candidate must be in college or with 0-2 years of work experience
For Freshers
Get hands-on experience in SEO, Google Analytics, Generative AI for Digital Marketing and more with this Digital Marketing program that includes placement support.
10,00,000
Students Graduated
Google, Meta
Instructors
upGrad Campus