Question 1

What is the Advanced Certificate in Brand Communication Management from MICA?

Accepted Answer

As one of the best courses for digital marketing, this is an engaging, yet rigorous, 5-month live-session based program designed specifically for professionals to develop practical knowledge and skills, and accelerate entry into Brand Communication Management. The certification is awarded by MICA post successful completion.

Question 2

What should I expect from the Advanced Certificate in Brand Communication Management from MICA?

Accepted Answer

The advanced digital marketing certification in Brand Communication Management is designed to address the growing demand for professionals for the Brand and Communications industry. The curriculum is dynamic and is adapted to suit the changing needs of the industry. The main objective of the course is to provide basic and emerging concepts in relation to better decision-making in the areas of branding and communication management.

Question 3

What should I NOT expect from the Advanced Certificate in Brand Communication Management from MICA?

Accepted Answer

This digital marketing advanced course is NOT easy and requires some commitment from the student. You will need to put in 6 hours of time per week for applying new concepts and executing industry-relevant projects, to be able to get the best out of this program.

Question 4

What are the topics that will be covered in the program?

Accepted Answer

This PG course in digital marketing program is designed for professionals interested in Brand and Communication Management to help them build their understanding of the end-to-end journey of managing brand communications. This advanced digital marketing course online features live sessions that will cover the fundamentals of branding, the importance of customer-centricity, brand management and assessment, integrated marketing communications, brand and agency, and brand campaign management.

Question 5

Can I sign up only for a few specific modules if I am interested in?

Accepted Answer

No, the MICA digital marketing program is designed to be completed in its entirety, and cannot be taken as standalone modules.

Question 6

What type of learning experience should I expect?

Accepted Answer

The content will be a mix of interactive live sessions by MICA course faculty and leading industry experts. Additionally, the program comprises dedicated sessions for solving your academic queries, discussing pressing issues, and reinforcing learning.

Question 7

What are the top in-demand skills to learn in Digital Marketing?

Accepted Answer

Advertising Courses, Influencer Marketing Courses, SEO Courses, Performance Marketing Courses, Digital Marketing Advanced Course, SEM Courses, Email Marketing Courses, Content Marketing Courses, Social Media Marketing Courses, Marketing Analytics Courses, Web Analytics Courses, Affiliate Marketing Courses, and Display Advertising Courses are some of the top in-demand skills to learn in Digital Marketing.

Question 8

What is the time commitment expected for the program?

Accepted Answer

6 hours per week of time commitment is expected for a student to be able to graduate from the Advanced Certificate in Brand Communication Management

Question 9

Is there any certification granted at the end of the program?

Accepted Answer

An Advanced Certificate in Brand Communication Management would be granted post the MICA course along with an executive alumni status.

Question 10

How much do I pay to block my seat?

Accepted Answer

You must pay an amount of ₹15,000 to block your seat.

Question 11

Is there any deferral or refund policy for this programme?

Accepted Answer

Refund Policy: (Programmes without prep-session component)

Student must pay applicable caution money for the enrollment of the course. This will be adjustable against the total course fee payable by the student.
You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. You can request your Admissions Counselor to help you in applying and withdrawing for a refund by sending them an email with reasons listed.
There shall be no refund applicable once the programme has started. This is applicable even for those students who could not complete their payment, and could not be enrolled in the batch opted for. However, the student can avail pre-deferral as per the policy defined below for the same.
Once the student pays block amount, "any" refund shall be subject to deduction of ₹10,000 processing charges.
Student has to pay the full fee within 7 days of payment of caution money or cohort start date, whichever is earlier, otherwise, the admission letter will be rescinded and processing fee of ₹10,000 will be levied.
Refund shall be processed to an eligible student within 30 working days from the date of receipt of written application from him/her in this regard.

Deferral Policy: (Post Programme Commencement)

If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the start date of the initial batch in which the student was originally enrolled for.
The student will be required to pay a deferral fees of 10% of the total course amount fee + Taxes if any along with the differential programme fees between the two cohorts.
The deferral request will be approved once the deferral fee is paid.
Till this is completed, the student will be assumed to be continuing in the same cohort.
The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
If the student completes the deferral payment, the student's login will be disabled, the student will leave the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress until that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether or not the student had submitted these grading during the initial stage.
The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the "last grace deadline" as communicated by upGrad.

Deferral Policy: (Pre Programme Commencement)

If a student, due to unavoidable circumstances, is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another cohort.
To do so, the student will be required to pay 50% of the total Programme fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.
A student can request for deferral to any of the cohorts starting in the next 3 months from the start date of the initial batch in which the student was originally enrolled. For the first deferral request, subject to the point no. 2 of the Pre-Programme Deferral Policy, no additional charges shall be levied.
If a student wants to defer his enrolment a second time, such student will have to make an additional payment of Rs.10,000 as Deferral fee, and this amount shall be non-refundable under any circumstances. Once this payment is done, students will be eligible to defer to any of the cohorts starting in the next 3 months from the current cohort.
The student has time till the current cohort launch date to make the payment of the balance 50% Programme fee, post which the deferral request will expire. Once the deferral window expires and if such a student wants to withdraw his or her enrolment from the said Programme, the refund policy will be applicable.
The student shall be liable to pay the differential Programme fees between the two cohorts if any.

Question 12

No Cost Credit Card EMI FAQ's

Accepted Answer

0% EMI with Finance partners /Credit card option availability will vary program wise.

1. Which banks allow using 0% Credit card EMI or Credit card EMI?
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC).

2. Is there any minimum transaction limit ?
Yes. 50000 is the minimum.

3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
No. ONLY 12 months is available irrespective of the Program enrolled.

4. Will I have to pay any extra amount for EMI transaction?
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.

5. Are there any fees or down payment?
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.

6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.

7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.

8. Can I Pay Using Multiple Credit Cards ?
Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
HDFC Card – Part payment – INR 100000
ICICI Card – Part payment – INR 50000

9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.

10. Why is the entire amount blocked on my credit card?
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.

11. Why is interest getting charged on No Cost EMI?
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.

Eg. Amount payable to upGrad: INR 405000
Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
[Note: Interest factor is reducing rate and not Flat rate]
EMI AMOUNT = INR 33750 x 12 = INR 405000
Effectively, you have taken loan on 379,850 instead of 405,000

Question 13

What is the selection process for this program?

Accepted Answer

Fill the Application Form
Apply by filling a simple application form.

Get Shortlisted
Candidates will be shortlisted based on application submitted

Pay & Start Learning
An offer letter will be rolled out to the select few candidates. Secure your seat by paying the admission fee.

Question 14

How do I know if I am eligible?

Accepted Answer

Bachelor’s Degree from any University in any field.

Question 15

What are the key components of brand communication management strategies?

Accepted Answer

Effective brand communication management strategies encompass several key components:
Target audience: Identifying and understanding your ideal customer is crucial to crafting impactful messages.
Brand messaging: Develop clear and concise messaging that resonates with your target audience and conveys your brand's core values and identity.
Integrated communication channels: Utilize various channels, including social media, advertising, public relations, and content marketing, to reach your target audience effectively.
Consistency and authenticity: Maintain a consistent brand voice and visual identity across all communication channels, ensuring authenticity and building trust.
Performance monitoring and measurement: Regularly track and analyze campaign performance to identify areas for improvement and optimize your strategy.

Question 16

Can you elaborate on the relationship between brand management and communication in marketing?

Accepted Answer

Brand management and communication are intertwined in marketing, working hand-in-hand to create a strong and consistent brand image. Brand management focuses on defining and shaping the overall brand identity, encompassing its values, mission, and personality. Communication, on the other hand, involves conveying this brand identity effectively to the target audience through various channels.

Question 17

How do effective brand management and marketing communication complement each other in a business strategy?

Accepted Answer

When aligned effectively, brand management and communication play a crucial role in a successful business strategy:
Increased brand awareness and recognition: Effective communication increases the visibility of your brand and its message, leading to greater customer awareness and brand recall.
Enhanced brand perception: Consistent brand messaging across all communication channels builds trust and credibility, shaping positive brand perceptions among consumers.
Improved customer relationships: Effective communication fosters stronger relationships with customers, leading to increased loyalty and advocacy.
Stronger competitive advantage: A well-defined and effectively communicated brand stands out from the competition, attracting more customers and driving business success.

Question 18

What are the challenges and best practices in managing brands and marketing communications simultaneously?

Accepted Answer

Managing brands and marketing communications simultaneously can be challenging, but there are best practices to ensure success:

Ensure clear roles and responsibilities: Define clear roles and responsibilities for both brand management and communication teams to avoid confusion and miscommunication.
Maintain consistent brand messaging: Implement a brand style guide to ensure consistency in tone, voice, and visual identity across all communication channels.
Develop integrated marketing campaigns: Create campaigns that leverage multiple channels to convey a unified message and maximize impact.
Utilize data and analytics: Track and analyze data from various channels to measure campaign performance and optimize your strategy.
Foster collaboration and communication: Encourage regular communication and collaboration between brand management and communication teams to ensure alignment and avoid siloed work.

Question 19

Could you provide details about the curriculum and benefits of the Advanced Certificate in Brand Communication Management?

Accepted Answer

The Advanced Certificate in Brand Communication Management offered by MICA provides a comprehensive and industry-relevant curriculum that covers key aspects of brand management and communication, including:
Brand strategy and development: Learn how to define your brand, develop a strong brand identity, and craft compelling messaging that resonates with your target audience.
Integrated marketing communications: Explore various marketing channels and strategies to effectively communicate your brand message across diverse platforms.
Public relations and media management: Gain insights into building and maintaining positive relationships with the media to shape public perception and reputation.
Content marketing and storytelling: Develop skills in creating engaging and impactful content that attracts and retains customers.
Brand measurement and analytics: Learn how to track and analyze the effectiveness of your brand communication efforts and measure success.

Question 20

What are the benefits of the program?

Accepted Answer

Gain valuable industry knowledge and skills: Develop essential skills in brand communication management, giving you a competitive edge in the job market.
Learn from industry experts: Benefit from the expertise and guidance of experienced professionals through interactive sessions and personalized feedback.
Advance your career: Enhance your career prospects and increase your earning potential by acquiring in-demand skills.
Build a strong network: Connect with fellow professionals and industry leaders to expand your network and gain valuable insights.
Earn a recognized credential: Upon completion, you will receive a globally recognized Advanced Certificate in Brand Communication Management, demonstrating your expertise to potential employers.
For detailed information about the Brand Communication Management course options, including syllabus, fees, and online/offline modes, please visit the MICA website.

MICA's Advanced Certificate in Brand Communication Management

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