For working professionals
For fresh graduates
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NEW COURSE
#1 Marketing Institution
Learn from CMOs to become a CMO: Embark on a transformative journey with our Chief Marketing Officer program, designed by real CMOs to hone your strategic and leadership skills.
On-campus
Immersion
NBA & AIU
Accreditation
MICA
Course Snapshot
20+
Live Sessions
6
CMO Workshops
2 Days
On-campus Immersion
Live & Recorded wisdom from CMOs, experts & MICA faculty
Chart your leadership journey with our proven framework
Elevate your leadership on-campus at MICA's prestigious program
Gain exclusive networking and career benefits of Marketing Management certificate
Hone your skills with 1:1 coaching from seasoned executives
Exclusive offer : First 20 enrollments gain access to the upGrad Entrepreneurship Program (featuring Ronnie Screwvala, Peyush Bansal, Kunal Shah and more)
What does this course have to offer?
20+ Live Industry Sessions
6 Workshops with CMOs
2 Student Simulations
3-Part Capstone Project
2 Executive Coaching Sessions (1:1)
Self-Assessment & Leadership Map
8+ Case Studies & Projects
2 Day Campus Management Program
Executive Alumni Status
CMO LENS: Advance to CMO Path
Get to know the course in depth by downloading the course brochure
The New Learning Experience
Exclusive Leadership Training Marketing for managers/senior managers. Rethink digital marketing strategies for positive experiences across channels. Elevate as a leader skilled in navigating change and competition.
Whom will you learn from?
14
Industry Experts
7
Instructors
Earn valuable credentials and recognition
Complete all Marketing and Leadership Courses modules to earn the certification from MICA.
Advanced Marketing Management Certificate (The CMO Program)
Earn Executive Leadership in Marketing alumni status from upGrad & MICA.
What will you learn?
Industry-relevant curriculum taught by leading faculty & industry experts using videos, case studies, hands-on projects, and live online sessions
Advanced Digital First Marketing - 2
Managing Customer Experiences
Omnichannel Marketing
Effective Collaboration with Sales and Cross-Functional Teams in Marketing Leadership
Customer-Centric Relationship Building
Media Mastery for Optimal ROI
Marketing Automation & Artificial Intelligence in Marketing
Mastering Change Leadership
26+
Live Sessions
2
Student Simulations
8+
Case Studies & Projects
2
1:1 Executive Coaching Sessions
How will upGrad support you?
Learn leadership skills to inspire and lead a team of marketing professionals and business acumen to drive organizational success
Invest In Your Success
Inclusions
How To Apply
Please find below the detailed steps to be followed as a part of the admission process.
Eligibility
Bachelor’s degree and at least 5 years of experience in any domain or at least 3 years of experience in marketing domain
Talk to our experts. We are available 7 days a week, 9 AM to 12 AM (midnight)
Indian Nationals
Foreign Nationals
1.The above statistics depend on various factors and individual results may vary. Past performance is no guarantee of future results.
2.The student assumes full responsibility for all expenses associated with visas, travel, & related costs. upGrad does not provide any a.