Business Analytics Certification Programme

You work as a Business Analytics Consultant at the Bank of Corporate. The bank provides financial services/products such as savings accounts, current accounts, debit cards, etc. to its customers. In order to increase its overall revenue, the bank conducts various marketing campaigns for its financial products such as credit cards, term deposits, loans, etc. These campaigns are intended for the bank’s existing customers. However, the marketing campaigns need to be cost-efficient so that the bank not only increases their overall revenues but also the total profit. You, being a consultant to the bank, need to apply your knowledge of EDA and optimisation on the existing data to analyse the patterns and provide the best-optimised solution for the future marketing campaign.

This assignment is based on a mobile company 'XYZ Mobiles', a fictional China-based mobile company (manufacturer and supplier). The company caters to customers across all the market segments. It has phones that target all the classes of the customer and is quite popular in the Chinese market. The company sees India as a key opportunity to expand its sales. It has been tracking the Indian market for more than a couple of years. XYZ Mobiles believes that the Indian market is very similar to China, in which the company current ly operates. Before entering the new market, the company wants to be sure that the whole process will be profitable for them.