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Dec 31,2023

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    Certificate in Digital Marketing Highlights

    Up-to-date modules integrated with Generative AI
    Up-to-date modules integrated with Generative AI
    Professional Certificate in Digital Marketing from upGrad
    Professional Certificate in Digital Marketing from upGrad
    Access to 15+ Online Case Studies
    Access to 15+ Online Case Studies
    160+ hours in-campus live
    160+ hours in-campus live
    30+ Tools and Technologies (With additional 90+ tool recordings)
    30+ Tools and Technologies (With additional 90+ tool recordings)
    5 Hours weekly in-person TA (doubt solving) sessions
    5 Hours weekly in-person TA (doubt solving) sessions
    Personalised Resume Feedback
    Personalised Resume Feedback
    Offline Mock Interview
    Offline Mock Interview
    Daily Doubt Resolution
    Daily Doubt Resolution
    Video classes
    Video classes
    Become 10x more employable
    Become 10x more employable
    130+ hours of aptitude and soft skills offline training
    130+ hours of aptitude and soft skills offline training

    Best Certification Course on Digital Marketing

    Best-in-class digital marketing course content taught by leading industry leaders in the form of live classes, recorded video lectures, case studies and live projects.

    Download Syllabus

    Who is This Digital Marketing Course For?

    Undergrads, Freshers, Traditional Marketers, Entrepreneurs, view more

    Top Skills You will Learn with upGrad Digital Marketing Course

    Generative AI in digital marketing, SEO, Search and Display view more

    Job Opportunities

    Digital Marketing Manager, SEM Manager, SEO Specialist, Sociview more

    Minimum Eligibility Required?

    Minimum 10th Grade

    Digital Marketing Platforms and Tools

    Learn To Leverage ChatGPT in Digital Marketing

    • Utilise ChatGPT to assist in creating unique content, plan strategies, build calendars, and more

    • Generate SEO-optimised content with ChatGPT

    • Gain insights into your social media analytics by using ChatGPT

    Learn To Leverage ChatGPT in Digital Marketing

    Program Completion Certificate

    Professional Certificate in Digital Marketing from upGrad
    Complete all the modules successfully and receive an Professional Certificate in Digital Marketing from upGrad. Join a vibrant digital marketing community and become part of one of India's top marketing institutes.
    Professional Certificate in Digital Marketing  from upGrad
    Click to zoom
    • Stand out from others with this certification on your resume
    • Cement your expertise in marketing using Generative AI tools and techniques
    • Learn mentor-led industry projects from top product company instructors
    • Become an upGrad Alumni post completion of the certificate

    Explore our Learning Platform

    Learn on an AI-powered & personalised platform with best-in-class content, live sessions & mentoring from leading industry experts.
    Explore our Learning Platform

    What our learners say

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    Professional Certificate in Digital Marketing Syllabus

    Learn to apply theoretical concepts to actual data and solve complex problems. Enhance your critical thinking skills and problem-solving abilities.

    Download Brochure
    160+
    Hours of In-campus Live Sessions
    15+
    Case Studies
    30+
    Tools
    6+
    Graded Live Projects

    Digital Marketing Fundamentals

    • Digital marketing concepts and strategies
    • Understanding target audience and buyer personas
    • Digital marketing trends and best practices
    • Marketing channels and customer journey

    Content Writing and Designing + Generative AI

    • Copywriting and content creation
    • Visual content design and creation
    • Content optimization for SEO
    • Content strategy and planning

    Social Media Marketing

    • Social media strategy and planning
    • Content creation and scheduling
    • Community management and engagement

    Social Media Ads (Facebook, IG, LinkedIn, X)

    • Analytics and reporting
    • Ad campaign creation for specific platforms
    • Targeting options and audience segmentation
    • Ad budgeting and bidding strategies

    Email Marketing

    • Email marketing strategy and planning
    • List building and segmentation
    • Email content creation and personalization
    • Deliverability and compliance

    Mobile Marketing

    • Mobile marketing channels and strategies
    • Mobile app marketing and advertising
    • Mobile SEO and responsive design

    Content Marketing

    • Content marketing strategy and planning
    • Content distribution and promotion
    • Content performance tracking and analytics

    Online Reputation Management

    • Reputation monitoring and online presence
    • Online review management and response
    • Crisis management and brand protection

    Influencer Marketing

    • Influencer identification and collaboration
    • Campaign planning and content collaboration
    • Measurement and ROI analysis

    Affiliate Marketing

    • Affiliate program setup and management
    • Affiliate recruitment and tracking
    • Commission and payment management

    Web Analytics

    • Analytics and reporting
    • Website analytics tools and data collection
    • Data analysis and reporting
    • Conversion tracking and optimization

    Ecommerce Website Setup and Sales

    • Ecommerce website setup and design
    • Product listings and inventory management
    • Payment gateways and order fulfillment

    Make Money As Freelancer

    • Freelancing platforms and profile creation
    • Freelancing skills and services
    • Client communication and project management

    Start Own Digital Marketing Agency

    • Agency set up and legal considerations
    • Service offerings and pricing strategies
    • Client acquisition and agency growth

    Preparing for Interviews

    • Website analytics tools and data collection
    • Data analysis and reporting
    • Conversion tracking and optimization

    Unleashing Creativity: Projects in this Professional Certificate in Digital Marketing

    • Solve a range of industry-relevant projects in this online digital marketing course
    • Run a 5-day social media marketing campaign, and a 5-day Google Ads campaign to gain hands-on real-world experience of working as a digital marketer

    Industry Projects and Case Studies from upGrad

    Learn through real-life industry projects sponsored by top companies across industries
    • Run live marketing campaigns
    • Leverage Proof-of-Work during interviews
    • Get mentored by industry experts

    Note

    This is a non-exhaustive list. There are several additional projects included in this hands-on course giving you a real world exposure to digital marketing. To know more, please download the brochure or speak to an admission counselor.

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you master Digital Marketing
    benefits

    Learning Support

    Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Support
    • Student support is available 7 days a week, 24*7.
    • You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
    benefits

    Doubt Resolution

    Doubt Resolution
    Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
    benefits

    Networking

    Networking
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

    Admission Process

    Please find below the detailed steps to be followed as a part of the admission process.

    Disclaimer:

    The credit facility is provided by a third party credit facility provider and any arrangement with such third party is outside upGrad's purview.

    Frequently Asked Questions

    Course Curriculum

    What kind of real industry projects are part of this online course? How would these real industry projects help me?

    This programme contains 15+ case studies and projects co-designed with industry and domain leaders in Digital Marketing and Communication. Further, the industry projects will help you apply your digital marketing learning. These projects expose you to ground zero real industry scenarios in marketing.

    How would these real industry projects help me?

    Our programmes have a strong experiential component that would prepare you to apply your learning in the job. Learn - Experience - Apply. Cases and industry projects will help you experience real-life challenges in marketing. These will enable you to step into the shoes of leading Digital Marketers at agencies and companies and put to use the theoretical learning in an experiential manner.

    Career Assistance

    What kind of career support can I expect from this course?

    - 1:1 Mentorship/Counseling Sessions

    - 5 Mock Interviews

    - Resume Building Sessions

    - Portfolio Building Sessions

    - Offline/Online Job Fair

    Payment

    How much do I need to pay for this course?

    The total fees for the course is ₹59,000 (Incl. Taxes) and a down payment of ₹5000 to block your seat.

    upGrad Learner Support

    For Noida Learners
    We are available 24*7