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1.The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.
2.The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not provide any a.
Digital Marketing Careers are Booming
Annual Salary
Hiring Companies
Market Demand
Digital Marketing is evolving rapidly—and AI is at the heart of this transformation. Between 2025–26, it remains one of the fastest-growing career paths, driven by a global digital shift and an urgent demand for skilled professiona...
Build a Stellar Project Portfolio with Menternships
Work on mentor-led industry projects from leading brands.
4
Projects to choose from
Build Dynamic Hands-On Projects
Apply hands-on skills to real-world business problems.
6
Industry Live Projects
Learn from Top Digital Marketing Leaders
7
Meet Our Industry Experts
Our Digital Marketing Alumni Success Stories
Find upGrad alumni profiles and know more about their career path, specialisation and more!
Real-World Experience with PwC Academy
Elevate your career through practical experience and expert guidance from PwC India
Unlock Your Potential with Industry Certifications
Get the Immersive Learning Edge
1
Study
Live expert-led sessions
Curated learning resources
Real-world case studies
2
Make
Setup real campaigns
Strategic marketing decisions
Simulate industry work
3
Attempt
Hands-on exercises
Branded case studies
Assessment series
4
Revise
Review guides
Spaced repetition
Interactive quizzes
5
Test
Project presentations
Behavioural interviews
Domain-specific interviews
Industry-Vetted Curriculum
Digital Marketing Landscape
This course imparts essential skills in marketing fundamentals, digital marketing channels and metrics analysis, web presence design, hands-on blog creation, and applications of ChatGPT for digital content creation and interaction.
Social Media and Search Marketing with AI
This module delves into social media marketing strategies, including practical assessments, culminating in a live project. It also covers essential aspects of SEO with real-world applications, and introduces personalization and prompt engineering using AI.
SEM, Display Ads and Content Marketing with AI
This module provides practical skills in Search Engine Marketing, Display, and Email Marketing, content marketing insights, and AI in digital content creation, enabling you to execute digital marketing strategies effectively through hands-on projects.
Digital Analytics and Integrated Strategy with AI
This course teaches integrated digital marketing strategies, web data analysis through live projects, and advanced AI tools like ChatGPT. It also prepares you for freelancing, handling case studies, and acing interviews, equipping you for a successful digital marketing career.
Career Accelerator
Receive tailored career guidance from experienced industry mentors, helping you set and achieve your professional goals.
Get personalized feedback on your skills, projects, and career plans to accelerate your growth.
Build your professional network through mentor introductions and industry insights.
Access ongoing support to navigate workplace challenges and make informed career decisions.
Prerequisites and Eligibility
If you have an interest in digital marketing and are comfortable with the English language, this is the right course for you
HANDS-ON LEARNING
Master AI-driven marketing with real-world projects and certifications from PwC Academy, Google, Meta, and NSDC, with masterclasses, and exclusive networking opportunities for top students.
2,000+
Students Graduated
Google, Meta
Instructors