This Bootcamp Will Transform Your Career. Here's How.

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60+ Live Sessions with Top Digital Marketing Leaders

10+ Case Studies and Live Campaigns for Hands-On Experience

Earn PwC Academy, NSDC, Google, Meta, and HubSpot Certifications

50+ DM Tools: Google Ads, Meta Ads, SEO, GA4, Power BI and more

Apply skills through career-ready projects & AI-personalised learning

1:1 Mentorship, Resume Building, Mock Interviews, 300+ Hiring Partners

WHY DIGITAL MARKETING?

Digital Marketing Careers are Booming

Annual Salary

Hiring Companies

Market Demand

30.2%

Digital Marketing Industry CAGR, 2024 to 2032 (LinkedIn)

Digital Marketing is evolving rapidly—and AI is at the heart of this transformation. Between 2025–26, it remains one of the fastest-growing career paths, driven by a global digital shift and an urgent demand for skilled professiona...

INDUSTRY PROJECT PORTFOLIO

Build a Stellar Project Portfolio with Menternships

Work on mentor-led industry projects from leading brands.

Projects to choose from

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Social Media Plan

Craft a comprehensive social marketing strategy centered around the art of storytelling. Your task includes developing an Instagram aesthetic that res… Know More

Skills learned

Social Marketing Strategy

Research and Analysis

Visual Aesthetics

Marketing Plan

Develop a cause-based marketing plan tailored for a marathon event. Through this project, you'll learn to create impactful campaigns that resonate wit… Know More

Skills learned

Campaign Design

Strategic Alignment

Impact Measurement

Community Engagement

Develop a community engagement plan tailored for a local sports club. Recognizing the vital role of sports clubs in community health and cohesion, you… Know More

Skills learned

Community Engagement

Communication

Event Planning

Influencer Marketing

Craft an influencer marketing strategy tailored for a leading Food and Beverage company on Instagram. Recognising Instagram's immense reach and influe… Know More

Skills learned

Influencer Marketing

Brand Strategy

Content Creation

LIVE PROJECTS

Build Dynamic Hands-On Projects

Apply hands-on skills to real-world business problems.

Industry Live Projects

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Blog Creation Project

This involves setting up your website on WordPress (via Plesk) and writing your blog based on specific requirements.

Skills learned

Wordpress

Plesk Subdomain Management

Analytics Integration

Social Media Live Project

You will run a campaign on Meta Ads Manager to drive relevant traffic. You will learn to run the campaign end to end from setup to optimisation.

Skills learned

Ad Campaign Setup

Performance Analysis

Troubleshooting

SEO Live Project

In this project, you will engage in SEO activities by optimizing your blog with the Yoast plugin or conducting an SEO audit for a website.

Skills learned

SEO Audit

SEO Strategy

SEO Reporting

Search Engine Live Project

You will set up a Search and Display campaign on Google Ads to increase and follow a checklist to effectively manage and optimize your campaign.

Skills learned

Campaign Setup

Ad Optimization

Keyword Management

Email Marketing Live Project

You'll create a GetResponse account to manage audience lists, design automated workflows for email campaigns, and craft engaging content.

Skills learned

List Management

Automated Workflows

Email Content Creation

Web Analytics Live Project

You will analyze reports and use exploration techniques like funnel, path, cohort, and user lifetime analyses to interpret user behaviour.

Skills learned

Data Analysis

Exploration Methods

Insight Interpretation

DIGITAL MARKETING BOOTCAMP INSTRUCTORS

Learn from Top Digital Marketing Leaders

Meet Our Industry Experts

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Sakhee Dheer

Head of Marketing, Google APAC

Past Experiences: Head of Digital Marketing - META APAC | Advisory Committee and Associate Faculty - Singapore University of Social Sciences… Read More

LinkedIn Profile

Nikhil Kant

Head of Brand, PR, and Social, Even

Past Experiences: Head of Social - BAT | Global Social Media Lead - UBER | AVP - Interactive Avenues | Consultant - KPMG

LinkedIn Profile

Joydip Ghosh

Senior Director of Digital Marketing, Zenoti

Past Experiences: Director, Marketing Strategy and Growth - High Radius | Director, Digital Marketing - Zenoti | Director, Marketing - Wilso… Read More

LinkedIn Profile

Richa Parekh

Digital Marketing Lead, Disney+ Hotstar

Past Experiences: Head, Digital Marketing - Aditya Birla Health Insurance Company | Director, Digital Marketing - iProspect | Digital Market… Read More

LinkedIn Profile

Prashanth Balasubramanian

Head of Strategy and Operations, META India

Past Experiences: AVP - Siemens Consulting | Manager - Bain & Company | Design Engineer - Texas Instruments

LinkedIn Profile

Jaideep Prabhu

Professor of Marketing, University of Cambridge

Past Experiences: Professor of Marketing - Judge Business School, Professor of Marketing - Imperial College London

LinkedIn Profile

Siddharth Kapur

Brand and GTM Strategist

Past Experiences: Member - CMO Council | Mentor & Investor - India Accelerator | Brand Custodian - EMotorad | Business Head, Adult Nutrition… Read More

LinkedIn Profile

Advanced Certificate in Digital Marketing Alumni

Our Digital Marketing Alumni Success Stories

Find upGrad alumni profiles and know more about their career path, specialisation and more!

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Manjunath Kandagal

Fresher

Before upGrad

Fresher

After upGrad

Marketing Intern

Ramit Mehta

4+ Years of Experience

Before upGrad

Growth Intern

After upGrad

Associate Conversion Strategist

Mohammad Amaan

2+ Years of Experience

Before upGrad

Digital Marketing Intern

After upGrad

Sales & Services Associate

Sudhanshu Sunil Bajpai

2+ Years of Experience

Before upGrad

Intern

After upGrad

SAP Technical

PwC ACADEMY INDUSTRY PARTNERSHIP

Real-World Experience with PwC Academy

Elevate your career through practical experience and expert guidance from PwC India

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Integrated Project Pathway

Collaborate on real-world projects as part of your learning journey, with PwC Academy as your industry partner.

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Masterclasses by PwC India

Gain valuable insights into industry best practices through exclusive masterclasses led by PwC India.

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Networking Opportunities

Top-performing students will access additional perks, including networking events and direct engagement with PwC India.

DIGITAL MARKETING BOOTCAMP CERTIFICATES

Unlock Your Potential with Industry Certifications

Showcase your expertise by getting a PwC Academy certificate that proves your expertise in using AI tools for Digital Marketing!

Proven S.M.A.R.T. Learning Methodology

Get the Immersive Learning Edge

Study

Live expert-led sessions

Curated learning resources

Real-world case studies

Make

Attempt

Revise

Test

Program Syllabus

Industry-Vetted Curriculum

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Course 1

The Digital Landscape

Course 2

Social and Search Marketing with AI

Course 3

SEM and Content Mktng with AI

Course 4

Analytics and Reporting with AI

Digital Marketing Landscape
This course imparts essential skills in marketing fundamentals, digital marketing channels and metrics analysis, web presence design, hands-on blog creation, and applications of ChatGPT for digital content creation and interaction.

Topics Covered :

Fundamentals of Marketing
Digital Marketing Channels and Metrics
Mamaearth Case Study
Building a Web Presence & Blog Project
Introduction to ChatGPT

100% PLACEMENT SUPPORT

Career Accelerator

1:1 Mentorship

Receive tailored career guidance from experienced industry mentors, helping you set and achieve your professional goals.

Get personalized feedback on your skills, projects, and career plans to accelerate your growth.

Build your professional network through mentor introductions and industry insights.

Access ongoing support to navigate workplace challenges and make informed career decisions.

Trusted by Learners, Proven by Results

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"The overall learning experience was practical, structured, and career-focused!"

Ramit Mehta

Associate Conversion Strategist

"upGrad was honest, supportive, and focused on real learning."

Manjunath Kandagal

Marketing Intern

DIGITAL MARKETING BOOTCAMP PREREQUISITES

Prerequisites and Eligibility

Anyone can pursue:

If you have an interest in digital marketing and are comfortable with the English language, this is the right course for you

Frequently Asked Questions

Explore Our Learning Platform

Learn on a personalised AI-powered platform that offers best-in-class content, live sessions & mentorship from leading industry experts.

HANDS-ON LEARNING

Professional Certificate Program in Digital Marketing and AI with PwC Academy

Master AI-driven marketing with real-world projects and certifications from PwC Academy, Google, Meta, and NSDC, with masterclasses, and exclusive networking opportunities for top students.

2,000+

Students Graduated

Google, Meta

Instructors

upGrad Learner Support

Disclaimer

This Bootcamp Will Transform Your Career. Here's How.

WHY DIGITAL MARKETING?

INDUSTRY PROJECT PORTFOLIO

LIVE PROJECTS

DIGITAL MARKETING BOOTCAMP INSTRUCTORS

Advanced Certificate in Digital Marketing Alumni

PwC ACADEMY INDUSTRY PARTNERSHIP

DIGITAL MARKETING BOOTCAMP CERTIFICATES

PwC Academy Certificate

Program Certificate

META Certificate

Menternship Certificate

Google Certification

Hubspot Certification

Proven S.M.A.R.T. Learning Methodology

Program Syllabus

Topics Covered :

100% PLACEMENT SUPPORT

1:1 Mentorship

Resume Building

Mock Interviews

Employability Assessments

Placement Opportunities

Career Portal Access

Trusted by Learners, Proven by Results

"The overall learning experience was practical, structured, and career-focused!"

"upGrad was honest, supportive, and focused on real learning."

DIGITAL MARKETING BOOTCAMP PREREQUISITES

Prerequisites

Who Can Attend

Frequently Asked Questions

About upGrad Professional Certificate in Digital Marketing

Program Content

Program Delivery

Student Support

Career Support

Payment Details

Professional Certificate Program in Digital Marketing and AI with PwC Academy